Let us find your solution 10 Best Upselling Software for Hotels 2021 | Find Reviews, Pricing, Buying Guide
Helping thousands of hoteliers make better buying decisions every month
Marriott
Denihan Hospitality Group
Fairmont
starwood
The Standard
Ace Hotel
Kimpton
Accor Hotels
Ace Hotel
Ace Hotel

What does merchandising and upselling software actually do? Upselling is the ability to get more spend from the same guest, by providing valuable services, offered at the right time and at the right price to the right guest. When done properly, upselling results in more incremental revenue and a better guest experience.For info on upsell trends, questions that you should ask vendors and more download the 2020 Hoteliers Guide to Upsell Software How can merchandising and upselling software improve profitability and efficiency? Increase incremental spend per guest: By offering segmented Upselling be... Read the full UPSELLING SOFTWARE software overview

10 Best Upselling Software

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2021 Best Hotel Software
Hoteliers voted Oaky as the #1 Upselling Software provider in the 2021 HotelTechAwards
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Oaky

HotelTech Logo score
HT SCORE
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Let Oaky work for you – Become an expert at modern Upselling. With a high conversion, Oaky puts your arriving guests in control of taking offers that both drive revenue and enha...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Winner Badge
2021 Best Hotel Software
Hoteliers voted Oaky as the #1 Upselling Software provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted GuestJoy as the #2 Upselling Software provider in the 2021 HotelTechAwards
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GuestJoy

HotelTech Logo score
HT SCORE
95 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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GuestJoy brings a data-driven approach to hotel sales. It enables hotels to engage with guests even before they arrive at the hotel. This results increased revenue, improved guest...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted GuestJoy as the #2 Upselling Software provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted EasyWay as the #3 Upselling Software provider in the 2021 HotelTechAwards
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EasyWay Smart Upselling

HotelTech Logo score
HT SCORE
94 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Reach out to your guests with the right offer, on their favorite messaging app (WhatsApp, WeChat, iMessage, and more), with built-in marketing techniques. Automatically suggest of...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted EasyWay as the #3 Upselling Software provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Welcome Pickups as the #3 Upselling Software provider in the 2021 HotelTechAwards
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Welcome Pickups

HotelTech Logo score
HT SCORE
91 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Fully automate your guest transfers, make extra revenue, gather valuable guest data and increase customer satisfaction. Available in 55 destinations across 32 countries. 1200 hote...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted Welcome Pickups as the #3 Upselling Software provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Duve as the #3 Upselling Software provider in the 2021 HotelTechAwards
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Duve Upselling

HotelTech Logo score
HT SCORE
83 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Increase your revenue per guest by offering additional upsells and services, effortlessly. Wishbox allows you to offer guests transportation, early check-in, food, tours activitie...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted Duve as the #3 Upselling Software provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Revinate as the #3 Upselling Software provider in the 2021 HotelTechAwards
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Revinate (Upsell)

HotelTech Logo score
HT SCORE
80 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Create unforgettable moments for guests with personalized hotel amenity upsell and room upgrade offers that drive incremental revenue. $2,500 average upsell revenue generated per ...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted Revinate as the #3 Upselling Software provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted ROOMDEX as the #3 Upselling Software provider in the 2021 HotelTechAwards
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ROOMDEX

HotelTech Logo score
HT SCORE
80 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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ROOMDEX simplifies and monetizes the hotel room upgrade process by putting the power of choice in the hotel guest’s hands. How? Automation is the cornerstone. ROOMDEX uses hote...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted ROOMDEX as the #3 Upselling Software provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted MyStay as the #3 Upselling Software provider in the 2021 HotelTechAwards
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MyStay

HotelTech Logo score
HT SCORE
80 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Increase your hotels revenue 11-times per guest! Our Contactless solution helps hotels increase customer satisfaction and generate additional reve...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted MyStay as the #3 Upselling Software provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted DigitalGuest as the #3 Upselling Software provider in the 2021 HotelTechAwards
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DigitalGuest

