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10 Best Upselling Software for Hotels 2023

Hotel Tech Report | Last updated
61 PRODUCTS REVIEWED
1226 HOTELIERS SURVEYED
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We’ve surveyed 1226 hoteliers across more than 74 countries to understand which are the best Upselling Software vendors, along with everything you need to know in order to buy the right Upselling Software for your hotel (including our 2023 Upselling Software Guide). We also aggregate key decision criteria data including integration availability, partner ecosystem, expert recommendations and more (learn more about HTR’s ranking methodology).
MOST POPULAR
Most Popular Upselling Software

Choosing the right Upselling Software for your hotel depends on several variables some of which come down to personal preference but most of which come down to the characteristics of your property. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? Below are HTR’s defined key personas based on common property characteristics that typically indicate similar product choices.

Highest HT Score Oaky (rated 95% by 251 Hoteliers)
Most Recommended Oaky (rated 95% by 251 Hoteliers)
For Luxury Hotels. Easyway (rated 96% by 57 Luxury Hotels)
For Vacation Rentals & Villas. Duve (rated 95% by 46 Vacation Rentals & Villas)
For Bed & Breakfast & Inns. Canary Technologies (rated 97% by 25 Bed & Breakfast & Inns)
For Branded Hotels. Easyway (rated 97% by 54 Branded Hotels)
For Resorts. Oaky (rated 96% by 52 Resorts)
For City Center Hotels. Oaky (rated 96% by 49 City Center Hotels)
For Boutiques. Easyway (rated 98% by 48 Boutiques)
For Extended Stay & Serviced Apartments. Duve (rated 92% by 16 Extended Stay & Serviced Apartments)
For Limited Service & Budget Hotels. Easyway (rated 92% by 13 Limited Service & Budget Hotels)
For Hostels. Easyway (rated 93% by 12 Hostels)

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PRODUCT RANKINGS
Upselling Software Vendor Shortlist
Each property has different characteristics, needs, preferences and budgets. Use the filters below to instantly analyze thousands of reviews to find the perfect fit for your hotel.

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  • Featured: Vendors can subscribe to become Premium Members on HTR. This option sorts the directory first by Premium Members and then by HT Score.
  • Ht Score: The Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, customer support, user reviews, expert recommendations, integrations availability and geographic reach to help buyers better understand their products.
  • Popularity: Sorts listings by number of user reviews and reported installs, most to least.
Oaky
4.7 (251 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2023 WINNER
Hoteliers voted Oaky as the #1 Upselling Software provider in the 2023 HotelTechAwards
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Oaky is an upselling software that helps hotels boost their revenue by offering relevant upgrades & services to their guests throughout the whole guest journey.
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Duve
4.7 (130 reviews)
Ht score logo 99 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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second finalist logo 2023 FINALIST
Hoteliers voted Duve as the #2 Upselling Software provider in the 2023 HotelTechAwards
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Upsell - increase revenue with a personal touch
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Easyway
4.8 (151 reviews)
Ht score logo 98 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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third logo finalist 2023 FINALIST
Hoteliers voted Easyway as the #3 Upselling Software provider in the 2023 HotelTechAwards
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Messaging based upselling to generate more revenue by Easyway.
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Canary Technologies
4.8 (124 reviews)
Ht score logo 97 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Canary Upsells is the complete upselling tool for hotels that immediately increases revenues.
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Oracle Hospitality
4.6 (56 reviews)
Ht score logo 85 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Oracle’s Nor1 Hotel Upsell Solutions - Engage Your Guests from Booking to Check-Out
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Frontline Performance Group
4.9 (30 reviews)
Ht score logo 81 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Improve Revenue, Drive Better Service, and Attract Top Talent
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ROOMDEX
4.7 (40 reviews)
Ht score logo 78 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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ROOMDEX automates, monetizes and ultimately simplifies the hotel room upgrade process by putting the power of choice in the hotel guest’s hands. Automation is the cornerstone of our pioneering hotel optimization platform.
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UpStay
4.8 (19 reviews)
Ht score logo 73 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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UpStay is the best performing hotel-stay upgrade solution on the market.
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Book Me Bob
Offer fully branded vouchers on your website
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AeroGuest
We digitalizes the guest experience and automates hotel operations to enhance the service level.
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PRODUCT BUNDLES
These Product Suites Also Contain Upselling Software
Other solutions that offer an integrated upselling software add-on module with their core product offering
GuestJoy
4.8 (114 reviews)
Ht score logo 91 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

GuestJoy’s Upselling Software product suite also includes:

Hotel CRM & Email Marketing Guest Surveys & Feedback Contactless Check-in + 1 more modules
Upsellguru Gmbh
4.9 (38 reviews)
Ht score logo 81 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

