Djubo vs. ThinkReservations All-in-1 HMS: Which Is Right for You?

Updated May 16, 2026  ·  369 verified reviews analyzed

TLDR

We analyzed 369 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

DJUBO shines , with exclusive features like Guest Feedback Management and Native Email Marketing.

ThinkReservations shines when it comes to technical support limitations — especially for brand properties (0.0/5) , with exclusive features like Guest Messaging and Centralized Messaging.

See the full breakdown below ↓

How Does Djubo Compare to ThinkReservations All-in-1 HMS?

Side-by-side ratings based on 369 verified hotelier reviews on HTR.

HTScore
0
87
Likelihood to Recommend
96%
97%
Ease of Use
4.9/5
4.8/5
Customer Support
4.8/5
4.8/5
Value for Money
4.8/5
4.7/5
Starting Price Contact sales From $1,100/mo
Verified Reviews 19 350

What Are the Pros and Cons of Djubo vs ThinkReservations All-in-1 HMS?

After analyzing 369 verified reviews, DJUBO users most value its , while ThinkReservations users highlight technical support limitations, user-friendly interface, guest communication. Click any theme to see what reviewers say.

DJUBO DJUBO ThinkReservations ThinkReservations
Pros
+ Technical Support Limitations
+ User-Friendly Interface
+ Guest Communication
+ Customization Options
Cons
Calendar Functionality

DJUBO vs ThinkReservations: Rankings by Hotel Segment

How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment DJUBO DJUBO ThinkReservations ThinkReservations
Small (10-24 rooms) #31 3 reviews #4 129 reviews
Mid-Size (25-74 rooms) #43 0 reviews #5 15 reviews
Large (75-199 rooms) #2 3 reviews
X-Large (200+ rooms) #25 0 reviews #1 1 reviews

By Property Type

Segment DJUBO DJUBO ThinkReservations ThinkReservations
Boutique #31 2 reviews #4 92 reviews
Luxury #31 2 reviews #5 72 reviews
Branded / Chain #39 0 reviews #4 22 reviews
Extended Stay #31 0 reviews #9 8 reviews

By Region

Segment DJUBO DJUBO ThinkReservations ThinkReservations
North America #33 0 reviews #1 332 reviews
Europe #36 2 reviews
Asia Pacific #10 3 reviews #24 0 reviews
Middle East #16 0 reviews #20 0 reviews

The Decision

Choosing between DJUBO and ThinkReservations involves assessing their core strengths and how they align with your hotel's specific needs. DJUBO offers a comprehensive, all-in-one platform that consolidates multiple management functions into a single system, aiming to simplify complex operations for large or multi-property hotels. ThinkReservations, meanwhile, is praised for its simplicity, strong OTA integration, and user-friendly interface, with a focus on independent hotels and small to mid-sized properties.

Both products address key challenges—streamlining operations, managing reservations, and optimizing revenue—but they diverge in scope, ease of use, and target hotel segments. Your decision hinges on whether you need a broad, integrated system or a more straightforward management tool. So, which platform aligns better with your operational priorities?

Is DJUBO or ThinkReservations Better for Hotels?

DJUBO's all-in-one platform consolidates PMS, channel management, booking engine, POS, and revenue tools, making it suitable for hotels that want to centralize their operations and reduce software complexity. However, it has a lower overall rating (5/5) based on only 19 reviews, with recent feedback still limited, which might suggest less user confidence or smaller community support.

ThinkReservations, with a 4.88/5 rating from 312 reviews and recent feedback from 8 users, is more widely adopted and trusted by hoteliers. Its strengths lie in online booking, guest communication, and revenue management, making it ideal if your hotel prioritizes ease of use and integrated online sales. Do you prefer a robust, multi-functional platform or a streamlined, highly-rated system?

ThinkReservations vs DJUBO: Which Should Your Hotel Choose?

If your hotel needs a straightforward, user-friendly management system with strong OTA integration, go with ThinkReservations. Its specific focus on small to mid-sized properties and independent inns makes it perfect for teams seeking quick onboarding and reliable guest communication tools.

If your hotel operates at a larger scale or requires a centralized platform that integrates multiple operational functions—like POS, revenue management, and in-depth customization—DJUBO is the better fit. Its extensive feature set, including guest feedback management and native email marketing, caters to hotels aiming for comprehensive control. Which operational challenges are most pressing for your team?

Is DJUBO or ThinkReservations Easier to Use?

DJUBO boasts a top-tier ease of use score of 4.95/5, with reviews highlighting its intuitive interface and simple onboarding process. Users note that the platform is well-designed for hotels needing a unified system, but some mention that its breadth can initially be overwhelming for smaller teams.

ThinkReservations scores 4.8/5, with reviews emphasizing its simplicity and quick learning curve. Users frequently call it "easy to navigate" and appreciate its minimal training needs, especially for small teams looking to manage reservations and guest communication efficiently. Edge: DJUBO for overall design, ThinkReservations for simplicity.

Which Has Better Features: DJUBO or ThinkReservations?

