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Ace Hotel
Kimpton
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Ace Hotel
Ace Hotel

What does merchandising and upselling software actually do? Upselling is the ability to get more spend from the same guest, by providing valuable services, offered at the right time and at the right price to the right guest. When done properly, upselling results in more incremental revenue and a better guest experience.For info on upsell trends, questions that you should ask vendors and more download the 2020 Hoteliers Guide to Upsell Software How can merchandising and upselling software improve profitability and efficiency? Increase incremental spend per guest: By offering segmented Upselling be... Read the full Upselling Software software overview

10 Best Upselling Software

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2022 Best Hotel Software
Hoteliers voted Oaky as the #1 Upselling Software provider in the 2022 HotelTechAwards
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Oaky

HotelTech Logo score
HT SCORE
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Let Oaky work for you – Become an expert at modern Upselling. With a high conversion, Oaky puts your arriving guests in control of taking offers that both drive revenue and enha...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Winner Badge
2022 Best Hotel Software
Hoteliers voted Oaky as the #1 Upselling Software provider in the 2022 HotelTechAwards
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2022 Finalist HotelTechAwards
Hoteliers voted EasyWay as the #2 Upselling Software provider in the 2022 HotelTechAwards
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EasyWay Smart Upselling

HotelTech Logo score
HT SCORE
99 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Reach out to your guests with the right offer, on their favorite messaging app (WhatsApp, WeChat, iMessage, and more), with built-in marketing techniques. Automatically offer gues...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2022 Finalist HotelTechAwards
Hoteliers voted EasyWay as the #2 Upselling Software provider in the 2022 HotelTechAwards
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2022 Finalist HotelTechAwards
Hoteliers voted GuestJoy as the #3 Upselling Software provider in the 2022 HotelTechAwards
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GuestJoy

HotelTech Logo score
HT SCORE
98 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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GuestJoy brings a data-driven approach to hotel sales. It enables hotels to engage with guests even before they arrive at the hotel. This results increased revenue, improved guest...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2022 Finalist HotelTechAwards
Hoteliers voted GuestJoy as the #3 Upselling Software provider in the 2022 HotelTechAwards
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2022 Finalist HotelTechAwards
Hoteliers voted Welcome Pickups as the #3 Upselling Software provider in the 2022 HotelTechAwards
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Welcome Pickups

HotelTech Logo score
HT SCORE
96 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Fully automate your guest transfers, make extra revenue, gather valuable guest data and increase customer satisfaction. Available in 65 destinations across 32 countries. 1200 hote...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2022 Finalist HotelTechAwards
Hoteliers voted Welcome Pickups as the #3 Upselling Software provider in the 2022 HotelTechAwards
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2022 Finalist HotelTechAwards
Hoteliers voted Duve as the #3 Upselling Software provider in the 2022 HotelTechAwards
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Duve Upselling

HotelTech Logo score
HT SCORE
90 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Increase your revenue per guest by offering additional upsells and services, effortlessly. Wishbox allows you to offer guests transportation, early check-in, food, tours activitie...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2022 Finalist HotelTechAwards
Hoteliers voted Duve as the #3 Upselling Software provider in the 2022 HotelTechAwards
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2022 Finalist HotelTechAwards
Hoteliers voted Revinate as the #3 Upselling Software provider in the 2022 HotelTechAwards
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Revinate (Upsell)

HotelTech Logo score
HT SCORE
90 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Create unforgettable moments for guests with personalized hotel amenity upsell and room upgrade offers that drive incremental revenue. $2,500 average upsell revenue generated per ...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2022 Finalist HotelTechAwards
Hoteliers voted Revinate as the #3 Upselling Software provider in the 2022 HotelTechAwards
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2022 Finalist HotelTechAwards
Hoteliers voted MyStay as the #3 Upselling Software provider in the 2022 HotelTechAwards
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MyStay

HotelTech Logo score
HT SCORE
89 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Increase your hotels revenue 11-times per guest! Our Contactless solution helps hotels increase customer satisfaction and generate additional reve...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2022 Finalist HotelTechAwards
Hoteliers voted MyStay as the #3 Upselling Software provider in the 2022 HotelTechAwards
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2022 Finalist HotelTechAwards
Hoteliers voted Canary Technologies as the #3 Upselling Software provider in the 2022 HotelTechAwards
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Canary Upsells

HotelTech Logo score
HT SCORE
83 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Intelligently offer upsells to your guests throughout their journey. Upsells can be bought from the time of booking all the way through checkout and results in thousands of dollar...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2022 Finalist HotelTechAwards
Hoteliers voted Canary Technologies as the #3 Upselling Software provider in the 2022 HotelTechAwards
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2022 Finalist HotelTechAwards
Hoteliers voted ROOMDEX as the #3 Upselling Software provider in the 2022 HotelTechAwards
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ROOMDEX

HotelTech Logo score
HT SCORE
79 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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ROOMDEX simplifies and monetizes the hotel room upgrade process by putting the power of choice in the hotel guest’s hands. How? Automation is the cornerstone. ROOMDEX uses hote...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2022 Finalist HotelTechAwards
Hoteliers voted ROOMDEX as the #3 Upselling Software provider in the 2022 HotelTechAwards
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2022 Finalist HotelTechAwards
Hoteliers voted Whistle as the #3 Upselling Software provider in the 2022 HotelTechAwards
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Whistle Upsell

HotelTech Logo score
HT SCORE
79 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Over 30% of guest interactions are potential revenue opportunities—why not capitalize on your guests’ intentions to make purchases?

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2022 Finalist HotelTechAwards
Hoteliers voted Whistle as the #3 Upselling Software provider in the 2022 HotelTechAwards
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Recent Upselling Software Articles

What You Can Do To Increase Holiday Occupancy At Your Hotel This Year

by
Stefano Mocella
4 months ago

You may be thinking it’s early to start talking about the holiday season, but as a hotelier, now is the best time to prepare for the Christmas season. Why? With so much competition for rooms and heightened expectations in guest experiences, you need to plan ahead if you want this to be a happy holiday season for your bottom line. Keep in mind many folks had travel plans last year that went by the wayside and are now looking to make up for a lost year. Early data from Travel & Leisure shows that December bookings jumped by 15% compared to 2019 (pre-pandemic levels) in July. Keep in mind, Christmas bookings typically peak in October and November. After missing out on 2020 travel, guests will want to ensure wherever they book their Christmas getaway will deliver an unforgettable experience. Thankfully, there’s a lot you can do to get guests through your doors without spending a fortune on decorating your property or getting too gimmicky. Here are some holiday hotel marketing ideas that can make this a year to remember for your property.   Leverage Email Marketing If you haven’t been using email marketing to its fullest potential, you’ve been missing out. It’s one of the best ways to get into the minds of potential guests (and stay there). Make this a priority for the holiday season and while you’re at it, chalk it down as a New Year's Resolution. If you’ve been collecting email addresses of past guests in a responsible manner, it’s time to get your Christmas offers out to them. You can get creative with your offers, from a special package or prepare a special holiday menu in your restaurant. Either way, it’s a good time to start engaging with potential guests and pique their interest.   Offer Prizes and Creative Giveaways People love the chance to win prizes, particularly on social media. It’s why we see so many polls and hashtag challenges or merely entering a contest by tagging friends. Contests are an effective way to get some user-generated content for your hotel’s marketing campaigns. Contests can be something as simple as asking people to send their best (or funniest) Christmas outfits or best home decoration and in return they can win a discounted stay at your hotel or perhaps win a free spa day with their stay. You’ll be surprised at how many people will jump at the chance to win; not to mention it’s a great way to boost engagement on your social media channels.   Show Your Holiday Spirit with Deals There’s no need to reinvent the wheel with this one. Everyone loves a good deal and sometimes simple works best. Guests will be looking to save a buck where they can, given how expensive the holiday season can be already. Reducing your standard room rate or offering a discount on a suite might just give you the edge in securing more bookings. Sharing such deals on social media will also get you plenty of attention if the deal is of significant value. Provided you have a powerful channel manager, you can ensure your holiday rates are distributed among your biggest booking channels. There’s nothing to lose in trying, particularly if your goal is full occupancy for the holidays.   Create a Landing Page on Your Website If you’ll be offering deals, then it’s vital to create a separate landing page on your website. This will give you an area on your site to market and focus your holiday bundles. If you bury your Christmas packages and offers within your existing room rates, it’s going to slip by a lot of eyes. If you have a dedicated festive area, you can have some fun with it by adding some cool design effects and throw in some holiday puns in your room description.   What Will Your F&B Program Look Like? If there’s one commonality for the holidays, it’s that everyone wants to let loose and enjoy some mouthwatering comfort food. Your hotel’s holiday offerings shouldn’t just be about decorating and offering special room rates. If you have an on-site restaurant and/or bar, putting together a special holiday menu will capture everyone’s Christmas spirit. There will be plenty who will jump at the chance of booking a Christmas meal or throwing a mini holiday party for their business. And once patrons book with you for a meal, those might just turn into room bookings if you mention the type of accommodations you offer.    Happy Bookings! The holiday season could be stressful for hoteliers, but this should also be your most exciting time of the year. With all-in-one PMS systems like roomMaster Anywhere, you can ensure that you have all the tools you need to maximize holiday bookings for 2021 and beyond. If you start planning now, it could be your most profitable period of the year.  

