Get recommendation Image
FREE TOOL
Let us find the right Upselling Software for you
Tell us about your hotel’s location, room count, integrations and requirements and we’ll send a free custom list of recommended vendors.
We’ve surveyed 1298 hoteliers across more than 77 countries to understand which are the best Upselling Software vendors, along with everything you need to know in order to buy the right Upselling Software for your hotel (including our 2023 Upselling Software Guide). We also aggregate key decision criteria data including integration availability, partner ecosystem, expert recommendations and more (learn more about HTR’s ranking methodology).
Upselling Software Vendor Shortlist
Each property has different characteristics, needs, preferences and budgets. Use the filters below to instantly analyze thousands of reviews to find the perfect fit for your hotel.

SORT BY

No matching results


No matching results


Scanning global dataset to personalize your results
Sort by
  • Featured: Vendors can subscribe to become Premium Members on HTR. This option sorts the directory first by Premium Members and then by HT Score.
  • Ht Score: The Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, customer support, user reviews, expert recommendations, integrations availability and geographic reach to help buyers better understand their products.
  • Popularity: Sorts listings by number of user reviews and reported installs, most to least.
Oaky
4.7 (265 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
winner logo badge 2023 WINNER
Hoteliers voted Oaky as the #1 Upselling Software provider in the 2023 HotelTechAwards
Learn more
Become an Upselling Superhero
View Profile
Canary Technologies
4.8 (149 reviews)
Ht score logo 99 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
Canary Upsells is the complete upselling tool for hotels that immediately increases revenues.
View Profile
Duve
4.7 (136 reviews)
Ht score logo 98 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
second finalist logo 2023 FINALIST
Hoteliers voted Duve as the #2 Upselling Software provider in the 2023 HotelTechAwards
Learn more
Upsell - increase revenue with a personal touch
View Profile
Easyway
4.8 (151 reviews)
Ht score logo 95 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
third logo finalist 2023 FINALIST
Hoteliers voted Easyway as the #3 Upselling Software provider in the 2023 HotelTechAwards
Learn more
Proactive digital hotel amenities menu for guests
View Profile
Frontline Performance Group
4.8 (54 reviews)
Ht score logo 87 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
Improve Revenue, Drive Better Service, and Attract Top Talent
View Profile
Oracle Hospitality
4.6 (58 reviews)
Ht score logo 84 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
Oracle’s Nor1 Hotel Upsell Solutions - Engage Your Guests from Booking to Check-Out
View Profile
AeroGuest
To make time for what matters.
View Profile
Book Me Bob
Offer fully branded vouchers on your website
View Profile
Sabre
Sell anything. Delight everyone.
View Profile
Sojern
Proven to increase Ancillary Revenue by up to 300%
View Profile
PRODUCT BUNDLES
These Product Suites Also Contain Upselling Software
Other solutions that offer an integrated upselling software add-on module with their core product offering
Frontline Performance Group
4.8 (54 reviews)
Ht score logo 87 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

Frontline Performance Group’s Upselling Software product suite also includes:

GuestJoy
4.8 (114 reviews)
Ht score logo 85 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

Upsellguru Gmbh
4.9 (38 reviews)
Ht score logo 78 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

Upsellguru Gmbh’s Upselling Software product suite also includes:

DigitalGuest
4.9 (17 reviews)
Ht score logo 0 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

DigitalGuest’s Upselling Software product suite also includes:

Hudini’s Upselling Software product suite also includes:

View more (3)
View less
Experience Hotel
4.7 (66 reviews)
Ht score logo 81 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

Experience Hotel’s Upselling Software product suite also includes:

BookingWhizz
4.8 (31 reviews)
Ht score logo 77 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

MP-Network
4.7 (15 reviews)
Ht score logo 0 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

MP-Network’s Upselling Software product suite also includes:

View more (2)
View less
Duve
4.8 (209 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
second finalist logo 2023 FINALIST
Hoteliers voted Duve as the #2 Hotel Guest Apps provider in the 2023 HotelTechAwards
Learn more

or read reviews

HolidayHero’s Upselling Software product suite also includes:

View more (1)
View less
Duve
4.8 (246 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
second finalist logo 2023 FINALIST
Hoteliers voted Duve as the #2 Guest Messaging Software provider in the 2023 HotelTechAwards
Learn more

or read reviews

Duve’s Upselling Software product suite also includes:

GuestJoy
4.8 (84 reviews)
Ht score logo 82 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

chatlyn’s Upselling Software product suite also includes:

