Why it matters:
In the past, the owners at Terrace Bay handled all revenue management-related tasks manually. That included picking and monitoring their compset, reporting and updating rates.
They had two sets of base prices in their system, one for the peak season and one for the offseason. When they saw clear demand drops or surges (e.g., around an upcoming event), they adjusted them accordingly. However, since they did all this manually, they couldn’t always take the most advantage of new trends and often left money on the table.
Once they completed the first set of room renovations, the owners knew it was high time to change that and began maximizing our revenue. That’s why they decided to implement Atomize RMS at Terrace Bay Hotel in January 2021.
After implementing Atomize, the system immediately took over all the manual work. It analyzes the market and evaluates demand and pick-up to optimize our rates every time there’s a shift. This saves us tremendous amounts of time and ensures our prices are always in line with the latest market developments.