The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 96 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Myma.ai shines , with exclusive features like Segmentation.
Frontline Performance Group shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Performance Reporting & Offer Analytics and Guest Segmentation & Targeting.
Side-by-side ratings based on 96 verified hotelier reviews on HTR.
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| Starting Price | From $100/mo | From $400/mo |
| Verified Reviews | 1 | 95 |
After analyzing 96 verified reviews, Myma.ai users most value its , while Frontline Performance Group users highlight upsell tracking & reporting, ease of use & integration, performance metrics & goal setting. Click any theme to see what reviewers say.
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Upsell Tracking & Reporting
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Ease of Use & Integration
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Performance Metrics & Goal Setting
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Manual Data Tracking
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Mid-Size (25-74 rooms) ▾ | #25 1 reviews | #9 16 reviews |
| Large (75-199 rooms) ▾ | #21 0 reviews | #5 29 reviews |
| X-Large (200+ rooms) ▾ | #22 0 reviews | #5 19 reviews |
By Property Type
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| Boutique ▾ | #25 0 reviews | #9 19 reviews |
| Luxury ▾ | #25 0 reviews | #6 40 reviews |
| Branded / Chain ▾ | #26 0 reviews | #5 46 reviews |
| Extended Stay | #18 0 reviews | #13 1 reviews |
By Region
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| North America ▾ | #23 0 reviews | #4 25 reviews |
| Europe ▾ | — | #18 5 reviews |
| Asia Pacific ▾ | #12 1 reviews | #5 12 reviews |
| Middle East ▾ | #13 0 reviews | #3 14 reviews |
Choosing the right upselling software for your hotel hinges on understanding the core differences between Myma.ai's Aiva Distribution Voucher System and Frontline Performance Group's IN-Gauge platform. Both aim to boost revenue through upselling but do so via distinct approaches—Aiva specializes in direct sale branded vouchers, whereas IN-Gauge focuses on performance analytics and team engagement. Your decision should be guided by your hotel’s specific needs around direct sales, team training, and integration capabilities.
Myma.ai offers a straightforward, automated voucher system with a focus on branded digital deals, while IN-Gauge provides a broader performance management suite with extensive training and analytics tools. Which of these solutions aligns better with your revenue goals and operational style?
Both products target hotel upselling but serve different strategic purposes. Myma.ai's Aiva is designed as an automated voucher platform, ideal if your hotel wants to sell branded vouchers directly through your website, offering control over deals, timing, and commissions. IN-Gauge, by contrast, is a comprehensive performance platform that encourages staff upselling through training, performance tracking, and incentive management.
Myma.ai’s strength lies in its simplicity and direct-to-consumer voucher sales, making it an excellent fit for hotels prioritizing digital gift offerings and cross-promotional partnerships. IN-Gauge excels in engaging frontline teams, boosting upsell performance, and aligning staff behavior with revenue targets through detailed analytics and training modules.
The key question is: do you need a tool primarily for direct voucher sales, or one that enhances team performance and motivation?
If your hotel needs an easy-to-manage, branded voucher system that automates transactions and offers flexible deal management, go with Myma.ai. Its $100 monthly fee is significantly lower than IN-Gauge’s $400, making it more accessible for hotels looking for cost-effective digital vouchers. However, it’s limited to voucher management and lacks advanced analytics, reporting, or team performance features.
If your hotel requires a comprehensive upselling platform that provides real-time performance tracking, staff incentives, detailed analytics, and extensive training support, IN-Gauge is the better choice. Its suite of features (10 exclusive features compared to Myma.ai’s 1) empowers your team to upsell confidently, with tools for inventory control, offer approval, and detailed reporting, but at a higher price point.
For resorts and hotels focused on digital gift sales, Myma.ai is suitable. For properties aiming to motivate staff and optimize revenue through analytics and training, IN-Gauge delivers more value.
Myma.ai has a simple, user-friendly interface, but with no recent reviews, its ease of use remains unverified by current users. Meanwhile, Frontline Performance Group’s IN-Gauge scores highly with a 4.76/5 ease rating based on 92 reviews, with users praising its intuitive design and straightforward onboarding process. Many reviewers mention how quickly staff adapt to the system and how support from the FPG team simplifies implementation.
Edge: Frontline Performance Group. Its high ease-of-use rating and recent positive reviews underscore its user-centric design and smooth onboarding process.
Myma.ai’s feature set is limited to its core voucher system, with only one exclusive feature: segmentation. IN-Gauge, on the other hand, offers 10 features, including performance reporting, offer analytics, staff fulfillment visibility, and check-in upsell support. Its advanced functionalities like dynamic upgrade pricing and exception handling give it a significant edge in operational control.
If your hotel needs sophisticated analytics, inventory controls, and staff management tools, IN-Gauge’s feature breadth surpasses Myma.ai’s. For basic voucher sales, Myma.ai’s simplicity might suffice, but for comprehensive upselling management, IN-Gauge wins.
Edge: Frontline Performance Group.
Myma.ai’s support details are scarce, with no recent reviews to gauge responsiveness or quality. Conversely, FPG’s IN-Gauge boasts a 4.9/5 customer support rating from 92 reviews, with hoteliers emphasizing prompt, personalized assistance. Review quotes praise the team’s responsiveness and helpfulness, with one noting, “Scott, Victoria, and Erin are friendly to work with and always available to answer questions.”
