Hansen & Dale Resorts increase monthly RevPAR by 15% with RoomPriceGenie

REVENUE MANAGEMENT

Brian Hansen, President of Hansen & Dale Resorts in Estes Park, Colorado, turned to RoomPriceGenie to streamline pricing for their multiple properties, driving a 15% YoY increase in monthly RevPAR and improved operational efficiency.

Why it matters: Accurately pricing accommodations in a fluctuating market is crucial for maximizing revenue and maintaining competitiveness. Automating the pricing process is key to optimizing rates without constant manual intervention for resorts like Hansen & Dale, with multiple properties and complex room types.

Hansen & Dale Resorts, located in Estes Park, Colorado, manages properties in a year-round vacation destination at the gateway to Rocky Mountain National Park. As demand became more unpredictable, managing pricing manually across multiple properties proved challenging. Before RoomPriceGenie, Brian and his team spent countless hours analyzing competitor rates, forecasting demand, and adjusting pricing. This led to pricing imbalances, underpricing or overpricing, at critical times of the year. RoomPriceGenie solved this by automatically adjusting rates based on each property data, market data, events, and demand forecast.

Top 3 Core Objectives: Hansen & Dale wanted to automate pricing, optimize profitability, and free up time for other business operations.

Automate pricing process: The goal was to eliminate the time-consuming task of manually setting and adjusting room rates across multiple properties and room types.
Optimize revenue: The team aimed to optimize pricing, particularly during high-demand periods, to ensure rates accurately reflected market conditions.
Improve operational efficiency: By automating the pricing process, the team hoped to reduce the need for full-time revenue management personnel and focus on broader business goals.

Innovators Mentioned

Hansen & Dale Resorts

RoomPriceGenie

Brian Hansen

President of Hansen & Dale Resorts

Hansen & Dale Resorts

"RoomPriceGenie has made us more competitive and enabled a pricing model that’s driven record revenue and exceeded our benchmarks."

Brian Hansen

President of Hansen & Dale Resorts

👍 President of Hansen & Dale Resorts Brian Hansen said that RoomPriceGenie is a game-changer for their business:

"RoomPriceGenie has made us more competitive and enabled a pricing model that’s driven record revenue and exceeded our benchmarks."

⚖️ The selection process: During their research process, Brian Hansen evaluated RoomPriceGenie's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that RoomPriceGenie was the best fit solution:

President of Hansen & Dale Resorts Brian Hansen said, about their decision: "I have so much faith in this solution that I let RoomPriceGenie work its magic and set our rates without any intervention."

📈 The results: RoomPriceGenie helped Hansen & Dale Resorts increase revenue and streamline operations.

15% Increase in monthly RevPAR
Automating pricing saved the team countless hours each day.
With increased revenue, Hansen & Dale Resorts can now be more flexible with capital expenditures, enabling future growth.