HotelTech Logo score
HT SCORE
79 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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A sustainable and touchless Digital Guest experience! Read more at digitalguest.com

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted DigitalGuest as the #3 Upselling Software provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Upsell Guru as the #3 Upselling Software provider in the 2021 HotelTechAwards
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Upsell Guru

HotelTech Logo score
HT SCORE
77 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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UpsellGuru is a guest communication software focusing on generating revenue through upselling. As a first in the industry, UpsellGuru launched a bidding system for hotel upgrades ...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted Upsell Guru as the #3 Upselling Software provider in the 2021 HotelTechAwards
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Recent Upselling Software Articles

What You Can Do To Increase Holiday Occupancy At Your Hotel This Year

by
Stefano Mocella
1 month ago

You may be thinking it’s early to start talking about the holiday season, but as a hotelier, now is the best time to prepare for the Christmas season. Why? With so much competition for rooms and heightened expectations in guest experiences, you need to plan ahead if you want this to be a happy holiday season for your bottom line. Keep in mind many folks had travel plans last year that went by the wayside and are now looking to make up for a lost year. Early data from Travel & Leisure shows that December bookings jumped by 15% compared to 2019 (pre-pandemic levels) in July. Keep in mind, Christmas bookings typically peak in October and November. After missing out on 2020 travel, guests will want to ensure wherever they book their Christmas getaway will deliver an unforgettable experience. Thankfully, there’s a lot you can do to get guests through your doors without spending a fortune on decorating your property or getting too gimmicky. Here are some holiday hotel marketing ideas that can make this a year to remember for your property.   Leverage Email Marketing If you haven’t been using email marketing to its fullest potential, you’ve been missing out. It’s one of the best ways to get into the minds of potential guests (and stay there). Make this a priority for the holiday season and while you’re at it, chalk it down as a New Year's Resolution. If you’ve been collecting email addresses of past guests in a responsible manner, it’s time to get your Christmas offers out to them. You can get creative with your offers, from a special package or prepare a special holiday menu in your restaurant. Either way, it’s a good time to start engaging with potential guests and pique their interest.   Offer Prizes and Creative Giveaways People love the chance to win prizes, particularly on social media. It’s why we see so many polls and hashtag challenges or merely entering a contest by tagging friends. Contests are an effective way to get some user-generated content for your hotel’s marketing campaigns. Contests can be something as simple as asking people to send their best (or funniest) Christmas outfits or best home decoration and in return they can win a discounted stay at your hotel or perhaps win a free spa day with their stay. You’ll be surprised at how many people will jump at the chance to win; not to mention it’s a great way to boost engagement on your social media channels.   Show Your Holiday Spirit with Deals There’s no need to reinvent the wheel with this one. Everyone loves a good deal and sometimes simple works best. Guests will be looking to save a buck where they can, given how expensive the holiday season can be already. Reducing your standard room rate or offering a discount on a suite might just give you the edge in securing more bookings. Sharing such deals on social media will also get you plenty of attention if the deal is of significant value. Provided you have a powerful channel manager, you can ensure your holiday rates are distributed among your biggest booking channels. There’s nothing to lose in trying, particularly if your goal is full occupancy for the holidays.   Create a Landing Page on Your Website If you’ll be offering deals, then it’s vital to create a separate landing page on your website. This will give you an area on your site to market and focus your holiday bundles. If you bury your Christmas packages and offers within your existing room rates, it’s going to slip by a lot of eyes. If you have a dedicated festive area, you can have some fun with it by adding some cool design effects and throw in some holiday puns in your room description.   What Will Your F&B Program Look Like? If there’s one commonality for the holidays, it’s that everyone wants to let loose and enjoy some mouthwatering comfort food. Your hotel’s holiday offerings shouldn’t just be about decorating and offering special room rates. If you have an on-site restaurant and/or bar, putting together a special holiday menu will capture everyone’s Christmas spirit. There will be plenty who will jump at the chance of booking a Christmas meal or throwing a mini holiday party for their business. And once patrons book with you for a meal, those might just turn into room bookings if you mention the type of accommodations you offer.    Happy Bookings! The holiday season could be stressful for hoteliers, but this should also be your most exciting time of the year. With all-in-one PMS systems like roomMaster Anywhere, you can ensure that you have all the tools you need to maximize holiday bookings for 2021 and beyond. If you start planning now, it could be your most profitable period of the year.  

