The Future of Hotel Guest Loyalty
Explore how hotel loyalty programs can strengthen guest relationships, drive direct bookings and support sustainability—with a clear focus on measurable business value.
What makes a guest return – and when does that loyalty actually pay off? The white paper Loyalty Reimagined explores how hotels can connect stronger guest relationships with profitability and sustainability.
Dr. Michael Toedt, Founder and CEO of dailypoint™, and Prof. Dr. Silke Bartsch, Professor of Market-Oriented Corporate Management at Hochschule Mittweida and Campus M University, combine practical hospitality experience with academic research into Sustainable Loyalty Programs.
What you will discover in this white paper:
The economics of loyalty programs: Understand the costs behind points and benefits, and how the value differs for hotel groups and individual properties.
What builds lasting guest loyalty: Explore how recognition, trust and relevant communication can encourage repeat bookings.
The foundations of successful programs: Learn why centralized guest data, integrated systems and clear organizational responsibilities matter.
Sustainability across the guest journey: Discover how hotels can align incentives for responsible guest behavior with their business objectives.
Practical ideas to put into action: Explore Green Rates, digital check-in with virtual keys and local transportation integration.
How to measure success: Identify the KPIs that help assess guest retention, direct bookings, profitability and sustainability impact.
This white paper is designed for hotel owners, general managers and professionals responsible for CRM, marketing, revenue management, loyalty and sustainability who want to develop their guest loyalty strategy or rethink an existing program.
📄 Download the free white paper: https://www.dailypoint.com/newsroom/white-paper/loyalty-reimagined-rethinking-hotel-guest-loyalty