View more (1)
View less
The Hotels Network
4.7 (180 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
winner logo badge 2023 WINNER
Hoteliers voted The Hotels Network as the #1 Direct Booking Tools provider in the 2023 HotelTechAwards
Learn more

or read reviews

The Hotels Network’s Upselling Software product suite also includes:

Reguest
4.9 (25 reviews)
Ht score logo 78 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

Reguest’s Upselling Software product suite also includes:

View more (1)
View less
Duve
4.8 (239 reviews)
Ht score logo 98 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
second finalist logo 2023 FINALIST
Hoteliers voted Duve as the #2 Contactless Check-in provider in the 2023 HotelTechAwards
Learn more

or read reviews

Duve’s Upselling Software product suite also includes:

Virdee’s Upselling Software product suite also includes:

Eleanor
4.8 (107 reviews)
Ht score logo 98 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
second finalist logo 2023 FINALIST
Hoteliers voted Eleanor as the #2 Concierge Software provider in the 2023 HotelTechAwards
Learn more

or read reviews

Eleanor’s Upselling Software product suite also includes:

TourDesk’s Upselling Software product suite also includes:

Agilysys’s Upselling Software product suite also includes:

SHR Group
4.6 (33 reviews)
Ht score logo 85 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

SHR Group’s Upselling Software product suite also includes:

RoomRaccoon
4.9 (516 reviews)
Ht score logo 96 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
third logo finalist 2023 FINALIST
Hoteliers voted RoomRaccoon as the #3 Hotel Management Software provider in the 2023 HotelTechAwards
Learn more

or read reviews

RoomRaccoon’s Upselling Software product suite also includes:

Net Affinity
4.7 (165 reviews)
Ht score logo 95 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
second finalist logo 2023 FINALIST
Hoteliers voted Net Affinity as the #2 Digital Marketing Agencies provider in the 2023 HotelTechAwards
Learn more

or read reviews

Net Affinity’s Upselling Software product suite also includes:

Book Me Bob
4.7 (82 reviews)
Ht score logo 81 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

Book Me Bob’s Upselling Software product suite also includes:

Blastness’s Upselling Software product suite also includes:

OVERVIEW
What is Upselling Software
Finding the right Upselling Software solution for your hotel depends on several variables ranging from user experience and pricing to functionality and support. This guide is designed to help you identify the best Upselling Software vendors, questions to ask on demos, read unbiased reviews from similar hoteliers and so much more. (including our 2023 Upselling Software Guide)
BENEFITS
How can merchandising and upselling software improve profitability and efficiency?
Upselling is the ability to get more spend from the same guest, by providing valuable services, offered at the right time and at the right price to the right guest. When done properly, upselling results in more incremental revenue and a better guest experience.
  • Increase incremental spend per guest: By offering segmented Upselling before arrival, hoteliers manage to provide true flexibility to their guests, enabling them to choose from personalized offers at a time that’s right for them. Upselling as part of the overall Revenue Management strategy, achieves two goals: Higher ADR, Less Free Upgrades.
  • Save time and maximize outlets: Expectations are all set before the experience itself. By enabling guests to share their needs (and get inspired by what the hotel has to offer), Hotel Operations are able to anticipate special requests and save precious time in the communication with every single guest. 2 
  • Personalize the guest experience: Consumers of today are used to controlling their experience. Gone are the times of fixed packages and one size fits all. Modern travelers crave freedom and personalization.
FEATURES
What are the most important features of merchandising and upselling software?
  • PMS Integration: Automated connection with database (PMS/Channel Manager/OTA). A 2-way integration with your property management system can dramatically increase efficiency but upsell software can be operated without it.
  • Exclusion Lists: Possibility to exclude guests from receiving the offering. 
  • Easy to use and cross-device: Easy to use platform for guests to redeem offers on any device. 
  • Real time reporting: Gain insights through analytics and reporting to improve over time. 
  • Customizable CMS: Helps ensure that staff is able to update, customize and test offers in real time. 
  • Multi-language: support Your guests come from all over, make sure you are able to reach all of them.
  • Email Automation: Automatic offer, redemption and confirmation emails.
  • GDPR Compliance: Make sure your provider meets EU data protection privacy standards.
  • Exclusion Lists: Possibility to exclude guests from receiving the offering.
PRICING
What is the typical pricing for merchandising and upselling software?
Some firms such as Nor1 operate on a commission model.  While this in many cases requires no up-front cost due to contribution based on performance it often results in higher fees that can be as high as 25% of incremental sales.  A fixed fee model such as that employed by firms such as Oaky may seem riskier in the short run; however, in many cases end up being dramatically more cost effective - especially as hotels get better and better at upselling.
IMPLEMENTATION
How long does it usually take for a hotel to implement new merchandising and upselling software?
A hotelier should expect to be live with any good upselling software provider within 7-30 days. Providers should make the implementation as simple as possible, and provide training accordingly. The connection to the PMS is usually the factor that cause this variance (depending on PMS providers, connection is immediate or takes longer).
FAQs
Hoteliers Also Ask
A good upsell provider is data-driven and laser focused to drive conversion. They also love to talk data, so ask away! What can I expect? How do other similar hotels perform? What are the best-selling deals today?
As with most software purchases, start by thinking about your business’ strategic goals. If you are looking to increase tRevPaR (Total Revenue Per Available Room), upsell software can help by increasing the average spend of your existing guests ancillary sales such as F&B/experiential purchases. If you are looking to increase ADR, upsell software can decrease the amount of free upgrades and let your guests actually pay more to get to a higher category room. Upsell software can even increase occupancy by making sure that your highly demanded entry-level rooms are available for last minute purchases within a relatively short booking window. This way, no need to overbooking your standard rooms or give upgrades for free. Your standard rooms become available - again, even right before the checkin, allowing for last minute bookings to come in nicely.
category-buyers-guide

