The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 250 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
80 Days shines .
Bookassist shines in ease of use and customer support — especially for brand properties (4.6/5) , with exclusive features like Data Analysis & Reporting and Email Marketing.
Side-by-side ratings based on 250 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 0 | 250 |
After analyzing 250 verified reviews, 80 Days users most value its , while Bookassist users highlight client support and proactivity, user-friendly booking engine, increase in direct bookings. Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Client Support and Proactivity
▾
|
|
|
+
User-Friendly Booking Engine
▾
|
|
|
+
Increase in Direct Bookings
▾
|
|
|
+
Effective Digital Marketing
▾
|
|
| Cons | |
|
−
Backend Usability Issues
▾
|
|
|
−
Customization Limitations
▾
|
|
How each product ranks among Digital Marketing Agencies vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | — | #1 71 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #3 129 reviews |
| Large (75-199 rooms) ▾ | — | #2 28 reviews |
| X-Large (200+ rooms) ▾ | — | #5 6 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | — | #1 110 reviews |
| Luxury ▾ | — | #3 82 reviews |
| Branded / Chain ▾ | — | #4 47 reviews |
| Extended Stay ▾ | — | #1 31 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America ▾ | — | #9 9 reviews |
| Europe ▾ | — | #1 224 reviews |
| Asia Pacific | — | #7 3 reviews |
| Middle East | — | #6 1 reviews |
Choosing between 80 Days and Bookassist Digital Marketing and Web Design hinges on your hotel’s priorities. Both aim to boost your online presence and bookings but approach this goal differently. 80 Days specializes in luxury travel marketing with AI-driven insights, while Bookassist offers a comprehensive digital marketing suite integrated with web design and booking technology. Which aligns better with your hotel’s needs?
Both products target hotel marketing, but they serve distinct segments. 80 Days focuses on luxury hotels and collections, providing strategic marketing insights driven by AI, while Bookassist caters to a wide range of hotel types with a strong emphasis on direct booking via an integrated platform. Do your priorities lie in luxury branding or holistic digital growth?
80 Days’s reviews are scarce and outdated, with no recent data, suggesting lower confidence in current performance. In contrast, Bookassist has 174 reviews, with recent feedback consistently highlighting its effectiveness and customer satisfaction. Given the recency, Bookassist’s rating of 4.91/5 and a 96% likelihood to recommend strongly position it as the more reliable choice. Are you willing to rely on less current data or prioritize proven, recent customer feedback?
If your hotel needs to drive high-volume, direct bookings through a user-friendly, all-in-one platform, go with Bookassist. Its extensive feature set, proven track record, and deep integration make it ideal for hotels seeking to maximize online revenue efficiently.
If your hotel is part of a luxury brand or collection aiming for targeted, strategic marketing insights and brand positioning, 80 Days may be the better fit. Its AI-powered reviews and tailored luxury marketing approach are designed for high-end properties willing to invest in sophisticated, data-driven branding.
For most hotels looking for tangible booking growth and proven support, Bookassist’s comprehensive services and recent reviews make it the clear choice.
Bookassist boasts a high user rating for ease of use at 4.71/5, coupled with an onboarding rating of 4.78/5. Customers repeatedly praise its intuitive interface and seamless integration, making staff adoption straightforward. Reviewers mention that the platform’s user experience is “easy to navigate,” and onboarding is “smooth and well-supported.”
In contrast, 80 Days has no publicly available ratings for ease of use, and its lack of recent reviews suggests less certainty about its usability today. Without recent user feedback, it’s difficult to gauge how simple or complex it is to implement and operate.
Edge: Bookassist.
Bookassist offers 17 unique features, including PPC, data analysis, SEO content strategy, email marketing, influencer and social media advertising, custom CMS, and web design – all tailored for hotels. These tools enable a comprehensive digital marketing approach, making it easier to manage various channels from one platform.
80 Days does not list any exclusive features or modules, focusing instead on AI-driven guest review summaries and strategic insights. Its lack of feature depth means it’s more of a marketing consultancy than a tech suite.
Edge: Bookassist.
Bookassist’s reviews consistently rate support at 4.9/5, with clients highlighting quick responses, personalized service, and dedicated local teams. Testimonials mention support as "exceptional," with proactive advice and ongoing training that help hotels optimize their digital marketing efforts.
