Let us find your solution 10 Best Upselling Software for Hotels 2021 | Find Reviews, Pricing, Buying Guide
Helping thousands of hoteliers make better buying decisions every month
Marriott
Denihan Hospitality Group
Fairmont
starwood
The Standard
Ace Hotel
Kimpton
Accor Hotels
Ace Hotel
Ace Hotel

What does merchandising and upselling software actually do? Upselling is the ability to get more spend from the same guest, by providing valuable services, offered at the right time and at the right price to the right guest. When done properly, upselling results in more incremental revenue and a better guest experience.For info on upsell trends, questions that you should ask vendors and more download the 2020 Hoteliers Guide to Upsell Software How can merchandising and upselling software improve profitability and efficiency? Increase incremental spend per guest: By offering segmented Upselling be... Read the full UPSELLING SOFTWARE software overview

10 Best Upselling Software

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2021 Best Hotel Software
Hoteliers voted Oaky as the #1 Upselling Software provider in the 2021 HotelTechAwards
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Oaky

HotelTech Logo score
HT SCORE
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Let Oaky work for you – Become an expert at modern Upselling. With a high conversion, Oaky puts your arriving guests in control of taking offers that both drive revenue and enha...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Best Hotel Software
Hoteliers voted Oaky as the #1 Upselling Software provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted EasyWay as the #3 Upselling Software provider in the 2021 HotelTechAwards
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EasyWay Smart Upselling

HotelTech Logo score
HT SCORE
96 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Reach out to your guests with the right offer, on their favorite messaging app (WhatsApp, WeChat, iMessage, and more), with built-in marketing techniques. Automatically suggest of...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted EasyWay as the #3 Upselling Software provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted GuestJoy as the #3 Upselling Software provider in the 2021 HotelTechAwards
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GuestJoy

HotelTech Logo score
HT SCORE
95 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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GuestJoy brings a data-driven approach to hotel sales. It enables hotels to engage with guests even before they arrive at the hotel. This results increased revenue, improved guest...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted GuestJoy as the #3 Upselling Software provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Welcome Pickups as the #3 Upselling Software provider in the 2021 HotelTechAwards
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Welcome Pickups

HotelTech Logo score
HT SCORE
87 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Fully automate your guest transfers, make extra revenue, gather valuable guest data and increase customer satisfaction. Available in 55 destinations across 32 countries. 1200 hote...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted Welcome Pickups as the #3 Upselling Software provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Duve as the #3 Upselling Software provider in the 2021 HotelTechAwards
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Duve Upselling

HotelTech Logo score
HT SCORE
79 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Increase your revenue per guest by offering additional upsells and services, effortlessly. Wishbox allows you to offer guests transportation, early check-in, food, tours activitie...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted Duve as the #3 Upselling Software provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted MyStay as the #3 Upselling Software provider in the 2021 HotelTechAwards
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MyStay

HotelTech Logo score
HT SCORE
75 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Increase your hotels revenue 11-times per guest! Our Contactless solution helps hotels increase customer satisfaction and generate additional reve...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted MyStay as the #3 Upselling Software provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Upsell Guru as the #3 Upselling Software provider in the 2021 HotelTechAwards
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Upsell Guru

HotelTech Logo score
HT SCORE
69 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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UpsellGuru is a guest communication software focusing on generating revenue through upselling. As a first in the industry, UpsellGuru launched a bidding system for hotel upgrades ...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted Upsell Guru as the #3 Upselling Software provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Revinate as the #3 Upselling Software provider in the 2021 HotelTechAwards
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Revinate (Upsell)

HotelTech Logo score
HT SCORE
69 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Create unforgettable moments for guests with personalized hotel amenity upsell and room upgrade offers that drive incremental revenue. $2,500 average upsell revenue generated per ...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted Revinate as the #3 Upselling Software provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted ROOMDEX as the #3 Upselling Software provider in the 2021 HotelTechAwards
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ROOMDEX

HotelTech Logo score
HT SCORE
69 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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ROOMDEX simplifies and monetizes the hotel room upgrade process by putting the power of choice in the hotel guest’s hands. How? Automation is the cornerstone. ROOMDEX uses hote...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted ROOMDEX as the #3 Upselling Software provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted DigitalGuest as the #3 Upselling Software provider in the 2021 HotelTechAwards
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DigitalGuest

HotelTech Logo score
HT SCORE
62 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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DigitalGuest started as a digital guest directory and has turned into a powerful communication, upselling and guest service platform for the hospitality industry.