Keep up with the latest hotel tech tips, trends and insights with HTR’s monthly newsletter, theRewind

Join 50,237 executives from top brands like Accor, Marriott, Viceroy, Shangri-La, Rosewood, Expedia and AirBnB and get the latest innovations and insights delivered to your inbox once a month.

Transparency is our policy. Learn how it impacts everything we do.

Mission
Our mission is to speed up pace of innovation and adoption of technology in the global hotel industry to make it one of the most digitally savvy and efficient industries on the planet.
Vision
Our vision is to make Hotel Tech Report the starting point for every tech stack decision within the global hotel industry from small B&Bs to major chains.

We sell different types of products and services to technology companies to help them educate buyers, build their brand and grow their install base. These services are usually sold through bundled membership packages but are also sold a la carte and include: sponsored content, advertising, lead generation and marketing campaigns. While members do receieve many benefits to help improve their presence ranging from enhanced premium profiles to review collection services—membership status and sponsorship do not influence the HT Score ranking methodology in any way.

To learn more about our marketing services, visit our partner site

We rank products based on our proprietary ranking algorithm, the HT Score. The HT Score is an aggregated score out of 100 that is relative within each category that is intended to encapsulate key variables in the buying process including: customer ratings & reviews, partner ecosystem, integration availability, customer support, geographic reach and more.

Similar to REVPAR for hotels, the HT Score is intended to be a normalizing metric to be able to better compare different vendors. Instead of rate and occupancy, the two prinmary drivers are a blend of review quantity and average ratings. Also similar to REVPAR, the HT Score is a metric to aid in decision making but is not intended to be used as a sole factor when selecting vendors.

To learn more about the HT Score ranking methodology, visit our HT Score documentation and changelog

Maintaining independence and editorial freedom is essential to our mission of empowering hoteliers.

Core Hotel Tech Report content is never influenced by vendors and sponsored content is always clearly designated as such. Our team will only write sponsored content about products that we have either (1) demoed (2) gathered extensive user research on or (3) used ourselves.

To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research.

HTR crowd sources tens of thousands of verified reviews every year and aggregates hundreds of thousands of other data points ranging from expert recommendations to product integrations data which are instantly analyzed and made available to millions of hoteliers around the globe to discover, vet and research digital products for free on the platform to make technology decisions faster, easier and less risky-thus speeding up the pace of global innovation and adoption of technology.

Choosing the right software for your hotel depends on dozens of variables many of which can be quantified based on the characteristics of your property but many of which also come down to personal preference. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? HTR is designed to offer dynamic filters to quickly be able to personalize the data set to your characteristics. We also break down hotels into key segments/personas based on common property characteristics that typically service as indicators that drive similar product decisions which are intended to help you save time and quickly identify the best match for your hotel or portfolio.

While HTR’s data set is constantly growing making its recommendations more representative and accurate over time, our programatic recommendations based on the HT Score, data and segment popularity are intended to serve as a tool for you to leverage in the buying journey but do not replace thorough due dilligence and research. No two hotels are alike and most purchasing decisions also include personal preferences which is why we highly recommend that buyers consider a minimum of 3-5 vendors during the research processthat you get live demos and price quotes from to be able to make an informed decision.