Contents

Introduction
Rankings
Benefits
Features
Pricing
Implementation
Latest Developments
Free Downloads
FAQs
Further Reading
Methodology

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10 Best Upselling Software for Hotels 2025

Jordan Hollander

| Last updated December 12, 2024

64 PRODUCTS REVIEWED

2024 HOTELIERS SURVEYED

Rankings

Benefits

Features

Pricing

Q&A

We’ve surveyed 2024 hoteliers across more than 91 countries to understand which are the best Upselling Software vendors, along with everything you need to know in order to buy the right Upselling Software for your hotel (including our 2025 Upselling Software Guide). We also aggregate key decision criteria data including integration availability, partner ecosystem, expert recommendations and more (learn more about HTR’s ranking methodology).

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BENEFITS

How can merchandising and upselling software improve profitability and efficiency?

Increase incremental spend per guest: By offering segmented Upselling before arrival, hoteliers manage to provide true flexibility to their guests, enabling them to choose from personalized offers at a time that’s right for them. Upselling as part of the overall Revenue Management strategy, achieves two goals: Higher ADR, Less Free Upgrades.
Save time and maximize outlets: Expectations are all set before the experience itself. By enabling guests to share their needs (and get inspired by what the hotel has to offer), Hotel Operations are able to anticipate special requests and save precious time in the communication with every single guest. 2
Personalize the guest experience: Consumers of today are used to controlling their experience. Gone are the times of fixed packages and one size fits all. Modern travelers crave freedom and personalization.

FEATURES

What are the most important features of merchandising and upselling software?

PMS Integration: Automated connection with database (PMS/Channel Manager/OTA). A 2-way integration with your property management system can dramatically increase efficiency but upsell software can be operated without it.
Exclusion Lists: Possibility to exclude guests from receiving the offering.
Easy to use and cross-device: Easy to use platform for guests to redeem offers on any device.
Real time reporting: Gain insights through analytics and reporting to improve over time.
Customizable CMS: Helps ensure that staff is able to update, customize and test offers in real time.
Multi-language: support Your guests come from all over, make sure you are able to reach all of them.
Email Automation: Automatic offer, redemption and confirmation emails.
GDPR Compliance: Make sure your provider meets EU data protection privacy standards.
Exclusion Lists: Possibility to exclude guests from receiving the offering.

PRICING

What is the typical pricing for merchandising and upselling software?

Some firms such as Nor1 operate on a commission model. While this in many cases requires no up-front cost due to contribution based on performance it often results in higher fees that can be as high as 25% of incremental sales. A fixed fee model such as that employed by firms such as Oaky may seem riskier in the short run; however, in many cases end up being dramatically more cost effective - especially as hotels get better and better at upselling.

IMPLEMENTATION

How long does it usually take for a hotel to implement new merchandising and upselling software?

A hotelier should expect to be live with any good upselling software provider within 7-30 days. Providers should make the implementation as simple as possible, and provide training accordingly. The connection to the PMS is usually the factor that cause this variance (depending on PMS providers, connection is immediate or takes longer).

FAQs

Hoteliers Also Ask

What makes great merchandising and upselling software?

A good upsell provider is data-driven and laser focused to drive conversion. They also love to talk data, so ask away! What can I expect? How do other similar hotels perform? What are the best-selling deals today?

How do I know when it’s time for my hotel to move onto new merchandising and upselling software?

As with most software purchases, start by thinking about your business’ strategic goals. If you are looking to increase tRevPaR (Total Revenue Per Available Room), upsell software can help by increasing the average spend of your existing guests ancillary sales such as F&B/experiential purchases. If you are looking to increase ADR, upsell software can decrease the amount of free upgrades and let your guests actually pay more to get to a higher category room. Upsell software can even increase occupancy by making sure that your highly demanded entry-level rooms are available for last minute purchases within a relatively short booking window. This way, no need to overbooking your standard rooms or give upgrades for free. Your standard rooms become available - again, even right before the checkin, allowing for last minute bookings to come in nicely.

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