The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 818 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in customer support and ROI .
Oracle Hospitality shines when it comes to cloud integration and mobility — especially for brand properties (4.2/5) , with exclusive features like Revenue management module and Guest CRM.
Side-by-side ratings based on 818 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $700/mo |
| Verified Reviews | 57 | 761 |
After analyzing 818 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Oracle Hospitality users highlight cloud integration and mobility, customization and flexibility, integration with third-party systems. Click any theme to see what reviewers say.
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User interface and usability
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Cloud Integration and Mobility
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Customer support
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Customization and Flexibility
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Automated features
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Integration with Third-party Systems
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Platform integration
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Reservation and Check-in Management
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Bug issues
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System Complexity and Learning Curve
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Reporting and revenue management
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Operational Disruptions and Maintenance
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Pricing
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Cost Concerns
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | #17 63 reviews |
| Mid-Size (25-74 rooms) ▾ | #46 4 reviews | #2 334 reviews |
| Large (75-199 rooms) ▾ | #32 2 reviews | #1 252 reviews |
| X-Large (200+ rooms) ▾ | #31 1 reviews | #1 91 reviews |
By Property Type
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| Boutique ▾ | #31 16 reviews | #4 242 reviews |
| Luxury ▾ | #44 4 reviews | #1 477 reviews |
| Branded / Chain ▾ | #43 4 reviews | #1 342 reviews |
| Extended Stay ▾ | #32 5 reviews | #6 35 reviews |
By Region
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| North America ▾ | #25 8 reviews | #9 97 reviews |
| Europe ▾ | #20 25 reviews | #4 192 reviews |
| Asia Pacific ▾ | #16 4 reviews | #2 398 reviews |
| Middle East ▾ | #11 2 reviews | #2 17 reviews |
Choosing between Counter by Counter and Oracle OPERA PMS hinges on your hotel’s specific needs and operational scale. Both systems aim to streamline your property management but diverge significantly in complexity, features, and target user base. Counter is designed primarily for hostels and small properties, emphasizing simplicity and affordability, while Oracle's OPERA PMS is a robust, enterprise-level system suited for large hotels and chains. Which system better aligns with your operational demands?
Counter offers a straightforward, easy-to-implement solution tailored for smaller properties, especially hostels. In contrast, Oracle OPERA PMS provides extensive functionality, catering to larger hotels with complex needs and multiple properties. Are you prioritizing ease of use or comprehensive management capabilities?
Counter and Oracle OPERA PMS both solve core property management challenges like reservations, check-ins, and guest data management. Counter simplifies these tasks for small, often youth-oriented properties with fewer staff, while Oracle addresses the needs of large-scale operations, providing detailed analytics, revenue management, and extensive integrations.
Counter’s recent reviews highlight its ease of use, quick onboarding, and mobile-first interface, making it ideal for hostel operators. Oracle’s reviews emphasize its scalability, extensive features, and cloud capabilities, suitable for hotels with complex operations. Do your hotel’s operational needs lean toward simplicity or sophistication?
If your hotel is a hostel, bed & breakfast, or small boutique with a focus on quick, intuitive management and minimal complexity, go with Counter. Its free, mobile-friendly platform and simple interface accommodate staff with limited technical expertise, making daily operations straightforward.
If your hotel operates at a larger scale, with multiple properties, or requires advanced features like revenue management, detailed guest profiles, and extensive integrations, Oracle OPERA PMS is the better choice. Its more comprehensive feature set supports complex workflows and strategic decision-making.
For small properties seeking affordability and simplicity, Counter is ideal. For large, multi-property operations aiming for enterprise-grade management, Oracle offers unmatched depth and scalability.
Counter’s user interface scores a 4.6/5, with numerous reviews praising its intuitive, mobile-first design. New staff can learn the system quickly, and onboarding averages 4.7/5, thanks to its straightforward setup and minimal training needs.
Oracle OPERA PMS closely matches Counter in ease of use, with a 4.57/5 rating. Despite its extensive features, users report that the modern interface and customizable dashboards make navigation manageable, though the initial learning curve is steeper.
Edge: Counter.
Counter offers core PMS functionalities, including reservations, guest management, and POS integration, with 19 shared features. However, it lacks advanced modules like revenue management, guest CRM, multi-currency, and digital check-in, which are only available in Oracle’s suite.
Oracle OPERA PMS boasts 38 unique features, such as multi-lingual support, automated room and rate assignments, online checkout, guest communication tools, and extensive reporting. This depth makes it suitable for complex operations requiring detailed data and automation.
Edge: Oracle OPERA PMS.
Counter stands out with a 4.96/5 customer support rating, with reviews highlighting fast, helpful responses from a dedicated team, especially in onboarding and troubleshooting. Hoteliers appreciate their flexibility and proactive communication, though some mention support can slow in certain time zones.
