The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 42 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Airship shines .
Shiji Group shines in ease of use and customer support — especially for brand properties (4.3/5) , with exclusive features like Mobile Friendly and Guest History.
Side-by-side ratings based on 42 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $100/mo |
| Verified Reviews | 0 | 42 |
After analyzing 42 verified reviews, Airship users most value its , while Shiji Group users highlight user interface and usability, reporting and dashboard, aggregating feedback. Click any theme to see what reviewers say.
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User Interface and Usability
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Reporting and Dashboard
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Aggregating Feedback
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Integration with Third-Party Software
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Customer Support
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Response Time for Reviews
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Price vs. Value
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How each product ranks among Reputation Management vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | Airship |
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|---|---|---|
| Small (10-24 rooms) | — | #19 1 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #9 16 reviews |
| Large (75-199 rooms) ▾ | — | #6 10 reviews |
| X-Large (200+ rooms) ▾ | — | #7 8 reviews |
By Property Type
| Segment | Airship |
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| Boutique ▾ | — | #7 13 reviews |
| Luxury ▾ | — | #7 18 reviews |
| Branded / Chain ▾ | — | #7 12 reviews |
| Extended Stay | — | #13 2 reviews |
By Region
| Segment | Airship |
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| North America | — | #9 2 reviews |
| Europe ▾ | — | #12 15 reviews |
| Asia Pacific ▾ | — | #5 6 reviews |
| Middle East ▾ | — | #3 9 reviews |
Choosing between Airship CRM and Shiji Reviewpro Reputation hinges on understanding how each addresses your hotel’s reputation management needs. Airship CRM, primarily a customer relationship platform, offers limited features for online reputation management and lacks recent reviews or a significant user base. Conversely, Shiji Reviewpro Reputation specializes in aggregating and analyzing guest feedback from over 140 sources, with a robust review history and recent activity, making it the more data-backed choice.
While Airship aims to streamline customer engagement broadly, its credibility suffers due to no recent reviews and a lack of measurable performance insights. Shiji Reviewpro, with 40 recent reviews and an average rating of 3.83/5, demonstrates ongoing adoption and refinement, making it the more reliable solution for online reputation management.
Airship CRM is designed as a comprehensive customer relationship management tool that centralizes guest data, automates marketing, and tracks sales. It’s ideal if your hotel needs a broad CRM platform to improve guest engagement across channels but doesn’t specifically focus on online reviews or reputation scores.
Shiji Reviewpro Reputation, meanwhile, consolidates guest feedback from multiple review platforms and OTAs, providing real-time sentiment analysis, competitive benchmarking, and review response automation. If your hotel prioritizes actively managing online reputation and guest satisfaction, Shiji Reviewpro offers more tailored features and recent, positive reviews.
The core distinction is that Airship is a general CRM system with reputation features, whereas Shiji Reviewpro specializes exclusively in reputation management. Which problem do you need your solution to solve: broad customer data management or focused reputation enhancement?
If your hotel’s primary goal is to monitor, analyze, and respond to guest feedback across multiple platforms, go with Shiji Reviewpro. Its 43 features—including review responses, sentiment analysis, competitive benchmarking, and survey tools—are designed explicitly for reputation management.
If your team needs a CRM for lead tracking, marketing automation, or managing customer relationships broadly, Airship CRM could work, but its lack of recent reviews and features makes it less compelling. Given the current data, for reputation purposes, Shiji Reviewpro’s proven track record and feature depth make it the clear choice.
For hotels seeking to enhance guest satisfaction through feedback insights and online reputation control, Shiji Reviewpro offers a more targeted, well-rated solution. Conversely, if your focus is on building a holistic CRM, other tools might serve better; however, based on reputation management specifically, review-backed data favors Shiji Reviewpro.
Airship’s interface is unreviewed, but its general positioning as a CRM suggests a complex setup that may require significant staff training. Its onboarding process and user experience are un-rated, which raises questions about ease of adoption.
Shiji Reviewpro, with a 4.15/5 ease-of-use rating based on 40 reviews, is widely appreciated for its intuitive dashboards and straightforward navigation. Users praise its simplicity, helpful for onboarding staff quickly and integrating into daily operations.
Edge: Shiji Reviewpro Reputation.
Airship offers no unique reputation management features; its focus is on CRM functionalities like email marketing, lead tracking, and sales analytics, with zero features dedicated to reviews or guest feedback.
Shiji Reviewpro, with 43 features, excels in reputation-specific tools: review aggregation, sentiment analysis, review responses, guest surveys, in-stay feedback, and competitor benchmarking. It also integrates with popular review sites and OTAs, providing a comprehensive reputation management suite.
Edge: Shiji Reviewpro Reputation.
Airship’s support ratings are unavailable, which makes evaluating its responsiveness difficult. Its lack of recent reviews further clouds the quality of support you can expect.
Reviewpro’s support scores 3.69/5 from 40 recent reviews. Users mention mixed experiences—some praise quick responses and proactive service, while others report delays and poor communication. Notably, some reviews highlight slow response times and support inconsistencies.
