10 migliori alternative a Gourmet Marketing 2026

0
HT Score

Hotel Metrics, the first of its kind, tracks customer behavior from the initial Interaction to booking, giving hotels unprecedented insights and a renewed perspective on marketing.

 

Hotel Metrics by Gourmet Marketing

Hotel Metrics is an advanced marketing analytics platform purpose-built for independent hotels. Developed by Gourmet Marketing, the tool offers hoteliers end-to-end visibility into the entire guest journey—from first website visit to final booking—empowering marketing teams with the insights needed to drive more direct reservations and improve campaign performance.

Unlike traditional analytics tools that silo data by channel, Hotel Metrics unifies multi-channel marketing activity into a single, easy-to-understand funnel view. It tracks user behavior across all touchpoints—including paid ads, email campaigns, website interactions, and booking engines—giving hotels a complete picture of how guests engage before they convert.

With this full-funnel transparency, Hotel Metrics helps hotels:

  • Identify drop-off points in the booking journey to reduce friction and increase conversion rates

  • Attribute bookings to the right channels, campaigns, and keywords with greater accuracy

  • Understand guest behavior patterns to inform smarter marketing decisions

  • Optimize marketing spend by focusing on initiatives that drive measurable ROI

  • Benchmark performance over time and spot trends across campaigns, seasons, or audience segments

 

By connecting the dots between marketing efforts and real revenue impact, Hotel Metrics enables hotels to move beyond guesswork and make data-driven decisions that grow direct bookings and profitability

10 Alternatives & Competitors to Gourmet Marketing

#1

Reguest

79
HT Score
Hai solo bisogno di una soluzione software per ottenere prestazioni migliori. Re:Guest collega tutti i punti di contatto con il tuo ospite in modo così efficace che otterrai un tasso di prenotazione più elevato senza dover fare nulla. Ciò significa che Re:Guest non è solo un vecchio software, ma la tua promessa di successo.

Reviewers say compared to Gourmet Marketing, Reguest is

  • More features
  • Better for: Branded Hotels, Extended Stay & Serviced Apartments
  • Worse at support
  • Slower to reach ROI
  • Harder to use
  • Less highly recommended
  • Worse for: Bed & Breakfast & Inns, Boutique Hotels, City Center Hotels, Airport/Conference Hotels, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Other, Resorts, RV Parks & Campgrounds
  • Fewer press mentions

RECENT HOTELIER RECOMMENDATIONS

Owner

Owner

See all Reguest Reviews
#2

Hotelchamp

80
HT Score
Personalizza il sito web del tuo hotel per i tuoi ospiti. Mostra loro perché dovrebbero prenotare con te e convertirli sul tuo canale diretto. Progettato per la facilità d'uso, offrendo allo stesso tempo opzioni di personalizzazione e personalizzazione approfondite.

Reviewers say compared to Gourmet Marketing, Hotelchamp is

  • More features
  • More press mentions
  • Worse at support
  • Slower to reach ROI
  • Harder to use
  • Less highly recommended
  • Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas

RECENT HOTELIER RECOMMENDATIONS

Digital Marketing Manager in Edinburgh (United Kingdom)

See all Hotelchamp Reviews
#3

The Guestbook

96
HT Score
Amplifica l'efficacia dei tuoi sforzi di prenotazione diretta (e strumenti) con The Guestbook's Cash Rewards Suite. C'è una buona ragione per cui Amazon, Apple, Target e la maggior parte delle principali carte di credito hanno scelto il cash back come unica valuta di ricompensa per guidare i risultati aziendali: è la preferenza numero 1 dei consumatori e genera una significativa redditività incrementale. Fondato nel 2013 da albergatori di lunga data, The Guestbook sfrutta tecnologie innovative e una profonda esperienza nel settore dell'ospitalità per aiutare gli albergatori indipendenti ad aumentare le prenotazioni dirette. Fornisce a oltre 750 dei team alberghieri più esperti del mondo un modo più gratificante per aumentare le entrate nette.

Reviewers say compared to Gourmet Marketing, The Guestbook is

  • More features
  • More press mentions
  • Worse at support
  • Slower to reach ROI
  • Harder to use
  • Less highly recommended
  • Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas

RECENT HOTELIER RECOMMENDATIONS

Director of Sales, Marketing & Revenue

VP of Hotel Marketing & Distribution

See all The Guestbook Reviews

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Launch comparison
#4

Userguest

81
HT Score

Userguest è uno strumento intelligente che aiuta gli hotel ad aumentare le entrate online convertendo più utenti in ospiti. Utilizza tecnologia, strumenti di marketing e analisi automatizzata dei dati per personalizzare la UX del sito Web e convincere ogni utente a completare il processo di prenotazione. Le nostre funzionalità abbinano le intenzioni di prenotazione degli utenti del tuo sito Web con il messaggio giusto, aumentando la probabilità di generare una prenotazione. I nostri clienti vedono un aumento del fatturato di ben oltre il 30%.

