AI Contact Center vs. Sojern AI Smart Concierge:
Which Is Right for You?

The Decision

Choosing guest messaging software is critical for modern hotels aiming to improve guest experience and operational efficiency. Both Traversing.ai's AI Contact Center and Sojern’s AI Smart Concierge aim to automate and enhance communication, but they do so with distinct approaches. Traversing.ai emphasizes a fully autonomous, revenue-driving communication hub, while Sojern centers on AI-powered guest engagement via messaging and chat. Which platform aligns best with your hotel’s needs?

Is Traversing.ai or Sojern Better for Hotels?

Traversing.ai offers an AI contact center designed to centralize all guest interactions into a single, automated system. It handles inquiries, reservations, payments, and upsell opportunities 24/7 through an omnichannel interface, supporting voice, chat, SMS, and email within one platform.

Sojern, on the other hand, provides a guest messaging system focusing on real-time, personalized communication primarily via WhatsApp, SMS, and Email. It reduces front desk calls significantly and boosts response times but does not seem to include an all-in-one engagement hub like Traversing.ai.

Both products aim to reduce staff workload and increase guest satisfaction, but Traversing.ai’s approach is broader—covering operational automation and direct revenue generation—whereas Sojern emphasizes responsiveness and ancillary sales. Are you seeking an all-encompassing AI system or a flexible messaging tool?

Traversing.ai vs Sojern: Which Should Your Hotel Choose?

If your hotel needs a comprehensive, AI-driven contact center that automates the entire guest communication flow and integrates with your PMS/CRS, Traversing.ai is the clear choice. It’s best for hotels looking for automation that converts inquiries into revenue, especially if reducing operational costs is a priority.

Conversely, if your hotel requires a proven, feature-rich guest messaging platform with strong support for local recommendations, upselling, and multi-channel communication, Sojern’s AI Smart Concierge fits well. It’s suitable for hotels that want to enhance guest responsiveness and upsell opportunities with a user-friendly, proven system.

For high-volume, tech-forward hotels aiming to replace fragmented tools with a single AI hub, Traversing.ai offers more value. For hotels focusing on guest responsiveness and local engagement, Sojern’s extensive feature set provides a tangible edge.

Is Traversing.ai or Sojern Easier to Use?

Based on available ratings, Sojern’s platform scores 4.59/5 for ease of use, supported by a high onboarding rating of 4.81/5 and a customer support score of 4.88/5. Review quotes mention that Sojern’s system is “very straightforward,” and support staff are “great to work with,” making staff adoption smoother.

Traversing.ai currently lacks a formal ease of use rating, but its AI contact center's complexity and the absence of recent reviews suggest a steeper learning curve. Its platform, though powerful, might require more extensive onboarding and staff training.

Edge: Sojern.

Which Has Better Features: Traversing.ai or Sojern?

Sojern offers an extensive suite of 18 features, including mobile-friendly interfaces, chatbot booking, WhatsApp and Facebook Messenger integrations, automated replies, guest history, analytics dashboards, and live chat. These features support versatile, multi-channel communication and detailed guest management.

Traversing.ai, in comparison, has zero unique or shared features listed, indicating a narrower scope focused on AI-driven automation rather than feature breadth.

Edge: Sojern.

Which Has Better Customer Support: Traversing.ai or Sojern?

Sojern’s customer support rating is 4.88/5, with reviews praising its responsiveness and helpfulness—"Baskar was great to work with," and "everything is working fine." Its high onboarding ratings (4.81/5) further underscore its support quality.

Traversing.ai has no ratings or recent reviews, making support quality uncertain. Its lack of reviews suggests it may not currently deliver the same level of support or ease of onboarding.

Edge: Sojern.

Which Has More Integrations: Traversing.ai or Sojern?

Sojern boasts 33 verified integrations, including major PMS and booking platforms like Profitroom, Mirai, HotelTime, and Vertical Booking. This broad ecosystem supports seamless data flow and operational flexibility.

Traversing.ai has zero verified integrations listed, raising questions about its connectivity with existing hotel systems. Its narrow integration options might limit its applicability in hotels with complex tech stacks.

Edge: Sojern.

Which Do Hoteliers Rate Higher: Traversing.ai or Sojern?

With 17 recent reviews and an overall rating of 4.75/5, Sojern’s platform is highly regarded, especially in boutique, branded, and hotel segments. Hoteliers emphasize its responsiveness, ease of use, and support, with comments like “fantastic system” and “great support.”

Traversing.ai has no reviews or ratings, making it impossible to gauge hotel satisfaction. Its lack of recent feedback suggests less confidence among users or limited deployment.

Edge: Sojern.

How Much Do Traversing.ai and Sojern Cost?

Traversing.ai’s pricing details are not publicly available, implying a customized quote and possibly higher investment. Its focus on enterprise automation suggests it might be priced for larger hotels or chains.

Sojern charges a base fee of $400/month, with no mention of additional costs. Its transparent pricing makes it accessible for mid-sized hotels seeking a feature-rich platform without large upfront investments.

What Type of Hotel Should Use Traversing.ai?

• Hotels that aim to automate the entire guest communication pipeline from inquiry to post-stay engagement.
• Teams seeking to integrate AI across multiple channels (voice, chat, email, SMS) for operational automation.
• Hotels looking to increase direct bookings and reduce reliance on OTAs.
• Properties with complex operational needs that benefit from a unified, AI-powered system.

Not ideal if you need a straightforward messaging tool or have limited technical resources to implement an AI contact center.

What Type of Hotel Should Use Sojern?

• Hotels that prioritize guest responsiveness and personalized communication through familiar channels like WhatsApp, SMS, and Email.
• Properties seeking to reduce front desk calls by more than 50% and improve response times.
• Hotels interested in detailed analytics, local activity recommendations, and upselling opportunities.
• Hotels that require extensive integrations with PMS, booking engines, and other platforms.

Not ideal if you need a single, all-in-one AI contact center or lack the budget for a platform with advanced features.

The Bottom Line for Hotels

Traversing.ai offers a comprehensive AI contact center designed to transform guest interactions into revenue, making it suitable for larger, tech-savvy hotels. Its ability to automate reservations, payments, and upselling positions it as a revenue-driving engine.

In contrast, Sojern’s AI Smart Concierge excels in guest responsiveness, multi-channel messaging, and ease of use, making it a great fit for hotels that want quick wins in guest communication and satisfaction. Its extensive integrations and proven support make it a reliable choice for mid-sized properties.

If your primary goal is a fully autonomous, revenue-focused platform capable of replacing multiple systems, Traversing.ai is the better option. If your hotel needs a feature-rich, user-friendly guest messaging solution to boost responsiveness and ancillary revenue, Sojern provides a more immediate and proven solution.

This comparison underscores the importance of aligning your hotel’s strategic priorities with the strengths of each platform. While Traversing.ai’s lack of reviews raises concerns about support and usability, its potential for automation and revenue growth is notable. Sojern’s extensive features, integrations, and high customer satisfaction make it a safer, more proven choice for most hotels.