Edge: Shiji Reviewpro Reputation.
Airship reports no verified integrations, which could limit its utility if your hotel relies on third-party systems.
Shiji Reviewpro boasts 64 verified integrations, including popular PMS, RMS, and OTAs like SiteMinder, Revinate, Oaky, IDeaS, Duetto, Amadeus, and TripAdvisor. These integrations enable seamless data flow and operational efficiency, enhancing reputation management and guest experience strategies.
Edge: Shiji Reviewpro Reputation.
Airship has no reviews, so its hotel rating is effectively unmeasurable.
Shiji Reviewpro has an average rating of 3.83/5 from 40 reviews, with recent reviews reflecting stable satisfaction. Hotels in various segments—luxury, independent, and branded—rate it higher, especially in usability and support. The most recent reviews consistently praise its reputation tools and dashboard.
Edge: Shiji Reviewpro Reputation.
Airship does not publicly disclose pricing, indicating it might be tailored or on a case-by-case basis.
Shiji Reviewpro charges $900 per month, with no free tier or trial available. This price covers its extensive features but might be high for smaller hotels seeking basic reputation management.
If budget considerations are crucial, note that Reviewpro offers a comprehensive package aligned with its feature set, while Airship’s pricing remains unclear.
Not ideal if you rely heavily on online reputation tools or need real-time guest feedback analysis.
Not ideal if your hotel does not actively manage online reviews or feedback.
At its core, Shiji Reviewpro is a reputation-focused platform designed specifically for hotels to monitor, analyze, and respond to guest feedback efficiently. Its 43 features, recent reviews, and high user satisfaction scores make it the more reliable choice for reputation management.
If your hotel needs a dedicated reputation management tool to improve guest ratings and online presence, Shiji Reviewpro is the clear winner. It offers proven features, extensive integrations, and ongoing support reflected in recent positive reviews.
However, if your goal is broader customer relationship management or marketing automation without a specific focus on reviews, Airship CRM might serve your needs—though its lack of recent reviews and reputation features makes it less compelling for reputation-focused strategies.
In conclusion, for reputation management excellence backed by recent user feedback and feature depth, Shiji Reviewpro Reputation remains the better choice.
Reputation Management pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| Airship |
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| Starting Price | — | From $100/mo |
According to HTR's product database, Airship CRM and Shiji Reviewpro Reputation share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | Airship |
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| Facebook Messenger Integration | ||
| Guest History | ||
| Mobile Friendly | ||
| Photo Sharing | ||
| SMS text messaging | ||
| Secured Data Protection |
Showing top differences. 32 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"All the big players don't offer the level of API connectivity we need, but Shiji does. From the early stages of our design process, we were confident that Shiji could provide us wi..."
No published case study for this goal yet.
"Our Guest Experience Specialist no longer spends valuable time manually monitoring and responding to feedback across multiple platforms."
What hoteliers love
The tool’s user interface is generally lauded for its simplicity and intuitiveness. Users find it easy to navigate and appreciate that it requires min... The tool’s user interface is generally lauded for its simplicity and intuitiveness. Users find it easy to navigate and appreciate that it requires minimal configuration, making it accessible for various team members.
Many users highlight the user-friendly nature of ReviewPro's dashboard, praising its comprehensiveness and ease of use. The dashboards offer valuable... Many users highlight the user-friendly nature of ReviewPro's dashboard, praising its comprehensiveness and ease of use. The dashboards offer valuable insights and facilitate the tracking of key performance indicators (KPIs), which aids in better decision-making.
Users appreciate ReviewPro's ability to gather guest feedback from multiple platforms and social media channels. This aggregation helps them maintain... Users appreciate ReviewPro's ability to gather guest feedback from multiple platforms and social media channels. This aggregation helps them maintain an up-to-date understanding of their online reputation and facilitates effective operations management. The tool's integration and synchronization capabilities enhance its utility.
Where hoteliers push back
ReviewPro's customer support quality is a mixed bag. While some users appreciate the swift responses and proactive feature updates, others have noted... ReviewPro's customer support quality is a mixed bag. While some users appreciate the swift responses and proactive feature updates, others have noted rudeness and lack of timely support as significant issues.
Multiple reviews mention delays in the system's processing and displaying of responses to guest reviews. This lag can disrupt workflow and delay criti... Multiple reviews mention delays in the system's processing and displaying of responses to guest reviews. This lag can disrupt workflow and delay critical review management actions.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Airship CRM and Shiji Reviewpro Reputation share many core Reputation Management features, but each has unique capabilities. Airship CRM offers 0 verified integration partners, while Shiji Reviewpro Reputation offers 65. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Shiji Reviewpro Reputation leads in ease of use at 4.2/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Airship CRM: No. Shiji Reviewpro Reputation: No. Neither product currently offers a free tier. Most Reputation Management vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Airship has an HT Score of 0 and Shiji Group has 33. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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