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Upselling Software Vendor Shortlist
We’ve surveyed 980 hoteliers across more than 65 countries to understand which are the best Upselling Software vendors, along with everything you need to know in order to buy the right Upselling Software for your hotel (including our 2022 Upselling Software Guide). We also aggregate key decision criteria data including integration availability, partner ecosystem, expert recommendations and more (learn more about HTR’s ranking methodology).
Each property has different characteristics, needs, preferences and budgets. Use the filters below to instantly analyze thousands of reviews to find the perfect fit for your hotel.

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  • Featured: Vendors can subscribe to become Premium Members on HTR. This option sorts the directory first by Premium Members and then by HT Score.
  • Ht Score: The Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, customer support, user reviews, expert recommendations, integrations availability and geographic reach to help buyers better understand their products.
  • Popularity: Sorts listings by number of user reviews and reported installs, most to least.
Oaky
4.7 (246 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2022 WINNER
Hoteliers voted Oaky as the #1 Upselling Software provider in the 2022 HotelTechAwards
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The commission-free and personalised pre-stay upsell platform for hotel groups to maximise profit and enhance the guest experience.
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Easyway
4.8 (99 reviews)
Ht score logo 96 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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second finalist logo 2022 FINALIST
Hoteliers voted Easyway as the #2 Upselling Software provider in the 2022 HotelTechAwards
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Messaging based upselling to generate more revenue by Easyway.
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Duve
4.6 (85 reviews)
Ht score logo 95 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Upsell - increase revenue with a personal touch
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Canary Technologies
4.8 (48 reviews)
Ht score logo 91 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Canary Upsells is the complete upselling tool for hotels that immediately increases revenues.
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Revinate
4.6 (41 reviews)
Ht score logo 87 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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$2,500 average upsell revenue generated per hotel, per month
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Oracle Hospitality
4.6 (55 reviews)
Ht score logo 87 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Oracle’s Nor1 Hotel Upsell Solutions - Engage Your Guests from Booking to Check-Out
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ROOMDEX
4.7 (38 reviews)
Ht score logo 81 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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ROOMDEX automates, monetizes and ultimately simplifies the hotel room upgrade process by putting the power of choice in the hotel guest’s hands. Automation is the cornerstone of our pioneering hotel optimization platform.
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UpStay
4.8 (19 reviews)
Ht score logo 75 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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UpStay is the best performing hotel-stay upgrade solution on the market.
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AeroGuest
We digitalizes the guest experience and automates hotel operations to enhanced the service level.
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Frontline Performance Group
Empower frontline staff to enhance the guest experience and enrich their own lives, Instill greater brand value while driving incremental revenue
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PRODUCT BUNDLES
These Product Suites Also Contain Upselling Software
Other solutions that offer an integrated upselling software add-on module with their core product offering
GuestJoy
4.8 (73 reviews)
Ht score logo 87 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

GuestJoy’s Upselling Software product suite also includes:

BookingWhizz
4.8 (30 reviews)
Ht score logo 82 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Experience Hotel
4.7 (66 reviews)
Ht score logo 80 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Experience Hotel’s Upselling Software product suite also includes:

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Duve
4.7 (123 reviews)
Ht score logo 99 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2022 WINNER
Hoteliers voted Duve as the #1 Hotel Guest Apps provider in the 2022 HotelTechAwards
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GuestJoy
4.8 (105 reviews)
Ht score logo 95 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

Upsellguru Gmbh
4.9 (37 reviews)
Ht score logo 83 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

Upsellguru Gmbh’s Upselling Software product suite also includes:

Whistle
4.8 (307 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2022 WINNER
Hoteliers voted Whistle as the #1 Guest Messaging Software provider in the 2022 HotelTechAwards
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Whistle’s Upselling Software product suite also includes:

Duve
4.8 (152 reviews)
Ht score logo 94 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

Duve’s Upselling Software product suite also includes:

The Hotels Network
4.7 (122 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

The Hotels Network’s Upselling Software product suite also includes:

Duve
4.8 (150 reviews)
Ht score logo 97 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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second finalist logo 2022 FINALIST
Hoteliers voted Duve as the #2 Contactless Check-in provider in the 2022 HotelTechAwards
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Duve’s Upselling Software product suite also includes:

Eleanor
4.9 (73 reviews)
Ht score logo 91 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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second finalist logo 2022 FINALIST
Hoteliers voted Eleanor as the #2 Concierge Software provider in the 2022 HotelTechAwards
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Eleanor’s Upselling Software product suite also includes:

Book Me Bob
4.7 (77 reviews)
Ht score logo 85 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

Book Me Bob’s Upselling Software product suite also includes:

