Popular in Operations
Popular in Revenue Management
Popular in Marketing
Popular in Guest Experience
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
Oaky
4.8 (509 REVIEWS)
Michael, Romkje, Alexandra + 58 more experts recommend Oaky
Read RecommendationsRanked 2 (out of 64) in Upselling Software
Hoteliers voted Oaky as the #2 Upselling Software provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThe Perfect Upsell Every Time
97% recommended by 410 hotels
Hard Rock, Radisson, Accor & 407 others
Bell - AI powered product analyst
I analyzed all of Oaky’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Oaky delivers significant revenue boosts for hotels by streamlining the upselling of room upgrades and services. The tool integrates well with existing processes, enhancing employee motivation and performance. Though its automated display of results bolsters team communication, some users report challenges with manual reporting and incomplete technical integrations. Overall, Oaky's potential for positive impact is strong, but improvement areas persist in reporting reliability and feature completeness.
Hard Rock, Radisson, Accor & 407 others
Read their reviewsPartners say
Industry experts recommend Oaky for its ability to elevate hotel revenue and guest experience through highly personalized upselling solutions. Oaky excels with its seamless integration with PMS systems, innovative data-driven insights, and automation capabilities, ensuring timely and relevant offers. The platform's standout features include extensive customization, dynamic pricing, and proactive guest communication, making it a strategic partner for hotels aiming to optimize their upselling efforts.
Michael, Romkje, Alexandra and 58 others
Read their recommendationsWhat Types of Hotels Oaky is Popular For
Size
7 | X-Small (1-9 room)
25 | Small (10-24 room)
77 | Mid-Sized (25-74 room)
207 | Large (75-199 room)
181 | X-Large (200+ room)
Country
77 | Netherlands
50 | United Kingdom
27 | Thailand
26 | United Arab Emirates
23 | Belgium
23 | Sweden
21 | Italy
18 | United States of America
18 | Germany
17 | France
13 | Ireland
11 | Maldives
11 | Spain
10 | Mexico
10 | Portugal
9 | Malaysia
9 | India
7 | Switzerland
7 | Egypt
6 | Austria
6 | Saudi Arabia
6 | Vietnam
6 | Czech Republic
6 | Malta
5 | Indonesia
5 | Russian Federation
5 | Australia
4 | Denmark
4 | Japan
3 | Oman
3 | Singapore
3 | Turkey
2 | Qatar
2 | New Zealand
2 | Argentina
2 | Philippines
2 | Estonia
2 | Nigeria
2 | Kenya
1 | Costa Rica
1 | Romania
1 | Lithuania
1 | Poland
1 | Finland
1 | Tunisia
1 | Laos
1 | Fiji
1 | Hungary
1 | Namibia
1 | Serbia
1 | Luxembourg
1 | Bulgaria
1 | Sri Lanka
1 | Slovakia
Type
265 | Luxury Hotels
205 | Boutiques
199 | Branded Hotels
198 | City Center Hotels
178 | Airport/Conference Hotels
166 | Resorts
102 | Bed & Breakfast & Inns
78 | Limited Service & Budget Hotels
35 | Hostels
27 | Extended Stay & Serviced Apartments
15 | RV Parks & Campgrounds
13 | Vacation Rentals & Villas
10 | Motels
5 | Casinos
Region
308 | Europe
78 | Asia Pacific
47 | Middle East
28 | North America
8 | Oceania
6 | Africa
3 | South America
Category
509 | Upselling Software
Didn’t find what you were looking for?
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Oaky products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Oaky Reviews Analyzed: 3
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Oaky Expert Recommendations Analyzed: 48
Read expert recommendationsDescription provided by Oaky
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Oaky's Provided Description:
"Oaky is an upselling software that helps hotels boost their revenue by offering relevant upgrades & services to their guests throughout the entire guest journey. With automation, segmentation & dynamic pricing, it maximises the average spend per guest and removes manual work. Oaky offers integrations with multiple PMSs and other hotel tech solutions, making it easy to add to your hotel tech stack and start getting revenue from day one!"
