The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 217 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Shiji Group shines when it comes to customer support and training — especially for brand properties (4.3/5) , with exclusive features like Mobile Friendly and Guest History.
Revinate shines when it comes to reputation management — especially for brand properties (4.5/5) , with exclusive features like Mobile Access and Flexible role based reporting.
Side-by-side ratings based on 217 verified hotelier reviews on HTR.
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| Starting Price | From $100/mo | From $800/mo |
| Verified Reviews | 67 | 150 |
After analyzing 217 verified reviews, Shiji Group users most value its customer support and training, guest surveys and questionnaires, centralized review and feedback management, while Revinate users highlight reputation management, targeted email marketing & customization, system integration. Click any theme to see what reviewers say.
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Customer support and training
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Reputation Management
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Guest surveys and questionnaires
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Targeted Email Marketing & Customization
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Centralized review and feedback management
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System Integration
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Response management and review replies
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Customer Support & Training
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Reporting and analytics dashboards
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Email Design Customization
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Usability and navigation
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Email Invalid Address Detection
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Integration with review sources and OTAs
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How each product ranks among Reputation Management vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #19 1 reviews | #5 19 reviews |
| Mid-Size (25-74 rooms) ▾ | #9 16 reviews | #5 61 reviews |
| Large (75-199 rooms) ▾ | #6 10 reviews | #4 43 reviews |
| X-Large (200+ rooms) ▾ | #7 8 reviews | #6 14 reviews |
By Property Type
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| Boutique ▾ | #7 13 reviews | #4 66 reviews |
| Luxury ▾ | #7 18 reviews | #4 72 reviews |
| Branded / Chain ▾ | #7 12 reviews | #5 62 reviews |
| Extended Stay ▾ | #13 2 reviews | #5 10 reviews |
By Region
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| North America ▾ | #9 2 reviews | #1 70 reviews |
| Europe ▾ | #12 15 reviews | #7 39 reviews |
| Asia Pacific ▾ | #5 6 reviews | #3 16 reviews |
| Middle East ▾ | #3 9 reviews | #5 4 reviews |
Choosing between Shiji Reviewpro Reputation and Revinate (Reputation) hinges on your hotel’s specific needs in reputation management and guest feedback. Both platforms aim to centralize guest reviews and analyze sentiment, but they diverge in their features, user experience, and market reach. With Revinate having significantly more recent reviews and a higher overall rating, it’s clear that more hoteliers trust and prefer Revinate today.
Do you want a platform with a broader reach and more recent feedback? Or are you prioritizing a solution with a longer-established presence? Let’s compare these two reputation management tools head-to-head.
Shiji Reviewpro Reputation and Revinate both gather guest feedback from multiple review sites and social platforms, but they differ in their approach and depth of features. Reviewpro offers a hospitality-specific focus with tools like sentiment analysis and competitor benchmarking, yet it suffers from a lower recent review count and fewer recent user insights.
Revinate, on the other hand, boasts a higher review volume with 116 reviews versus Reviewpro’s 40, and newer reviews in the last six months. This suggests Revinate’s user experience is more current and aligned with ongoing hotel needs. Given the data, Revinate’s stronger recent feedback indicates it might better serve hoteliers looking for modern reputation management solutions.
If your hotel needs a platform that integrates guest feedback into targeted marketing and enhances online reputation with automation, Revinate is the clear choice. Its extensive review aggregation, advanced sentiment analysis, and robust email marketing tools cater well to large, multi-property chains or hotels focused on revenue-driven reputation.
Conversely, if your hotel emphasizes benchmarking against competitors and real-time sentiment analysis from a diversified set of review channels, Shiji Reviewpro could be suitable. It’s more niche-focused but has a narrower user base and less recent activity, making it less appealing for hotels seeking continuous innovation.
For most hotels prioritizing recent reviews, intuitive user experience, and proven track record, Revinate is the recommended option.
Reviewpro shines with a high 4.15/5 ease of use rating, praised for its simple dashboards and minimal onboarding effort. Users commend its straightforward interface, even for teams new to reputation management.
