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10 Best Upselling Software for Hotels 2023

Hotel Tech Report | Last updated March 29, 2023

60 PRODUCTS REVIEWED

1298 HOTELIERS SURVEYED

Vendor Shortlist

Product Suites

Category Info

Market Segments

Key Benefits

Feature Checklist

Pricing Estimates

Questions & Answers

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PRODUCT BUNDLES

These Product Suites Also Contain Upselling Software

Other solutions that offer an integrated upselling software add-on module with their core product offering

Upselling Software

5 products offer Upselling Software modules

Frontline Performance Group

4.8 (54 reviews)

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Frontline Performance Group’s Upselling Software product suite also includes:

GuestJoy

4.8 (114 reviews)

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GuestJoy’s Upselling Software product suite also includes:

Upsellguru Gmbh

4.9 (38 reviews)

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Upsellguru Gmbh’s Upselling Software product suite also includes:

DigitalGuest

4.9 (17 reviews)

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DigitalGuest’s Upselling Software product suite also includes:

Hudini

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Hudini’s Upselling Software product suite also includes:

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Hotel CRM & Email Marketing

4 products offer Upselling Software modules

Experience Hotel

4.7 (66 reviews)

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Experience Hotel’s Upselling Software product suite also includes:

BookingWhizz

4.8 (31 reviews)

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BookingWhizz’s Upselling Software product suite also includes:

Ireckonu

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Ireckonu’s Upselling Software product suite also includes:

MP-Network

4.7 (15 reviews)

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MP-Network’s Upselling Software product suite also includes:

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Hotel Guest Apps

3 products offer Upselling Software modules

Duve

4.8 (209 reviews)

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Duve’s Upselling Software product suite also includes:

Guest Service

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Guest Service’s Upselling Software product suite also includes:

HolidayHero

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HolidayHero’s Upselling Software product suite also includes:

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Guest Messaging Software

3 products offer Upselling Software modules

Duve

4.8 (246 reviews)

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Duve’s Upselling Software product suite also includes:

GuestJoy

4.8 (84 reviews)

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GuestJoy’s Upselling Software product suite also includes:

chatlyn

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chatlyn’s Upselling Software product suite also includes:

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Direct Booking Tools

3 products offer Upselling Software modules

The Hotels Network

4.7 (180 reviews)

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The Hotels Network’s Upselling Software product suite also includes:

Reguest

4.9 (25 reviews)

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Reguest’s Upselling Software product suite also includes:

Selfbook

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Selfbook’s Upselling Software product suite also includes:

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Contactless Check-in

2 products offer Upselling Software modules

Duve

4.8 (239 reviews)

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Duve’s Upselling Software product suite also includes:

Virdee

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Virdee’s Upselling Software product suite also includes:

Concierge Software

2 products offer Upselling Software modules

Eleanor

4.8 (107 reviews)

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Eleanor’s Upselling Software product suite also includes:

TourDesk

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TourDesk’s Upselling Software product suite also includes:

Property Management Systems

1 products offer Upselling Software modules

Agilysys

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Agilysys’s Upselling Software product suite also includes:

Hotel Reservations Systems

1 products offer Upselling Software modules

SHR Group

4.6 (33 reviews)

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SHR Group’s Upselling Software product suite also includes:

Hotel Management Software

1 products offer Upselling Software modules

RoomRaccoon

4.9 (516 reviews)

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RoomRaccoon’s Upselling Software product suite also includes:

Digital Marketing Agencies

1 products offer Upselling Software modules

Net Affinity

4.7 (165 reviews)

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Net Affinity’s Upselling Software product suite also includes:

Hotel Chatbots

1 products offer Upselling Software modules

Book Me Bob

4.7 (82 reviews)

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Book Me Bob’s Upselling Software product suite also includes:

Booking Engine

1 products offer Upselling Software modules

Blastness

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Blastness’s Upselling Software product suite also includes:

OVERVIEW

What is Upselling Software

Finding the right Upselling Software solution for your hotel depends on several variables ranging from user experience and pricing to functionality and support. This guide is designed to help you identify the best Upselling Software vendors, questions to ask on demos, read unbiased reviews from similar hoteliers and so much more. (including our 2023 Upselling Software Guide)

BENEFITS

How can merchandising and upselling software improve profitability and efficiency?