Oaky Named 2018’s Top Rated Merchandising Upselling Platform in the HotelTechAwards

by
Hotel Tech Report
2 years ago

  February 12, 2018 -  Hotel Tech Report has named Oaky 2018’s top-rated Merchandising & Upselling Platform based on data from thousands of hoteliers in more than 40 countries around the world. Over 100 of the world’s elite hotel technology products competed for a chance to win this prestigious title. The HotelTechAwards platform (by HotelTechReport.com) leverages real customer data to determine best of breed products that help hoteliers grow their bottom lines. “The European hotel tech startup ecosystem is really inspiring and the Oaky team is an essential piece of the puzzle. The Amsterdam based team has created a SaaS product that keeps costs down while driving incremental ancillary revenues to their partners - it’s really a no-brainer.  Hoteliers love the user interface and the fact that they aren’t paying commissions on their upsells” says Hotel Tech Report’s Jordan Hollander. Oaky is poised for sustained growth in 2018. Hoteliers like that Oaky’s platform provides them leverage. Hoteliers pay a fixed monthly fee then maximize usage of the product to keep enhancing return on investment with automated up-selling of room upgrades, ancillaries and really cool services that guests will remember. Oaky combine storytelling with data to improve the guest experience while generating revenue. “After a short introduction and an initial setup we’ve seen the upgrade requests flowing in. I am still very surprised about the amount of requests and additional revenue it generates for our hotels,” says one Utrecht, Netherlands based Revenue Manager. Read the full review and more on Oaky Upsell Software

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Recent Upselling Software News & Community Updates

ROOMDEX Partners with CADD Emirates to Expand Global Reach

ROOMDEX
2 weeks ago

ROOMDEX, the leader in hotel upselling automation, is happy to announce a partnership with CADD Emirates. The partnership will focus on bringing ROOMDEX Upsell Automation to hotels across the MENA region. CADD Emirates will provide sales, local customer service and account management from its headquarters in UAE. CADD Emirates is a leading Hospitality Solutions Provider and enjoys the patronage of blue-chip corporate organizations through its simple philosophy of ‘Customer First’. ROOMDEX’s Upgrade Optimizer is an automated hotel upsell tool that intelligently calculates the best upgrade offer price and timing to maximize upsell conversion. ROOMDEX hotels generate easy revenue from automated room upgrade and stay extension (early check-in and late check-out) upsell offers. With the new Guest Services Automation, hotels also now have the ability to automatically market, sell and manage the upsell transactions of guest services such as (but not limited to) parking, breakfast, premium access areas, etc. "Post-Covid reopening has caused a surge in hotel operational expenses. ROOMDEX’s Automated Upselling tools are proving to be an easy and reliable way to generate revenue for these unplanned expenses.,” said Jimmy Joseph, Director, Hospitality (MENA & India) of CADD Emirates. “The ROOMDEX team's extensive expertise in PMS technology gives them the power to dynamically price upsell offers, thereby maximizing revenue. We are excited to take ROOMDEX into the region!"  "As we grow, we have been actively looking to have a presence in key growth areas such as UAE", says Jos Schaap, CEO and Co-Founder at ROOMDEX. “We are fortunate to be able to partner with CADD Emirates, who have a sterling reputation in delivering hotel technology.”   About CADD Emirates Inspired by its vision of ‘Empowerment through IT’, CADD Emirates is a leading Enterprise Solutions Provider and a trusted ICT Integrator in the country for 25+ years. CADD Emirates various divisions offers a wide range of solutions and services. CADD Emirates's Hospitality division have found wide-spread acceptance by locally owned hotels as well as global chains in the MENA region and are head quartered in Dubai. As a trusted hospitality system integrator, we have close to 1000 hotels in our active application maintenance service. We carry a range of Enterprise Hospitality Business Solutions including PMS, POS, ERP, CRM, BI, FM and more.

