REVENUE MANAGEMENT

Hotel Carlton in Ghent, Belgium, has increased its Average Daily Rate by almost 25% without losing occupancy.

Verified case study Hotel Tech Report has reached out to hoteliers at Carlton Hotel to verify this case study.
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Together with his brother, Jeffrey Van Vooren, he manages Hotel Carlton. Hotel Carlton is a small hotel in the city centre of Ghent, Belgium, and Jeffrey and his team strive to offer a personal hotel experience. Jeffrey's mantra for running the hotel is, "Making our guests happy does not only make them happy, but it also makes me happy!"
Why it matters: Independent Hoteliers like Jeffrey are very committed to their guests and service level. They rely on technology and automation to help them run certain parts of the hotel to free up time for their guests.

  • RoomPriceGenie helps independent hoteliers around the globe to automate their revenue management tasks by working around the clock to maximize their room revenue.

Top 3 Core Objectives: After Jeffrey implemented a new PMS in the hotel, he was finally able to connect a revenue management system for pricing automation. When selecting a system, Jeffrey had a couple of requirements:

  • Free trial: Jeffrey wanted to test a system to understand how a revenue management system would benefit him. He did not want to commit before trying.

  • Easy-to-use system: A criteria was to have a system that was easy to learn and use. Jeffrey and the team did not want to learn complicated software and invest a ton of time on this.

  • More revenue: A significant part of implementing a revenue management system was the desire to drive more revenue.

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Innovators Mentioned

Carlton Hotel
RoomPriceGenie
Jeffrey Van Vooren
Hotel Tech Report reached out to Jeffrey Van Vooren who verified this case study.

Owner

Carlton Hotel

"We have increased our Average Daily Rate by almost 25% without losing occupancy."

Jeffrey Van Vooren

Owner

👍 Owner Jeffrey Van Vooren said that Jeffrey at Hotel Carlton is receiving real results after implementing RoomPriceGenie:

  • "We have increased our Average Daily Rate by almost 25% without losing occupancy."

⚖️ The selection process: During their research process, Jeffrey Van Vooren evaluated RoomPriceGenie's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that RoomPriceGenie was the best fit solution:

  • Owner Jeffrey Van Vooren said, about their decision: "Especially a free trial and free connection, made the decision to start with RoomPriceGenie very easy for me."

📈 The results: After implementing RoomPriceGenie in Hotel Carlton gained the following results:

  • Time saver: Jeffrey hardly has to spend any time on the application, especially after turning on the autopilot functionality

  • An easy-to-use system: Jeffrey found using the RoomPriceGenie application very intuitive and accessible.

  • Revenue: The Carlton Hotel has increased its Average Daily Rate by almost 25% without losing occupancy.

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