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted DigitalGuest as the #3 Upselling Software provider in the 2021 HotelTechAwards
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Recent Upselling Software Articles

Oaky Named 2018’s Top Rated Merchandising Upselling Platform in the HotelTechAwards

by
Hotel Tech Report
2 years ago

  February 12, 2018 -  Hotel Tech Report has named Oaky 2018’s top-rated Merchandising & Upselling Platform based on data from thousands of hoteliers in more than 40 countries around the world. Over 100 of the world’s elite hotel technology products competed for a chance to win this prestigious title. The HotelTechAwards platform (by HotelTechReport.com) leverages real customer data to determine best of breed products that help hoteliers grow their bottom lines. “The European hotel tech startup ecosystem is really inspiring and the Oaky team is an essential piece of the puzzle. The Amsterdam based team has created a SaaS product that keeps costs down while driving incremental ancillary revenues to their partners - it’s really a no-brainer.  Hoteliers love the user interface and the fact that they aren’t paying commissions on their upsells” says Hotel Tech Report’s Jordan Hollander. Oaky is poised for sustained growth in 2018. Hoteliers like that Oaky’s platform provides them leverage. Hoteliers pay a fixed monthly fee then maximize usage of the product to keep enhancing return on investment with automated up-selling of room upgrades, ancillaries and really cool services that guests will remember. Oaky combine storytelling with data to improve the guest experience while generating revenue. “After a short introduction and an initial setup we’ve seen the upgrade requests flowing in. I am still very surprised about the amount of requests and additional revenue it generates for our hotels,” says one Utrecht, Netherlands based Revenue Manager. Read the full review and more on Oaky Upsell Software

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Recent Upselling Software News & Community Updates

ROOMDEX, A Hotel Upsell Innovator, Partners with Marcus Hotels & Resorts

ROOMDEX
1 month ago

ROOMDEX, the leader in hotel upselling automation, is happy to announce that Marcus Hotels & Resorts has activated ROOMDEX’s Upgrade Optimizer software in two hotels: The Pfister Hotel in Milwaukee, WI and The Grand Geneva Resort & Spa in Lake Geneva, WI. The hotels are the first ROOMDEX customers to take advantage of the new ROOMDEX integration with Oracle Hospitality’s OPERA PMS via OXI. Upgrade Optimizer is an automated hotel upsell tool that generates revenue directly to a hotel’s bottom line. ROOMDEX intelligently calculates the best upgrade offer price and ensures that only available rooms will be offered. Along with the upgrade, guests have the chance to purchase early check-in or late check-out. Late check out is offered automatically pre-arrival and during stay. “With the rapid recovery in leisure travel post pandemic we have been looking for ways to recover revenue as efficiently as possible, while simultaneously increasing our service to guests” said Rajiv Castellino, CTO at Marcus Hotels. “We have used a number of different upsell solutions in the past, but the seamless integration between ROOMDEX and OPERA, made this an easy decision”. “The best part of ROOMDEX is how quickly we went from decision to real revenue results,” Rajiv continued, “It literally took us a couple of hours per hotel to configure our preferences and start the system. Within 24 hours, we saw a full return on our investment (ROI).” “We’re very pleased that the activation of our first full 2-way integration with Oracle Hospitality’s OPERA PMS hotels went so smoothly,” said Jos Schaap, CEO and Co-Founder of ROOMDEX, “The Marcus Hotels engagement exemplifies the new approach hotels are now taking toward technology innovation that prioritizes easy integration, automation and quick ROI.”   About Marcus Hotels & Resorts Marcus Hotels & Resorts owns and/or manages 18 hotels, resorts and other properties in the U.S. The company’s distinctive portfolio includes city-center meeting hotels, upscale resorts, historic properties, and premium branded and independent first-class hotels. Marcus Hotels & Resorts is an approved operator for all major lodging brands. A leader in the hospitality industry since 1962, Marcus Hotels & Resorts creates asset value for hotel owners through its expertise in management, development and product repositioning. This includes hotel food and beverage concepts developed by its Marcus Restaurant Group, featuring premier brands such as Mason Street Grill, ChopHouse, Miller Time® Pub & Grill and SafeHouse® Restaurants.

