The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 41 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Aiosell Technologies shines , with exclusive features like Guest CRM and Native Email Marketing.
DJUBO shines .
Side-by-side ratings based on 41 verified hotelier reviews on HTR.
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| Ease of Use |
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| Value for Money |
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| Starting Price | From $100/mo | Contact sales |
| Verified Reviews | 22 | 19 |
How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #19 7 reviews | #31 3 reviews |
| Mid-Size (25-74 rooms) | #23 3 reviews | #43 0 reviews |
| Large (75-199 rooms) | #22 0 reviews | — |
| X-Large (200+ rooms) | #19 0 reviews | #25 0 reviews |
By Property Type
| Segment |
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| Boutique | #25 1 reviews | #31 2 reviews |
| Luxury | #21 3 reviews | #31 2 reviews |
| Branded / Chain | #21 2 reviews | #39 0 reviews |
| Extended Stay | #20 2 reviews | #31 0 reviews |
By Region
| Segment |
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| North America | #25 0 reviews | #33 0 reviews |
| Europe | #30 0 reviews | — |
| Asia Pacific ▾ | #7 14 reviews | #10 3 reviews |
| Middle East | #9 0 reviews | #16 0 reviews |
Choosing between Aiosell and Djubo depends on your hotel’s specific needs, operational scale, and growth ambitions. Both platforms aim to simplify hotel management by integrating multiple functions, but they differ significantly in features, user feedback, and market presence. Aiosell positions itself as an all-in-one system optimized for independent hotels and vacation rentals, while Djubo offers a broader, more established platform with extensive integrations and a larger user base. How do these differences align with your hotel’s requirements?
Aiosell is a newer platform launched in 2019, focusing on smaller to mid-sized independent hotels and vacation rentals, especially in Asia and Europe. It provides a comprehensive suite of modules, including property management, channel management, dynamic pricing, and a booking engine, all housed within a single platform. Djubo, founded in 2014, boasts a larger enterprise presence with over 2,300 hotels in 21 countries, offering a mature, integrated solution covering PMS, POS, revenue management, and more.
While Aiosell’s recent reviews (8 in the last 6 months) give it a slightly more current data set, Djubo’s reviews continue to highlight its stability and wide adoption. The core difference lies in market focus: Aiosell caters to independent hotels and rentals seeking flexibility, whereas Djubo appeals to a broad range of hotels, including boutique and resort properties seeking proven, scalable solutions. Do you need a flexible, tailored system or a well-established platform with extensive integrations?
If your hotel is an independent property or vacation rental seeking a cost-effective, all-in-one solution with a focus on revenue optimization, go with Aiosell. Its modules like website development, guest CRM, and centralized messaging make it ideal for small to medium-sized hotels looking for an integrated management system. Conversely, if your hotel is part of a larger chain or needs a platform with a proven track record across multiple countries, Djubo’s larger user base, extensive integrations, and mature features make it the better choice.
For hotels that prioritize flexibility, whitelabel options, and modern features like drag-and-drop tapecharts, Aiosell is preferable. If your team values a platform with a longer market presence, broader industry recognition, and more integrations such as Tripadvisor and SiteMinder, Djubo aligns better with your strategic goals.
Aiosell’s user-friendly interface scores a 4.89/5, with many reviews praising its simplicity and intuitive design, especially for hotel staff onboarding. Djubo’s interface is similarly rated highly at 4.95/5, with a focus on ease of use and support, and many reviewers emphasizing their positive experience with staff training and ongoing support.
While both platforms are easy to navigate, Aiosell’s newer design benefits from modern UI principles, making it slightly more appealing for teams new to hotel management systems. Djubo’s longer market presence means its interface has been refined over years but remains straightforward for staff.
Edge: Djubo.
Aiosell offers 12 features unique to its platform, including website development, guest CRM, native email marketing, shift planning, and GDPR compliance — all aimed at independent hotels and rentals. It also boasts a centralized messaging system and integrated payment terminals, adding to its operational versatility. Djubo, on the other hand, provides 42 shared features, including PMS, channel management, POS, revenue management, and back-office functions, making it more comprehensive for larger operations.
