JA Resorts & Hotels Has Chosen Atomize as their Exclusive Revenue Management Software Provider

The prominent 5-star hotel group, JA Resorts & Hotels, with its 10 luxury properties and 1500 rooms in Dubai, Maldives and Seychelles has chosen Atomize as their Revenue Management Software (RMS) provider.

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GOTHENBURG, SWEDEN – February 21, 2022

The prominent 5-star hotel group, JA Resorts & Hotels, with its 10 luxury properties and 1500 rooms in Dubai, Maldives and Seychelles has chosen Atomize as their Revenue Management Software (RMS) provider.

JA Resorts & Hotels come from a background of using a traditional RMS but realized they needed to upgrade to a more market-responsive solution. In the research process of searching for a more result-driven and easy-to-use RMS, Atomize caught their attention. JA Resorts & Hotels desired an RMS that had the ability to deliver just in time optimal pricing decisions that their Revenue Managers could rely on. With Atomize’s sophisticated real-time pricing engine and its proven track record in terms of a high price acceptance ratio, Atomize ticked all the boxes and was the solution of choice.

The main goal by implementing Atomize is to provide an intelligent and intuitive RMS to support the Revenue Managers in growing their RGI and RevPAR, combined with gaining operational efficiencies through real-time automation. The deployment of Atomize has already been initiated and JA Resorts & Hotels plans to have the program implemented in 7 properties within the JA Resorts & Hotels portfolio before the end of Q1.

JA Resorts & Hotels required a modern and cloud-based revenue solution that integrated seamlessly into their tech stack, most importantly with their PMS provider Protel.

“We feel truly honored partnering up with an iconic hotel group like JA Resorts & Hotels with its magnificent properties in the Middle East and the Indian Ocean. Atomize’s proprietary and fully automated real-time pricing engine will enable JA Resorts & Hotels to save valuable resources while maximizing profits and increasing overall operational efficiency”, says Alexander Edström, CEO at Atomize.



A legacy UAE brand, JA Resorts & Hotels was born in 1981 and has a widely recognized reputation for excellence, in the management and operation of award-winning resorts and hotels. Taking its name from the original Jebel Ali (JA) Beach hotel, JA Resorts & Hotels portfolio now features 10 distinct properties across the UAE and Indian Ocean, each dedicated to curating unique experiences and creating unforgettable memories. Tropical escapes include JA Manafaru, the idyllic luxury island resort in pristine, lagoon ringed Haa Alifu Atoll, at the northern tip of the Maldives and JA Enchanted Island Resort, a luxurious hideaway of 10 exquisite villas on a private island, in the middle of the protected Saint Anne Marine Park. Within the UAE, guests can choose from the five-star JA Ocean View Hotel, as well as the deluxe hotel apartments of JA Oasis Beach Tower, both located along ‘The Walk’ in Jumeirah Beach Residence. Other attractive options include the acclaimed JA The Resort – Dubai’s largest experience resort, with 1 million square metres of thrilling activities and 3 unique hotels offering 800 suites and rooms between them– the award-winning JA Beach Hotel, JA Palm Tree Court and JA Lakeview Hotel, a golf course adjacent property opened in 2019. The JA Hatta Fort Hotel is Dubai’s only mountain resort, a secluded getaway amidst the stunning Hajar Mountains landscape. The Manor by JA is a 2020 addition to the portfolio, a 247 key corporate hotel located in Al Furjan, Dubai. In 2021, the group has also opened the new JA Enchanted Waterfront Villa’s, a brand-new idyllic getaway in Seychelles featuring 10 villa resort residences on the east coast of Mahé. JA Resorts & Hotels is a member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, bringing together more than 35 brands with over 500 hotels in 85 countries.

About Atomize

Headquartered in Sweden, Atomize helps hotels around the globe maximize their revenue by automatically setting the optimal price per room type. Atomize offers a Lean Revenue Management Software built for hoteliers that want to do more with less. Used in more than 50 countries across five continents, by properties in the range of 50 to 1,250 rooms. In 2019, Atomize was the first RMS to solve real-time price optimization, which opens up incredible possibilities for their customers to gain a competitive edge in their respective markets. The Atomize product offering fits well with hotels and hotel groups that are facing a new reality of fewer staff resources and the increased need for automation and enhanced profit margins. Atomize RMS shows that a modern sophisticated tech solution for bigger operations doesn’t have to be complex and expensive to operate.