CLLIX Apartments and Hotels Adopts SiteMinder to Enhance Corporate Travel Experience, Expand Revenue Streams

CLLIX is collaborating with SiteMinder to maximize strengthening business travel volumes, has successfully migrated all 16 of its properties onto SiteMinder’s platform

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CLLIX Apartments and Hotels, a leading name in the hospitality industry in Australia, is pleased to announce its collaboration with SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, as the group seeks to maximize strengthening business travel volumes. CLLIX has successfully migrated all 16 of its properties onto SiteMinder’s GDS platform, making them readily available and bookable to a broader audience that includes the corporate travel community.

This partnership marks a significant milestone for CLLIX, enhancing its ability to cater to corporate clients, consortia, and Travel Management Companies. By leveraging SiteMinder’s advanced technology and extensive distribution network, CLLIX aims to empower its sales teams and streamline their focus on key market segments.

Shankar Kotha, Chief Commercial Officer at CLLIX Apartments and Hotels, expressed his enthusiasm about the collaboration, stating, "We are excited to partner with SiteMinder for our GDS distribution needs. This strategic alliance will provide valuable support to our sales teams, enabling them to better serve our corporate, consortia and TMC clients. Moreover, it aligns perfectly with our group's vision to develop tech-enabled solutions for our properties, ensuring a seamless booking experience for our partners and guests."

Bradley Haines, Market Vice President – Asia Pacific at SiteMinder, says, "As face-to-face business meetings continue to make a strong comeback locally, and with a solid pipeline for the business events industry in 2024, it's pleasing to see forward-looking groups like CLLIX Apartments and Hotels embracing technology to broaden their distribution mix. We look forward to providing CLLIX with new revenue opportunities across their impressive portfolio of Australian properties."

SiteMinder, trusted by 40,000 hoteliers worldwide, has a proven track record of helping hotels of all sizes achieve remarkable revenue growth. With SiteMinder's expertise, CLLIX looks forward to expanding its reach and boosting its revenue streams.

About SiteMinder

SiteMinder Limited (ASX:SDR) is the name behind SiteMinder, the only software platform that unlocks the full revenue potential of hotels, and Little Hotelier, an all-in-one hotel management software that makes the lives of small accommodation providers easier. The global company is headquartered in Sydney with offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. Through its technology and the largest partner ecosystem in the global hotel industry, SiteMinder generates more than 100 million reservations worth over US$35 billion in revenue for its hotel customers each year.