Nobis Hospitality Group Embarks on Personalised Upselling Journey with Oaky

Oaky
2 months ago

Stockholm-based Nobis Hospitality Group, a collection of first-class properties in Sweden, Denmark and soon Spain, recently rolled out Oaky as their digital upselling platform. The family-run hospitality group is known for its stylish design and utmost dedication to its guests’ comfort and wellbeing. Their new approach to upselling and pre-arrival communication will reflect this credo and offer travellers an even deeper brand experience.      “After a short and straightforward onboarding process, we immediately started seeing results with Oaky, despite reduced demand due to the pandemic. It’s been interesting to test various offers and signature services at our different properties and give guests the chance to tailor their experience with both free and paid add-ons.” - Sebastian Arnshelm, Director of Revenue Management at Nobis Hospitality Group.   Taking communication a step further Nobis Hospitality Group has always focused on creating a fully branded experience throughout the entire guest journey. Today, the company takes this a step further by using Oaky to reach out to guests with personalised messages during the pre-arrival phase. This allows Nobis to do two things. Firstly, it creates an immersive experience where guests get to know the brand better through the offers they receive. Secondly, the hotels add value to their guest’s stay through ancillary services they care about. This, in turn, generates additional revenue.   Arnshelm elaborates: “Before we began using Oaky, our reception team would highlight some of our ancillary services to guests upon arrival. But there’s only so much time and opportunity to offer add-ons during check-in. Sending out pre-arrival offers gives guests more time to browse and pick the ones they’re interested in. This allows them to create the stay they want well before they even reach the hotel. It also primes travellers for on-arrival upselling because they’ve seen the offers in their email and are more likely to go for one when a front desk agent proposes it.” This combination of digital and in-person upselling has resulted in a reliable boost to monthly revenue at Nobis’ properties. It also leaves the team confident in even better results once demand returns. Oaky’s ease of use is another benefit. Compared to the ROI, the staff spends little time managing the upselling platform all while seeing good results.  “We want our staff to focus on the guest, not on managing tools, so we needed a platform that’s straightforward yet fully customisable to our brand standards. Oaky provides that. Our team can quickly update offers and messages via the intuitive interface when needed and leave the rest on autopilot while they take care of guests,” Arnshelm says.    Planning the future with Oaky at Nobis Hospitality Group While they’re already making use of Oaky’s advanced segmentation options, Arnshelm and his team plan on leveraging this capability even more. The goal is to ensure the right deal always gets in front of the right guest. With the market mix likely to shift during and after ramp-up, Nobis is also ready to test a variety of new deals to discover which ones their guests prefer. So far, a mix of standard offers (e.g., room upsells, late check-out, etc.) and more elaborate add-ons like dinner or spa packages have worked well. However, more creative options which draw on partnerships with local businesses and partners are also in the works. Here, the focus will remain on creating a unique set of offers for each hotel’s distinct target market and their diverse needs and interests. “We’re delighted to welcome Nobis Hospitality Group’s properties into the Oaky family. We see more and more traction for Oaky in this higher hotel segment, that’s why we’re especially happy to be working with such a renowned partner as Nobis. It’s been fantastic to see how guest-centric their approach is by doing everything to deliver an amazing stay. Their hotels are definitely on my wishlist to visit!” - Loïc Gabriël, Sales Manager at Oaky. About Nobis Hospitality Group Founded in 1987 by Alessandro Catenacci, Nobis Hospitality Group is a family-owned collection of first-class hotels, restaurants, bars, nightclubs and meeting and event venues in Stockholm, expanding into international markets. Many of the Nobis Hospitality Group venues are housed in remarkable historically prominent buildings. This gives each property a distinctive personality, based on its individual story and tradition.  

ROOMDEX, A Hotel Upsell Innovator, Partners with Aries Living

ROOMDEX
3 months ago

ROOMDEX, the leader in hotel upselling automation, is happy to announce that Aries Living has activated ROOMDEX’s Upgrade OptimizerTM software in four hotels: Ithaca of South Beach Hotel, (Miami, FL), Villa Paradiso Apartment Hotel (Miami, FL), Treehouse Apartment Hotel (Miami, FL) and Apple Tree Inn (Lennox, MA). Upgrade OptimizerTM is an automated hotel upsell tool that generates revenue directly to a hotel’s bottom line. ROOMDEX intelligently calculates the best upgrade offer price and ensures that only available rooms will be offered. Along with the upgrade, guests have the chance to purchase early check-in or late check-out. Late check out is offered automatically pre-arrival and during stay. “At Aries Living, we are strong believers in providing what we call a luxury digital experience,” said Daniel Tennant, General Manager at Aries Living, “Guests have an expectation of control over their stay, whether it be choosing room types based on features, checking in remotely, etc. So, we are very focused on seeking out customer facing technologies that offer our guests a choice in how they want to manage their stay. ROOMDEX upsell automation fits the description perfectly.”  “Upselling can be cumbersome for a front desk staff,” Daniel continued, “It’s almost like a “have to do” rather than a “want to do.” And if you think about the guest journey – arrival at the hotel comes after taxis and flights, encumbered with luggage – the last thing they want is to be sold to when they finally reach their destination. With ROOMDEX, you can capture their attention pre-arrival, during the excitement phase of the journey. Not only are you offering them something they want, your conversion rates skyrocket.” Despite operating in the throes of the COVID-19 pandemic, Aries Living hotels have reported a nearly 40-to-1 ROI (return on investment) since using the ROOMDEX hotel upsell tool. Upgrade Optimizer room revenue is improving RevPar and boosting ADR when hotels need it most – even during low occupancy. “The Aries Living hotels have shown us that you can still drive ancillary guest revenue despite the market conditions all hotels are currently experiencing,” said Jos Schaap, CEO and Co-Founder of ROOMDEX, “The commitment Daniel’s team has to digital innovation for guests is impressive and has made them great partners.”   ABOUT ARIES LIVING We’re after a new vision of hospitality that delivers unique, top-of-the-line hotel experiences with the modern convenience that guests expect in today’s world.  Aries Living is a family-run company born out of the idea that guests deserve ease and control during their travels. Our mission is to create spaces that give visitors the freedom to relax, indulge, and truly escape into a haven of comfort. On top of unparalleled customer service and accommodations, our organization prides itself on a cutting-edge suite of technologies that handles end-to-end logistics for guest-facing operations and internal systems. With all the magic behind the scenes, guests can appreciate every luscious detail of the hand-curated atmospheres that makes Aries Living destinations world-class.  

