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REVENUE MANAGEMENT
A Boutique Inn Dream Becomes a Reality (with a Little Help from Friends)
Verified case study
Hotel Tech Report has reached out to hoteliers at Inn on Lake Granbury to verify this case study.
Nestled between large oaks and resting on a crystal lake in North Texas sits the Inn on Lake Granbury. The elegant, three-acre property was opened in 2005 by husband and wife Jim Leitch and Cathy Casey who left their day jobs behind
to begin a new adventure in hospitality.
Why it matters:
The inn, which hosts a small staff of about ten employees, requires significant attention from its owners. With so much to do to run their small business, the duo couldn’t continue dedicating so much time to manually determining the
most optimal rate changes and monitoring competitive pricing trends.
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IDeaS G3 Revenue Management System (G3 RMS) delivers scientific pricing and inventory control decisions at the room type and rate code level to drive optimal revenue performance across segments. Powered by SAS® High Performance Analytics, G3 RMS automates pricing, restrictions and overbooking decisions to maximize RevPAR and help you focus on what’s important.
Top 3 Core Objectives:
In an effort to streamline their revenue management process, and optimize profits and productivity, the couple began their search for an automated revenue management system (RMS) in early 2020.
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Guesswork around rate seasonally: Rely on revenue management to understand trends and historical data.
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Time-savings: Allow more time to focus on guests while trusting the system.
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Capitalize on revenue trends: Gain insight into what competitors were doing.
Innovators Mentioned
Inn on Lake Granbury
IDeaS
CC
Cathy Casey
Hotel Tech Report reached out to Cathy Casey who verified this case study.
Owner
Inn on Lake Granbury
"Implementing IDeaS turned out to be absolutely the best decision for us. Our revenue numbers have shown over 30 percent growth since implementation, and our average daily rate has jumped 40 points from where it was before."
Cathy Casey
Owner
👍 Owner
Cathy Casey
said that Jim and Cathy talk about the benefits they have seen since implementing IDeaS G3 RMS.:
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"Implementing IDeaS turned out to be absolutely the best decision for us. Our revenue numbers have shown over 30 percent growth since implementation, and our average daily rate has jumped 40 points from where it was before."
⚖️ The selection process:
During their research process, Cathy Casey
evaluated IDeaS's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that IDeaS was the best fit solution:
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Owner Cathy Casey said, about their decision: "We looked at RMS solutions for over a year. Even though we’re a small property, I thought IDeaS clearly had the top system across the board,” said Leitch. “We wanted to pick the best, the one with the greatest depth of experience and the longest track record of success with properties of all types and sizes."
📈
The results:
With IDeaS G3 RMS, Jim and Cathy were able to trust the system to provide real-time changes based on the dynamic hospitality market. Instead of constant monitoring of the system and overriding of decisions, the couple found
success letting the system do its thing.
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Over 30% increase in revenue
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40 point ADR lift in most months
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More time to focus on providing high-quality guest service and maintaining a pristine property
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