The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 170 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
80 Days shines .
Net Affinity shines in ease of use and customer support , with exclusive features like Data Analysis & Reporting.
Side-by-side ratings based on 170 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | Contact sales | From $900/mo |
| Verified Reviews | 0 | 170 |
After analyzing 170 verified reviews, 80 Days users most value its , while Net Affinity users highlight customer support, digital marketing, booking engine. Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Customer Support
▾
|
|
|
+
Digital Marketing
▾
|
|
|
+
Booking Engine
▾
|
|
|
+
Reporting
▾
|
|
| Cons | |
|
−
CMS (Content Management System)
▾
|
|
|
−
Flexibility and Customization
▾
|
|
How each product ranks among Digital Marketing Agencies vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | — | #2 44 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #2 107 reviews |
| Large (75-199 rooms) ▾ | — | #7 6 reviews |
| X-Large (200+ rooms) | — | #8 1 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | — | #3 67 reviews |
| Luxury ▾ | — | #2 81 reviews |
| Branded / Chain ▾ | — | #3 42 reviews |
| Extended Stay ▾ | — | #7 7 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America | — | #11 3 reviews |
| Europe ▾ | — | #3 159 reviews |
| Asia Pacific | — | #19 0 reviews |
| Middle East | — | #2 2 reviews |
Choosing between 80 Days and Net Affinity involves understanding what each platform fundamentally offers. Both aim to boost your hotel’s online presence and marketing effectiveness but approach this from different angles—80 Days is a boutique digital marketing agency focusing on luxury hotels, while Net Affinity is a comprehensive digital marketing platform with a strong software backbone. How do these differences impact your hotel’s specific needs?
80 Days specializes in luxury travel marketing, targeting high-end properties with tailored strategies. In contrast, Net Affinity provides a broad suite of features, including a booking engine, website design, and extensive marketing tools, making it suitable for a wider range of hotel types. Does your hotel prioritize bespoke marketing campaigns or an integrated marketing and booking platform?
If your hotel operates in the luxury segment or targets high-net-worth travelers, 80 Days is tailored to that niche, offering personalized, strategic marketing rooted in luxury branding. However, it lacks a built-in booking engine or website management tools, which means you'll need to integrate with other systems.
Net Affinity, on the other hand, is ideal if your hotel needs a robust digital marketing platform combined with a high-performing booking engine and website. It’s a good fit for properties seeking a one-stop solution that includes SEO, PPC, social media marketing, and detailed analytics—all within a single platform.
The core difference is scope: 80 Days is a marketing consultancy with digital offerings, while Net Affinity is a software-driven marketing suite. Do you prefer a dedicated agency model or an all-in-one platform?
If your hotel needs a comprehensive online presence management system with multiple integrations, choose Net Affinity. Its 62 verified integrations and extensive feature set—including SEO, PPC, social media, and analytics—make it a versatile choice, especially if you want to boost direct bookings with measurable results.
If your hotel operates in the luxury market and relies heavily on branding, storytelling, and bespoke marketing campaigns, 80 Days is a strong candidate. Its focus on luxury travel marketing and deep industry knowledge make it ideal for high-end properties, though it lacks the extensive tech features of Net Affinity.
In short, for hotels seeking a platform with proven marketing tools and extensive data insights, Net Affinity is the stronger choice. For properties needing specialized, luxury-focused marketing strategies, 80 Days offers bespoke expert guidance.
Net Affinity scores higher on ease of use with a 4.56/5 rating and positive reviews praising its intuitive interface and detailed reporting. Reviewers highlight its user-friendly platform and straightforward onboarding processes, which help staff adopt quickly.
80 Days, however, scores 0/5 in ease of use, reflecting its nature as a boutique agency rather than a software product. Its focus on personalized marketing means it’s less about a user interface and more about strategic collaboration, which may require more effort to understand and implement.
Edge: Net Affinity.
Net Affinity offers 18 unique features, including SEO, PPC, web design, data analysis, social media advertising, and a custom CMS—features that give it a comprehensive marketing toolkit. These tools are designed to help you optimize online traffic, improve conversions, and analyze performance in detail.
80 Days, by contrast, doesn’t list specific features but emphasizes strategic marketing expertise tailored to luxury hotels. Its offerings are centered around customized campaigns and brand positioning rather than technical features or integrations.
Given the breadth of data-driven and marketing tools, Net Affinity clearly leads in feature count and versatility.
Edge: Net Affinity.
Net Affinity consistently earns a 4.8/5 rating for customer support, with reviews emphasizing its prompt, attentive service and proactive communication. Clients appreciate how its support team explains technical issues patiently and involves them in product updates.
80 Days, with a score of 0/5, offers no recent reviews or customer support ratings, making it difficult to evaluate its service level. Its boutique agency model suggests personalized support, but the lack of recent feedback limits confidence.
