Blastness Launches AI Booking Engine for Optimizing Hotel Direct Bookings
The new smart solution for hotels that transforms every search into a booking, reduces abandonment and maximises conversions
Blastness, a leading provider of hotel booking technology, presents AIBE – Artificial Intelligence Booking Engine, a new mobile-first booking engine that promises to redefine the user experience and increase hotel profitability.
In an increasingly competitive market where the booking engine plays a central role in the user's digital experience, AIBE is a strategic tool for strengthening the direct channel and reducing dependence on OTAs, preserving greater value for the hotel and, most importantly, building a direct and lasting relationship with the guest. Every booking made on the official website therefore becomes not only instant revenue, but also an opportunity for customer loyalty and growth.
AIBE makes full use of the power of Artificial Intelligence to analyse every search and promptly suggest the most relevant solutions, enhanced by personalised visual content and arranged according to the likelihood of selection. With state-of-the-art tech, it guarantees fast loading, modern graphics, and a navigation experience on par with leading e-commerce sites for a quick, simple, and intuitive shopping experience.
Among the main new features are the opportunity to filter results by price, type and service, modify your stay directly from your cart, book multiple rooms of different categories or combine stays with different dates in a single step. A seamless purchasing experience that increases engagement and dramatically reduces abandonment rates.
AIBE simplifies operational management by ensuring quick and intuitive configuration also thanks to the use of the Content Media Manager in conjunction with CRM (Customer Relationship Management). It also makes it possible to create and translate texts into 18 languages, a solution that optimises internal processes and opens up new opportunities for dialogue with international markets.
The offer is complemented by the AI Chatbot, which guides users in real time right up to the confirmation of their booking, and Direct Revenue Tools, which enhance the direct channel by communicating exclusive offers and benefits. Both AIBE and these tools are accessed directly from the Blastness Suite to provide hoteliers with a single point for access, monitoring and management.
AIBE is part of a steady investment process that has led Blastness to develop a comprehensive platform of digital solutions – from booking and connectivity systems to Business Intelligence tools and the revolutionary dual RMS – with a clear goal: to give hoteliers practical tools to compete successfully in an increasingly complex market, where data and technology are the key to profitability.