80 Days has no recent review data on support, making it impossible to assess current service levels. The absence of recent feedback diminishes confidence in its support quality.
Edge: Bookassist.
Bookassist boasts 74 verified integrations, including popular partners like Hotelchamp, AdsHotel, LiveRate, and Right Revenue. Its extensive partner network helps hotels connect marketing, booking, and revenue systems efficiently.
80 Days only has one verified partner, limiting its connectivity options. The narrow integration scope suggests fewer opportunities for seamless system workflows.
Edge: Bookassist.
With 174 recent reviews, Bookassist’s high rating of 4.91/5 indicates strong satisfaction across various hotel types, especially independents and city center hotels. Hotels report increased direct bookings, effective digital marketing, and excellent support.
80 Days has zero recent reviews, making it impossible to gauge current hotel satisfaction. The lack of data suggests lower confidence in its recent performance.
Edge: Bookassist.
Both products do not publicly disclose detailed pricing models, likely tailored to individual hotel needs. As a result, direct cost comparisons aren’t available. Expect to contact sales for quotes based on your hotel’s size and scope.
80 Days is best suited for luxury hotels and collections seeking strategic insights and brand positioning. Its AI-driven review summaries and marketing consultancy approach fit high-end properties willing to invest in personalized branding.
Bookassist offers a comprehensive, integrated solution that significantly boosts direct bookings, with a proven track record and high recent reviews. Its suite of features, ease of use, and extensive support make it ideal for hotels of all sizes aiming for immediate, measurable revenue growth.
If your goal is rapid, reliable growth through a trusted platform, Bookassist is the clearer choice. If you’re focusing on luxury branding and strategic marketing, consider 80 Days, but only if you’re comfortable with its limited recent support and review data.
Digital Marketing Agencies pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|---|
According to HTR's product database, 80 Days and Bookassist Digital Marketing and Web Design share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| 3rd party ad buys | ||
| Conversion Rate Optimization | ||
| Copywriting | ||
| Data Analysis & Reporting | ||
| PPC | ||
| Tag Management & Tracking Configuration |
Showing top differences. 5 more features differ between these products.
What hoteliers love
The proactivity and excellent client support are frequently mentioned. The dedicated account managers and support teams are noted for their quick resp... The proactivity and excellent client support are frequently mentioned. The dedicated account managers and support teams are noted for their quick responses, professional advice, and proactive approach in optimizing hotel performance.
The booking engine is noted for its user-friendly design, making it easy for both hotels to manage and guests to book rooms. The system’s intuitive na... The booking engine is noted for its user-friendly design, making it easy for both hotels to manage and guests to book rooms. The system’s intuitive navigation, clear call-to-action buttons, and visually appealing interface contribute to higher conversion rates.
Numerous reviews highlight that Bookassist has significantly increased their direct bookings. The seamless booking engine, high conversion rates, and... Numerous reviews highlight that Bookassist has significantly increased their direct bookings. The seamless booking engine, high conversion rates, and effective integration with hotel websites make it easier for guests to book directly, thereby boosting revenue.
Where hoteliers push back
Several reviews point out issues with the backend usability of the booking engine. Users find it cumbersome, suggesting improvements for more intuitiv... Several reviews point out issues with the backend usability of the booking engine. Users find it cumbersome, suggesting improvements for more intuitive management of add-ons and simpler navigation.
Customization options within the booking engine and CMS are limited, as pointed out in several reviews. Users wish for more flexibility to make real-t... Customization options within the booking engine and CMS are limited, as pointed out in several reviews. Users wish for more flexibility to make real-time adjustments without dependence on support staff.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. 80 Days and Bookassist Digital Marketing and Web Design share many core Digital Marketing Agencies features, but each has unique capabilities. 80 Days offers 1 verified integration partners, while Bookassist Digital Marketing and Web Design offers 74. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Bookassist Digital Marketing and Web Design leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
80 Days: No. Bookassist Digital Marketing and Web Design: No. Neither product currently offers a free tier. Most Digital Marketing Agencies vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. 80 Days has an HT Score of 0 and Bookassist has 86. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor