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10 Best Upselling Software for Hotels 2025
Jordan Hollander
CEO @ HotelTechReport
Jordan is the co-founder of Hotel Tech Report, the hotel industry's app store where millions of professionals discover tech tools to transform their businesses. He was previously on the Global Partnerships team at Starwood Hotels & Resorts. Prior to his work with SPG, Jordan was Director of Business Development at MWT Hospitality and an equity analyst at Wells Capital Management. Jordan received his MBA from Northwestern’s Kellogg School of Management where he was a Zell Global Entrepreneurship Scholar and a Pritzker Group Venture Fellow.
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PRODUCTS REVIEWED
1995
HOTELIERS SURVEYED
We’ve surveyed 1995 hoteliers across more than 91 countries to understand which are the best Upselling Software vendors, along with everything you need to know in order to buy the right Upselling Software for your hotel (including our 2025 Upselling Software Guide). We also aggregate key decision criteria data including integration availability, partner ecosystem, expert recommendations and more (learn more about HTR’s ranking methodology).
FREE TOOL
Let us find the right Upselling Software for you
Tell us about your hotel’s location, room count, integrations and requirements and we’ll send a free custom list of recommended vendors.
In-Depth Guide
What is Upselling Software
Upselling is the ability to get more spend from the same guest, by providing valuable services, offered at the right time and at the right price to the right guest. When done properly, upselling results in more incremental revenue and a better guest experience.
Finding the right Upselling Software solution for your hotel depends on several variables ranging from user experience and pricing to functionality and support.
This guide is designed to help you identify the best Upselling Software vendors, questions to ask on demos, read unbiased reviews from similar hoteliers and so much more.
(including our 2025 Upselling Software Guide)
Upselling Software Vendor Shortlist
Choosing the right Upselling Software for your hotel depends on several variables some of which come down to personal preference but most of which come down to the characteristics of your property. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? Below are HTR’s defined key personas based on common property characteristics that typically indicate similar product choices.
Each property has different characteristics, needs, preferences and budgets. Use the filters below to instantly analyze thousands of reviews to find the perfect fit for your hotel.
Hotel Upselling Software Recommendations
Find the Best Upselling Software for Your Hotel
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Add your Property Management System to personalize the results to recommend products that integrate with your hotel’s PMS.
- AbodeBooking
- ACI Hotel
- Acigrup PMS
- Acomos
- Agilysys PMS
- AidaX
- Aiosell - Property Management System
- Alacer
- Amadeus Property Management
- AmicHotel
- Anand
- Apaleo Open PMS
- Apex PMS
- Aptual Commerce Oy
- Arion
- ASA Hotel Software
- Ascon
- ASI PMS
- ASTERIO (by Septeo Hospitality)
- Astrea IT Services
- Athena
- Atrium
- Autoclerk (PMS)
- AvaiBook
- Avalon
- AXIS
- Ayenda
- Backing the packers
- Backpacker Panda Holidays
- Bamboo Hotel
- Bay Lakes Information Systems
- BedBricks
- Beddzle
- Bellebnb
- BeMyGuest CRS
- Benson PMS
- BEX PMS
- BIT SmartSoft
- BnB Manager
- Bnovo PMS
- BOCS GROUP OF COMPANIES
- Bokun
- Bona Technologies
- Bookex
- Booking Automation
- Booking Engine CRS
- Booking Ninjas
- Bookinglayer
- bookingplanner by stardekk
- BookingSync
- Bookster
- Bookzo
- Cambridge PMS
- Campgest
- CASABLANCA hotelsoftware (PMS)
- Caspeco PMS
- Casy
- CDSoft Vertriebs GmbH
- ChoiceADVANTAGE
- Ciaobooking
- CiHMS
- Ciirus
- Citadel
- Clarity Hospitality Software
- Clock PMS+
- Cloudbeds PMS
- CMS Hospitality (GuestCentrix)
- Comanche PMS
- ComSyS Software
- Counter
- Desbravador
- Dhynet
- dihotel
- Diventa PMS
- Dothotel
- E4jConnect/VikBooking - Property Management System
- easyGuestmanagement GmbH
- Elina PMS
- Elite Front Office
- EMMA
- Engisoft
