Let us find your solution Best 10 Upselling Software 2021 | Find Reviews, Pricing, Buying Guide
Helping thousands of hoteliers make better buying decisions every month
Marriott
Denihan Hospitality Group
Fairmont
starwood
The Standard
Ace Hotel
Kimpton
Accor Hotels
Ace Hotel
Ace Hotel

What does merchandising and upselling software actually do? Upselling is the ability to get more spend from the same guest, by providing valuable services, offered at the right time and at the right price to the right guest. When done properly, upselling results in more incremental revenue and a better guest experience.For info on upsell trends, questions that you should ask vendors and more download the 2020 Hoteliers Guide to Upsell Software How can merchandising and upselling software improve profitability and efficiency? Increase incremental spend per guest: By offering segmented Upselling be... Read the full Upselling Software software overview

10 Best Upselling Software

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2021 Winner HotelTechAwards
Hoteliers voted Oaky as the #1 Upselling Software provider in the 2021 HotelTechAwards
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Oaky

HotelTech Logo score
HT SCORE
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Let Oaky work for you – Become an expert at modern Upselling. With a high conversion, Oaky puts your arriving guests in control of taking offers that both drive revenue and enha...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Winner HotelTechAwards
Hoteliers voted Oaky as the #1 Upselling Software provider in the 2021 HotelTechAwards
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2021 Winner HotelTechAwards
Hoteliers voted EasyWay as the #1 Upselling Software provider in the 2021 HotelTechAwards
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EasyWay Smart Upselling

HotelTech Logo score
HT SCORE
98 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Reach out to your guests with the right offer, on their favorite messaging app (WhatsApp, WeChat, iMessage, and more), with built-in marketing techniques. Automatically suggest of...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Winner HotelTechAwards
Hoteliers voted EasyWay as the #1 Upselling Software provider in the 2021 HotelTechAwards
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2021 Winner HotelTechAwards
Hoteliers voted GuestJoy as the #1 Upselling Software provider in the 2021 HotelTechAwards
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GuestJoy

HotelTech Logo score
HT SCORE
97 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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GuestJoy brings a data-driven approach to hotel sales. It enables hotels to engage with guests even before they arrive at the hotel. This results increased revenue, improved guest...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Winner HotelTechAwards
Hoteliers voted GuestJoy as the #1 Upselling Software provider in the 2021 HotelTechAwards
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2021 Winner HotelTechAwards
Hoteliers voted Welcome Pickups as the #1 Upselling Software provider in the 2021 HotelTechAwards
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Welcome Pickups

HotelTech Logo score
HT SCORE
83 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Fully automate your guest transfers, make extra revenue, gather valuable guest data and increase customer satisfaction. Available in 55 destinations across 32 countries. 1200 hote...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted Welcome Pickups as the #1 Upselling Software provider in the 2021 HotelTechAwards
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Hoteliers voted Wishbox as the #1 Upselling Software provider in the 2021 HotelTechAwards
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Wishbox Upselling

HotelTech Logo score
HT SCORE
80 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Increase your revenue per guest by offering additional upsells and services, effortlessly. Wishbox allows you to offer guests transportation, early check-in, food, tours activitie...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted Wishbox as the #1 Upselling Software provider in the 2021 HotelTechAwards
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2021 Winner HotelTechAwards
Hoteliers voted MyStay as the #1 Upselling Software provider in the 2021 HotelTechAwards
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MyStay

HotelTech Logo score
HT SCORE
74 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Increase your hotels revenue 11-times per guest! Our Contactless solution helps hotels increase customer satisfaction and generate additional reve...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted MyStay as the #1 Upselling Software provider in the 2021 HotelTechAwards
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2021 Winner HotelTechAwards
Hoteliers voted Upsell Guru as the #1 Upselling Software provider in the 2021 HotelTechAwards
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Upsell Guru

HotelTech Logo score
HT SCORE
70 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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UpsellGuru is a guest communication software focusing on generating revenue through upselling. As a first in the industry, UpsellGuru launched a bidding system for hotel upgrades ...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted Upsell Guru as the #1 Upselling Software provider in the 2021 HotelTechAwards
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Hoteliers voted ROOMDEX as the #1 Upselling Software provider in the 2021 HotelTechAwards
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ROOMDEX

HotelTech Logo score
HT SCORE
66 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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ROOMDEX simplifies and monetizes the hotel room upgrade process by putting the power of choice in the hotel guest’s hands. How? Automation is the cornerstone. ROOMDEX uses hote...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Winner HotelTechAwards
Hoteliers voted ROOMDEX as the #1 Upselling Software provider in the 2021 HotelTechAwards
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2021 Winner HotelTechAwards
Hoteliers voted Revinate as the #1 Upselling Software provider in the 2021 HotelTechAwards
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Revinate (Upsell)

HotelTech Logo score
HT SCORE
65 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Create unforgettable moments for guests with personalized hotel amenity upsell and room upgrade offers that drive incremental revenue. $2,500 average upsell revenue generated per ...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Winner HotelTechAwards
Hoteliers voted Revinate as the #1 Upselling Software provider in the 2021 HotelTechAwards
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2021 Winner HotelTechAwards
Hoteliers voted Hotel Treats as the #1 Upselling Software provider in the 2021 HotelTechAwards
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Hotel Treats Online Gift Voucher Shops

HotelTech Logo score
HT SCORE
59 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Sunday brunch, spa treatments, afternoon tea, tasting menus, pool day passes, romantic getaways… your guests love the unique experiences you create. But aren’t you forgetting ...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted Hotel Treats as the #1 Upselling Software provider in the 2021 HotelTechAwards
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Recent Upselling Software Articles

Oaky Named 2018’s Top Rated Merchandising Upselling Platform in the HotelTechAwards

by
Hotel Tech Report
1 year ago

  February 12, 2018 -  Hotel Tech Report has named Oaky 2018’s top-rated Merchandising & Upselling Platform based on data from thousands of hoteliers in more than 40 countries around the world. Over 100 of the world’s elite hotel technology products competed for a chance to win this prestigious title. The HotelTechAwards platform (by HotelTechReport.com) leverages real customer data to determine best of breed products that help hoteliers grow their bottom lines. “The European hotel tech startup ecosystem is really inspiring and the Oaky team is an essential piece of the puzzle. The Amsterdam based team has created a SaaS product that keeps costs down while driving incremental ancillary revenues to their partners - it’s really a no-brainer.  Hoteliers love the user interface and the fact that they aren’t paying commissions on their upsells” says Hotel Tech Report’s Jordan Hollander. Oaky is poised for sustained growth in 2018. Hoteliers like that Oaky’s platform provides them leverage. Hoteliers pay a fixed monthly fee then maximize usage of the product to keep enhancing return on investment with automated up-selling of room upgrades, ancillaries and really cool services that guests will remember. Oaky combine storytelling with data to improve the guest experience while generating revenue. “After a short introduction and an initial setup we’ve seen the upgrade requests flowing in. I am still very surprised about the amount of requests and additional revenue it generates for our hotels,” says one Utrecht, Netherlands based Revenue Manager. Read the full review and more on Oaky Upsell Software

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Recent Upselling Software News & Community Updates

ROOMDEX, A Hotel Upsell Innovator, Partners with Aries Living

ROOMDEX
3 weeks ago

ROOMDEX, the leader in hotel upselling automation, is happy to announce that Aries Living has activated ROOMDEX’s Upgrade OptimizerTM software in four hotels: Ithaca of South Beach Hotel, (Miami, FL), Villa Paradiso Apartment Hotel (Miami, FL), Treehouse Apartment Hotel (Miami, FL) and Apple Tree Inn (Lennox, MA). Upgrade OptimizerTM is an automated hotel upsell tool that generates revenue directly to a hotel’s bottom line. ROOMDEX intelligently calculates the best upgrade offer price and ensures that only available rooms will be offered. Along with the upgrade, guests have the chance to purchase early check-in or late check-out. Late check out is offered automatically pre-arrival and during stay. “At Aries Living, we are strong believers in providing what we call a luxury digital experience,” said Daniel Tennant, General Manager at Aries Living, “Guests have an expectation of control over their stay, whether it be choosing room types based on features, checking in remotely, etc. So, we are very focused on seeking out customer facing technologies that offer our guests a choice in how they want to manage their stay. ROOMDEX upsell automation fits the description perfectly.”  “Upselling can be cumbersome for a front desk staff,” Daniel continued, “It’s almost like a “have to do” rather than a “want to do.” And if you think about the guest journey – arrival at the hotel comes after taxis and flights, encumbered with luggage – the last thing they want is to be sold to when they finally reach their destination. With ROOMDEX, you can capture their attention pre-arrival, during the excitement phase of the journey. Not only are you offering them something they want, your conversion rates skyrocket.” Despite operating in the throes of the COVID-19 pandemic, Aries Living hotels have reported a nearly 40-to-1 ROI (return on investment) since using the ROOMDEX hotel upsell tool. Upgrade Optimizer room revenue is improving RevPar and boosting ADR when hotels need it most – even during low occupancy. “The Aries Living hotels have shown us that you can still drive ancillary guest revenue despite the market conditions all hotels are currently experiencing,” said Jos Schaap, CEO and Co-Founder of ROOMDEX, “The commitment Daniel’s team has to digital innovation for guests is impressive and has made them great partners.”   ABOUT ARIES LIVING We’re after a new vision of hospitality that delivers unique, top-of-the-line hotel experiences with the modern convenience that guests expect in today’s world.  Aries Living is a family-run company born out of the idea that guests deserve ease and control during their travels. Our mission is to create spaces that give visitors the freedom to relax, indulge, and truly escape into a haven of comfort. On top of unparalleled customer service and accommodations, our organization prides itself on a cutting-edge suite of technologies that handles end-to-end logistics for guest-facing operations and internal systems. With all the magic behind the scenes, guests can appreciate every luscious detail of the hand-curated atmospheres that makes Aries Living destinations world-class.  

Cendyn Partners with Oaky to Create an Unparalleled Experience for Hotel Guests

Cendyn
1 month ago

Cendyn, the leading innovator in CRM, sales, and revenue strategy for the hospitality industry, is excited to announce a new partnership with Oaky, the leading upselling platform in hospitality, to power Oaky’s first CRM integration. Oaky excels at providing hotels with pre-arrival upsell opportunities designed to enhance each guest stay, ranging from room upgrades and hotel services to unique deals based on guest type. Cendyn’s award-winning eInsight CRM provides marketing automation and guest intelligence that leverages real-time data to help hotels drive loyalty and provide personalized, one-to-one guest communications. The new technology integration between eInsight CRM and Oaky was successfully launched for a mutual customer, ONYX Hospitality Group, on March 1st. Prior to this implementation, ONYX Hospitality Group had already seen success with Cendyn’s eInsight CRM & eNgage, which they use to deliver more efficient, personalized communication to their guests which, in turn has increased guest satisfaction and improved the experience across all touchpoints. “We’re excited about the opportunity to work with Cendyn. This beneficial partnership will enable hotels to increase ancillary revenue by customizing our innovative upsell features to reflect each guest’s previous behaviors and preferences, which are compiled within Cendyn’s eInsight CRM. This level of personalization will only help to increase guest satisfaction and loyalty while driving total hotel revenue.” said Erik Tengen, Co-Founder at Oaky. “We are very happy to be partnering with Oaky to add a new level of personalization to their platform. With the combined features of both systems, hotels can optimize not only room upgrades but promote additional revenue streams through spa, F&B, hotel events, in-room amenities and so much more. With many hotels still in recovery mode after the challenges of the global pandemic, capitalizing on ancillary revenue has become more important than ever.” said John Seaton, Chief Revenue Officer. “Having already seen the benefits of Cendyn’s eInsight CRM and its ability to deliver personalized communications and effectively target guests, we are looking forward to utilizing both platforms to further enhance the guest experience across our hotel group with tailored upsell opportunities based on our guests preferences.” said Chetan Patel, Vice President, Digital & CRM at ONYX Hospitality Group.  

ROOMDEX, A Hotel Upsell Innovator, Partners with Zoku Hotels and Workspaces

ROOMDEX
2 months ago

ROOMDEX, a pioneer in automated hotel upselling solutions, is pleased to announce that Zoku has activated ROOMDEX’s Upgrade OptimizerTM software in its hotel in Amsterdam, The Netherlands. Upgrade OptimizerTM simplifies and monetizes the hotel room upgrade process by putting the power of choice in the hotel guest’s hands. Automation is the cornerstone. ROOMDEX uses hotel reservation, guest data and its proprietary persona and price algorithms to deliver personalized digital offers in many languages. ROOMDEX relieves hoteliers of the labor time required by other upselling solutions while delivering high margin revenue and a substantial ROI in both LOW and HIGH occupancy situations. “It’s all quite simple,” says Hans Meyer, Co-founder and Managing Director of Zoku, “ROOMDEX does what it promises. It’s easy to use, fully integrated and there is no manual labor involved. And most importantly, the ROI is better than expected. In today’s challenging market, we are focused on our own product innovations and it has been a relief to be able to quickly and easily optimize our upselling revenue stream with virtually no time required by management and staff.” ROOMDEX pilot hotels have reported an average of $65 (€53) of additional room product up-sell revenue per up-sold stay since using the hotel upsell tool. Upgrade OptimizerTM room revenue is improving RevPar and boosting ADR as hotel customers begin the road to recovery from the global pandemic. Due to its innovative concept and hybrid hospitality model, Zoku continues to stay ahead of its competition and outperform other hotels in the market. ROOMDEX provides a great partner in helping Zoku to accel even further, as they continue to position themselves as a key differentiator in the industry. Providing simple solutions for guests is a top priority for Zoku, and ROOMDEX’s model helps strengthen this. “Zoku has been doing quite well since activating Upgrade OptimizerTM,” said Jos Schaap, CEO and Co-Founder of ROOMDEX, “We’ve been pleased to be able to deliver great ROI despite the market’s current low occupancy and rate conditions. As usual, the Zoku team’s focus on innovation is driving their brand’s growth.”

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Upselling Software Category Overview

What does merchandising and upselling software actually do?
Upselling is the ability to get more spend from the same guest, by providing valuable services, offered at the right time and at the right price to the right guest. When done properly, upselling results in more incremental revenue and a better guest experience.

For info on upsell trends, questions that you should ask vendors and more download the 2020 Hoteliers Guide to Upsell Software
How can merchandising and upselling software improve profitability and efficiency?
  • Increase incremental spend per guest: By offering segmented Upselling before arrival, hoteliers manage to provide true flexibility to their guests, enabling them to choose from personalized offers at a time that’s right for them. Upselling as part of the overall Revenue Management strategy, achieves two goals: Higher ADR, Less Free Upgrades.
  • Save time and maximize outlets: Expectations are all set before the experience itself. By enabling guests to share their needs (and get inspired by what the hotel has to offer), Hotel Operations are able to anticipate special requests and save precious time in the communication with every single guest. 2 
  • Personalize the guest experience: Consumers of today are used to controlling their experience. Gone are the times of fixed packages and one size fits all. Modern travelers crave freedom and personalization.
What are the most important features of merchandising and upselling software?
  • PMS Integration: Automated connection with database (PMS/Channel Manager/OTA). A 2-way integration with your property management system can dramatically increase efficiency but upsell software can be operated without it.
  • Exclusion Lists: Possibility to exclude guests from receiving the offering. 
  • Easy to use and cross-device: Easy to use platform for guests to redeem offers on any device. 
  • Real time reporting: Gain insights through analytics and reporting to improve over time. 
  • Customizable CMS: Helps ensure that staff is able to update, customize and test offers in real time. 
  • Multi-language: support Your guests come from all over, make sure you are able to reach all of them.
  • Email Automation: Automatic offer, redemption and confirmation emails.
  • GDPR Compliance: Make sure your provider meets EU data protection privacy standards.
  • Exclusion Lists: Possibility to exclude guests from receiving the offering.
What makes great merchandising and upselling software?
A good upsell provider is data-driven and laser focused to drive conversion. They also love to talk data, so ask away! What can I expect? How do other similar hotels perform? What are the best-selling deals today?
What is the typical pricing for merchandising and upselling software?
Some firms such as Nor1 operate on a commission model.  While this in many cases requires no up-front cost due to contribution based on performance it often results in higher fees that can be as high as 25% of incremental sales.  A fixed fee model such as that employed by firms such as Oaky may seem riskier in the short run; however, in many cases end up being dramatically more cost effective - especially as hotels get better and better at upselling.

For info on pricing models and trade-offs to fixed vs. commission pricing, download the 2020 Hoteliers Guide to Upsell Software
How long does it usually take for a hotel to implement new merchandising and upselling software?
A hotelier should expect to be live with any good upselling software provider within 7-30 days. Providers should make the implementation as simple as possible, and provide training accordingly. The connection to the PMS is usually the factor that cause this variance (depending on PMS providers, connection is immediate or takes longer).
How do I know when it’s time for my hotel to move onto new merchandising and upselling software?
As with most software purchases, start by thinking about your business’ strategic goals.  If you are looking to increase tRevPaR (Total Revenue Per Available Room), upsell software can help by increasing the average spend of your existing guests ancillary sales such as F&B/experiential purchases.  If you are looking to increase ADR, upsell software can decrease the amount of free upgrades and let your guests actually pay more to get to a higher category room.  Upsell software can even increase occupancy by making sure that your highly demanded entry-level rooms are available for last minute purchases within a relatively short booking window.  This way, no need to overbooking your standard rooms or give upgrades for free. Your standard rooms become available - again, even right before the checkin, allowing for last minute bookings to come in nicely.