DJUBO offers 42 features, including unique capabilities like guest feedback management, native email marketing, and rules-based room assignments—features that are absent in ThinkReservations. Its integrated CRS and automated space optimization are particularly valuable for larger or multi-property hotels.

ThinkReservations provides 33 features, with standout tools like gift vouchers, drag-n-drop tapecharts, and centralized messaging, tailored for small operations. Its focus on OTA integrations and revenue management tools like dynamic pricing set it apart. Edge: DJUBO for feature depth and variety.

Which Has Better Customer Support: DJUBO or ThinkReservations?

DJUBO has a support rating of 4.76/5, with reviews praising their responsive support team and supportive onboarding, though some users mention room for quicker response times. Its smaller user base may limit the immediacy of support but generally satisfies its customers.

ThinkReservations slightly edges out with a 4.79/5 rating, with reviews emphasizing their helpful, accessible support team and seamless onboarding experience. Many users describe the team as "very easy to work with" and highlight their quick responses. Edge: ThinkReservations for customer support.

Which Has More Integrations: DJUBO or ThinkReservations?

ThinkReservations boasts 16 verified integrations, including major OTAs like Expedia, Airbnb, and Booking.com, along with advanced tools like TrustYou and OpenKey. Its extensive partner network makes it more adaptable to diverse operational needs.

DJUBO has only 3 verified partners, including Tripadvisor and Simplotel, limiting its connectivity options but still covering essential channels. For properties relying heavily on OTA integrations, ThinkReservations offers more flexibility. Edge: ThinkReservations.

Which Do Hoteliers Rate Higher: DJUBO or ThinkReservations?

ThinkReservations enjoys a higher overall rating of 4.88/5 from 312 reviews, with recent feedback confirming its effectiveness across various property types, especially B&Bs and inns. Hoteliers from these segments consistently praise its ease of use and revenue tools.

DJUBO's perfect 5/5 rating is based on only 19 reviews, many of which are older or less detailed. Its small review count suggests less broad user confidence. For most hoteliers, ThinkReservations’s larger review base offers a more credible endorsement. Edge: ThinkReservations.

How Much Do DJUBO and ThinkReservations Cost?

DJUBO’s pricing is not publicly disclosed, but it is marketed as a customizable, enterprise-level platform, often suited for larger hotels or groups that can negotiate pricing.

ThinkReservations charges a base fee of $1,100/month, with no mention of additional charges. Its transparent pricing aligns with small and mid-sized properties seeking predictable costs. If your hotel values clear, predictable pricing, ThinkReservations offers more clarity.

What Type of Hotel Should Use DJUBO?

  • Hotels that operate multiple properties or require a unified system for reservations, POS, revenue management, and back-office functions.
  • Hotels seeking an all-in-one platform that consolidates their operations under a single interface.
  • Large hotels or resorts with complex management needs.
  • Teams that need extensive customization, including guest feedback and email marketing.
  • Not ideal if your hotel is small, prefers straightforward tools, or has limited budgets.

What Type of Hotel Should Use ThinkReservations?

  • Small to mid-sized hotels, inns, B&Bs, and vacation rentals seeking an easy-to-use PMS with integrated booking and channel management.
  • Hotels prioritizing seamless OTA integrations, revenue management, and guest engagement.
  • Teams that want fast onboarding with minimal training.
  • Properties that need powerful upselling tools to increase revenue.
  • Not ideal if your hotel requires advanced POS features, extensive customization, or complex multi-property management.

The Bottom Line for Hotels

DJUBO offers a comprehensive, feature-rich platform suitable for large, multi-property hotels seeking a streamlined, all-in-one management solution. Its integrations and customization options provide deep control but come with a steeper learning curve and higher potential costs.

ThinkReservations excels with its simplicity, strong OTA connections, and proven track record among small to mid-sized hotels. Its high review counts and recent positive feedback make it a trustworthy choice for properties seeking efficient operations and guest satisfaction.

If your hotel needs broad operational control, scalability, and advanced features, DJUBO is the way to go. For hotels focused on ease of use, quick setup, and reliable online booking, ThinkReservations is the clearer choice.

In conclusion, choose DJUBO if you require an enterprise-level, all-in-one system with deep customization. Opt for ThinkReservations if you value simplicity, strong OTA integration, and proven satisfaction from a large user base. Your decision should reflect your hotel’s size, complexity, and operational priorities.

How Much Do Djubo and ThinkReservations All-in-1 HMS Cost?

Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

DJUBO DJUBO ThinkReservations ThinkReservations
Starting Price From $1,100/mo

Which Features Does Djubo Have That ThinkReservations All-in-1 HMS Doesn't (and Vice Versa)?

According to HTR's product database, Djubo and ThinkReservations All-in-1 HMS share 33 features. Here are the key differences — features one has that the other lacks.

Feature DJUBO DJUBO ThinkReservations ThinkReservations
Automated Space Optimization
Centralized Messaging
Centralized user & role management
Drag-n-Drop Tapechart
Gift Vouchers
Guest Feedback Management
Guest Messaging
Integrated ID & Passport Scanner
Native Email Marketing
Payment Requests
Rate Shopping Module
Website Development

Showing top differences. 7 more features differ between these products.

