How Minor Hotels brands in Asia, the Middle East, and Africa create seamless connectivity for their guests and drive TRevPAR

REVENUE MANAGEMENT

There’s nothing minor about Minor Hotels. Boasting a diverse portfolio of more than 530 hotels, resorts, and branded residences all over the world, they’re a major name in the hospitality industry.

Why it matters: Shanaka Perera is the Regional Director of Digital, E-commerce and Distribution at Minor Hotels.

He recently shared how Oaky has been helping to refine the guest experience by providing guests with more personalised and luxurious stays and drive revenue in 37 of their properties in Asia, the Middle East and Africa.

Top 3 Core Objectives: The main goals of Minor Hotels were to enhance the guest experience and grow the TRevPAR.

Enhancing digital guest experience: Providing an excellent guest experience has always been the top priority for Minor Hotels.
Improving efficiency: Not only the guests benefit from a more streamlined experience but also the different departments across the hotel. Disconnected teams are a common issue in the hotel industry.
Expanding revenue streams: Improving the level of their service and increasing revenue

Innovators Mentioned

Minor Hotels

Oaky by Plusgrade

Shanaka Perera

Regional director digital, CRM, eCommerce , loyalty and distributions

Minor Hotels

"At any given time, Oaky is willing to go beyond what we’re expecting. So, it’s a great platform. I think it’s brilliant. We had a great experience for the last three years with Oaky. It has helped us to drive the TrevPAR and RevPAR at the same time, and it will definitely help all your departments to grow in revenue."

Shanaka Perera

Regional director digital, CRM, eCommerce , loyalty and distributions

👍 Regional director digital, CRM, eCommerce , loyalty and distributions Shanaka Perera said that Great experience with Oaky and revenue boost.:

"At any given time, Oaky is willing to go beyond what we’re expecting. So, it’s a great platform. I think it’s brilliant. We had a great experience for the last three years with Oaky. It has helped us to drive the TrevPAR and RevPAR at the same time, and it will definitely help all your departments to grow in revenue."

⚖️ The selection process: During their research process, Shanaka Perera evaluated Oaky by Plusgrade's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Oaky by Plusgrade was the best fit solution:

Regional director digital, CRM, eCommerce , loyalty and distributions Shanaka Perera said, about their decision: "Oaky high level of customisation is one of the unique features of the tool. The platform’s intuitiveness and cost-effectiveness have set it apart from other upselling tools."

📈 The results: Multiple are positive results that Minor Hotels has achieved through Oaky, especially the better digital customer journey and expanded revenue stream.

While dozens of Minor Hotels were already using pre-arrival emails, it’s Oaky’s ability to automate the pre-arrival communication that’s been a real game changer. This way, Minor Hotels create a seamless digital guest experience that guests have grown to expect while offering their guests more personalised and luxurious options.
Oaky’s segmentation capability has helped hotel chains in their portfolio group tremendously. This standout feature means that they can customise their offering to different types of guests and provide a better level of personalisation.
To improve the level of their service further, Minor Hotels use analytics letting them track upsell results across properties and regions and adjust strategies on the go based on what works best. In addition to increasing incremental revenue, the brands have also gained valuable social proof.