ROOMDEX Announces New Automated Guest Services

ROOMDEX
2 weeks ago

ROOMDEX, the leader in hotel upselling automation, is happy to announce the release of Upgrade Optimizer v1.5, which now includes Guest Services Automation. Hotels now have the ability to automatically market, sell and manage the upsell transaction of guest services such as (but not limited to) parking, breakfast, premium access areas, etc. ROOMDEX’s Upgrade Optimizer is an automated hotel upsell tool that intelligently calculates the best upgrade offer price and timing to maximize upsell conversion. ROOMDEX hotels generate easy revenue from automated room upgrade and stay extension (early check-in and late check-out) upselling. Most digital upsell solutions on the market still require the hotel staff to perform time consuming administrative tasks. The addition of the new ROOMDEX Guest Services feature set dramatically cuts the hotelier’s efforts in both the selling and transaction management of Guest Services. Instead, hotel staff only need to focus on the “last mile” – the actual in-person service delivery. “Across our portfolio, we have had great success with ROOMDEX room upgrades and stay extensions,” said John Pedlow, SVP, Operations at Pacifica Hotels. “The response from our guests have been overwhelmingly positive. So, we are excited to be able to give them more ways to personalize their stay experiences from their phones.” ROOMDEX began rolling out the enhanced feature set to pilot hotels earlier this month.  “Compared to other the upsell solutions we’ve reviewed, ROOMDEX actually delivers on hotel automation,” said George Rouvelas, General Manager of the Hotel Juliani. “And that makes all the difference. We are both increasing our ancillary guest revenue numbers while eliminating the administrative overhead. The product is effortless and effective!” “Hoteliers will always be in the business of giving guests what they want”, says Jos Schaap, CEO and Co-Founder at ROOMDEX. “We develop automation tools that help them stay out of the back office and focused on delivering service to their guests. ROOMDEX hotel software innovation breaks down old operational assumptions and delivers for both guest and hotelier in measurable ways.”  

Oaky Launches Chain Dashboard: Upsell Management Across Hotel Chains and Groups

Oaky
2 weeks ago

Oaky has launched a Chain Dashboard feature, which allows bulk editing and adding of upsell deals and provides a broad overview of upselling initiatives across all properties in a chain or group. The Chain Dashboard feature aims to revolutionise digital upselling for hotel chains, cutting out uncertainty and delays while providing extensive advantages specific to multi-property brands and groups.   “Now more than ever we need our systems to keep up with the fast-paced environment we find ourselves in. The Chain Dashboard is a great means of streamlining the processes of setting up new offers, amending email content and creating users across the group in one easy to use place – alleviating duplication and saving us valuable time.” Suzy Boath, Distribution Executive at Apex Hotels   Brand consistency Oaky’s Chain Dashboard ensures that guests experience a given hotel brand the way it was intended, no matter which property they’re staying at. Upselling that is more on-brand and consistent has been shown to add to a more streamlined guest experience overall. Chains can create a library of brand-specific or seasonal upsell offers. Optimised, vetted copy and images are now available to all of their properties.   System adoption The barrier of introducing staff to a new tool is greatly reduced with the Chain Dashboard. Now upselling programmes can be instated at several properties simultaneously, complete with replicated deals. Oversights and extra admin associated with setup is avoided in individual teams, making tried-and-tested upsells the starting point for every hotel and shortening time to revenue.   Control over upselling The Chain Dashboard allows management to maintain an overview of their group or chain’s upselling initiatives. From one place, management can standardise, test and compare the performance of deals across different hotels. In terms of performance strategy, hotel chains can assess varying levels of interest in a certain deal across many hotels, providing valuable insight into the wants and needs of different types of guests. Once an upselling deal is developed for one property, it can be instantaneously rolled out to several other hotels with similar guest profiles. Similarly, if situations change and upsell deals must be removed due to seasonal or global event-related issues, the Chain Dashboard allows hoteliers to adjust their offering chain-wide in a matter of minutes. Oaky has been laser focused on working with larger chains. We were fully aware of our customers' needs to have an easy, intuitive and scalable solution for managing multiple hotels. The Chain Dashboard allows customers to standardise their user access, branding and guest offerings efficiently on a hotel level. Our customers save time, letting them focus on what is important to them - driving incremental revenue. - Saahil Karkera, Head of Customer Success

