80 Days vs. SHR Digital Marketing:
Which Is Right for You?

The Decision

When choosing a digital marketing solution for your hotel, your main goal is to drive direct bookings, improve online visibility, and better understand your guests. Both 80 Days and SHR Group aim to meet these needs, but they approach them very differently. 80 Days offers a marketing agency focused on luxury travel brands, while SHR Group provides a comprehensive SaaS platform with AI-driven marketing tools. Which one aligns better with your hotel’s goals?

80 Days specializes in high-end, luxury hotels and international collections, emphasizing branding and strategic marketing. SHR Group offers a broad, data-driven platform suitable for a wide range of hotel segments, focusing on personalized digital communication and measurable results. So, which solution will deliver the results your hotel needs?

Is 80 Days or SHR Group Better for Hotels?

80 Days is a creative agency with a deep knowledge of luxury markets, providing tailored marketing strategies, branding expertise, and digital content. SHR Group, meanwhile, delivers a SaaS platform that automates and personalizes digital marketing efforts, with AI tools to analyze guest data and optimize campaigns.

80 Days has no public reviews on HotelTechReport and operates more like a consultancy—focusing on bespoke strategies for high-end brands. SHR Group boasts 137 recent reviews with an overall rating of 4.9/5, indicating high customer satisfaction and consistent recent activity. Which approach fits your hotel’s needs for scalable, measurable marketing?

SHR Group vs 80 Days: Which Should Your Hotel Choose?

If your hotel needs a platform that maximizes direct bookings, enhances guest targeting through AI, and offers detailed analytics, SHR Group is your clear choice. Its extensive feature set—including SEO, PPC, web design, and content strategies—suits hotels seeking a data-driven, personalized approach.

Conversely, if your hotel is a luxury property looking for an agency that provides strategic branding, creative content, and bespoke marketing campaigns, 80 Days is a better fit. It specializes in the luxury travel sector, working closely with brands to craft unique marketing narratives.

Decision tip: For measurable performance improvements and scalable campaigns, SHR Group is the stronger option. For high-end branding and storytelling, 80 Days offers tailored, strategic support.

Is 80 Days or SHR Group Easier to Use?

SHR Group’s platform scores a 4.72/5 for ease of use, with users praising its user-friendly interface, intuitive dashboards, and straightforward onboarding process. Clients find it simple to navigate and manage campaigns, even without extensive technical knowledge.

80 Days, being an agency, doesn’t offer a platform but relies on direct collaboration and strategic planning. Since there’s no software to operate, ease of use isn’t directly comparable but is inherently more complex due to the level of bespoke work involved.

Edge: SHR Group.

Which Has Better Features: 80 Days or SHR Group?

SHR Group provides 13 unique features, including SEO, PPC, web design, content audit, email marketing, meta search marketing, and custom CMS—covering nearly every aspect of digital marketing. These tools are designed to optimize conversions, increase visibility, and personalize guest interactions.

80 Days offers no proprietary features but provides expert marketing strategy, creative branding, and digital content tailored for luxury properties. Its strength lies in strategic consultancy rather than technical features.

Edge: SHR Group.

Which Has Better Customer Support: 80 Days or SHR Group?

SHR Group’s support scores a 4.86/5, with clients citing responsive, knowledgeable, and proactive assistance. Review quotes highlight their effective onboarding and ongoing support, emphasizing their dedication to client success.

80 Days, as an agency, doesn’t have a standardized support rating. Instead, their support quality depends heavily on individual account managers, which may vary. Given the recent reviews and high support rating, SHR Group’s support leads.

Edge: SHR Group.

Which Has More Integrations: 80 Days or SHR Group?

SHR Group boasts 81 verified integrations, including notable partners like Criton, Profitroom, and OpenHotel, enabling seamless connectivity with PMS, CRM, and booking engines. This extensive network allows hotels to tailor their digital ecosystem effectively.

80 Days has only 1 verified partner—Hotelchamp—limiting integration options. If your hotel relies on multiple digital tools, SHR Group’s extensive integrations are a significant advantage.

Edge: SHR Group.

Which Do Hoteliers Rate Higher: 80 Days or SHR Group?

With 137 recent reviews, SHR Group’s overall rating of 4.9/5 reflects a high level of satisfaction across hotel segments like boutique, city center, and resort hotels. Reviewers praise its digital marketing effectiveness, ease of use, and support.

80 Days, lacking recent reviews on HotelTechReport, cannot be directly rated but has no publicly available rating or review data. Based on current data, SHR Group’s high ratings make it the more trusted choice among hoteliers.

Edge: SHR Group.

How Much Do 80 Days and SHR Group Cost?

80 Days offers no publicly listed pricing, suggesting a bespoke, high-end agency model with quotes based on client needs. SHR Group charges a flat $1,000 monthly fee, with no implementation or setup fees.

Given the transparent pricing, SHR Group allows hotels to budget more accurately. The lack of public pricing for 80 Days means costs can vary widely depending on scope.

What Type of Hotel Should Use 80 Days?

• Hotels that prioritize branding and storytelling, especially in luxury segments.
• Hotels seeking strategic marketing consultancy tailored to high-end markets.
• Hotels that can invest in bespoke campaigns and value personalized, creative content.
• Teams that want to work with an agency for ongoing, high-touch marketing support.

Not ideal if:

• Your hotel prefers a self-service platform with automation.
• You need measurable, performance-based results with clear KPIs.
• Your budget is limited to monthly SaaS fees rather than agency retainers.

What Type of Hotel Should Use SHR Group?

• Hotels seeking scalable, measurable digital marketing campaigns.
• Hotels wanting a platform with AI-driven insights, automation, and detailed analytics.
• Hotels looking for extensive integrations with PMS, CRM, and booking systems.
• Teams that prefer a plug-and-play solution with ongoing support and updates.

Not ideal if:

• Your hotel operates in a high-end luxury niche that relies heavily on bespoke branding.
• You prefer working directly with a creative agency rather than a SaaS provider.
• You seek a platform that is entirely manual, without automation features.

80 Days vs SHR Group: The Bottom Line for Hotels

80 Days offers a high-touch, strategic marketing partnership tailored for luxury brands, excelling in storytelling and brand positioning. Its bespoke nature makes it ideal for hotels that prioritize branding over performance metrics.

SHR Group provides a feature-rich SaaS platform with AI tools, extensive integrations, and proven results in increasing direct bookings. It’s best suited for hotels that want to automate, personalize, and measure their digital marketing efforts at scale.

If your hotel needs high-end branding and personalized creative strategies, 80 Days is your choice. For a scalable, data-backed solution that improves ROI and operational efficiency, SHR Group is the better fit.

Final recommendation: For most hotels seeking measurable growth, automation, and detailed analytics, SHR Group stands out as the more practical and reliable solution. If branding and storytelling are your top priorities, then 80 Days offers unparalleled strategic expertise tailored for luxury markets.