ACCOR Increases its Stake in dailypoint

Accor has increased its strategic investment in dailypoint™ to 27%.

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Accor has increased its strategic investment in dailypoint™ to 27%. The Munich-based Toedt, Dr. Selk & Coll. GmbH (TSC) with its dailypoint™ Data Management platform, is intensifying its cooperation with Accor, the sixth-largest hotel company in the world. Accor had already secured a 21% stake in TSC in November 2019. This is linked to an even closer technical collaboration with D-EDGE, Accor's large distribution, and CRS platform.

"We have strongly pushed the technical merger with D-EDGE over the last two years and the results have been extremely positive. It is therefore a logical development and a confirmation of the work that has made us the leading central data management platform in the hotel industry," said Dr. Michael Toedt, Managing Partner and one of the three founders of dailypoint™ alongside Dr. Robert Selk, a specialist in IT law and data protection, and Rainer Aumiller, the company's CIO.

One of the major USPs of dailypoint™, the creation of the important central guest profile, was decisive for Accor's entry and the cooperation with D-EDGE. dailypoint™ automatically cleanses data from various sources and enriches guest knowledge using artificial intelligence. The central guest profile is the basis for an individualised guest interaction in all areas of a guest's customer journey. From a Big Data perspective it means, that with the help of dailypoint™, hotels can transform the available data into a real company asset.

"The focus should always be on the guest. This is especially true for hotel IT. But in order for this to be implemented, a central guest profile, which virtually towers over all systems, is needed," explains Dr. Michael Toedt. "And that is exactly what dailypoint™ offers. The central guest profile is the heart of a future-oriented digitalization strategy."

The management emphasizes that TSC (dailypoint™) will remain completely independent despite the investment and that this is not a multi-stage acquisition.

About dailypoint™

dailypoint™ is the leading Data Management and CRM platform for sophisticated individual hotels and hotel groups. dailypoint™ collects data from all relevant sources such as PMS, POS, website, newsletter or WiFi and automatically creates a central and consolidated guest profile. In 350 steps, the data is processed and enriched by means of artificial intelligence (AI) to create a guest profile never seen before.
The cloud-based SAAS solution consists of 16 modules and is complemented by the dailypoint™ Marketplace with more than 180 solution partners. dailypoint™ not only offers measurable marketing, but also covers the entire customer journey and thus supports all departments within a hotel. The integrated Privacy Dashboard is also the central element for the technical implementation of the GDPR.
dailypoint™ is headquartered in Munich, Germany, and is sold and supported worldwide directly or through its distribution partners D-EDGE and XN Protel.