Upselling is the ability to get more spend from the same guest, by providing valuable services, offered at the right time and at the right price to the right guest. When done properly, upselling results in more incremental revenue and a better guest experience.

Increase incremental spend per guest: By offering segmented Upselling before arrival, hoteliers manage to provide true flexibility to their guests, enabling them to choose from personalized offers at a time that’s right for them. Upselling as part of the overall Revenue Management strategy, achieves two goals: Higher ADR, Less Free Upgrades.
Save time and maximize outlets: Expectations are all set before the experience itself. By enabling guests to share their needs (and get inspired by what the hotel has to offer), Hotel Operations are able to anticipate special requests and save precious time in the communication with every single guest. 2
Personalize the guest experience: Consumers of today are used to controlling their experience. Gone are the times of fixed packages and one size fits all. Modern travelers crave freedom and personalization.

FEATURES

What are the most important features of merchandising and upselling software?

PMS Integration: Automated connection with database (PMS/Channel Manager/OTA). A 2-way integration with your property management system can dramatically increase efficiency but upsell software can be operated without it.
Exclusion Lists: Possibility to exclude guests from receiving the offering.
Easy to use and cross-device: Easy to use platform for guests to redeem offers on any device.
Real time reporting: Gain insights through analytics and reporting to improve over time.
Customizable CMS: Helps ensure that staff is able to update, customize and test offers in real time.
Multi-language: support Your guests come from all over, make sure you are able to reach all of them.
Email Automation: Automatic offer, redemption and confirmation emails.
GDPR Compliance: Make sure your provider meets EU data protection privacy standards.
Exclusion Lists: Possibility to exclude guests from receiving the offering.

PRICING

What is the typical pricing for merchandising and upselling software?

Some firms such as Nor1 operate on a commission model. While this in many cases requires no up-front cost due to contribution based on performance it often results in higher fees that can be as high as 25% of incremental sales. A fixed fee model such as that employed by firms such as Oaky may seem riskier in the short run; however, in many cases end up being dramatically more cost effective - especially as hotels get better and better at upselling.

IMPLEMENTATION

How long does it usually take for a hotel to implement new merchandising and upselling software?

A hotelier should expect to be live with any good upselling software provider within 7-30 days. Providers should make the implementation as simple as possible, and provide training accordingly. The connection to the PMS is usually the factor that cause this variance (depending on PMS providers, connection is immediate or takes longer).

FAQs

Hoteliers Also Ask

What makes great merchandising and upselling software?

A good upsell provider is data-driven and laser focused to drive conversion. They also love to talk data, so ask away! What can I expect? How do other similar hotels perform? What are the best-selling deals today?

How do I know when it’s time for my hotel to move onto new merchandising and upselling software?

As with most software purchases, start by thinking about your business’ strategic goals. If you are looking to increase tRevPaR (Total Revenue Per Available Room), upsell software can help by increasing the average spend of your existing guests ancillary sales such as F&B/experiential purchases. If you are looking to increase ADR, upsell software can decrease the amount of free upgrades and let your guests actually pay more to get to a higher category room. Upsell software can even increase occupancy by making sure that your highly demanded entry-level rooms are available for last minute purchases within a relatively short booking window. This way, no need to overbooking your standard rooms or give upgrades for free. Your standard rooms become available - again, even right before the checkin, allowing for last minute bookings to come in nicely.

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10 Best Upselling Software for Hotels 2023

	White Paper Mastering Hospitality Emerging Trends
	From Asksuite

	White Paper Top 5 Benefits of a Paid Upgrade Program
	From Frontline Performance Group

	Oaky Receives Prestigious Award For Excellence In Hospita...
	From Oaky

	Achieving a 3% TRevPAR Increase in Just One Month: Pillow...
	From Oaky

	Hoteliers Bring In An Additional €25k Over The Summer By ...
	From Mews