Capabilities
Chain dashboard
Dynamic pricing
Availability management
Features
Content Management
Customer Profiles
Guest Communication
Fulfillment & Payments
Analytics/Reporting
Multi-Prop Management
Other
Available Add-ons & Modules
Pre-stay Upsell
Upselling SoftwareFront Desk Upsell
Upselling SoftwareIn-stay Upsell
Guest Messaging SoftwareRecommended by
Achievements
This vendor's trending score is rising, Oaky is the #1 most trending product in the Upselling Software category (out of 64) and the #53 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreOaky has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted Oaky as the #2 Upselling Software provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceHotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
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Oaky Case Studies
Grand Hotel Amrâth Amsterdam boosts upsell revenue by 284% with Oaky’s Front Desk Upselling
Amsterdam (Netherlands)
From CRM to Oaky: Why Mercure Hotel MOA Berlin returned to Oaky for upselling success
Berlin (Germany)
How Clarion Hotel Sign achieved a +381% increase in upsell revenue with Oaky’s Front Desk Upselling
(Sweden)
Upselling enabled: How Iberostar Hotels & Resorts integrated ancillary sales into the pre-arrival stage with Oaky
Playa Paraiso (Mexico)
A 69% increase in guest request acceptance rate: Anantara Siam Bangkok's journey to enhanced guest experience and revenue with the Oaky x OPERA Cloud via OHIP integration
Bangkok (Thailand)
Limitless upsell potential and less manual work: How Hard Rock Hotel and Casino Punta Cana harnesses Oaky’s upselling power
Bavaro (Caribbean)
An ROI of 18 and Amplified Personalisation: How Elite Hotels Use Oaky to Achieve Fantastic Upsell Results
Karlstad (Sweden)
Making it fun and profitable: How The Dean Cork has reinvented the digital guest journey with Oaky
Cork (Ireland)
How a luxury island resort shifted from manual upselling and established a robust ancillary revenue stream
Ao Nang (Thailand)
Crafting Luxury: Anantara's Personalisation Journey with Oaky
Dubai (United Arab Emirates)
From Cumbersome To Profitable And Streamlined: The Upsell Transformation At Amari Phuket, Part Of ONYX Hospitality
Patong (Thailand)
TRevPAR Growth & Tailored Guest Experiences: How Sofitel Legend The Grand Amsterdam Harnesses the Power of Oaky's Pre-arrival Upselling
Amsterdam (Netherlands)
Improved communication and guest experience: How the Radisson Blu Hotel, Dubai Waterfront benefits from automated In-stay Upselling
Dubai (United Arab Emirates)
Nobis Hospitality Group embarks on a personalised upselling journey
(Sweden)
Meininger Hotels joins the Oaky family
Berlin (Germany)
RevPAR growth and positive guest feedback: How Radisson Hotel Group's hotels in the Netherlands benefit from Oaky
Madrid (Spain)
How Minor Hotels brands in Asia, the Middle East, and Africa create seamless connectivity for their guests and drive TRevPAR
แขวงคลองเตย (Thailand)
How H-Hotels improve customer satisfaction and generate more revenue with automated upselling
Los Angeles (United States of America)
More room upgrades and a lift in ADR: The Grand, York’s results with Oaky
York (United Kingdom)
Achieving a 3% TRevPAR Uplift: Pillows Hotel Reylof's Success with Oaky's Front Desk Upsell Automation
Ghent (Belgium)
How Lore Group increased upselling revenue by 400% with Oaky
London (United Kingdom)
Jesper from Hotel Rival: How Front Desk Upsell automation drives exceptional upsell results while shaping our workplace culture
Stockholm (Sweden)
How Hard Rock Hotels creates a well-branded, memorable guest experience with pre-arrival upselling
Daytona Beach (United States of America)
How Hotel At Six Used Digital Upselling to Multiply Incremental Revenue
(Zweden)
References
"After switching back to Oaky, our upsell revenue quickly returned to the high levels we had before. The impact was immediate."
"Our main focus was generating revenue while improving the guest experience and setting our direct channel apart from the competitors. We chose Oaky to help us achieve these goals."
"Less hassle and increased ancillary revenue are two major changes we've been observing since we started utilising the Oaky and OPERA Cloud integration via OHIP. As personalised deals are sent to guests automatically, and booked supplements are added to OPERA Cloud without the team's involvement, it saves loads of time and helps us refine our services further. As a result, our guests have an even more memorable experience and are more likely to spread the word about our hotel."
"Oaky’s dynamic room upgrade pricing drives additional uplifts to the total revenue without the need to invest hours of manual adjustments."
"With Oaky we got the job done at record speed, onboarding the first 100 properties in 90 days."
"Oaky’s deal library inspired us to test a variety of deals, identify what our guests enjoy, and optimise our selection. Since we’re still understaffed, we’re focusing on easy-to-provide services which add a lot of value to our guests’ stays. This approach has led to a healthy ROI in terms of both revenue and guest satisfaction."
