SiteMinder supports Invergarry Hotel’s improved guest experience

REVENUE MANAGEMENT

SiteMinder supports Invergarry Hotel’s improved guest experience

Invergarry Hotel is a multi award-winning accommodation and one of the last historic inns in the Scottish Highlands. Independent and family owned, the hotel is steeped in character and is the perfect location for those looking to explore the Scottish Highlands or simply take a quiet getaway. On top of the ultra comfortable rooms, there’s also the brasserie and bar serving rustic highland food and hearty vibes. Nigel came to the operation of Invergarry Hotel with no prior hotel management experience, but that’s not to say he was unprepared. “I actually used to work in the motor trade for Michelin Tyres and had an exciting career in the motor industry travelling much of Europe,” he explained. “One day I decided I wanted to do something for myself and looked for my own business to buy. I happened to be driving by the Invergarry Hotel and noticed it for sale. I had no experience in the hotel industry, however I knew all about purchasing, great customer service, operating teams of people and as part of my job stayed in many hotels.”

Why it matters: Effectiveness with the use of technology. Invergarry Hotel's transformation under Nigel's leadership underscores its journey from a new venture without prior hotel management experience to a thriving establishment.

SiteMinder's platform, can enhance operational efficiency and customer engagement, enabling Nigel to leverage his diverse business background to successfully manage and grow the hotel.

Top 3 Core Objectives: Streamline operations and enhance guest interactions using SiteMinder's comprehensive platform, which includes automating room sales, maximising direct bookings, and leveraging guest engagement tools to improve communication and revenue opportunities.

Automate Room Sales: Implement SiteMinder's channel manager to automate room sales across third-party booking sites, ensuring efficient distribution and maximising occupancy rates.
Increase Direct Bookings: Enhance direct reservations, thereby reducing reliance on third-party channels and increasing profitability.
Enhance Guest Communication: Automate and personalise guest communications, improving guest satisfaction and creating opportunities for upselling.

Innovators Mentioned

Invergarry Hotel

SiteMinder

Nigel Robson

Owner

Invergarry Hotel

"It’s easy to use and once you’re set up, it’s a one-stop shop, Nigel said."

Nigel Robson

Owner

👍 Owner Nigel Robson said that SiteMinder's platform is user-friendly and provides a comprehensive solution once you are set.:

"It’s easy to use and once you’re set up, it’s a one-stop shop, Nigel said."

⚖️ The selection process: During their research process, Nigel Robson evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

Owner Nigel Robson said, about their decision: "It definitely saves time on guest check-in and it’s also great for creating in-room directories with the QR code. We’ve been particularly impressed by these two features because it makes it easier for us and the guests find it convenient too."

📈 The results: Invergarry Hotel is taking guest interaction to a new level with SiteMinder Guest Engagement feature.

Saving time in managing guest communications reduces hassle for both guests and hosts.
Increased the proportion of bookings made directly through their website.
Enhanced guest satisfaction, leading to higher repeat bookings and improved reputation among guests.