Edge: Frontline Performance Group. Its consistently high support ratings and recent positive feedback make it the clear winner for reliable assistance.
Myma.ai integrates with 13 verified partners, including major players like SiteMinder, Revinate, and Stripe, facilitating smooth data flow across systems. IN-Gauge has only 3 verified integrations, including Shiji Group and Stayntouch, but shares Oracle Hospitality with Myma.ai. Despite fewer integrations, IN-Gauge’s existing partners cover critical hospitality management functions.
If extensive integrations are vital for your hotel’s tech stack, Myma.ai’s broader partner network is advantageous. For a smaller, targeted set of integrations that focus on core PMS and revenue management systems, IN-Gauge is sufficient.
Edge: Myma.ai.
There are no recent reviews or ratings for Myma.ai, making it impossible to assess user satisfaction. IN-Gauge, with 92 reviews and an NPS score of 9.7/10, is highly rated across segments, especially among luxury and branded hotels. Hoteliers emphasize its support, training, and revenue impact, with comments like “The new platform is extremely user-friendly, and Dina is very helpful in coaching.”
Edge: Frontline Performance Group. Its recent review volume and high ratings confirm strong user satisfaction.
Myma.ai is priced at $100 per month, with no trial or implementation fees, making it the more budget-friendly option. IN-Gauge costs $400 per month, with no mention of additional fees or trials, reflecting its broader feature set and performance focus.
If budget constraints are a concern, Myma.ai’s lower price point is compelling. For more comprehensive upselling tools and analytics, the higher investment in IN-Gauge can deliver greater value.
Not ideal if your hotel needs detailed analytics, staff incentive management, or extensive PMS integrations.
Not ideal if your hotel primarily needs a simple voucher platform or has a tight budget with minimal performance management needs.
At its core, Myma.ai offers an automated voucher system that’s easy to implement and budget-friendly, ideal for hotels focused on digital gift sales and cross-promotions. IN-Gauge, however, is a comprehensive platform designed to boost revenue through staff engagement, analytics, and incentive management, making it better suited for hotels aiming to improve upselling performance systematically.
Choose Myma.ai if your priority is simple, branded voucher sales at a low cost. Opt for IN-Gauge if your goal is motivating your staff, gaining detailed performance insights, and driving incremental revenue.
In summary, for hotelier teams seeking a proven, high-rated platform to enhance team performance and revenue, IN-Gauge is the stronger choice. If your focus is on offering branded vouchers and expanding your digital marketing efforts with minimal complexity, Myma.ai can meet those needs effectively.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $100/mo | From $400/mo |
According to HTR's product database, Aiva Distribution Voucher System and IN-Gauge (by Frontline Performance Group) share 7 features. Here are the key differences — features one has that the other lacks.
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| Inventory & Eligibility Controls | ||
| Offer Performance Analytics | ||
| Offer Suppression & Approval Controls | ||
| Performance Reporting & Offer Analytics | ||
| Segmentation | ||
| Staff & Department Fulfillment Visibility | ||
| Type 2 SOC 2 Certified (Data Security) |
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"What I like about FPG's solution are the many facilities, including the mobile app, the detailed figures and the professional communication from the FPG team. The on-site training..."
No published case study for this goal yet.
"FPG enabled a standardized upselling process, improved guest satisfaction, increased operational efficiency, user-friendly tool for Ambassadors, strong training and motivation."
Unique capabilities
What hoteliers love
The software’s ability to track upsells and report metrics is frequently praised for aiding sales performance. While many find it helpful, a few users... The software’s ability to track upsells and report metrics is frequently praised for aiding sales performance. While many find it helpful, a few users point out the need for enhanced customization options in reporting.
Users commend the software's user-friendly interface, making it easy for staff to navigate and integrate with existing hotel systems. It simplifies pr... Users commend the software's user-friendly interface, making it easy for staff to navigate and integrate with existing hotel systems. It simplifies processes like team goal tracking and upselling, providing direct access through a well-structured platform.
Many reviewers mention the benefit of setting specific team and individual goals. The metrics tracking capability of the software is often cited as a... Many reviewers mention the benefit of setting specific team and individual goals. The metrics tracking capability of the software is often cited as a key factor in driving sales improvements and accountability.
Where hoteliers push back
Despite its comprehensive tracking capabilities, some reviews note occasional lapses in automatic data updates, leading teams to resort to manual trac... Despite its comprehensive tracking capabilities, some reviews note occasional lapses in automatic data updates, leading teams to resort to manual tracking of upsell metrics intermittently.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Aiva Distribution Voucher System and IN-Gauge (by Frontline Performance Group) share many core Upselling Software features, but each has unique capabilities. Aiva Distribution Voucher System offers 13 verified integration partners, while IN-Gauge (by Frontline Performance Group) offers 3. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Aiva Distribution Voucher System leads in ease of use at 5.0/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Aiva Distribution Voucher System: No. IN-Gauge (by Frontline Performance Group): No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Myma.ai has an HT Score of 0 and Frontline Performance Group has 80. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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