- epitome PMS (by HIS-MSC)
- Eptera PMS
- Erbon PMS
- Ericsoft
- eviivo Suite™ PMS
- Execu-tech PMS
- eZee FrontDesk
- FairCloud PMS
- Felix
- Flatswire
- Flyhotel
- fnsRooms
- FOSSE
- FoxHis
- freetobook
- Front Office Cloud
- Front2Go
- Frontdesk Anywhere
- Gearco - True Extended Stay
- GlobRes
- GMS
- GMS Hotel Felix
- GODO
- GoldenUp
- GP Dati Scrigno (by Zucchetti)
- Guest Tracker PMS
- Guestline (Rezlynx PMS)
- GuestPoint PMS
- GuestPro
- Hestia PMS
- High Level Software
- Hilton OnQ
- Hogatex PMS
- HOIST GROUP - HotSoft
- Hop PMS
- HoresPlus
- Hospitality Software
- Hospitality Technology International
- Host Hotel Systems
- Host PMS
- Hostify
- Hosware FRO
- Hotel management system
- Hotel Software
- Hotel.care
- Hotel.Profi
- HOTELCUBE PMS
- Hotelgest
- Hotelizer PMS
- HotelKey PMS
- Hotellinx
- Hotello PMS (Acquired by Mews)
- Hotelogix
- HotelTime PMS
- HotelXP
- Hotix PMS
- HS/3 (acq Mews)
- HUGO
- ibelsa.rooms
- ICG Fronthotel
- IDB PMS
- Inaxel
- Indra TMS
- Infor HMS
- Innfinity
- InnGenius
- innRoad
- InovGuest
- iPro Software
- Isidoro
- ISTES
- isystems
- Jonas Chorum
- Kross Booking
- KrossBooking
- kwentra
- Lean Hotel System
- Lightspeed Galaxy
- LiveRez
- LMPM
- Lobbi Hotel Software
- Lodgable
- Lodgical Solution
- Lodging System
- Lodgit Desk Hotelsoftware
- Logiciel Chloe
- Logus by Libra Hospitality
- Logus PMS by Libra Hospitality
- lucid
- Maestro PMS (Northwind)
- Masteryield
- Maxial
- Medialog
- Mefisto
- Merlin Software for HOA Resorts
- Mews PMS
- MillenniumSoft
- MiniHotel
- Mister Booking
- Misterbooking (PMS)
- Molo Marina Management
- My vr
- my-bookings
- myCloud Hospitality PMS
- ncm Rezeptionsassistent
- Nehops
- NewBook (PMS)
- Newway
- Nitesoft PMS
- NiteVision by MSI
- Noovy PMS
- Oasis PMS
- Occupancy Plus
- Octorate (Easy Planning)
- OnRes PMS
- OpenHotel PMS
- Opera
- Optima PMS
- Oracle OPERA PMS
- OTA Sync
- Otelia
- Passepartout
- Passpartout
- Persefone
- protel PMS
- PMS by HotelRunner
- PMS hotelizer
- PMS Link
- Pod.Camp
- Portfolio HMS
- Power Pro Hotel Solution
- Preno
- Previo
- Prologic First
- Prostay
- protel PMS (by Planet)
- PT. Supranusa Sindata
- PYLON Hybrid
- Pyxis
- Quohotel PMS
- RDPWin
- reconline AG
- Redforts
- Rentlio
- ResHarmonics
- Resly PMS
- ResNexus PMS
- Resort Data
- Rezcontrol PMS (by Avon Data)
- Rezovation
- Rhapsody
- RIO
- RMS
- RNS
- Roombler
- RoomBoss PMS
- RoomKey PMS
- roomMaster PMS by innQuest
- RoomRaccoon PMS
- RoomRack
- Roomsy
- Scidoo
- Seekda PMS
- Selfie
- Semper
- Sentec PMS / POS / Finance
- Shalom PMS
- Shiji Daylight PMS
- Siesta extranet
- Sigh Ulyses
- Sign Request
- SIHOT
- Simplelinkup
- Sirvoy
- SkyTouch Technology
- Skyware Systems
- Slope
- SMS Host
- Softstar
- Spectra PMS
- Springer Miller
- Stayntouch
- Suite 8: CSV
- Suitech Cloud
- SuperControl
- SynXis Property Hub (by Sabre)
- sysdat
- Tesipro
- Thais-Soft
- The Alpha
- Theova UHS
- ThinkReservations PMS
- Timon Hotel
- TK System
- TMS (by Minsait)
- Tokeet
- Topsys
- Travel Tripper
- Uplisting
- V12.Net
- VHP Sindata
- VIPS PMS
- Visual Hotel
- Vreasy
- WavePM
- WebBookingPro PMS
- WebRezPro
- Welcome PMS
- Welcome Systems
- WINCLOUD
- Winhotel
- WinksHotel
- Winner PMS (acquired by Mews)
- Xenion
- Xenus
- xenus hotelsoftware
- Yohobeds
- Zak
- Zavia ERP
- ZEUS
- ZHARA
- Zimmersoftware
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Sort by
- Featured Fit: The default sort first shows vendors who are actively looking to connect with hotels in your region and then secondarily by Premium Members and HT Score.
- Ht Score: The Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, customer support, user reviews, expert recommendations, integrations availability and geographic reach to help buyers better understand their products.
- Popularity: Sorts listings by number of user reviews and reported installs, most to least.
Canary Technologies
4.8 (529 reviews)
100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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2025 WINNER
Hoteliers voted Canary Technologies as the #1 Upselling Software provider in the 2025 HotelTechAwards
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Canary Upsells is the complete upselling tool for hotels that immediately increases revenues.
