Oaky
4.8 (418 REVIEWS)
HT Score
99 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Tiago, Chris, Adrien + 45 more experts recommend Oaky
Read RecommendationsRanked 2 (out of 64) in Upselling Software
2024 Winner
Hotel Software
Hoteliers voted Oaky as the #1 Upselling Software provider in the 2024 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThe Perfect Upsell Every Time
97% recommended by 345 hotels
Hard Rock, Radisson, Highgate & 342 others
What is Oaky?
Founded in 2013 | Headquarters in Amsterdam, NH | 41 employees
Oaky is an advanced upselling software designed for the hospitality industry to help hotels increase their revenue by offering guests relevant upgrades and additional services throughout their stay. By leveraging automation, segmentation, and dynamic pricing, Oaky maximizes the average spend per guest and significantly reduces manual workload for hotel staff.
Seamlessly integrating with a range of property management systems (PMS) and other hotel technologies, Oaky fits effortlessly into your existing tech stack. Its personalized approach ensures timely and relevant offers, enhancing the guest experience while providing detailed reporting tools to aid in decision-making and revenue optimization.
Capabilities
Front Desk Upsell
Front Desk Upsell
Turn your front desk agents into upselling superheroes!
Availability management
Availability management
Show deals based on availability and seasonality.
Dynamic pricing
Dynamic pricing
Sell room upgrades at the right price based on your RMS or PMS data.
Branding
Branding
Fully customise Oaky to your brand.
Services library
Services library
Choose from over 100+ pre-filled & translated deals.
Reporting
Reporting
Track your upsell performance on hotel or chain level .
Chain dashboard
Chain dashboard
Manage all upselling initiatives from a single, easy-to-navigate dashboard.
Features
Content Management
4/5 features
Customer Profiles
4/5 features
Guest Communication
4/5 features
Fulfillment & Payments
4/5 features
Analytics/Reporting
4/5 features
Multi-Prop Management
4/5 features
Other
0/1 features
Available Add-ons & Modules
Pre-stay Upsell
Using firsthand data & insights, Oaky sends targeted room upgrades & services to the right guest at the optimal time pre-arrival. It helps inform your guests about available offerings and encourages them to spend more. Generate up to €250 of extra spend per guest with targeted pre-arrival upsells.
Front Desk Upsell
Turn your front desk agents into upselling superheroes. Front Desk Upsell automation is a recommendation engine to enable you to offer your guests relevant room upgrades/services upon check-in. Your front desk agents get instant access to the information they need for more successful upsells. This functionality is designed to transform your agents into upselling superstars, boosting revenue and keeping employees happy and motivated.
In-stay Upsell
Enticing upsells & add-ons at your guests' fingertips during their stay. Provide guests with ongoing access to your upselling deals through QR codes or in-stay messaging. Let them browse and book deals at their convenience and help your team handle guest requests faster.
Oaky Reviews Summary
Ease of Use
4.8/5
Customer Support
4.9/5
ROI
4.7/5
Implementation
4.8/5
Recommended by
Achievements
This vendor's trending score is rising, Oaky is the #3 most trending product in the Upselling Software category (out of 64) and the #54 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreOaky has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted Oaky as the #1 Upselling Software provider in the 2024 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Oaky Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Oaky Case Studies
A 69% increase in guest request acceptance rate: Anantara Siam Bangkok's journey to enhanced guest experience and revenue with the Oaky x OPERA Cloud via OHIP integration
Khwaeng Lumphini (Thailand)
Limitless upsell potential and less manual work: How Hard Rock Hotel and Casino Punta Cana harnesses Oaky’s upselling power
Punta Cana (Dominican Republic)
An ROI of 18 and Amplified Personalisation: How Elite Hotels Use Oaky to Achieve Fantastic Upsell Results
Karlstad (Sweden)
Making it fun and profitable: How The Dean Cork has reinvented the digital guest journey with Oaky
Cork (Ireland)
How a luxury island resort shifted from manual upselling and established a robust ancillary revenue stream
Krabi Town (Thailand)
Crafting Luxury: Anantara's Personalisation Journey with Oaky
Dubai (United Arab Emirates)
From Cumbersome To Profitable And Streamlined: The Upsell Transformation At Amari Phuket, Part Of ONYX Hospitality
Patong (Thailand)
TRevPAR Growth & Tailored Guest Experiences: How Sofitel Legend The Grand Amsterdam Harnesses the Power of Oaky's Pre-arrival Upselling
Amsterdam (Netherlands)
Improved communication and guest experience: How the Radisson Blu Hotel, Dubai Waterfront benefits from automated In-stay Upselling
Dubai (United Arab Emirates)
Nobis Hospitality Group embarks on a personalised upselling journey
(Sweden)
Meininger Hotels joins the Oaky family
Kreisfreie Stadt Berlin (Germany)
RevPAR growth and positive guest feedback: How Radisson Hotel Group's hotels in the Netherlands benefit from Oaky
Madrid (Spain)
