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MEETINGS & EVENTS
How Dolce La Hulpe Brussels is using online tools for their Meetings and events sales
This change resolved Dolce's challenges as their conference center has 40 meeting rooms and a commercial sales team to handle them, as their core business is in residential meetings. Therefore, MeetingPackage is a great sales tool for day meetings of less than 30 delegates.
Automate the manual work: Implementing the online booking system has been a major advantage for the team. It has reduced manual work from entering information and handling contracts to getting signatures and managing deposit sheets.
Enable instant booking: Instant booking feature allows reservations up to two months in advance without any maximum restrictions. This means the capacity is blocked for instant bookings if the event date is over two months from today. This availability window is set like it is because their core business primarily focuses on residential meetings. These meetings often require multiple breakout rooms, and they typically have 300 guest rooms available each week.
Online pricing strategy: Dolce offers promotional codes that provide customers with discounts to encourage them to book through the platform. Instead of storing static prices in Delphi, they have implemented a flexible pricing mechanism that allows customers to adjust prices based on seasons, whether daily, weekly, or monthly. This means they can create a price chart for the entire year, allowing customers to compare prices with neighboring properties easily.