This product is trending
This vendor's trending score is rising, Canary Upsells is the #1 most trending product in the Upselling Software category (out of 64) and the #30 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
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Oaky
4.8 (490 reviews)
98 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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2025 FINALIST
Hoteliers voted Oaky as the #2 Upselling Software provider in the 2025 HotelTechAwards
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The Perfect Upsell Every Time
This product is trending
This vendor's trending score is rising, Oaky is the #2 most trending product in the Upselling Software category (out of 64) and the #33 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
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Duve
4.7 (291 reviews)
94 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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2025 FINALIST
Hoteliers voted Duve as the #3 Upselling Software provider in the 2025 HotelTechAwards
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Upsell - increase revenue with a personal touch
This product is trending
This vendor's trending score is rising, Duve Upselling is the #3 most trending product in the Upselling Software category (out of 64) and the #71 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
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Oracle Hospitality
4.6 (80 reviews)
81 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Oracle's Hotel Upsell Solutions - Engage Your Guests from Booking to Check-Out
Plusgrade
4.7 (25 reviews)
77 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Enhance guest experiences and unlock new revenue streams at every interaction.
SiteMinder
4.7 (131 reviews)
82 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Enhance your guests experience and drive revenue beyond the room
Luxe Pricing
Maximizing hotel revenue through smart, intuitive upsell management
Frontline Performance Group
4.8 (59 reviews)
76 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Improve Revenue, Drive Better Service, and Attract Top Talent
ChargeAutomation
4.9 (22 reviews)
unranked
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Boost Revenue & Enhance Guest Experience with Smart Upsells
HelloGeorge
The Most Friendly Hotel Upselling Software | Freemium
BENEFITS
How can merchandising and upselling software improve profitability and efficiency?
- Increase incremental spend per guest: By offering segmented Upselling before arrival, hoteliers manage to provide true flexibility to their guests, enabling them to choose from personalized offers at a time that’s right for them. Upselling as part of the overall Revenue Management strategy, achieves two goals: Higher ADR, Less Free Upgrades.
- Save time and maximize outlets: Expectations are all set before the experience itself. By enabling guests to share their needs (and get inspired by what the hotel has to offer), Hotel Operations are able to anticipate special requests and save precious time in the communication with every single guest. 2
- Personalize the guest experience: Consumers of today are used to controlling their experience. Gone are the times of fixed packages and one size fits all. Modern travelers crave freedom and personalization.
FEATURES
What are the most important features of merchandising and upselling software?
- PMS Integration: Automated connection with database (PMS/Channel Manager/OTA). A 2-way integration with your property management system can dramatically increase efficiency but upsell software can be operated without it.
- Exclusion Lists: Possibility to exclude guests from receiving the offering.
- Easy to use and cross-device: Easy to use platform for guests to redeem offers on any device.
- Real time reporting: Gain insights through analytics and reporting to improve over time.
- Customizable CMS: Helps ensure that staff is able to update, customize and test offers in real time.
- Multi-language: support Your guests come from all over, make sure you are able to reach all of them.
- Email Automation: Automatic offer, redemption and confirmation emails.
- GDPR Compliance: Make sure your provider meets EU data protection privacy standards.
- Exclusion Lists: Possibility to exclude guests from receiving the offering.
PRICING
What is the typical pricing for merchandising and upselling software?
Some firms such as Nor1 operate on a commission model. While this in many cases requires no up-front cost due to contribution based on performance it often results in higher fees that can be as high as 25% of incremental sales. A fixed fee model such as that employed by firms such as Oaky may seem riskier in the short run; however, in many cases end up being dramatically more cost effective - especially as hotels get better and better at upselling.
IMPLEMENTATION
How long does it usually take for a hotel to implement new merchandising and upselling software?
A hotelier should expect to be live with any good upselling software provider within 7-30 days. Providers should make the implementation as simple as possible, and provide training accordingly. The connection to the PMS is usually the factor that cause this variance (depending on PMS providers, connection is immediate or takes longer).
FAQs
Hoteliers Also Ask
A good upsell provider is data-driven and laser focused to drive conversion. They also love to talk data, so ask away! What can I expect? How do other similar hotels perform? What are the best-selling deals today?
As with most software purchases, start by thinking about your business’ strategic goals. If you are looking to increase tRevPaR (Total Revenue Per Available Room), upsell software can help by increasing the average spend of your existing guests ancillary sales such as F&B/experiential purchases. If you are looking to increase ADR, upsell software can decrease the amount of free upgrades and let your guests actually pay more to get to a higher category room. Upsell software can even increase occupancy by making sure that your highly demanded entry-level rooms are available for last minute purchases within a relatively short booking window. This way, no need to overbooking your standard rooms or give upgrades for free. Your standard rooms become available - again, even right before the checkin, allowing for last minute bookings to come in nicely.
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