How Minor Hotels brands in Asia, the Middle East, and Africa create seamless connectivity for their guests and drive TRevPAR
แขวงคลองเตย (Thailand)
How H-Hotels improve customer satisfaction and generate more revenue with automated upselling
Los Angeles (United States of America)
More room upgrades and a lift in ADR: The Grand, York’s results with Oaky
York (United Kingdom)
Achieving a 3% TRevPAR Uplift: Pillows Hotel Reylof's Success with Oaky's Front Desk Upsell Automation
Ghent (Belgium)
How Lore Group increased upselling revenue by 400% with Oaky
London (United Kingdom)
Jesper from Hotel Rival: How Front Desk Upsell automation drives exceptional upsell results while shaping our workplace culture
Stockholm (Sweden)
How Hard Rock Hotels creates a well-branded, memorable guest experience with pre-arrival upselling
Daytona Beach (United States of America)
How Hotel At Six Used Digital Upselling to Multiply Incremental Revenue
(Zweden)
References
"Less hassle and increased ancillary revenue are two major changes we've been observing since we started utilising the Oaky and OPERA Cloud integration via OHIP. As personalised deals are sent to guests automatically, and booked supplements are added to OPERA Cloud without the team's involvement, it saves loads of time and helps us refine our services further. As a result, our guests have an even more memorable experience and are more likely to spread the word about our hotel."
Jakob Lindh Tripolitis
E-commerce Manager @
Blique By Nobis
"Oaky’s dynamic room upgrade pricing drives additional uplifts to the total revenue without the need to invest hours of manual adjustments."
Stefan Kettenbeil
Director of Revenue UK @
Ink Hotel Amsterdam - Mgallery
"With Oaky we got the job done at record speed, onboarding the first 100 properties in 90 days."
Guido Hoogveld
Director Revenue Management Projects @
Radisson RED Brussels
"Oaky’s deal library inspired us to test a variety of deals, identify what our guests enjoy, and optimise our selection. Since we’re still understaffed, we’re focusing on easy-to-provide services which add a lot of value to our guests’ stays. This approach has led to a healthy ROI in terms of both revenue and guest satisfaction."
Lesley Phillips
Director of Revenue @
The Grand, York
"The main struggle we had was offering add-on services that are easy to book. It was difficult personalise a guest’s stay depending on their preferences. Additionally, we did not have the opportunity to sell ancillary services to OTA guests. With Oaky, our goal is to continue adding unique deals and add-on experiences and really make the most of what the upselling software can do."
Diana Zambrano
Guest Relations and Service Manager @
Hotel At Six
"After a short and straightforward onboarding process, we immediately started seeing results with Oaky, despite reduced demand due to the pandemic. It’s been interesting to test various offers and signature services at our different properties and give guests the chance to tailor their experience with both free and paid add-ons."
Sebastian Arnshelm
Director of Revenue Management @
Blique By Nobis
"We increased our upselling revenue by 25% in the first 12 months."
Clinton Campbell
Commercial Director @
Apex Hotel
"We really have a fantastic partnership and we continue to learn from each other every day."
Gaby Maaswinkel-vd Bosch
Associate Director of Revenue Management @
Radisson RED Brussels
Featured Customers
Popularity by Segment
Size
9 | X-Small (1-9 room)
18 | Small (10-24 room)
71 | Medium (25-74 room)
167 | Large (75-199 room)
145 | X-Large (200+ room)
Country
42 | United Kingdom
23 | Belgium
22 | United Arab Emirates
22 | Thailand
21 | Italy
15 | Spain
15 | Sweden
14 | Netherlands
14 | Germany
13 | United States of America
13 | France
12 | Ireland
10 | Maldives
9 | Mexico
8 | India
7 | Portugal
7 | Switzerland
7 | Malaysia
6 | Malta
5 | Russian Federation
5 | Indonesia
5 | Vietnam
5 | Czech Republic
3 | Austria
3 | Japan
3 | Australia
2 | Egypt
2 | Saudi Arabia
2 | New Zealand
2 | Nigeria
2 | Kenya
2 | Argentina
1 | Fiji
1 | Hungary
1 | Namibia
1 | Canada
1 | Denmark
1 | Oman
1 | Laos
1 | Qatar
1 | Serbia
1 | Philippines
1 | Netherlands Antilles
1 | Luxembourg
1 | Bulgaria
1 | Singapore
1 | Sri Lanka
1 | Slovakia
Type
193 | Luxury Hotels
158 | Boutiques
149 | Branded Hotels
148 | City Center Hotels
135 | Resorts
127 | Airport/Conference Hotels
83 | Bed & Breakfast & Inns
63 | Limited Service & Budget Hotels
22 | Extended Stay & Serviced Apartments
22 | Hostels
12 | RV Parks & Campgrounds
11 | Vacation Rentals & Villas
7 | Motels
4 | Casinos
Region
208 | Europe
64 | Asia Pacific
28 | Middle East
23 | North America
6 | Oceania
5 | Africa
2 | South America
1 | Central America
Category
418 | Upselling Software
Hotelier Rating
Hoteliers say
NEW AI Review summary
Hoteliers like Oaky for its exceptional ability to drive incremental revenue through automated upselling of hotel services and room upgrades. Its seamless integration with existing property management systems (PMS) and dynamic pricing models increases efficiency, reduces manual workload, and personalizes guest experiences. The intuitive, user-friendly interface and detailed reporting tools assist in decision-making and revenue optimization. However, there are requests for enhancements in analytics, customizability of emails, and deeper PMS integrations.
