For-Sight Welcomes Staycity Group as a Client
For-Sight, a Forth Communication Ltd. brand, today welcomed its newest client, Staycity Group after successful proof of concept period. Staycity Group, Europe’s leading independent aparthotel operator, has chosen For-Sight’s Guest Engagement, CRM and Marketing platform to drive forward their marketing and guest communication strategy.
“By partnering with For-Sight we’re enhancing our guest communications and Marketing while maintaining the highest standards in data security and compliance” said Paolo Dona, CTO at Staycity Group. “At a time when communicating with guests has never been more important, working with For-Sight will allow us to have more effective relationships with our guests to increase direct bookings, through tailored, personalised content and automation.”
For-Sight’s software, For-Sight Guest Engagement, delivers Staycity a world-class data management solution specifically geared to the hospitality sector, allowing Staycity to leverage guest data from their tech ecosystem through deep data segmentation, to provide personalised one to one marketing and guest communications at scale.
“We believe in showing exactly how we can deliver results and add value to our client’s business. After a successful proof of concept period, we’re very excited to be working with the Staycity Group.” said For-Sight CEO & Co-founder, Allan Nelson. “Staycity’s desire to embrace and push forward with new technologies to enhance their guest experience by making use of deep data segmentation, during a challenging period for the global industry, demonstrates their commitment to their guests and forward thinking. We’re delighted to support them on this journey.”
Award-winning Staycity Group is a privately held company based in Dublin established in 2004 by CEO Tom Walsh and his brother Ger. The company has since become Europe’s leading independent aparthotel operator, offering quality short-term and long-term aparthotel lettings in 12 central city locations across Europe. The properties operate under the Staycity Aparthotels and Wilde Aparthotels by Staycity brands.
Staycity’s aparthotels appeal to both business and leisure travellers where they can enjoy the freedom, flexibility and comforts of home alongside standard hotel services. All apartments combine ‘home from home’ features like fully equipped kitchens and ample living, dining and work spaces, with hotel amenities like 24-hour reception. Many properties have an on-site Staycafé open 24/7 and serving a grab and go breakfast menu, snacks and pizzas. The company’s fast-expanding estate now includes properties open in Berlin, Birmingham, Dublin, Edinburgh, Liverpool, London, Lyon, Manchester, Marseille, Paris, Venice and York. The company is on target to achieve its stated aim of 15,000 apartments by 2023.