The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Acigroup shines .
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 0 | 57 |
After analyzing 57 verified reviews, Acigroup users most value its , while Counter users highlight user interface and usability, customer support, automated features. Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | Acigroup |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #26 28 reviews |
| Mid-Size (25-74 rooms) | — | #46 4 reviews |
| Large (75-199 rooms) | — | #32 2 reviews |
| X-Large (200+ rooms) | — | #31 1 reviews |
By Property Type
| Segment | Acigroup |
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| Boutique ▾ | — | #31 16 reviews |
| Luxury | — | #44 4 reviews |
| Branded / Chain | — | #43 4 reviews |
| Extended Stay ▾ | — | #32 5 reviews |
By Region
| Segment | Acigroup |
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| North America ▾ | — | #25 8 reviews |
| Europe ▾ | — | #20 25 reviews |
| Asia Pacific | — | #16 4 reviews |
| Middle East | — | #11 2 reviews |
Choosing between Acigrup PMS by Acigroup and Counter by Counter hinges on your hotel’s specific operational needs, size, and target market. Both platforms aim to streamline property management but diverge significantly in features, user experience, and market focus. Given the stark differences in their review volumes and recency, this comparison centers on the data that best reflects current performance and user satisfaction.
Acigroup offers a broad, all-in-one management system primarily tailored for hotels with complex needs, but it suffers from zero reviews and no recent data—raising questions about its real-world usability. Conversely, Counter boasts over 50 reviews, a high rating of 4.73/5, and recent feedback from users, making it a more reliable choice today. Which product aligns better with your property’s scale and operational demands?
Both Acigroup PMS and Counter address core property management tasks such as reservations, check-ins, and billing, but they differ in scope and user feedback. Acigroup’s zero reviews and no recent activity suggest limited deployment or market presence, leaving its practical effectiveness unverified. Counter, with 54 reviews and a high NPS score of 9.02/10, demonstrates consistent satisfaction among hoteliers, especially in the hostel segment.
While Acigroup appears to target a broad hotel market, Counter’s focus on hostels and small properties makes it more suitable for budget accommodations prioritizing ease of use and automation. Are you looking for a tested, user-driven PMS that’s actively improving? Or are you considering an unproven platform with minimal recent data?
If your hotel needs a comprehensive management platform capable of handling complex operations, consider Acigroup. However, given its lack of reviews and recent activity, it’s challenging to assess its performance or support quality. Counter should be your pick if you operate a hostel or budget property, or if you prioritize ease of use, automation, and proven reliability, supported by extensive positive feedback.
Counter’s strengths lie in its intuitive interface, high customer support ratings, and a rich feature set including channel management, integrated payments, and mobile access—all of which are crucial for small to medium hostels aiming for efficiency. If your focus is on streamlined operations and user satisfaction, Counter is the clear choice.
User ratings highlight Counter’s superior usability, with a 4.6/5 ease-of-use score based on recent reviews, and a 4.96/5 support rating. Users praise its intuitive interface, quick onboarding, and responsive support, with one reviewer stating, “The interface loads seamlessly on mobile, and support is very helpful.” Acigroup, with a 0/5 rating and no reviews, offers no data to verify its ease of adoption or usability.
Counter’s mobile-friendly design and straightforward calendar view make daily management simple, even for staff with limited technical skills. Edge: Counter.
Counter offers 19 unique features, including channel management, integrated payments, booking engine, group functionality, and a mobile app—features that Acigroup lacks entirely. Acigroup’s feature set remains unlisted or limited, making it difficult to compare directly, but the absence of feature data indicates it does not compete on this front.
Counter’s comprehensive suite supports core hostel needs and more advanced revenue and guest management, making it suitable for properties seeking automation and multi-platform integration. Edge: Counter.
Support ratings favor Counter, with a 4.96/5 score and explicit praise in reviews for its responsiveness and professionalism—users mention team members like Evelyn and Max as highly helpful. Acigroup, with no recent review data or ratings, offers no verifiable support quality, leaving its customer service reputation unknown.
Counter’s support team is often noted to reply promptly, even during urgent issues, which is critical when managing reservations or resolving technical glitches. Edge: Counter.
Counter integrates with 7 verified partners, including Stripe, Cloudbeds, SiteMinder, and Goki, offering extensive options for payments and channel management. Acigroup does not list any verified integrations, indicating a significant gap.
This broader integration ecosystem allows Counter users to connect seamlessly with booking platforms, payment providers, and other operational tools, enabling smoother workflows. Edge: Counter.
While Acigroup has no recent reviews, Counter’s 54 reviews and high rating of 4.73/5 reflect strong satisfaction, especially among hostel operators—many praise its ease of use and automation. Hoteliers managing hostels rate Counter particularly highly, with many reviews citing improved efficiency and excellent support.
Given the recent reviews and high scores, Counter’s user ratings are more trustworthy. If you value proven customer satisfaction, Counter is the better-rated product today.
Acigroup does not publish pricing details, making it difficult to evaluate its value proposition. Counter also does not specify exact prices, but its free core offering and the absence of a trial suggest flexible or custom pricing models—likely tailored for small properties and hostels.
Expect to pay for additional features or integrations with Counter, but overall, its transparent model and active support suggest good value for money compared to the opaque pricing of Acigroup.
Not ideal if:
Not ideal if:
The core difference is that Acigroup offers a management system with little recent validation, leaving its actual performance uncertain. Counter, with a proven track record, high ratings, and a dedicated hostel focus, is the more reliable choice for small to medium properties.
If your hotel needs a flexible, well-supported platform with a rich feature set, Counter is the recommended option. Its active user base and recent positive reviews make it the safer, more immediate solution. Acigroup might appeal if you’re seeking a broad enterprise solution, but without verifiable recent data, it remains a risky choice. For now, Counter’s proven track record makes it the clear winner.
According to HTR's product database, Acigrup PMS and Counter share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | Acigroup |
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Acigrup PMS and Counter share many core Property Management Systems features, but each has unique capabilities. Acigrup PMS offers 0 verified integration partners, while Counter offers 7. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Acigrup PMS: No. Counter: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Acigroup has an HT Score of 0 and Counter has 17. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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