AI-generated from the text of customer reviews
Looking for specific info?
10
Service and System.
Reservation Manager from 500+ room Resort in ตำบล เมืองพัทยา (Thailand)
Verified
29 days ago
The Customer service from Marjorie and Carolina and Aziz, they are very helpful and always recommend us for improve our services, especially Marjorie, she is the best customer service I've ever work with. Their system very easy to use. When I was missed out something they are always recommended us to do things to improve our services which...
Thailand
Thailand
Reservation Manager
X-Large Hotel
10
Great Experience setting up the System and completing the Onboarding process
Revenue manager from 50-74 room Branded Hotel in San Jose (United States of America)
Verified
1 months ago
I have worked with Oaky in previous hotels and the experience was amazing. This time I had a new set up with Carolina Lula who was very professional and helpful
United States of America
United States of America
Revenue manager
Medium Hotel
10
Exceptional Upsell Platform for Enhanced Guest Experience
Assistant Reservations Manager from 200 to 499 room Branded Hotel in London (United Kingdom)
Verified
1 months ago
Oaky has truly improved how we engage with our guests and boost our revenue. The platform is incredibly user-friendly, making it easy to send out automatic upsell offers via email. Our guests love having the option to choose upgrades that fit their needs, and we’ve seen a noticeable increase in our hotel’s revenue.
United Kingdom
United Kingdom
Assistant Reservations Manager
X-Large Hotel
10
Room upsell
Reception from 100 to 199 room Branded Hotel in Cala Millor (Spain)
Verified
1 months ago
Before entering this programme we thought that sales would not be encouraged by this method but I am very surprised.
Almost all customer requests we have been able to accept and it has generated extra revenue for us before the customer arrived at the hotel. This way we can focus on the other customers to make more sales. In the future we be...
Spain
Spain
Reception
Large Hotel
10
Great tool
Front Office Manager from 200 to 499 room Luxury Hotel in Santa Cruz de Tenerife (Spain)
Verified
1 months ago
Easy to use, intuitive and provides extra income as well as it increases guests' satisfaction. We've had no issues with it and the support service contact provides help efficiently.
Spain
Spain
Front Office Manager
X-Large Hotel
9
An intelligent room upgrade and cross selling solution to start generating revenue even before your guest arrives to your property
Global Ancillary Director from 500+ room Resort in Riviera Nayarit (Mexico)
Verified
1 months ago
OAKY offers a very intuitive and user friendly solution to our guests and teams that enables revenue generation since the very begining, very useful dasboards to have a clear overview of the operation. No doubt to get a positivive ROI with OAKY and a very clear improvement of your guest experience during the pre-arrival stage. Fast and kind...
Mexico
Mexico
Global Ancillary Director
X-Large Hotel
10
⭐ What's not to love about Oaky! ⭐
Marketing Manager from 75-99 room Boutique in
Verified
1 months ago
10
Best upselling tool in the market
Director of Revenue from 200 to 499 room Branded Hotel in London (United Kingdom)
Verified
1 months ago
Implementation is really fast, and the high level of customization is what makes it a stand out compared to other products.
United Kingdom
United Kingdom
Director of Revenue
X-Large Hotel
10
Great tool to lift your Sales in the Frontdesk
Frontdesk Manager from 500+ room Branded Hotel in (Sweden)
Verified
1 months ago
Great and easy tool to raise your sales to the new level. make sales fun and very hands on and non complicated with extra value for staff.
Sweden
Sweden
Frontdesk Manager
X-Large Hotel
10
Great tool for Hotel Front Desk Upselling
Front Office Manager from 200 to 499 room Branded Hotel in Bayan Lepas (Malaysia)
Verified
1 months ago
Oaky's upselling tools are very user friendly, making them simple to use and manage. Users can quickly become proficient with the tools without much training, and the tool is integrated with the hotel's PMS. They provide easy to understand information that aids performance monitoring. Oaky tools have improved our ability to upsell and gener...
Malaysia
Malaysia
Front Office Manager
X-Large Hotel
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