Revinate edges out slightly with a 4.5/5 rating, with reviewers highlighting its user-friendly dashboard, seamless navigation, and quick setup. Hoteliers find both platforms easy, but Revinate’s recent reviews consistently mention faster onboarding and more intuitive features.
Edge: Revinate.
Reviewpro offers 17 features unique to its platform, including AI-generated reply automation, Facebook Messenger integration, and a mobile app, making it appealing for hotels seeking automation and social engagement tools.
Revinate features 27 exclusive functionalities, such as in-app email responses, on-site surveys, sentiment analysis, and advanced segmentation—key for personalized guest engagement and reputation tracking.
While Reviewpro’s features are valuable, Revinate’s broader suite enables more detailed guest insights, automation, and marketing integrations.
Edge: Revinate.
Reviewpro’s customer support ratings sit at 3.69/5, with some users reporting slow responses and difficulty in getting issues resolved promptly. Negative feedback includes complaints about support inconsistency and delays in feature updates.
Revinate scores slightly higher at 3.81/5, with reviews indicating responsive, helpful support and proactive account management. Users appreciate the ongoing assistance and training that help maximize the platform’s potential.
Edge: Revinate.
Revinate boasts 98 verified partners, providing extensive integration options with property management, marketing, and revenue systems. It connects seamlessly with leading PMS like Opera, Maestro, and others, facilitating data flow and automation.
Shiji Reviewpro, with 64 verified partners, covers many core integrations but falls short of Revinate’s breadth. Popular shared partners include SiteMinder and Revinate itself, but Revinate’s wider ecosystem offers more flexibility.
Edge: Revinate.
Revinate’s overall rating of 4.41/5, based on 116 reviews, shows stronger satisfaction, especially among independent and chain hotels. Recent reviews praise its ease of use, automation, and impact on revenue.
Reviewpro, with 3.83/5 from 40 reviews, receives mixed feedback. Some users commend its analytics dashboard and data insights, but recent reviews note support and feature limitations.
For recent hotel feedback, Revinate’s higher rating indicates a more favored choice.
Edge: Revinate.
Both platforms are priced similarly: Reviewpro at $900/month and Revinate at $800/month. Neither offers a free tier or trial, and additional implementation fees are absent.
While the pricing is close, Revinate’s better recent reviews, user satisfaction, and broader features suggest it offers more value for similar investment.
Not ideal if your hotel needs rapid onboarding, frequent feature updates, or extensive integrations.
Not ideal if your hotel has very limited digital footprint or prefers a more basic reputation management solution.
Revinate stands out with a higher overall rating, more recent reviews, and a broader feature set, making it the preferred choice for hotels seeking active reputation management and guest engagement. Its extensive integrations, ease of use, and proven track record support its role as a leader.
Reviewpro offers specialized tools like competitor benchmarking and AI-powered replies, but its limited recent feedback and fewer features make it less compelling for hotels focused on modern, dynamic reputation strategies.
Choose Revinate if you want a well-supported, versatile platform with a proven recent track record. Opt for Reviewpro if your hotel prioritizes competitor insights and social media integrations over recent innovation.
This comprehensive comparison should give your team the clarity needed to finalize your reputation management platform.
Reputation Management pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $100/mo | From $800/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Surveys & Feedback
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| SMS text messaging | ||
| Sentiment Analysis | ||
| Guest satisfaction surveys | ||
| Responsive surveys | ||
| Review encouragement | ||
| Email reminders | ||
| Customizable questions | ||
| Conditional logic | ||
| Segmented surveys | ||
| In-stay surveys | ||
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Review Generation
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| Tripadvisor Review Partner | ||
| SMS text messaging | ||
| Workflow Management | ||
| Respond to reviews | ||
| Review encouragement | ||
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Follow-up & Resolution
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| AI Generated Reply Automation | ||
| Workflow Management | ||
| Respond to reviews | ||
| Alerts & Notifications | ||
| Ticketing system | ||
| In-stay surveys | ||
| Case Management | ||
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Reporting, Analytics & Insights
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| Sentiment Analysis | ||
| Revenue Reporting | ||
| Competitive Intelligence | ||
| Corporate Reporting | ||
| Reporting Dashboard | ||
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Channels
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Admin & Settings
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| Multi-property Management | ||
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We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"All the big players don't offer the level of API connectivity we need, but Shiji does. From the early stages of our design process, we were confident that Shiji could provide us wi..."
