10 Best Upselling Software for Hotels 2024

Author img Jordan Hollander
| Last updated
63 PRODUCTS REVIEWED
1812 HOTELIERS SURVEYED
We’ve surveyed 1812 hoteliers across more than 92 countries to understand which are the best Upselling Software vendors, along with everything you need to know in order to buy the right Upselling Software for your hotel (including our 2024 Upselling Software Guide). We also aggregate key decision criteria data including integration availability, partner ecosystem, expert recommendations and more (learn more about HTR’s ranking methodology).
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In-Depth Guide
What is Upselling Software
Upselling is the ability to get more spend from the same guest, by providing valuable services, offered at the right time and at the right price to the right guest. When done properly, upselling results in more incremental revenue and a better guest experience.
Finding the right Upselling Software solution for your hotel depends on several variables ranging from user experience and pricing to functionality and support. This guide is designed to help you identify the best Upselling Software vendors, questions to ask on demos, read unbiased reviews from similar hoteliers and so much more. (including our 2024 Upselling Software Guide)
Upselling Software Vendor Shortlist
Each property has different characteristics, needs, preferences and budgets. Use the filters below to instantly analyze thousands of reviews to find the perfect fit for your hotel.

Top Rated by Hotel Type

Best Fit for Your Hotel

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  • Featured Fit: The default sort first shows vendors who are actively looking to connect with hotels in your region and then secondarily by Premium Members and HT Score.
  • Ht Score: The Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, customer support, user reviews, expert recommendations, integrations availability and geographic reach to help buyers better understand their products.
  • Popularity: Sorts listings by number of user reviews and reported installs, most to least.
Scanning global dataset to personalize your results
Canary Technologies
4.8 (385 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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second finalist logo 2024 FINALIST
Hoteliers voted Canary Technologies as the #2 Upselling Software provider in the 2024 HotelTechAwards
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Canary Upsells is the complete upselling tool for hotels that immediately increases revenues.
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Duve
4.8 (238 reviews)
Ht score logo 96 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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third logo finalist 2024 FINALIST
Hoteliers voted Duve as the #3 Upselling Software provider in the 2024 HotelTechAwards
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Upsell - increase revenue with a personal touch
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SiteMinder
4.8 (119 reviews)
Ht score logo 81 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Enhance your guests experience and drive revenue beyond the room
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Frontline Performance Group
4.8 (59 reviews)
Ht score logo 78 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Improve Revenue, Drive Better Service, and Attract Top Talent
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Sabre
Sell anything. Delight everyone.
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Hudini
Push intelligent offers at vital points of the guest’s journey and increase opportunities to up-sell.
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Myma.ai
Offer fully branded digital vouchers & eGift cards on your website
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STAAH
Multiply your online sales with STAAH Gift Vouchers
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Oracle Hospitality
4.6 (67 reviews)
Ht score logo 83 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Oracle’s Nor1 Hotel Upsell Solutions - Engage Your Guests from Booking to Check-Out
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AeroGuest
To make time for what matters
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BENEFITS
How can merchandising and upselling software improve profitability and efficiency?
  • Increase incremental spend per guest: By offering segmented Upselling before arrival, hoteliers manage to provide true flexibility to their guests, enabling them to choose from personalized offers at a time that’s right for them. Upselling as part of the overall Revenue Management strategy, achieves two goals: Higher ADR, Less Free Upgrades.
  • Save time and maximize outlets: Expectations are all set before the experience itself. By enabling guests to share their needs (and get inspired by what the hotel has to offer), Hotel Operations are able to anticipate special requests and save precious time in the communication with every single guest. 2 
  • Personalize the guest experience: Consumers of today are used to controlling their experience. Gone are the times of fixed packages and one size fits all. Modern travelers crave freedom and personalization.
FEATURES
What are the most important features of merchandising and upselling software?
  • PMS Integration: Automated connection with database (PMS/Channel Manager/OTA). A 2-way integration with your property management system can dramatically increase efficiency but upsell software can be operated without it.
  • Exclusion Lists: Possibility to exclude guests from receiving the offering. 
  • Easy to use and cross-device: Easy to use platform for guests to redeem offers on any device. 
  • Real time reporting: Gain insights through analytics and reporting to improve over time. 
  • Customizable CMS: Helps ensure that staff is able to update, customize and test offers in real time. 
  • Multi-language: support Your guests come from all over, make sure you are able to reach all of them.
  • Email Automation: Automatic offer, redemption and confirmation emails.
  • GDPR Compliance: Make sure your provider meets EU data protection privacy standards.
  • Exclusion Lists: Possibility to exclude guests from receiving the offering.
PRICING
What is the typical pricing for merchandising and upselling software?
Some firms such as Nor1 operate on a commission model.  While this in many cases requires no up-front cost due to contribution based on performance it often results in higher fees that can be as high as 25% of incremental sales.  A fixed fee model such as that employed by firms such as Oaky may seem riskier in the short run; however, in many cases end up being dramatically more cost effective - especially as hotels get better and better at upselling.
IMPLEMENTATION
How long does it usually take for a hotel to implement new merchandising and upselling software?
A hotelier should expect to be live with any good upselling software provider within 7-30 days. Providers should make the implementation as simple as possible, and provide training accordingly. The connection to the PMS is usually the factor that cause this variance (depending on PMS providers, connection is immediate or takes longer).
FAQs
Hoteliers Also Ask
A good upsell provider is data-driven and laser focused to drive conversion. They also love to talk data, so ask away! What can I expect? How do other similar hotels perform? What are the best-selling deals today?
As with most software purchases, start by thinking about your business’ strategic goals. If you are looking to increase tRevPaR (Total Revenue Per Available Room), upsell software can help by increasing the average spend of your existing guests ancillary sales such as F&B/experiential purchases. If you are looking to increase ADR, upsell software can decrease the amount of free upgrades and let your guests actually pay more to get to a higher category room. Upsell software can even increase occupancy by making sure that your highly demanded entry-level rooms are available for last minute purchases within a relatively short booking window. This way, no need to overbooking your standard rooms or give upgrades for free. Your standard rooms become available - again, even right before the checkin, allowing for last minute bookings to come in nicely.

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