Oaky Named 2018’s Top Rated Merchandising Upselling Platform in the HotelTechAwards

by
Hotel Tech Report
2 years ago

  February 12, 2018 -  Hotel Tech Report has named Oaky 2018’s top-rated Merchandising & Upselling Platform based on data from thousands of hoteliers in more than 40 countries around the world. Over 100 of the world’s elite hotel technology products competed for a chance to win this prestigious title. The HotelTechAwards platform (by HotelTechReport.com) leverages real customer data to determine best of breed products that help hoteliers grow their bottom lines. “The European hotel tech startup ecosystem is really inspiring and the Oaky team is an essential piece of the puzzle. The Amsterdam based team has created a SaaS product that keeps costs down while driving incremental ancillary revenues to their partners - it’s really a no-brainer.  Hoteliers love the user interface and the fact that they aren’t paying commissions on their upsells” says Hotel Tech Report’s Jordan Hollander. Oaky is poised for sustained growth in 2018. Hoteliers like that Oaky’s platform provides them leverage. Hoteliers pay a fixed monthly fee then maximize usage of the product to keep enhancing return on investment with automated up-selling of room upgrades, ancillaries and really cool services that guests will remember. Oaky combine storytelling with data to improve the guest experience while generating revenue. “After a short introduction and an initial setup we’ve seen the upgrade requests flowing in. I am still very surprised about the amount of requests and additional revenue it generates for our hotels,” says one Utrecht, Netherlands based Revenue Manager. Read the full review and more on Oaky Upsell Software

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Recent Upselling Software News & Community Updates

Whistle Messaging Named Best Guest Messaging Software in the 2022 HotelTechAwards

Whistle
2 days ago

Each month, more than 169,000 hotel industry professionals use HotelTechReport.com to make informed technology purchasing decisions. The HotelTechAwards determine the best hotel software products across every Guest Messaging Software based on customer feedback and key proprietary data signals such as integration compatibility, organizational health, market share, partner network strength, and customer support quality. "The ranking process is simple, transparent, and unbiased--judging is based on time-tested ranking factors developed specifically for the industry. Only verified hoteliers with hands-on experience using each product are allowed to participate in the voting process. This means that Whistle Messaging Inc's users decided the #1 Guest Messaging Software," said Hotel Tech Report CEO, Jordan Hollander. Co-founder and CEO of Whistle Messaging, Christopher Hovanessian, says, "This continued recognition from HotelTechReport and the HotelTechAwards validates the work we're doing at Whistle, which is to give hoteliers a unique, easy-to-use platform that simplifies and streamlines the way they communicate with guests. Our clients often report to us that Whistle is the reason they've increased revenue, have happier guests, and can operate at an unprecedented pace." "The authentic voice of the customer decides the winners of the annual HotelTechAwards - ranking hotel software solutions based on users' experience in buying, implementing, and using those solutions," said Jordan Hollander, CEO of Hotel Tech Report. "We're thrilled to highlight the value that the world's leading software solutions deliver to their customers. By building a platform around the voice of the people actually using these hotel tech solutions, we're able to deliver actionable, peer-to-peer insights that potential buyers can trust. Winning a HotelTechAward is the highest achievement in the industry because it's based on data." The HotelTechAwards are often referred to as "the Grammys of Hotel Tech" and winners have been selected from more than 200 of the top technology products around the world. The HotelTechAwards are the industry's only data-driven awards platform with winners determined not by a handful of judges or popularity votes but by product reviews from a global community of verified hotel technology users across more than 120 countries. Whistle continues to expand its platform and services, launching a Digital Guest Book and Digital Registration in 2021, and coming soon is Whistle's Upsell Playbook, a new educational tool designed to empower hotels to make guest messaging a top revenue stream for hotels.  

