They achieved over 98% rate parity within 90 days of implementing Rate Insight. They were able to foster stronger, more productive collaboration between sales, marketing and revenue teams.

Reduce manual research time: Some of the revenue management and business intelligence tools Marc & Rose relied on in the past only provided static data in a daily snapshot. Especially in dynamic markets, this overview was often outdated after a few hours. This left the team in the dark and meant they regularly had to spend additional time on manual research.

Eliminate rate disparity: Rate disparity was a key issue costing Marc & Rose revenue and direct bookings. While they knew it was critical to address this topic, it was impossible for the small team to search for, identify and resolve all disparity cases manually.

Improve cross-departmental collaboration: Like at many other hotel management companies, the revenue, sales, and marketing teams at Marc & Rose Hospitality used many different systems in their daily work. This created a siloed set-up where it wasn’t always easy to share data and work on strategies across departments.