Real-World Results: DJUBO vs ThinkReservations by Business Goal

We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
DJUBO DJUBO

No published case study for this goal yet.

ThinkReservations Blue Tang Inn Mid-Size
+ Blue Tang Inn was able to significantly increase its bottom line after implementing ThinkReservations, with 52% year on year increase during Q1.
+ The property capitalized on upsell opportunities, offering a wide variety of activities (snorkeling, scuba diving, sailing, fishing) as well as F&B packages. Upsell revenue increased 80% in Q1 2023 vs the previous year
+ Blue Tang Inn management was pleased to see the property booked more nights in Q1 2023, at a significant higher rate while the market maintained the previous year's numbers.

"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."

Kristin Fisher
Kristin Fisher
Sales and Marketing Director
Increase Operational Efficiency
DJUBO DJUBO

No published case study for this goal yet.

ThinkReservations Yara Palm Springs Small
+ 17.3% of revenue in 2024 came from items and packages, growing their revenue without additional capital investments.
+ Yara Palm Springs consistently has 62% of their bookings through their direct channels, saving thousands of dollars that would otherwise go to OTA commisions.
+ Yara Palm Springs has automated their guest journey and made it easy for guests to enjoy a personalized stay through technology, making it easier for the owners to operate their propertyremotely. "Living in another city from my hotel, working remotely on my hotel, being a mother, trying to have a social life...ThinkReservations makes it so I can still do all those things and be a hotel operator from wherever I am" said Kate.

"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."

Improve Guest Experience
DJUBO DJUBO

No published case study for this goal yet.

ThinkReservations Inn on Main Small
+ Increased Repeat Guests - The inn has seen a notable rise in repeat bookings, including guests who have stayed over 20 times since implementing ThinkReservations.
+ Boosted Upsell Revenue - Upselling opportunities through the booking engine have resulted in a 15% increase in additional revenue from services like late check-ins and special packages.
+ Improved Efficiency - Administrative tasks have been reduced by 30%, allowing staff to dedicate more time to creating memorable guest experiences.

"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"

Chris Kennedy
Chris Kennedy
Co-Owner

DJUBO vs ThinkReservations: The Bottom Line

DJUBO
DJUBO
4.8/5 from 19 reviews

Ranks higher for

IN #6 vs #12
Asia Pacific #10 vs #24
Middle East #16 vs #20

Unique capabilities

Guest Feedback Management Native Email Marketing Rate Shopping Module Payment Requests Automated Space Optimization
5.0/5 ease of use 4.8/5 support 3 integrations
Visit Profile
ThinkReservations
ThinkReservations
4.9/5 from 350 reviews

What hoteliers love

Technical Support Limitations 100% positive

A few reviews suggested limitations in technical support, specifically mentioning non-24/7 availability and response delays. Users occasionally felt i... A few reviews suggested limitations in technical support, specifically mentioning non-24/7 availability and response delays. Users occasionally felt improvements could be made in this area for quicker resolutions.

User-Friendly Interface 100% positive

The interface is intuitive and easy to navigate for staff and customers. This transparency ensures a smooth booking process and simplifies management... The interface is intuitive and easy to navigate for staff and customers. This transparency ensures a smooth booking process and simplifies management tasks, benefiting tech and non-tech-savvy users alike.

Guest Communication 77% positive

The platform supports automated messaging, customizable email templates, and guest reviews post-stay, enhancing guest engagement and satisfaction. It... The platform supports automated messaging, customizable email templates, and guest reviews post-stay, enhancing guest engagement and satisfaction. It effectively facilitates pre, during, and post-visit communication.

Where hoteliers push back

Calendar Functionality 40% negative

The calendar functionality, although strong, was noted to lack continuous scrolling capabilities, sometimes complicating long-term planning and requir... The calendar functionality, although strong, was noted to lack continuous scrolling capabilities, sometimes complicating long-term planning and requiring date input for navigation.

Ranks higher for

Mid-Size (25-74 rooms) #5 vs #43
Small (10-24 rooms) #4 vs #31
X-Large (200+ rooms) #1 vs #25
X-Small (< 10 rooms) #2 vs #29

Unique capabilities

Gift Vouchers Guest Messaging Drag-n-Drop Tapechart Centralized Messaging Website Development
4.8/5 ease of use 4.8/5 support 16 integrations
Visit Profile

Frequently Asked Questions About Djubo vs ThinkReservations All-in-1 HMS

Can Djubo replace ThinkReservations All-in-1 HMS?

It depends on your requirements. Djubo and ThinkReservations All-in-1 HMS share many core Hotel Management Software features, but each has unique capabilities. Djubo offers 3 verified integration partners, while ThinkReservations All-in-1 HMS offers 16. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Djubo leads in ease of use at 4.9/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Djubo or ThinkReservations All-in-1 HMS offer a free plan?

Djubo: No. ThinkReservations All-in-1 HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Djubo and ThinkReservations All-in-1 HMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. DJUBO has an HT Score of 0 and ThinkReservations has 87. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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