"The main struggle we had was offering add-on services that are easy to book. It was difficult personalise a guest’s stay depending on their preferences. Additionally, we did not have the opportunity to sell ancillary services to OTA guests. With Oaky, our goal is to continue adding unique deals and add-on experiences and really make the most of what the upselling software can do."
"After a short and straightforward onboarding process, we immediately started seeing results with Oaky, despite reduced demand due to the pandemic. It’s been interesting to test various offers and signature services at our different properties and give guests the chance to tailor their experience with both free and paid add-ons."
"We increased our upselling revenue by 25% in the first 12 months."
"We really have a fantastic partnership and we continue to learn from each other every day."
Featured Customers
Hotelier Rating
Looking for specific info?
Grand Hotel Amrâth Amsterdam boosts upsell revenue by 284% with Oaky’s Front Desk Upselling
Front Office Manager from 200 to 499 room City Center Hotel in Amsterdam (Netherlands)
Software that generates revenue!
Digitalisierungsmanager from 100 to 199 room Boutique in Dinkelsbuhl (Germany)
Easy way of Upselling with high level of automatization
Revenue Manager from 100 to 199 room Branded Hotel in Prague (Czech Republic)
A great partner to support revenue generation
Head Revenue Management from 200 to 499 room Boutique in Kenilworth (United Kingdom)
Cooperation Oaky
Head of Revenue from City Center Hotel in Hamburg (Germany)
Maximizing incremental revenue
Executive Assistant from 10 to 24 room Bed & Breakfast & Inn in Dubai (United Arab Emirates)
Gives us a unique opportunity to upsell add on offers to guests before they even arrive
General Manager from 100 to 199 room Branded Hotel in Windhoek (Namibia)
Smart Upselling Software to Boost Revenue and Guest Fulfillment
FOM from 100 to 199 room Bed & Breakfast & Inn in El Gouna (Egypt)
Easy to use
Front Office Manager from 100 to 199 room Bed & Breakfast & Inn in Leuven (Belgium)
Nice product, certainly added value for your company
Director/ Owner from 100 to 199 room Airport/Conference Hotel in Renesse (Netherlands)
Expert Q&A and Partner Recommendations
Submit RecommendationWhat does this product or service do well?
Oaky offers a state-of-the-art and very sexy upselling tool that is constantly being developed according to the hotels` latest needs. Oaky helps hoteliers to unlock revenues that may not otherwise be assessed. As a partner, we are dealing with very positive highly responsive team members - it was great to work with them in the process of getting the interface set-up and running.
Showing all answers to: "What does this product or service do well?"
What differentiates this product or service from the competition?
Oaky is a great upselling tool which has a nice integration to dailypoint, which makes it very easy to use Oaky as part of the dailypoint CRM/Campaign Mangement. It helps hoteliers to increase revenue and provide a great guest experience as it sends only relevant upselling offers to guests. If Oaky is being used in combination with our Central Profile you can use the stored knowledge about the guests interest and preferences to send them upselling offers that match and matter to them. Sending relevant content increases the likelihood of a purchase.
Showing all answers to: "What differentiates this product or service from the competition?"
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Hoteliers should make the most of their data, send relevant and individual information and offers to each individual guest to fulfill their expectations and generate the extra dollar. The It is key to create an IT stack that allows for automated processes and seamless integrations and thus helps streamlining processes and minimizing the workload for hotels´ teams.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
News
Oaky
6 days ago
Grand Hotel Amrâth Amsterdam boosts upsell revenue by 284% with Oaky’s Front Desk Upselling
Oaky
6 months ago
From CRM to Oaky: Why Mercure Hotel MOA Berlin returned to Oaky for upselling success
Oaky
6 months ago
How Clarion Hotel Sign achieved a +381% increase in upsell revenue with Oaky’s Front Desk Upselling
