HSMAI To Honor Sojern With Silver Adrian Award For Outstanding Travel Marketing

HSMAI To Honor Sojern With Silver Adrian Award For Outstanding Travel Marketing


The Hospitality Sales and Marketing Association International (HSMAI) will honor Sojern with a Silver Adrian Award for travel marketing excellence for its winning entry in the 65th annual Adrian Awards, the largest and most prestigious global travel marketing competition.

Sojern’s winning entry featured its Pay-On-The-Stay plan, a multichannel marketing program for hoteliers that encourages travelers to book directly with the property. It's fully performance based, meaning hoteliers pay a commission only after the guest completes their stay.

“Due to the impact of COVID-19, many of our clients haven’t had the budget to put towards marketing. In fact, many of them were struggling just to stay in business with border closures, lost marketing budgets and more to worry about,” said Cady Wolf, Vice President of Global Sales, Sojern. “With our unique Pay on the Stay commission plan, Sojern fronts all the money for marketing and we only get paid if we help our clients get paid. It’s really helped many of our customers get back on their feet during a time of financial uncertainty.”

Wolf continued, “We’re very grateful to HSMAI for their acknowledgement of our efforts to help get the travel industry back on its feet. We love our customers and we’re happy to see many of them thriving again.”



The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Marketing Strategy Conference, Adrian Awards, and HSMAI ROC. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org.

“The HSMAI Adrian Awards recognize important work done by the industry to empower recovery in 2021,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “Hospitality and tourism professionals continued to face evolving challenges that required innovation and ingenuity. HSMAI is proud to recognize the extraordinary efforts of hospitality sales, marketing, and revenue optimization leaders with Adrian Awards. By recognizing incredible work, we will share the best practices that will continue to drive recovery.”

Sojern will be honored during the HSMAI Adrian Awards celebration on March 30, 2022, recognizing best practices, innovation and community. Winning entries will be viewable in the winners’ gallery on the Adrian Awards website following the celebration.


Sojern is a leading digital marketing platform built for travel marketers. Powered by artificial intelligence and traveler intent data, Sojern provides multi-channel marketing solutions to drive direct demand. Thousands of hotels, attractions, tourism boards and travel marketers rely on Sojern annually to engage and convert travelers around the world.