Unified Inbox by Bookboost vs. Sojern AI Smart Concierge:
Which Is Right for You?

The Decision

Choosing the right guest messaging software is pivotal for your hotel’s operational efficiency and guest satisfaction. Both Unified Inbox by Bookboost and Sojern AI Smart Concierge aim to streamline communication and reduce staff workload, but they approach this goal differently. Bookboost offers a multi-channel communication platform with a focus on integration and automation, while Sojern emphasizes AI-powered, 24/7 guest engagement, particularly through its chatbot capabilities. Which solution aligns better with your hotel’s needs?

Is Bookboost or Sojern Better for Hotels?

Both products target guest communication but diverge in their core focus. Bookboost’s Unified Inbox centralizes all guest interactions across numerous channels, making it ideal for hotels that prioritize seamless multi-channel messaging and detailed guest insights. Sojern’s AI Smart Concierge relies heavily on automation and AI-driven responses, suited for properties seeking around-the-clock, self-service interactions.

Bookboost’s strength lies in providing a unified, customizable platform for managing multiple channels, while Sojern offers a more automated, AI-optimized experience that reduces staff involvement. Do your team’s priorities lean towards manual control and integration or automation and AI-driven responses? The choice hinges on your operational style.

Bookboost vs Sojern: Which Should Your Hotel Choose?

If your hotel needs a versatile messaging platform that consolidates all communication channels, go with Bookboost. It suits hotels with multiple properties or diverse guest interaction needs, especially if you want a system with extensive features like guest history, campaign management, and CRM integration.

If you require a solution that automates guest engagement with AI, offers instant responses, and reduces front desk calls by over 50%, Sojern is the better fit. Its AI-driven chatbot capabilities are ideal for hotels looking to enhance guest service efficiency with limited staff intervention.

For hotels valuing detailed control and customization, Bookboost’s 41 exclusive features provide comprehensive operational tools. Conversely, if automation and instant AI responses are your top priorities, Sojern’s streamlined, intelligent guest engagement system should be your choice.

Is Bookboost or Sojern Easier to Use?

Based on recent reviews, Bookboost scores higher for ease of use, with a 4.73/5 rating versus Sojern’s 4.59/5. Both platforms are praised for their intuitive interfaces, but Bookboost’s dashboard and multi-channel management are noted as particularly user-friendly. Hotels also highlight the seamless onboarding process for Bookboost, while Sojern’s AI setup is straightforward but may require some learning for advanced features.

Overall, your team will likely find Bookboost’s interface more accessible for daily operations. Edge: Bookboost.

Which Has Better Features: Bookboost or Sojern?

Bookboost boasts an extensive suite with 41 unique features, including SMS text messaging, Facebook Messenger integration, analytics dashboards, ticketing systems, automated workflows, and a unified omnichannel inbox. It also offers advanced tools like customer profiling, sentiment analysis, and campaign management, making it highly customizable.

Sojern offers only 2 exclusive features—desktop and mobile apps—beyond shared functionalities. Its AI capabilities focus on real-time guest suggestions and automation but lack the breadth of operational tools found in Bookboost.

Edge: Bookboost.

Which Has Better Customer Support: Bookboost or Sojern?

Both products are highly rated for support, with Bookboost earning a 4.8/5 and Sojern a 4.88/5. Reviewers note that Bookboost’s support team is proactive and available, especially during onboarding, with comments like "The Bookboost team is always there to help whenever we have questions." Sojern’s support is similarly praised, with users appreciating quick resolutions and tailored assistance.

Given the slight edge in ratings and the volume of recent reviews, Bookboost’s support reputation appears stronger. Edge: Bookboost.

Which Has More Integrations: Bookboost or Sojern?

Bookboost integrates with 35 verified partners, including prominent brands like HotelTime, Oracle Hospitality, Mews, and SiteMinder, with 7 shared integrations with Sojern. It offers unique integrations with tools such as RoomRaccoon, hotelkit, and apaleo GmbH.

Sojern connects with 33 verified partners, including Profitroom and Mirai, but has fewer unique integrations outside shared partners. Both are well-connected, but Bookboost’s broader and more diverse integrations give it an advantage.

Edge: Bookboost.

Which Do Hoteliers Rate Higher: Bookboost or Sojern?

In recent reviews, Bookboost’s overall rating is 4.98/5 based on 162 reviews, with 36 in the last six months, indicating strong, current user satisfaction. It’s especially favored among boutique, branded, and city-center hotels, with an average segment rating of 4.98/5.

Sojern holds a slightly lower overall rating of 4.75/5 from 17 reviews, with no recent reviews, making its data less current. Its highest ratings come from boutique hotels and limited-service properties, but the smaller review base diminishes confidence.

Edge: Bookboost.

How Much Do Bookboost and Sojern Cost?

Both products are priced at a base rate of $400 per month, with no freemium, setup, or per-room charges. Pricing transparency is straightforward, and since both are similar, your decision should lean on features and suitability rather than cost.

What Type of Hotel Should Use Bookboost?

• Hotels that manage multiple properties and need centralized guest communication.
• Hotels that value detailed guest insights and segmentation.
• Properties seeking extensive automation and marketing campaign tools.
• Hotels with teams willing to handle potentially complex setups for maximum customization.
• Hotels aiming to streamline multi-channel messaging with a unified inbox.

Not ideal if your hotel prefers a simple, straightforward tool without extensive setup or customization.

What Type of Hotel Should Use Sojern?

• Hotels seeking 24/7 guest engagement with AI-driven automation.
• Properties aiming to reduce front desk workload significantly.
• Hotels focused on upselling, local attraction recommendations, and instant guest responses.
• Small to medium-sized hotels wanting quick implementation with minimal manual intervention.
• Hotels that prioritize mobile or desktop app access for staff.

Not ideal if your hotel needs extensive operational features or prefers manual management over automation.

The Bottom Line for Hotels

Bookboost offers a comprehensive, multi-channel messaging system with a wide array of features, making it ideal for hotels that want control, customization, and detailed guest insights. Its strong support, extensive integrations, and high user ratings position it as a clear leader for most hotel types.

Sojern’s AI Smart Concierge excels in automating guest interactions through AI, reducing staff workload, and optimizing guest service 24/7. It’s better suited for hotels that prioritize automation, instant responses, and operational efficiency without requiring extensive manual management.

For hotels valuing detailed control, integration, and a proven track record across diverse properties, Bookboost is the recommended choice. If your focus is on AI-powered automation with less manual effort and you’re comfortable with a smaller set of features, Sojern can meet your needs.

In conclusion, Bookboost’s larger review base, recent positive feedback, and feature breadth make it the stronger overall choice. It is well-equipped to support your hotel’s guest communication and marketing goals, ensuring a smoother operation with happier guests.