Oaky
10 months ago
Upselling enabled: How Iberostar Hotels & Resorts integrated ancillary sales into the pre-arrival stage with Oaky
Oaky
10 months ago
Oaky Welcomes Renowned Consultant Pablo Torres in Response to Growing Demand for its Front Desk Upselling
Oaky
1 year ago
A 69% increase in guest request acceptance rate: Anantara Siam Bangkok's journey to enhanced guest experience and revenue with the Oaky x OPERA Cloud via OHIP integration
Oaky
1 year ago
Limitless upsell potential and less manual work: How Hard Rock Hotel and Casino Punta Cana harnesses Oaky’s upselling power
Oaky
1 year ago
Oaky's Front Desk Upsell Wins Guest Experience Solution of the Year at the 2024 TravelTech Breakthrough Awards
Oaky
1 year ago
Celebrating Creativity and Upsell Excellence: The Oaky Awards 2024’s Winners and Finalists Revealed
Oaky
1 year ago
Shiji and Oaky Announce Strategic Partnership to Automate and Personalise Hotel Upselling through Two-Way Integration
Oaky
1 year ago
Oaky And Heyward Group Join Forces To Set Up Hotel Front Desk Teams For Upselling Success
Oaky
1 year ago
Oaky Clinches the Best Hotel Upselling Title for the 7th Consecutive Year in 2024 and Is Ranked 6th in the Best Place to Work in Hotel Tech
Oaky
1 year ago
An ROI of 18 and Amplified Personalisation: How Elite Hotels Use Oaky to Achieve Fantastic Upsell Results
Oaky
1 year ago
Making it fun and profitable: How The Dean Cork has reinvented the digital guest journey with Oaky
Oaky
1 year ago
How a luxury island resort shifted from manual upselling and established a robust ancillary revenue stream
Oaky
1 year ago
Crafting Luxury: Anantara's Personalisation Journey with Oaky
Oaky
1 year ago
From Cumbersome To Profitable And Streamlined: The Upsell Transformation At Amari Phuket, Part Of ONYX Hospitality
Oaky
1 year ago
TRevPAR Growth & Tailored Guest Experiences: How Sofitel Legend The Grand Amsterdam Harnesses the Power of Oaky's Pre-arrival Upselling
Oaky
1 year ago
Improved communication and guest experience: How the Radisson Blu Hotel, Dubai Waterfront benefits from automated In-stay Upselling
Oaky
1 year ago
Nobis Hospitality Group embarks on a personalised upselling journey
Oaky
1 year ago
Meininger Hotels joins the Oaky family
Oaky
1 year ago
RevPAR growth and positive guest feedback: How Radisson Hotel Group's hotels in the Netherlands benefit from Oaky
Oaky
2 years ago
Oaky And Infor Team Up To Maximise The Upsell Potential For Hoteliers With A 2-Way Integration
Oaky
2 years ago
Achieving a 3% TRevPAR Increase in Just One Month: Pillows Hotel Reylof's Success with Oaky's Front Desk Upsell Automation
Oaky
2 years ago
How Minor Hotels brands in Asia, the Middle East, and Africa create seamless connectivity for their guests and drive TRevPAR
Oaky
2 years ago
How H-Hotels improve customer satisfaction and generate more revenue with automated upselling
Oaky
2 years ago
Oaky Receives Prestigious Award For Excellence In Hospitality: LUXlife Magazine's Eighth Annual Resorts & Retreats Awards
Oaky
2 years ago
Oaky Empowers More PMS Solutions with Front Desk Upsell Automation for Enhanced Upsell Results at Check-in
Oaky
2 years ago
Oaky and Stayntouch Enhance Integration to Enable Automated Upselling for US and EU Hoteliers
Oaky
2 years ago
Oaky and Asksuite Partner Up to Enable Real-time Upselling Through Chatbot
Oaky
2 years ago
Curator Hotel & Resort Collection Selects Oaky as a Preferred Upselling Tool for Member Properties
Oaky
2 years ago
Unlocking the Advantages of Dynamic Pricing through the Oaky and IDeaS Integration
Oaky
2 years ago
Oaky Introduces Front Desk Upsell Automation, Revolutionizing Hotel Revenue Strategies
Oaky
2 years ago
Oaky Named #1 Hotel Upselling Software in the HotelTechAwards for the 6th Year in a Row
Oaky
2 years ago
More room upgrades and a lift in ADR: The Grand, York’s results with Oaky
Oaky
2 years ago
Shangri-La Kuala Lumpur & Carpe Diem Santorini Win Awards for Performance and Upselling
Oaky
2 years ago
Achieving a 3% TRevPAR Uplift: Pillows Hotel Reylof's Success with Oaky's Front Desk Upsell Automation
Oaky
3 years ago
HotelREZ X Oaky Partnership: Unlocking Automated Upselling Opportunities for Over 2,500 Independent Properties and Groups.
Oaky
3 years ago
Automated In-Stay Upselling via Oaky: Increased Convenience and Efficiency for Hotel Staff and Guests
Oaky
3 years ago
Oaky Increases Room Upgrade Revenue by Over 70%
Oaky
3 years ago
Oaky and HiJiffy Release Integration to Increase Upsell Revenue Through Conversational AI
Oaky
3 years ago
How Lore Group increased upselling revenue by 400% with Oaky
Oaky
3 years ago
Jesper from Hotel Rival: How Front Desk Upsell automation drives exceptional upsell results while shaping our workplace culture
Oaky
3 years ago
How Hard Rock Hotels creates a well-branded, memorable guest experience with pre-arrival upselling
Oaky
3 years ago
How Hotel At Six Used Digital Upselling to Multiply Incremental Revenue
Oaky
3 years ago
Oaky & OPERA Cloud: Making Innovative Hotel Management Easier with the OHIP Integration
Oaky
3 years ago
Oaky and Host Hotel Systems Launch Integration to Boost Revenue and Guest Experience with Smart Upselling
Oaky
3 years ago
Sojern and Oaky Partner to Help Hoteliers Drive Direct Bookings and Revenue
Oaky
3 years ago
Oaky Ranks #1 on Hotel Tech Report’s ‘Top Upselling Software’ 2022
Oaky
3 years ago
Sea Containers London Deploys Oaky as Upselling Solution
Oaky
3 years ago
Oaky and ReviewPro: Integration Permits Upselling via Guest Messaging
Oaky
3 years ago
Oaky and Protel Upgrade Integration to Offer Fully Automated Upselling
Oaky
4 years ago
Combining CRM with Upselling at ONYX Hospitality Group
Oaky
4 years ago
Oaky Launches Chain Dashboard: Upsell Management Across Hotel Chains and Groups
Oaky
4 years ago
eBook: Embracing Total Revenue Management
Oaky
4 years ago
Nobis Hospitality Group Embarks on Personalised Upselling Journey with Oaky
Oaky
4 years ago
MEININGER Hotels Prepares for 2021 with Oaky
Oaky
4 years ago
Introducing the Oaky Upselling Course
Oaky
4 years ago
Oaky + Quicktext Integration
Oaky
4 years ago
Sofitel Legend The Grand Amsterdam Begins Digital Upselling Journey
Oaky
4 years ago
Oaky Provides Oracle Cloud and Opera Cloud Property Management System Customers with Automated Digital Upselling
Oaky
4 years ago
Oaky Wins at Skift Idea Awards!
Oaky
4 years ago
Leading Upselling Tool Oaky Launches Deal Library Feature for Hoteliers
Oaky
4 years ago
Van der Valk Hotels & Restaurants Continues Steady Uptake of Oaky
Oaky
4 years ago
Oaky Has Achieved SOC 2 Type 2 Certification
Oaky
5 years ago
Oaky + hotelkit Integration Streamlines Operations for Optimised Upselling
Oaky
5 years ago
Oaky and OTA Insight Join Forces to Maximise Total Revenue with Dynamic Room Upgrade Rates
Oaky
5 years ago
Elite Hotels of Sweden Roll Out Oaky Group-Wide
Oaky
5 years ago
A Room Upgrade for Oaky
Oaky
5 years ago
COVID-Time Hotel Marketing Strategy Guide
Oaky
5 years ago
COVID-Time Revenue Management Guide
Oaky
5 years ago
Increase Upsell Conversions with Oaky’s New Image Gallery Feature
Oaky
5 years ago
Oaky Uses ‘Downtime’ to Release the Best Converting Guest-Facing Hotel Upselling Software Design So Far
Oaky
5 years ago
Oaky Raises $9.5 Million in Series A Funding
Oaky
5 years ago
Guestline and Oaky launch integration
Oaky
5 years ago
Oaky and D-EDGE Launch Integration
Oaky
5 years ago
Oaky and Cloudbeds Launch Two-Way Integration
Oaky
5 years ago
Radisson Hotel Group rolls out Oaky in EMEA
Oaky
7 years ago
Navigating Today’s Hospitality Tech Jungle and Finding the Right Tools
More About Oaky
Oaky is an automated upsell engine designed to deliver a personalized and exceptional guest experience, enabling hotels to increase their revenue from current customers. With Oaky, hoteliers can effortlessly create customized deals for guests by selecting from the best-selling upsell offers and promoting them through timely guest communication. This empowers guests to personalize their stay with upgrades, special deals, and other complementary services. Oaky facilitates hotels in driving additional profits by offering guests a superior experience. Oaky has earned the trust of several innovative hotels, groups, and chains worldwide, including Amaris Hospitality, Onyx Hospitality Group, and Radisson Hotel Group.
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Oaky has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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