TRYBE Integrates with Friendbuy to Help Spa, Leisure and Activity Operators Turn Guests into Brand Advocates
The integration enables hospitality and wellness operators to launch and manage referral and loyalty programmes directly through the TRYBE platform, turning satisfied guests into a sustainable, measurable acquisition channel.
TRYBE, the cloud-native spa, leisure, and activity management platform, has announced a new integration with Friendbuy, a leading referral and loyalty platform trusted by high-growth consumer brands. The integration enables hospitality and wellness operators to launch and manage referral and loyalty programmes directly through the TRYBE platform, turning satisfied guests into a sustainable, measurable acquisition channel.
The partnership addresses one of the challenges facing spa, leisure and activity operators today: over-reliance on paid advertising to drive new bookings. Rising acquisition costs, diminishing returns, and the hidden overhead of content production and influencer management have left many operators on a treadmill, spending more to stand still. Meanwhile, their most powerful growth asset, the goodwill of happy guests, goes largely untapped. Customer surveys consistently reveal that word-of-mouth is already happening organically; what's missing is the infrastructure to activate it systematically.
The TRYBE and Friendbuy integration gives operators that infrastructure. They can reward guests for referring friends, incentivise repeat visits, and build loyalty programmes tailored to their brand, all without managing a separate technology stack. Referral links, reward fulfilment, and programme performance analytics sit alongside the bookings, memberships, and operational tools operators already use in TRYBE every day.
The results achievable through Friendbuy's platform speak for themselves. Bathhouse works with Friendbuy on a referral programme that now accounts for 20% of all new customer acquisition, with referred friends converting at 22%.
Beyond acquisition, Bathhouse used Friendbuy's loyalty tools to break down silos between customer types, incentivising regular sauna visitors to try treatments, and encouraging treatment guests to discover the bathing ritual, increasing lifetime value across both groups.
“By bringing Friendbuy’s referral and loyalty engine directly into TRYBE, we’re giving operators a measurable, repeatable acquisition and retention channel that runs on the experiences they’re already great at delivering. The goodwill is already there in every happy guest; what’s been missing is the infrastructure to act on it. Brands like Bathhouse have shown what’s possible, and we’re excited to bring that to TRYBE’s network.” Manish Goyal, Founder/CEO, Friendbuy
TRYBE Co-Founder, Ricky Daniels, commented, "TRYBE exists to help operators run exceptional experiences; and exceptional experiences are what make guests want to tell their friends. What's been missing is a simple way to turn that goodwill into a measurable growth channel. This integration closes that loop. Operators can now manage the full guest journey, from first booking to loyal advocate, without ever leaving the platform.”
TRYBE is trusted by over 400 properties in 37 countries. Further information is available at try.be/integrations/friendbuy