Upsellguru Gmbh’s Upselling Software product suite also includes:

Hotel Chatbots
Frontline Performance Group
4.9 (30 reviews)
Ht score logo 81 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

Frontline Performance Group’s Upselling Software product suite also includes:

DigitalGuest
4.9 (17 reviews)
Ht score logo 74 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

DigitalGuest’s Upselling Software product suite also includes:

Contactless Check-in Hotel Guest Apps Guest Messaging Software + 1 more modules
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BookingWhizz
4.8 (30 reviews)
Ht score logo 81 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

BookingWhizz’s Upselling Software product suite also includes:

Loyalty Programs for Independents Guest Surveys & Feedback Guest Messaging Software + 4 more modules
Experience Hotel
4.7 (66 reviews)
Ht score logo 78 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Experience Hotel’s Upselling Software product suite also includes:

Contactless Check-in Guest Surveys & Feedback Reputation Management + 5 more modules
Ireckonu

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Ireckonu’s Upselling Software product suite also includes:

Hotel Guest Apps Business Intelligence Staff Collaboration Tools + 2 more modules
MP-Network
4.7 (15 reviews)
Ht score logo 16 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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MP-Network’s Upselling Software product suite also includes:

Guest Messaging Software Upselling Software Direct Booking Tools
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Whistle
4.8 (337 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2023 WINNER
Hoteliers voted Whistle as the #1 Guest Messaging Software provider in the 2023 HotelTechAwards
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or read reviews

Whistle’s Upselling Software product suite also includes:

Upselling Software
Duve
4.8 (236 reviews)
Ht score logo 99 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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second finalist logo 2023 FINALIST
Hoteliers voted Duve as the #2 Guest Messaging Software provider in the 2023 HotelTechAwards
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or read reviews

Duve’s Upselling Software product suite also includes:

Upselling Software Hotel Guest Apps Reputation Management + 2 more modules
GuestJoy
4.8 (84 reviews)
Ht score logo 85 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

GuestJoy’s Upselling Software product suite also includes:

Hotel CRM & Email Marketing Guest Surveys & Feedback Upselling Software + 2 more modules
Chatlyn

or read reviews

Chatlyn’s Upselling Software product suite also includes:

Hotel Chatbots Upselling Software
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Duve
4.7 (202 reviews)
Ht score logo 99 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
second finalist logo 2023 FINALIST
Hoteliers voted Duve as the #2 Hotel Guest Apps provider in the 2023 HotelTechAwards
Learn more

or read reviews

Duve’s Upselling Software product suite also includes:

Upselling Software Guest Messaging Software Reputation Management + 2 more modules
Guest Service

or read reviews

Guest Service’s Upselling Software product suite also includes:

Hotel Management Software Contactless Check-in Guest Messaging Software + 4 more modules
Duve
4.8 (234 reviews)
Ht score logo 98 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
second finalist logo 2023 FINALIST
Hoteliers voted Duve as the #2 Contactless Check-in provider in the 2023 HotelTechAwards
Learn more

or read reviews

Duve’s Upselling Software product suite also includes:

Upselling Software Hotel Guest Apps Reputation Management + 2 more modules
Virdee

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Virdee’s Upselling Software product suite also includes:

Upselling Software Hotel Guest Apps
RoomRaccoon
4.9 (491 reviews)
Ht score logo 96 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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third logo finalist 2023 FINALIST
Hoteliers voted RoomRaccoon as the #3 Hotel Management Software provider in the 2023 HotelTechAwards
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RoomRaccoon’s Upselling Software product suite also includes:

Booking Engine Channel Managers Housekeeping Software + 2 more modules
Net Affinity
4.7 (155 reviews)
Ht score logo 97 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
second finalist logo 2023 FINALIST
Hoteliers voted Net Affinity as the #2 Digital Marketing Agencies provider in the 2023 HotelTechAwards
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Net Affinity’s Upselling Software product suite also includes:

Metasearch & Ad Tech Website Design Booking Engine + 1 more modules
Book Me Bob
4.7 (80 reviews)
Ht score logo 83 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

Book Me Bob’s Upselling Software product suite also includes:

Direct Booking Tools Upselling Software Hotel Guest Apps + 1 more modules
The Hotels Network
4.7 (178 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
winner logo badge 2023 WINNER
Hoteliers voted The Hotels Network as the #1 Direct Booking Tools provider in the 2023 HotelTechAwards
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or read reviews

The Hotels Network’s Upselling Software product suite also includes:

Upselling Software Hotel Rate Parity
Eleanor
4.9 (75 reviews)
Ht score logo 90 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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second finalist logo 2023 FINALIST
Hoteliers voted Eleanor as the #2 Concierge Software provider in the 2023 HotelTechAwards
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Eleanor’s Upselling Software product suite also includes:

Hotel Guest Apps Upselling Software Contactless Check-in + 2 more modules
OVERVIEW
What is Upselling Software
Finding the right Upselling Software solution for your hotel depends on several variables ranging from user experience and pricing to functionality and support. This guide is designed to help you identify the best Upselling Software vendors, questions to ask on demos, read unbiased reviews from similar hoteliers and so much more. (including our 2023 Upselling Software Guide)
BENEFITS
How can merchandising and upselling software improve profitability and efficiency?
Upselling is the ability to get more spend from the same guest, by providing valuable services, offered at the right time and at the right price to the right guest. When done properly, upselling results in more incremental revenue and a better guest experience.
  • Increase incremental spend per guest: By offering segmented Upselling before arrival, hoteliers manage to provide true flexibility to their guests, enabling them to choose from personalized offers at a time that’s right for them. Upselling as part of the overall Revenue Management strategy, achieves two goals: Higher ADR, Less Free Upgrades.
  • Save time and maximize outlets: Expectations are all set before the experience itself. By enabling guests to share their needs (and get inspired by what the hotel has to offer), Hotel Operations are able to anticipate special requests and save precious time in the communication with every single guest. 2 
  • Personalize the guest experience: Consumers of today are used to controlling their experience. Gone are the times of fixed packages and one size fits all. Modern travelers crave freedom and personalization.
FEATURES
What are the most important features of merchandising and upselling software?
  • PMS Integration: Automated connection with database (PMS/Channel Manager/OTA). A 2-way integration with your property management system can dramatically increase efficiency but upsell software can be operated without it.
  • Exclusion Lists: Possibility to exclude guests from receiving the offering. 
  • Easy to use and cross-device: Easy to use platform for guests to redeem offers on any device. 
  • Real time reporting: Gain insights through analytics and reporting to improve over time. 
  • Customizable CMS: Helps ensure that staff is able to update, customize and test offers in real time. 
  • Multi-language: support Your guests come from all over, make sure you are able to reach all of them.
  • Email Automation: Automatic offer, redemption and confirmation emails.
  • GDPR Compliance: Make sure your provider meets EU data protection privacy standards.
  • Exclusion Lists: Possibility to exclude guests from receiving the offering.
PRICING
What is the typical pricing for merchandising and upselling software?
Some firms such as Nor1 operate on a commission model.  While this in many cases requires no up-front cost due to contribution based on performance it often results in higher fees that can be as high as 25% of incremental sales.  A fixed fee model such as that employed by firms such as Oaky may seem riskier in the short run; however, in many cases end up being dramatically more cost effective - especially as hotels get better and better at upselling.
IMPLEMENTATION
How long does it usually take for a hotel to implement new merchandising and upselling software?
A hotelier should expect to be live with any good upselling software provider within 7-30 days. Providers should make the implementation as simple as possible, and provide training accordingly. The connection to the PMS is usually the factor that cause this variance (depending on PMS providers, connection is immediate or takes longer).
FAQs
Hoteliers Also Ask
A good upsell provider is data-driven and laser focused to drive conversion. They also love to talk data, so ask away! What can I expect? How do other similar hotels perform? What are the best-selling deals today?
As with most software purchases, start by thinking about your business’ strategic goals. If you are looking to increase tRevPaR (Total Revenue Per Available Room), upsell software can help by increasing the average spend of your existing guests ancillary sales such as F&B/experiential purchases. If you are looking to increase ADR, upsell software can decrease the amount of free upgrades and let your guests actually pay more to get to a higher category room. Upsell software can even increase occupancy by making sure that your highly demanded entry-level rooms are available for last minute purchases within a relatively short booking window. This way, no need to overbooking your standard rooms or give upgrades for free. Your standard rooms become available - again, even right before the checkin, allowing for last minute bookings to come in nicely.
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RELATED CATEGORIES

1. Hotel CRM & Email Marketing
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Choosing the right software for your hotel depends on dozens of variables many of which can be quantified based on the characteristics of your property but many of which also come down to personal preference. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? HTR is designed to offer dynamic filters to quickly be able to personalize the data set to your characteristics. We also break down hotels into key segments/personas based on common property characteristics that typically service as indicators that drive similar product decisions which are intended to help you save time and quickly identify the best match for your hotel or portfolio.

While HTR’s data set is constantly growing making its recommendations more representative and accurate over time, our programatic recommendations based on the HT Score, data and segment popularity are intended to serve as a tool for you to leverage in the buying journey but do not replace thorough due dilligence and research. No two hotels are alike and most purchasing decisions also include personal preferences which is why we highly recommend that buyers consider a minimum of 3-5 vendors during the research processthat you get live demos and price quotes from to be able to make an informed decision.