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REVENUE MANAGEMENT

How THE DUDE by Charly Managed to Increase Revenue and Save Resources with Hotellistat Despite Constantly Changing Market Conditions

Verified case study Hotel Tech Report has reached out to hoteliers at Charly Group to verify this case study.
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THE DUDE by Charly decided on Hotellistat to be able to set prices not according to feeling but according to current demand and market influences. With the two-way connection to the PMS and a direct interface to the market benchmark data, quick fact-paced pricing decisions can now be made that increase revenues and save resources (such as time or staff).
Why it matters: The Charly Group took over THE DUDE in Berlin in July 2021. Due to the pandemic, these were very challenging times for revenue management. The Charly Group therefore needed a revenue management and business intelligence system that coud react efficiently and quickly to changing market conditions. Basically, they needed a tool that would give them a point of reference, as they had no previous experience in Revenue Management.

  • With Hotellistat competitors can be flexible adjusted at any time, benchmark data (such as from STR) can be integrated and prices as well as restrictions can be adjusted directly in the software and published in real time. The software contains all the necessary information to make pricing decisions and can run on autopilot or be flexibly adapted to the hotel's own ideas and strategies.

Top 3 Core Objectives: THE DUDE by Charly were looking for reliable revenue management: a partner was sought who could support the hotel group's digitalisation approach in the area of revenue and business intelligence.

  • No pricing by feeling: Fully automated pricing and full flexibility was needed. With Hotellistat, the hotel can now either rely on the Hotellistat algorithm or define 100% individual and transparent their own strategies.

  • Further develop digitalisation: They managed to digitise almost all processes. So there's no need for staff onsite but they decided to have someone there to be the face of Charly, to create a digitised but personal experience.

  • Saving time and ressources: Logically presented analyses allow infinite amounts of data to be easily displayed and evaluated without additional time or personnel.

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Innovators Mentioned

Charly Group
Hotellistat GmbH
Benedikt Walz
Hotel Tech Report reached out to Benedikt Walz who verified this case study.

Co-Founder

Charly Group

"We wanted to achieve an optimal revenue result during the pandemic. Hotellistat helped us to get a quick overview of the market and our own house without complicated Excel lists and manual data analysis. This allowed us to increase sales and save working time."

Benedikt Walz

Co-Founder

👍 Co-Founder Benedikt Walz said that Revenue increase despite difficult pandemic situation.:

  • "We wanted to achieve an optimal revenue result during the pandemic. Hotellistat helped us to get a quick overview of the market and our own house without complicated Excel lists and manual data analysis. This allowed us to increase sales and save working time."

⚖️ The selection process: During their research process, Benedikt Walz evaluated Hotellistat GmbH's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Hotellistat GmbH was the best fit solution:

  • Co-Founder Benedikt Walz said, about their decision: "Hotellistat was the only system we knew of that digitised and combined all the applications that are important to us. So we have one system for everything, which was fairly priced and always offers fast and friendly support."

📈 The results: Since January 2021, THE DUDE by Charly has been working with Hotellistat and has since even booked additional components of the software.

  • With Hotellistat's Genius revenue module, pricing was fully automated. The Hotel can now either rely on the Hotellistat algorithm or define 100% individual and transparent own strategies.

  • Precise and reliable market intelligence. The Business Intelligence section of Hotellistat shows the competitor's price structure, monitors cancellation policies, rate parity and room availability.

  • Since the hotel was taken over by Charly, they managed, with the helpf of Hotellistat to increase revenues by about 20%.

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