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UPSELLING SOFTWARE Category Overview

What does merchandising and upselling software actually do?
Upselling is the ability to get more spend from the same guest, by providing valuable services, offered at the right time and at the right price to the right guest. When done properly, upselling results in more incremental revenue and a better guest experience.

For info on upsell trends, questions that you should ask vendors and more download the 2020 Hoteliers Guide to Upsell Software
How can merchandising and upselling software improve profitability and efficiency?
  • Increase incremental spend per guest: By offering segmented Upselling before arrival, hoteliers manage to provide true flexibility to their guests, enabling them to choose from personalized offers at a time that’s right for them. Upselling as part of the overall Revenue Management strategy, achieves two goals: Higher ADR, Less Free Upgrades.
  • Save time and maximize outlets: Expectations are all set before the experience itself. By enabling guests to share their needs (and get inspired by what the hotel has to offer), Hotel Operations are able to anticipate special requests and save precious time in the communication with every single guest. 2 
  • Personalize the guest experience: Consumers of today are used to controlling their experience. Gone are the times of fixed packages and one size fits all. Modern travelers crave freedom and personalization.
What are the most important features of merchandising and upselling software?
  • PMS Integration: Automated connection with database (PMS/Channel Manager/OTA). A 2-way integration with your property management system can dramatically increase efficiency but upsell software can be operated without it.
  • Exclusion Lists: Possibility to exclude guests from receiving the offering. 
  • Easy to use and cross-device: Easy to use platform for guests to redeem offers on any device. 
  • Real time reporting: Gain insights through analytics and reporting to improve over time. 
  • Customizable CMS: Helps ensure that staff is able to update, customize and test offers in real time. 
  • Multi-language: support Your guests come from all over, make sure you are able to reach all of them.
  • Email Automation: Automatic offer, redemption and confirmation emails.
  • GDPR Compliance: Make sure your provider meets EU data protection privacy standards.
  • Exclusion Lists: Possibility to exclude guests from receiving the offering.
What makes great merchandising and upselling software?
A good upsell provider is data-driven and laser focused to drive conversion. They also love to talk data, so ask away! What can I expect? How do other similar hotels perform? What are the best-selling deals today?
What is the typical pricing for merchandising and upselling software?
Some firms such as Nor1 operate on a commission model.  While this in many cases requires no up-front cost due to contribution based on performance it often results in higher fees that can be as high as 25% of incremental sales.  A fixed fee model such as that employed by firms such as Oaky may seem riskier in the short run; however, in many cases end up being dramatically more cost effective - especially as hotels get better and better at upselling.

For info on pricing models and trade-offs to fixed vs. commission pricing, download the 2020 Hoteliers Guide to Upsell Software
How long does it usually take for a hotel to implement new merchandising and upselling software?
A hotelier should expect to be live with any good upselling software provider within 7-30 days. Providers should make the implementation as simple as possible, and provide training accordingly. The connection to the PMS is usually the factor that cause this variance (depending on PMS providers, connection is immediate or takes longer).
How do I know when it’s time for my hotel to move onto new merchandising and upselling software?
As with most software purchases, start by thinking about your business’ strategic goals.  If you are looking to increase tRevPaR (Total Revenue Per Available Room), upsell software can help by increasing the average spend of your existing guests ancillary sales such as F&B/experiential purchases.  If you are looking to increase ADR, upsell software can decrease the amount of free upgrades and let your guests actually pay more to get to a higher category room.  Upsell software can even increase occupancy by making sure that your highly demanded entry-level rooms are available for last minute purchases within a relatively short booking window.  This way, no need to overbooking your standard rooms or give upgrades for free. Your standard rooms become available - again, even right before the checkin, allowing for last minute bookings to come in nicely.