While Djubo covers more ground with its wide array of modules, Aiosell’s niche features like GDPR compliance and specialized modules for independent hotels give it an edge in tailored functionality. If you require a highly specific set of tools, Aiosell’s focused features may serve you better.
Edge: Djubo.
Both platforms receive strong support ratings, with Aiosell at 4.83/5 and Djubo at 4.76/5. Recent reviews highlight Aiosell’s personalized approach, with users praising support staff like Shekhar Chetry for prompt assistance during onboarding and operations. Djubo’s support team is also commended for professionalism and availability, though some users feel support could be more responsive, especially regarding older customers.
Given the recent review volume, Aiosell’s support seems slightly more responsive and recent feedback indicates high customer satisfaction. For a hotel prioritizing close support during implementation, Aiosell’s support team is a slight favorite.
Edge: Aiosell.
Aiosell offers 12 verified partners, including industry leaders like SiteMinder, Oracle Hospitality, and Hotelogix, enabling deep connectivity across various platforms. Djubo has 3 verified partners, with notable integrations such as TripAdvisor, and shares a key partner with Aiosell (Simplotel). However, Aiosell’s broader network allows for more flexibility and options in connecting third-party systems.
If your hotel relies heavily on integrations like SiteMinder or Oracle, Aiosell’s larger partner ecosystem provides significant advantages. However, if only basic integrations are needed, Djubo’s smaller network may suffice.
Edge: Aiosell.
Since both platforms lack a formal star rating, reviews provide insights into user satisfaction. Aiosell has 18 reviews, with recent feedback emphasizing ease of implementation and comprehensive features, though some mention initial challenges. Djubo has 19 reviews, with many praising its stability and broad functionality, especially from boutique and resort hotels.
Given the volume and recency of reviews, Djubo’s user base appears slightly more satisfied overall, especially among boutique and resort properties. Aiosell’s reviews reflect a newer, promising platform gaining positive momentum.
Edge: Djubo.
Aiosell’s pricing starts at $100 per month with no freemium or free trial, offering a clear, transparent monthly flat fee. Djubo’s pricing is not publicly disclosed, but it’s typically a custom quote based on hotel size and features, which can make direct comparison difficult.
If your budget is fixed and predictable, Aiosell’s transparent pricing is advantageous. For larger operations willing to negotiate, Djubo’s pricing may vary but could offer more flexibility through tailored packages.
Aiosell offers a unified, flexible solution built for independent hotels and vacation rentals, emphasizing revenue growth and operational simplicity. Its recent reviews and recent feature additions indicate a platform that’s rapidly evolving and well-suited for small to mid-sized properties.
Djubo, with a larger installed base and a broader set of features, remains a solid choice for hotels needing a scalable, multi-functional system, especially if they operate multiple locations or require extensive integrations. Its long-standing market presence and large user base lend a sense of reliability and stability.
Choose Aiosell if your hotel prioritizes tailored features, modern design, and a newer platform with recent momentum. Opt for Djubo if you value a mature, extensively integrated system with a proven track record for larger or multi-property hotels.
In conclusion, for hotels that want a newer, integrated solution with recent positive reviews, Aiosell is the preferred choice. For those seeking a well-established, multi-functional platform with extensive integrations and a broad user base, Djubo remains the more dependable option.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $100/mo | — |
According to HTR's product database, Aiosell - Hotel Management System and Djubo share 42 features. Here are the key differences — features one has that the other lacks.
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| Centralized Messaging | ||
| Centralized user & role management | ||
| Drag-n-Drop Tapechart | ||
| Guest CRM | ||
| Native Email Marketing | ||
| Website Development |
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Aiosell - Hotel Management System and Djubo share many core Hotel Management Software features, but each has unique capabilities. Aiosell - Hotel Management System offers 12 verified integration partners, while Djubo offers 3. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Aiosell - Hotel Management System leads in ease of use at 4.9/5 vs 4.9/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Aiosell - Hotel Management System: No. Djubo: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Aiosell Technologies has an HT Score of 0 and DJUBO has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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