Oracle OPERA PMS has a 4.25/5 rating, with users noting that support can be slower during complex issues or initial setup. While the support team is experienced, some users report delays and a steeper learning curve for resolving technical challenges.
Edge: Counter.
Counter integrates with 7 verified partners, including popular platforms like Cloudbeds, Hostelworld, and Stripe, focusing on essential channel and payment integrations. Its partner network is smaller but sufficient for hostel operations.
Oracle OPERA PMS offers 391 verified integrations, including major channel managers, POS systems, revenue tools, and third-party solutions like Criton and Innspire. Its extensive API ecosystem supports large hotel chains with complex, multi-system setups.
Edge: Oracle OPERA PMS.
Counter boasts a 4.73/5 overall rating based on 54 reviews, predominantly from hostel and small property operators. Reviewers praise its simplicity, onboarding, and support, with many describing it as the best PMS for hostels.
Oracle OPERA PMS has a 4.18/5 rating from 696 reviews, with a broader user base including luxury hotels and chains. While highly rated for functionality, some smaller hotels find it complex and costly, and reviews mention occasional support delays.
Edge: Counter.
Counter is free, making it appealing for small properties or hostels with tight budgets. Its freemium model and lack of implementation fees make it accessible, though some users desire more advanced paid modules.
Oracle OPERA PMS costs $700 per month, with no trial available. The platform’s cost reflects its enterprise features, making it better suited for larger hotels with bigger operational budgets.
Not ideal if:
Not ideal if:
Counter offers a simple, cost-effective solution perfect for hostels and small properties. Its ease of use, fast onboarding, and responsive support make it an attractive choice for properties with minimal management needs.
Oracle OPERA PMS provides a comprehensive, scalable platform capable of managing complex hotel operations and large portfolios. Its extensive features, integrations, and analytics support strategic growth but come with higher costs and a steeper learning curve.
If your hotel values simplicity, affordability, and quick deployment, Counter is the clear winner. For hotels seeking extensive automation, detailed reporting, and multi-property support, Oracle OPERA PMS is the better choice, especially if operational complexity justifies the investment.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $700/mo |
According to HTR's product database, Counter and Oracle OPERA PMS share 19 features. Here are the key differences — features one has that the other lacks.
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| Gift Vouchers & Prepaid Experiences | ||
| Guest CRM | ||
| Guest profiles | ||
| Multi-currency | ||
| Multi-lingual | ||
| Revenue management module |
Showing top differences. 26 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"In many aspects, candidly, the ability to offload IT responsibilities to a reliable partner was a driving motivator in our decision to embrace OPERA Cloud."
No published case study for this goal yet.
"If you’ve used OPERA Cloud and have familiarity with Oracle processes, learning how to use Distribution is almost effortless. And when there was something we didn’t know how to do,..."
No published case study for this goal yet.
"As general manager of Starling Hotel Residence Geneva – a 93-room property in Switzerland’s epicenter – I initially just wanted a system that would be reliable and allow staff to t..."
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Ranks higher for
What hoteliers love
The cloud-based nature of Opera PMS allows for remote access, reducing IT burden and enabling multi-property management. Users appreciate its internet... The cloud-based nature of Opera PMS allows for remote access, reducing IT burden and enabling multi-property management. Users appreciate its internet-based functionality, enhancing accessibility and scalability. However, some concerns were raised about operational disruptions due to internet dependency.
Users appreciate the flexible system configurations of Opera PMS that allow customization to meet unique operational needs. However, there's potential... Users appreciate the flexible system configurations of Opera PMS that allow customization to meet unique operational needs. However, there's potential for data accuracy issues, such as creating duplicate profiles.
Opera PMS's integration capabilities with third-party systems, such as POS and analytics, unify hotel operations. Several users highlight this ability... Opera PMS's integration capabilities with third-party systems, such as POS and analytics, unify hotel operations. Several users highlight this ability, which significantly enhances operation efficiency, though some note the integration process can be cumbersome.
Where hoteliers push back
While offering a wide array of features, Opera PMS can be complex, with a steep learning curve for new users. Training and onboarding require signific... While offering a wide array of features, Opera PMS can be complex, with a steep learning curve for new users. Training and onboarding require significant time, and smaller hotels may find customization and setup overwhelming.
Despite offering cloud-based advantages, Opera PMS may experience operational disruptions during maintenance windows or due to internet issues, affect... Despite offering cloud-based advantages, Opera PMS may experience operational disruptions during maintenance windows or due to internet issues, affecting service continuity.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Oracle OPERA PMS share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Oracle OPERA PMS offers 391. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Oracle OPERA PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Oracle Hospitality has 93. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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