OVERVIEW
What is Upselling Software
Finding the right Upselling Software solution for your hotel depends on several variables ranging from user experience and pricing to functionality and support. This guide is designed to help you identify the best Upselling Software vendors, questions to ask on demos, read unbiased reviews from similar hoteliers and so much more. (including our 2022 Upselling Software Guide)
BENEFITS
How can merchandising and upselling software improve profitability and efficiency?
Upselling is the ability to get more spend from the same guest, by providing valuable services, offered at the right time and at the right price to the right guest. When done properly, upselling results in more incremental revenue and a better guest experience.
  • Increase incremental spend per guest: By offering segmented Upselling before arrival, hoteliers manage to provide true flexibility to their guests, enabling them to choose from personalized offers at a time that’s right for them. Upselling as part of the overall Revenue Management strategy, achieves two goals: Higher ADR, Less Free Upgrades.
  • Save time and maximize outlets: Expectations are all set before the experience itself. By enabling guests to share their needs (and get inspired by what the hotel has to offer), Hotel Operations are able to anticipate special requests and save precious time in the communication with every single guest. 2 
  • Personalize the guest experience: Consumers of today are used to controlling their experience. Gone are the times of fixed packages and one size fits all. Modern travelers crave freedom and personalization.
FEATURES
What are the most important features of merchandising and upselling software?
  • PMS Integration: Automated connection with database (PMS/Channel Manager/OTA). A 2-way integration with your property management system can dramatically increase efficiency but upsell software can be operated without it.
  • Exclusion Lists: Possibility to exclude guests from receiving the offering. 
  • Easy to use and cross-device: Easy to use platform for guests to redeem offers on any device. 
  • Real time reporting: Gain insights through analytics and reporting to improve over time. 
  • Customizable CMS: Helps ensure that staff is able to update, customize and test offers in real time. 
  • Multi-language: support Your guests come from all over, make sure you are able to reach all of them.
  • Email Automation: Automatic offer, redemption and confirmation emails.
  • GDPR Compliance: Make sure your provider meets EU data protection privacy standards.
  • Exclusion Lists: Possibility to exclude guests from receiving the offering.
PRICING
What is the typical pricing for merchandising and upselling software?
Some firms such as Nor1 operate on a commission model.  While this in many cases requires no up-front cost due to contribution based on performance it often results in higher fees that can be as high as 25% of incremental sales.  A fixed fee model such as that employed by firms such as Oaky may seem riskier in the short run; however, in many cases end up being dramatically more cost effective - especially as hotels get better and better at upselling.
IMPLEMENTATION
How long does it usually take for a hotel to implement new merchandising and upselling software?
A hotelier should expect to be live with any good upselling software provider within 7-30 days. Providers should make the implementation as simple as possible, and provide training accordingly. The connection to the PMS is usually the factor that cause this variance (depending on PMS providers, connection is immediate or takes longer).
FAQs
Hoteliers Also Ask
A good upsell provider is data-driven and laser focused to drive conversion. They also love to talk data, so ask away! What can I expect? How do other similar hotels perform? What are the best-selling deals today?
As with most software purchases, start by thinking about your business’ strategic goals. If you are looking to increase tRevPaR (Total Revenue Per Available Room), upsell software can help by increasing the average spend of your existing guests ancillary sales such as F&B/experiential purchases. If you are looking to increase ADR, upsell software can decrease the amount of free upgrades and let your guests actually pay more to get to a higher category room. Upsell software can even increase occupancy by making sure that your highly demanded entry-level rooms are available for last minute purchases within a relatively short booking window. This way, no need to overbooking your standard rooms or give upgrades for free. Your standard rooms become available - again, even right before the checkin, allowing for last minute bookings to come in nicely.
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Mission
Help hoteliers maximize the use of technologies they already use, discover new ones they’ve never heard of and more effectively navigate the complex software buying journey.
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To make the hotel industry the most technologically advanced industry on the planet.

We sell different types of products and services to technology companies to help them educate buyers, build their brand and grow their install base. These services are usually sold through bundled membership packages but are also sold a la carte and include: sponsored content, advertising, lead generation and marketing campaigns. While members do receieve many benefits to help improve their presence ranging from enhanced premium profiles to review collection services—membership status and sponsorship do not influence the HT Score ranking methodology in any way.

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We rank products based on our proprietary ranking algorithm, the HT Score. The HT Score is an aggregated score out of 100 that is relative within each category that is intended to encapsulate key variables in the buying process including: customer ratings & reviews, partner ecosystem, integration availability, customer support, geographic reach and more.

Similar to REVPAR for hotels, the HT Score is intended to be a normalizing metric to be able to better compare different vendors. Instead of rate and occupancy, the two prinmary drivers are a blend of review quantity and average ratings. Also similar to REVPAR, the HT Score is a metric to aid in decision making but is not intended to be used as a sole factor when selecting vendors.

To learn more about the HT Score ranking methodology, visit our HT Score documentation and changelog

Maintaining independence and editorial freedom is essential to our mission of empowering hoteliers.

Core Hotel Tech Report content is never influenced by vendors and sponsored content is always clearly designated as such. Our team will only write sponsored content about products that we have either (1) demoed (2) gathered extensive user research on or (3) used ourselves.

To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research.

HTR crowd sources tens of thousands of verified reviews every year and aggregates hundreds of thousands of other data points ranging from expert recommendations to product integrations data which are instantly analyzed and made available to millions of hoteliers around the globe to discover, vet and research digital products for free on the platform to make technology decisions faster, easier and less risky-thus speeding up the pace of global innovation and adoption of technology.

Choosing the right software for your hotel depends on dozens of variables many of which can be quantified based on the characteristics of your property but many of which also come down to personal preference. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? HTR is designed to offer dynamic filters to quickly be able to personalize the data set to your characteristics. We also break down hotels into key segments/personas based on common property characteristics that typically service as indicators that drive similar product decisions which are intended to help you save time and quickly identify the best match for your hotel or portfolio.

While HTR’s data set is constantly growing making its recommendations more representative and accurate over time, our programatic recommendations based on the HT Score, data and segment popularity are intended to serve as a tool for you to leverage in the buying journey but do not replace thorough due dilligence and research. No two hotels are alike and most purchasing decisions also include personal preferences which is why we highly recommend that buyers consider a minimum of 3-5 vendors during the research processthat you get live demos and price quotes from to be able to make an informed decision.