ROOMDEX to Bring the Cedar Court Hotel Collection Onto Automated Upselling Platform

ROOMDEX
4 days ago

Santa Cruz, CA – January 18th 2022 – ROOMDEX, the leader in automated hotel upselling solutions, is happy to announce that, following a very successful pilot, Cedar Court Hotels will activate ROOMDEX’s Upgrade Optimizer software across its entire collection, consisting of: · Cedar Court Hotel Harrogate · Cedar Court Hotel Huddersfield · Cedar Court Hotel Wakefield · Cedar Court Hotel Bradford Upgrade Optimizer is an automated hotel upsell tool that intelligently calculates the best upgrade offer price and ensures that only available rooms will be offered. Along with the upgrade, guests have the chance to purchase early check-in, late check-out, or an array of other guest services. “Even though the pandemic has made the past year challenging, ROOMDEX stood by us and helped us generate ROI even in the most difficult months,” said Emily Cox, Director of Revenue & IT at The Cedar Court Hotels Group Yorkshire, “As business begins to return to normal, we are seen exponential growth in ROOMDEX upselling performance. For example, our Harrogate property is now enjoying a 13.3x ROI.” “With upselling revenue doing so well, we decided to standardize on ROOMDEX for the entire collection,” Cox continued, “It was really an easy decision as ROOMDEX customer service has been excellent and the product produces revenue with virtually no effort from our staff. We were excited to add the Guest Services Upselling option in October and love how tightly it is integrated with our PMS.”  ROOMDEX hotels have reported (over customer base) an average of $85 (£62) of additional room product up-sell revenue per up-sold stay since using the hotel upsell tool. Upgrade Optimizer room revenue is improving RevPar and boosting ADR when hotels need it most – even during low occupancy. “Cedar Court Hotels were one of our first pilots,” said Jos Schaap, CEO and Co-Founder of ROOMDEX, “We are happy to have been able to help them manage their way through the pandemic and now help accelerate their recovery. It has been a pleasure working with Emily and her innovation-minded team.”

Oaky Ranks #1 on Hotel Tech Report’s ‘Top Upselling Software’ 2022

Oaky
1 week ago

Each month, more than 169,000 hotel industry professionals use HotelTechReport to make informed technology purchasing decisions. The HotelTechAwards determine the best hotel software products across every category based on customer feedback and key proprietary data signals such as integration compatibility, organizational health, market share, partner network strength, and customer support quality. “This recognition from our customers validates our mission to boost hotel revenue through enriched guest experience and branding. We are incredibly proud to have received this coveted award 5 years in a row now, and already have our eyes gunning for the 6th!” - Erik Tengen, co-founder at Oaky. “Winning the HotelTechAwards 5th year in a row is a great accomplishment. This award truly belongs to our customers and the Oaky team. Customers in their own voice have advocated for the great results they have generated with Oaky, even during the pandemic. This milestone is predicated on the fact that our customers love how we serve them, from a support and product perspective. It's truly a team effort.” - Saahil Karkera, Head of Customer Success at Oaky. “Oaky has designed a best in class product that not only drives tremendous return on investment for clients but makes their job easier by bringing modern design principles to an enterprise software application. Oaky comes highly recommended by 95% of users on Hotel Tech Report which is a tremendous achievement. Oaky may look and feel like the fun social apps we use in our personal lives but under the hood is a powerful profit engine driving tremendous NOI for hotels and chains," - Jordan Hollander, Hotel Tech Report CEO. The HotelTechAwards are often referred to as "the Grammys of Hotel Tech" and winners have been selected from more than 200 of the top technology products around the world. The HotelTechAwards are the industry's only data-driven awards platform with winners determined not by a handful of judges or popularity votes but by product reviews from a global community of verified hotel technology users across more than 120 countries.   ABOUT HOTEL TECH REPORT Hotel Tech Report helps 170k hoteliers each month to understand the changing hotel technology and digital transformation landscape. We help hoteliers make smarter decisions about which technologies to adopt, keeping scalability and adaptability in mind. Hotel Tech Report helps hoteliers uncover the value propositions of emerging technologies and how they align with the needs of your property stakeholders and guests.