Reviewers say compared to Gourmet Marketing, Userguest is

  • Better for: Extended Stay & Serviced Apartments
  • More press mentions
  • Worse at support
  • Slower to reach ROI
  • Harder to use
  • Less highly recommended
  • Less features
  • Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas

RECENT HOTELIER RECOMMENDATIONS

Sales Manager

Sales Manager

See all Userguest Reviews
#5

Blastness

0
HT Score
Streamline the management of quotations from direct channels such as email, phone calls, and walk-ins. Elevate your customer experience and watch your efficiency soar with our advanced Customer Relationship Management tool. With our CRM, you can consolidate multiple offers into a single, compelling proposal, transform them into an engaging mini-site, and send them via email or WhatsApp—all in just a few clicks. Experience simplified operations and enhanced guest satisfaction. Our CRM solution ensures that every interaction is smooth and efficient, leading to higher conversion rates and delighted customers.

Reviewers say compared to Gourmet Marketing, Blastness is

  • More features
  • Better for: Boutique Hotels, Branded Hotels, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Luxury Hotels
  • More press mentions
  • Worse at support
  • Slower to reach ROI
  • Harder to use
  • Less highly recommended
  • Worse for: Bed & Breakfast & Inns, Other, Resorts

RECENT HOTELIER RECOMMENDATIONS

Revenue Manager

Property Owner in Firenze (Italy)

See all Blastness Reviews
#6

Triptease

77
HT Score
La piattaforma Triptease è stata creata per aiutare gli hotel a riprendere il controllo della loro distribuzione e ad aumentare le entrate dirette. La piattaforma identifica gli ospiti più preziosi di un hotel, quindi lavora lungo l'intero percorso del cliente, dall'acquisizione alla conversione, per assicurarsi che prenotino direttamente in hotel. Trittico: Attrarre. Convertire. Compete.Triptease è stato co-fondato nel 2015 da Charlie Osmond, Alasdair Snow e Alexandra Zubko e ha uffici a Londra, New York e Singapore.

Reviewers say compared to Gourmet Marketing, Triptease is

  • More features
  • More press mentions
  • Worse at support
  • Slower to reach ROI
  • Harder to use
  • Less highly recommended
  • Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas

RECENT HOTELIER RECOMMENDATIONS

Director of Sales and Marketing in Agadir (Morocco)

Web & Communications Manager in Porto Ercole (Italy)

See all Triptease Reviews
#7

LaaSie.ai

22
HT Score
LaaSie incentiva la conversione e la fidelizzazione personalizzando i premi che sono immediatamente gratificanti (ad es. Uber gratuito, Esperienza VIP, ecc.). Con le nostre 3 funzionalità principali di intelligenza artificiale (personalizzazione, ottimizzazione e segmentazione), il nostro motore di raccomandazione fa emergere il mix ottimale di incentivi per soddisfare le preferenze di ciascun utente. Pertanto, abbiamo generato oltre $ 500 milioni di prenotazioni dirette.

Reviewers say compared to Gourmet Marketing, LaaSie.ai is

  • More features
  • More press mentions
  • Worse at support
  • Slower to reach ROI
  • Harder to use
  • Less highly recommended
  • Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas

RECENT HOTELIER RECOMMENDATIONS

Director Of Revenue Management in New York (United States)

Complex Director of Revenue in Hayward (United States)

See all LaaSie.ai Reviews
#8

The Hotels Network

100
HT Score
The Hotels Network offre agli hotel la tecnologia per aumentare le prenotazioni dirette, fino a un ulteriore 40%, aggiungendo un livello di strumenti al sito web e al motore di prenotazione: – Widget Confronto Prezzi – Widget Recensioni – Smart Notes – Ricerche salvate – Exit Abandonment Messaging Oltre a migliorare la conversione, il secondo prodotto di The Hotels Network aumenta il traffico del sito web, combinando retargeting e personalizzazione: riporta i visitatori che non convertono e personalizza il sito web per gli utenti che tornano.

Reviewers say compared to Gourmet Marketing, The Hotels Network is

  • More features
  • More press mentions
  • Worse at support
  • Slower to reach ROI
  • Harder to use
  • Less highly recommended
  • Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas

RECENT HOTELIER RECOMMENDATIONS

Corporate Marketing Director

cmo

See all The Hotels Network Reviews
#9

Journey Loyalty

Journey is the guest identity and loyalty platform built for hospitality brands. We unify a guest’s profile, preferences, and rewards into a single, portable wallet that works across properties and partner experiences—so you can recognize every guest, personalize every touchpoint, and reward every action (not just the stay). Journey plugs into your existing stack (PMS, POS, booking engine, CRM/CDP) to activate first-party data in real time, automate targeted offers, and prove lift in direct bookings, spend, and retention. All while providing a consumer digital, mobile first experience that tells the story of your brand and provides an experience that elevates their stay. The Journey Loyalty program helps you attract more guests who book directly with your property, because of both understanding they will receive an elevated experience while also maximizing the value and potential benefits from Journey.
#10

Smart Host GmbH

90
HT Score
With the Smart Host offer manager, you can answer booking requests from your guests in an optimized way and in no time at all. By bundling all information in one place and responding directly to concerns and requests from there, you always maintain an overview. Smart communication for hoteliers and guests. Simple. Automated. Profitable.

Reviewers say compared to Gourmet Marketing, Smart Host GmbH is

  • More features
  • Worse at support
  • Slower to reach ROI
  • Harder to use
  • Less highly recommended
  • Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas
  • Fewer press mentions

RECENT HOTELIER RECOMMENDATIONS

Inhaberin

Direktion

See all Smart Host GmbH Reviews

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