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UPSELLING SOFTWARE Category Overview

What does merchandising and upselling software actually do?
Upselling is the ability to get more spend from the same guest, by providing valuable services, offered at the right time and at the right price to the right guest. When done properly, upselling results in more incremental revenue and a better guest experience.

For info on upsell trends, questions that you should ask vendors and more download the 2020 Hoteliers Guide to Upsell Software
How can merchandising and upselling software improve profitability and efficiency?
  • Increase incremental spend per guest: By offering segmented Upselling before arrival, hoteliers manage to provide true flexibility to their guests, enabling them to choose from personalized offers at a time that’s right for them. Upselling as part of the overall Revenue Management strategy, achieves two goals: Higher ADR, Less Free Upgrades.
  • Save time and maximize outlets: Expectations are all set before the experience itself. By enabling guests to share their needs (and get inspired by what the hotel has to offer), Hotel Operations are able to anticipate special requests and save precious time in the communication with every single guest. 2 
  • Personalize the guest experience: Consumers of today are used to controlling their experience. Gone are the times of fixed packages and one size fits all. Modern travelers crave freedom and personalization.
What are the most important features of merchandising and upselling software?
  • PMS Integration: Automated connection with database (PMS/Channel Manager/OTA). A 2-way integration with your property management system can dramatically increase efficiency but upsell software can be operated without it.
  • Exclusion Lists: Possibility to exclude guests from receiving the offering. 
  • Easy to use and cross-device: Easy to use platform for guests to redeem offers on any device. 
  • Real time reporting: Gain insights through analytics and reporting to improve over time. 
  • Customizable CMS: Helps ensure that staff is able to update, customize and test offers in real time. 
  • Multi-language: support Your guests come from all over, make sure you are able to reach all of them.
  • Email Automation: Automatic offer, redemption and confirmation emails.
  • GDPR Compliance: Make sure your provider meets EU data protection privacy standards.
  • Exclusion Lists: Possibility to exclude guests from receiving the offering.
What makes great merchandising and upselling software?
A good upsell provider is data-driven and laser focused to drive conversion. They also love to talk data, so ask away! What can I expect? How do other similar hotels perform? What are the best-selling deals today?
What is the typical pricing for merchandising and upselling software?
Some firms such as Nor1 operate on a commission model.  While this in many cases requires no up-front cost due to contribution based on performance it often results in higher fees that can be as high as 25% of incremental sales.  A fixed fee model such as that employed by firms such as Oaky may seem riskier in the short run; however, in many cases end up being dramatically more cost effective - especially as hotels get better and better at upselling.

For info on pricing models and trade-offs to fixed vs. commission pricing, download the 2020 Hoteliers Guide to Upsell Software
How long does it usually take for a hotel to implement new merchandising and upselling software?
A hotelier should expect to be live with any good upselling software provider within 7-30 days. Providers should make the implementation as simple as possible, and provide training accordingly. The connection to the PMS is usually the factor that cause this variance (depending on PMS providers, connection is immediate or takes longer).
How do I know when it’s time for my hotel to move onto new merchandising and upselling software?
As with most software purchases, start by thinking about your business’ strategic goals.  If you are looking to increase tRevPaR (Total Revenue Per Available Room), upsell software can help by increasing the average spend of your existing guests ancillary sales such as F&B/experiential purchases.  If you are looking to increase ADR, upsell software can decrease the amount of free upgrades and let your guests actually pay more to get to a higher category room.  Upsell software can even increase occupancy by making sure that your highly demanded entry-level rooms are available for last minute purchases within a relatively short booking window.  This way, no need to overbooking your standard rooms or give upgrades for free. Your standard rooms become available - again, even right before the checkin, allowing for last minute bookings to come in nicely.