No published case study for this goal yet.
"Our Guest Experience Specialist no longer spends valuable time manually monitoring and responding to feedback across multiple platforms."
No published case study for this goal yet.
What hoteliers love
Support is frequently described as responsive, knowledgeable, and helpful, with account managers and support teams adding real value. Even when the pl... Support is frequently described as responsive, knowledgeable, and helpful, with account managers and support teams adding real value. Even when the platform is criticized, reviewers often distinguish those issues from the quality of support, while also asking for better training resources and more localized documentation.
Users value ReviewPro’s survey tools for collecting post-stay feedback and tying it directly to reputation workflows. However, several reviews mention... Users value ReviewPro’s survey tools for collecting post-stay feedback and tying it directly to reputation workflows. However, several reviews mention that survey editing, layout customization, and template flexibility can feel rigid or limited.
Users frequently say ReviewPro brings reviews and guest feedback from multiple sources into one place, making daily monitoring easier and helping team... Users frequently say ReviewPro brings reviews and guest feedback from multiple sources into one place, making daily monitoring easier and helping teams spot trends and issues faster. This consolidation is seen as a practical way to improve reputation management and guest experience across the hotel or resort.
Where hoteliers push back
Many reviewers highlight the dashboards and reporting as a core strength because they make performance, satisfaction, and improvement areas easy to un... Many reviewers highlight the dashboards and reporting as a core strength because they make performance, satisfaction, and improvement areas easy to understand at a glance. At the same time, some users want more functional PDF reports, clearer score explanations, and more customizable metrics for hotel-specific KPIs.
Several reviewers say the platform is intuitive and easy to navigate for daily monitoring, especially once set up. Others note that the breadth of fea... Several reviewers say the platform is intuitive and easy to navigate for daily monitoring, especially once set up. Others note that the breadth of features can make some functions hard to find and that the interface and questionnaire editing could be more user-friendly.
Ranks higher for
Unique capabilities
What hoteliers love
The platform’s reputation management tools are frequently mentioned for their efficiency in consolidating reviews from multiple channels, enabling pro... The platform’s reputation management tools are frequently mentioned for their efficiency in consolidating reviews from multiple channels, enabling properties to quickly identify and address issues. Some reviews note a need for improvements in real-time update synchronization with review sites.
Many reviews praise Revinate’s email marketing capabilities, including customizable templates and segmentation for personalized campaigns, which incre... Many reviews praise Revinate’s email marketing capabilities, including customizable templates and segmentation for personalized campaigns, which increase guest engagement and loyalty. This results in higher revenue from upsell opportunities and improved guest experiences.
While the platform generally integrates well with PMS systems, some users report challenges and desire more streamlined and flexible integration proce... While the platform generally integrates well with PMS systems, some users report challenges and desire more streamlined and flexible integration processes, particularly with external CRM systems or specific hotel management software.
Where hoteliers push back
Several reviews recommend improvements in the flexibility and functionality of the email design tools. Enhanced customization options, especially for... Several reviews recommend improvements in the flexibility and functionality of the email design tools. Enhanced customization options, especially for designing and modifying campaign visuals, were frequently mentioned as areas for enhancement.
Criticism was directed towards Revinate's inability to automatically detect invalid email addresses effectively. This is seen as an area that needs im... Criticism was directed towards Revinate's inability to automatically detect invalid email addresses effectively. This is seen as an area that needs improvement to enhance campaign efficiency and accuracy.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Shiji Reviewpro Reputation and Revinate (Reputation) share many core Reputation Management features, but each has unique capabilities. Shiji Reviewpro Reputation offers 72 verified integration partners, while Revinate (Reputation) offers 99. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Revinate (Reputation) leads in ease of use at 4.5/5 vs 4.3/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Shiji Reviewpro Reputation: No. Revinate (Reputation): No. Neither product currently offers a free tier. Most Reputation Management vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Shiji Group has an HT Score of 82 and Revinate has 39. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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