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Upselling Software Category Overview

What does merchandising and upselling software actually do?
Upselling is the ability to get more spend from the same guest, by providing valuable services, offered at the right time and at the right price to the right guest. When done properly, upselling results in more incremental revenue and a better guest experience.

For info on upsell trends, questions that you should ask vendors and more download the 2020 Hoteliers Guide to Upsell Software
How can merchandising and upselling software improve profitability and efficiency?
  • Increase incremental spend per guest: By offering segmented Upselling before arrival, hoteliers manage to provide true flexibility to their guests, enabling them to choose from personalized offers at a time that’s right for them. Upselling as part of the overall Revenue Management strategy, achieves two goals: Higher ADR, Less Free Upgrades.
  • Save time and maximize outlets: Expectations are all set before the experience itself. By enabling guests to share their needs (and get inspired by what the hotel has to offer), Hotel Operations are able to anticipate special requests and save precious time in the communication with every single guest. 2 
  • Personalize the guest experience: Consumers of today are used to controlling their experience. Gone are the times of fixed packages and one size fits all. Modern travelers crave freedom and personalization.
What are the most important features of merchandising and upselling software?
  • PMS Integration: Automated connection with database (PMS/Channel Manager/OTA). A 2-way integration with your property management system can dramatically increase efficiency but upsell software can be operated without it.
  • Exclusion Lists: Possibility to exclude guests from receiving the offering. 
  • Easy to use and cross-device: Easy to use platform for guests to redeem offers on any device. 
  • Real time reporting: Gain insights through analytics and reporting to improve over time. 
  • Customizable CMS: Helps ensure that staff is able to update, customize and test offers in real time. 
  • Multi-language: support Your guests come from all over, make sure you are able to reach all of them.
  • Email Automation: Automatic offer, redemption and confirmation emails.
  • GDPR Compliance: Make sure your provider meets EU data protection privacy standards.
  • Exclusion Lists: Possibility to exclude guests from receiving the offering.
What makes great merchandising and upselling software?
A good upsell provider is data-driven and laser focused to drive conversion. They also love to talk data, so ask away! What can I expect? How do other similar hotels perform? What are the best-selling deals today?
What is the typical pricing for merchandising and upselling software?
Some firms such as Nor1 operate on a commission model.  While this in many cases requires no up-front cost due to contribution based on performance it often results in higher fees that can be as high as 25% of incremental sales.  A fixed fee model such as that employed by firms such as Oaky may seem riskier in the short run; however, in many cases end up being dramatically more cost effective - especially as hotels get better and better at upselling.

For info on pricing models and trade-offs to fixed vs. commission pricing, download the 2020 Hoteliers Guide to Upsell Software
How long does it usually take for a hotel to implement new merchandising and upselling software?
A hotelier should expect to be live with any good upselling software provider within 7-30 days. Providers should make the implementation as simple as possible, and provide training accordingly. The connection to the PMS is usually the factor that cause this variance (depending on PMS providers, connection is immediate or takes longer).
How do I know when it’s time for my hotel to move onto new merchandising and upselling software?
As with most software purchases, start by thinking about your business’ strategic goals.  If you are looking to increase tRevPaR (Total Revenue Per Available Room), upsell software can help by increasing the average spend of your existing guests ancillary sales such as F&B/experiential purchases.  If you are looking to increase ADR, upsell software can decrease the amount of free upgrades and let your guests actually pay more to get to a higher category room.  Upsell software can even increase occupancy by making sure that your highly demanded entry-level rooms are available for last minute purchases within a relatively short booking window.  This way, no need to overbooking your standard rooms or give upgrades for free. Your standard rooms become available - again, even right before the checkin, allowing for last minute bookings to come in nicely.

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