Edge: Net Affinity.
Net Affinity provides 62 verified integrations, including popular tools like Criton, GuestCentric, and Lighthouse, offering extensive connectivity for marketing, PMS, and booking systems. This wide range enables seamless data flow and operational efficiency.
80 Days has only 1 verified partner, limiting its integration scope. Its focus on strategic marketing rather than technical integrations makes it less suitable if your hotel relies heavily on third-party systems.
Edge: Net Affinity.
Net Affinity has 118 recent reviews, with an average rating of 4.87/5. Hoteliers frequently praise its effectiveness in boosting direct bookings, detailed reporting, and supportive team. Many reviews mention measurable increases in revenue and improved online visibility.
80 Days, with no recent reviews, scores 0/5, indicating no recent user feedback. Its reputation is primarily based on niche expertise, but lack of recent validation makes it hard to assess current performance.
Edge: Net Affinity.
80 Days does not publicly list its pricing; it operates as a boutique agency, implying custom quotes based on your needs. Without transparent pricing, it’s difficult to evaluate value upfront.
Net Affinity charges a base fee of $900 per month, with no additional implementation or setup charges. Its transparent pricing allows for straightforward budgeting, especially for hotels seeking a packaged software solution.
Not ideal if:
Not ideal if:
Summary of Core Difference:
80 Days is a boutique luxury marketing consultancy, focused on branding and storytelling for high-end hotels. Net Affinity is a SaaS platform offering an all-in-one digital marketing and booking engine solution, backed by a wide array of integrations.
When to Choose 80 Days:
If your hotel targets luxury travelers and prioritizes bespoke marketing campaigns, 80 Days’s tailored strategies can elevate your brand. It’s especially suitable if you want expert guidance with a focus on storytelling and brand positioning.
When to Choose Net Affinity:
If your hotel needs a scalable, feature-rich platform that integrates marketing, booking, and website management, Net Affinity is the clear choice. Its extensive features, integrations, and proven track record with direct bookings make it ideal for hotels seeking measurable results.
Final word:
For most hoteliers seeking a reliable, well-supported platform with recent positive reviews and extensive features, Net Affinity stands out. However, if your hotel is in the luxury space and values personalized, high-end marketing without the need for a tech platform, 80 Days could be a better fit.
This comprehensive comparison should guide your decision based on your hotel’s operational needs, target market, and strategic goals.
Digital Marketing Agencies pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|
|---|---|---|
| Starting Price | — | From $900/mo |
According to HTR's product database, 80 Days and Net Affinity (Digital Marketing) share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Data Analysis & Reporting | ||
| Meta search marketing | ||
| PPC | ||
| SEO | ||
| Web Design | ||
| Web Development |
Showing top differences. 6 more features differ between these products.
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I am very happy with the collaborative relationship we have with Net Affinity and the results we have seen together. There reporting on both marketing and e-commerce give us great..."
What hoteliers love
While the customer support provided is generally praised for being responsive and helpful, some users pointed out a need for improved communication an... While the customer support provided is generally praised for being responsive and helpful, some users pointed out a need for improved communication and faster resolution times during busy periods. The proactive engagement during the COVID-19 lockdowns was particularly appreciated.
The digital marketing services provided by Net Affinity are highly appreciated for their ability to boost online visibility and attract direct booking... The digital marketing services provided by Net Affinity are highly appreciated for their ability to boost online visibility and attract direct bookings. Custom marketing plans and expert guidance have consistently shown positive results in terms of revenue increase.
Hoteliers commend Net Affinity's booking engine for its ease of use and flexibility in creating offers, enhancing revenue through direct bookings. The... Hoteliers commend Net Affinity's booking engine for its ease of use and flexibility in creating offers, enhancing revenue through direct bookings. The system's reporting capabilities allow for detailed financial and marketing planning, which many found invaluable.
Where hoteliers push back
There are mixed reviews about Net Affinity's CMS. While it is generally found to be intuitive and useful, there are concerns about its complexity and... There are mixed reviews about Net Affinity's CMS. While it is generally found to be intuitive and useful, there are concerns about its complexity and a desire for more streamlined functionalities.
Some users felt that the templates within the CMS and booking engine were restrictive and could benefit from greater customization options.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. 80 Days and Net Affinity (Digital Marketing) share many core Digital Marketing Agencies features, but each has unique capabilities. 80 Days offers 1 verified integration partners, while Net Affinity (Digital Marketing) offers 62. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Net Affinity (Digital Marketing) leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
80 Days: No. Net Affinity (Digital Marketing): No. Neither product currently offers a free tier. Most Digital Marketing Agencies vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. 80 Days has an HT Score of 0 and Net Affinity has 56. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor