The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 63 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
123compare.me shines , with exclusive features like OTA Parity Live Feed and Parity Reports.
Reguest shines in ease of use , with exclusive features like Booking Engine Data Sync and Form Autofill.
Side-by-side ratings based on 63 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | Contact sales | From $900/mo |
| Verified Reviews | 16 | 47 |
After analyzing 63 verified reviews, 123compare.me users most value its , while Reguest users highlight increased sales and efficiency, support and responsiveness, professional and personalized offers. Click any theme to see what reviewers say.
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Increased Sales and Efficiency
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Support and Responsiveness
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Professional and Personalized Offers
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Automated Messaging and Real-time Chat
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Technical and Functional Issues
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How each product ranks among Direct Booking Tools vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #12 2 reviews | #6 16 reviews |
| Mid-Size (25-74 rooms) ▾ | #11 12 reviews | #6 26 reviews |
| Large (75-199 rooms) | #11 1 reviews | #13 1 reviews |
| X-Large (200+ rooms) | #14 0 reviews | — |
By Property Type
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| Boutique ▾ | #12 7 reviews | #8 17 reviews |
| Luxury ▾ | #15 2 reviews | #8 18 reviews |
| Branded / Chain ▾ | #8 8 reviews | #13 3 reviews |
| Extended Stay ▾ | #8 2 reviews | #6 7 reviews |
By Region
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| North America | #13 1 reviews | — |
| Europe ▾ | #11 5 reviews | #4 46 reviews |
| Asia Pacific | #6 0 reviews | — |
| Middle East | #5 0 reviews | — |
Choosing between 123Compare.me and ReGuest hinges on your hotel’s primary needs: website conversion versus guest communication and revenue maximization. Both tools aim to boost direct bookings, but their core functions diverge—one focuses on website optimization, the other on sales automation and personalized offers. Your choice depends on whether your team needs to improve website conversion rates or enhance guest engagement and sales.
While 123Compare.me excels at website tools that increase direct revenue, ReGuest offers a more comprehensive CRM and communication platform proven to drive higher sales. Which approach aligns better with your current hotel strategy?
Both 123Compare.me and ReGuest serve hotels aiming to increase direct bookings and revenue but do so through different mechanisms. 123Compare.me is a marketing technology suite designed to optimize your website and booking engine, offering tools like rate comparison widgets, exit intent messages, and review widgets—focused on converting visitors into guests. ReGuest, meanwhile, is an advanced CRM designed to automate and personalize guest communication, upsell services, and maximize revenue at every stage of the guest journey.
The key difference is that 123Compare.me concentrates on website performance metrics and real-time rate parity, helping your team improve conversion rates directly on your site. ReGuest, on the other hand, emphasizes relationship-building and personalized offers, fostering guest loyalty and repeat bookings. Do you want to focus on website optimization or sales automation?
If your hotel needs to improve website conversion and increase direct revenue through technical tools, go with 123Compare.me. It’s ideal for properties like resorts or boutique hotels with a significant online booking focus, especially if you want detailed rate parity insights, visitor engagement widgets, and website speed audits. Its suite of 13 features, including surge alerts and review widgets, makes it a strong choice for marketing teams.
If your team prioritizes streamlining guest communication, automating personalized offers, and increasing sales through direct engagement, ReGuest is the better option. It’s best suited for luxury hotels or properties that rely heavily on upselling and guest relationship management. With 44 recent reviews and an impressive 5/5 overall score, ReGuest’s focus on sales automation and real-time messaging will likely deliver higher ROI for sales-driven hotels.
123Compare.me boasts a user rating of 4.43/5 for ease of use, with reviews describing its implementation as straightforward—"easy JavaScript implementation" and "very easy to use." However, some users mention the back-end interface could be more intuitive, especially for raw data analysis, which slightly hampers usability.
ReGuest outperforms in this category with a 4.8/5 rating, and users repeatedly praise its user-friendly interface and minimal training needs. Multiple reviews highlight its intuitive design and the ease of creating personalized offers, even for less tech-savvy staff. Based on recent reviews, Edge: ReGuest.
123Compare.me offers a broader set of features—9 unique tools including OTA parity feeds, surge alerts, review widgets, and metasearch surveillance, designed explicitly for website conversion and rate management. ReGuest provides 2 core features: automated messaging and form autofill, focusing on guest interaction and sales.
While 123Compare.me’s features cater to marketing teams with detailed rate and website monitoring, ReGuest’s features excel at automating guest interactions and increasing sales through personalized offers. For hotel teams prioritizing website tools, Edge: 123Compare.me.
123Compare.me’s support is rated 4.89/5, with reviews emphasizing quick responses and helpful service, especially in onboarding and technical assistance. Users note, "Their team is flexible and always ready to help," reflecting strong ongoing support.
ReGuest’s support is similarly rated at 4.84/5, with reviews praising responsiveness and support staff’s professionalism. Users note the support team’s helpfulness in keeping projects on track, especially amid frequent updates. Given the slightly higher rating and recent review activity, Edge: 123Compare.me.
123Compare.me has 24 verified integrations, including major partners like Mews, SiteMinder, and Booking.com, providing extensive options for platform connectivity. ReGuest offers 20 verified integrations, including common partners like Mews, but fewer in number and scope.
If your hotel relies on a wide range of integrations for marketing or operational systems, 123Compare.me’s larger partner network offers greater flexibility. Edge: 123Compare.me.
ReGuest leads with a 5/5 overall rating based on 44 recent reviews, predominantly from luxury and resort hotels, with high satisfaction across guest communication and sales features. Hoteliers in this segment routinely highlight its intuitive system and revenue impact.
123Compare.me has a 4.77/5 rating from 14 reviews, mainly from boutique hotels and resorts, with consistent praise for its website conversion tools. However, the lower review count and absence of recent feedback weaken its perceived reliability. Edge: ReGuest.
123Compare.me does not publicly share pricing, likely offering tiered or custom quotes suited for larger hotel groups or enterprise clients. ReGuest’s base price is $900 per month, with no free tier or trial, positioning it as a premium solution.
Given the lack of transparent pricing for 123Compare.me, your hotel should consider value based on expected ROI. ReGuest’s fixed monthly fee makes budgeting straightforward.
Not ideal if your team prioritizes guest communication or personalized sales initiatives, as these are outside 123Compare.me’s core.
Not ideal if your hotel’s main goal is website conversion or if you prefer a platform with extensive website optimization tools.
In essence, 123Compare.me is a website-focused marketing toolset designed to boost your direct booking conversion rates by improving your website and rate parity management. ReGuest, however, is a comprehensive CRM and sales automation platform that actively manages guest relationships, personalizes offers, and drives revenue through direct communication.
Choose 123Compare.me if your priority is optimizing your website and controlling online rates with detailed analytics. Opt for ReGuest if you want to elevate guest engagement, automate personalized upselling, and increase direct bookings through targeted communication.
If your hotel needs to improve website performance and increase conversions, 123Compare.me provides a broad set of tools with proven track records in rate management and visitor engagement. For a more holistic approach to guest relationships and revenue maximization, ReGuest offers a proven, highly-rated CRM platform that’s backed by recent reviews from hotelier users.
Ultimately, your decision should align with whether your team’s focus is on technical website improvements or on building stronger guest relationships for sustained growth.
Direct Booking Tools pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $900/mo |
According to HTR's product database, 123Compare.me and ReGuest share 4 features. Here are the key differences — features one has that the other lacks.
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| Booking Engine Data Sync | ||
| Form Autofill | ||
| Metasearch Survelliance | ||
| OTA Parity Live Feed | ||
| Parity Reports | ||
| Pop-up & Exit Intent Messages | ||
| Price comparison widget | ||
| Surge Alerts |
Ranks higher for
Unique capabilities
What hoteliers love
Many users have noted a significant increase in sales and operational efficiency since integrating Re:Guest. The automation of tasks previously done m... Many users have noted a significant increase in sales and operational efficiency since integrating Re:Guest. The automation of tasks previously done manually has freed up time for staff to focus on other important areas, facilitating a more efficient workflow.
The professional and reliable support team at Re:Guest is frequently lauded for their quick and helpful responses to any issues or questions, which co... The professional and reliable support team at Re:Guest is frequently lauded for their quick and helpful responses to any issues or questions, which contributes significantly to overall user satisfaction.
Re:Guest enhances the professional appearance of offers, making them more appealing to guests. The tool allows for easy and quick offer creation, whic... Re:Guest enhances the professional appearance of offers, making them more appealing to guests. The tool allows for easy and quick offer creation, which can be customized to individual guests, resulting in higher conversion rates and increased revenue.
Where hoteliers push back
While generally well-received, Re:Guest users have noted minor technical and functional issues, particularly around guest chat functionality and the n... While generally well-received, Re:Guest users have noted minor technical and functional issues, particularly around guest chat functionality and the need for more robust personalization options. These issues are promptly addressed by the support team, but they still cause occasional inconvenience.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. 123Compare.me and ReGuest share many core Direct Booking Tools features, but each has unique capabilities. 123Compare.me offers 24 verified integration partners, while ReGuest offers 20. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ReGuest leads in ease of use at 4.8/5 vs 4.4/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
123Compare.me: No. ReGuest: No. Neither product currently offers a free tier. Most Direct Booking Tools vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. 123compare.me has an HT Score of 0 and Reguest has 80. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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