The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 56 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Akbar Travels Online Booking Company Pvt Ltd shines .
SHR Group shines in ease of use and customer support — especially for brand properties (4.9/5) , with exclusive features like Reporting Dashboard and Guest profiles.
Side-by-side ratings based on 56 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 0 | 56 |
After analyzing 56 verified reviews, Akbar Travels Online Booking Company Pvt Ltd users most value its , while SHR Group users highlight personalized customer success support, user-friendly interface, integration with third-party systems. Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Personalized Customer Success Support
▾
|
|
|
+
User-Friendly Interface
▾
|
|
|
+
Integration with Third-Party Systems
▾
|
|
|
+
AI-Driven Booking Engine
▾
|
|
| Cons | |
|
−
Extensive Reporting Options
▾
|
|
|
−
Cloud-Based System
▾
|
|
How each product ranks among Hotel Reservations Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | — | #6 9 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #4 28 reviews |
| Large (75-199 rooms) ▾ | — | #4 11 reviews |
| X-Large (200+ rooms) | — | #5 3 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | — | #3 34 reviews |
| Luxury ▾ | — | #5 25 reviews |
| Branded / Chain ▾ | — | #5 18 reviews |
| Extended Stay | — | #7 4 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America ▾ | — | #3 34 reviews |
| Europe ▾ | — | #4 18 reviews |
| Asia Pacific | — | #7 1 reviews |
| Middle East | — | #6 2 reviews |
Choosing between Akbar Travels Online Booking Company Pvt Ltd and SHR Central Reservation System (CRS) hinges on your hotel’s specific needs. Both products aim to streamline reservations and distribution, but they diverge sharply in maturity, features, and support. While Akbar Travels offers no recent reviews or detailed data, SHR boasts a well-established presence, extensive features, and a high customer satisfaction rate. Which system will elevate your hotel operations most effectively?
Akbar Travels, founded in 1968, appears to be a little-known, largely unreviewed option with no recent feedback or measurable ratings. Its lack of reviews and features makes it difficult to assess its suitability or performance. In contrast, SHR CRS has accumulated 49 recent reviews, a 4.77/5 overall rating, and a 93% likelihood to recommend. Its reputation for robust distribution and customer support positions it as a trusted choice.
While Akbar Travels may serve niche or legacy markets, the absence of recent user insights makes it unreliable for most hoteliers evaluating current solutions. SHR, with its recent reviews and high scores, demonstrates ongoing customer satisfaction and active development. Do you want a proven platform that’s actively supported and reviewed?
If your hotel needs a comprehensive distribution management system with a proven track record, go with SHR CRS. It’s ideal for hotels seeking a centralized platform with extensive integrations, advanced revenue management controls, and dedicated support. SHR’s user base spans luxury, boutique, casino, and city center hotels, with 37 reviews in the last six months, reflecting current, relevant feedback.
If, however, your hotel is small, operates in a niche market, or prefers a simple, unreviewed solution, Akbar Travels may be an option—though its lack of development or recent reviews makes it a risky choice. SHR’s extensive feature set and recent, positive reviews make it the clear leader for most hotel operators.
SHR CRS boasts a 4.61/5 ease of use rating, with many reviews praising its intuitive interface and straightforward onboarding process. Hoteliers highlight its user-friendly navigation, especially compared to more cumbersome systems like iHotelier. Support from SHR is highly rated at 4.76/5, with hoteliers describing their support team as "top notch" and "very helpful" during implementation and ongoing use.
Akbar Travels, with a 0/5 ease of use rating and no recent support or onboarding reviews, offers no current insights into its usability. Its lack of recent feedback suggests it’s either outdated or not actively supported, making SHR the clear choice here.
Edge: SHR CRS
SHR CRS offers 20 features, including reporting dashboards, guest profiles, booking engine, channel management, metasearch connectivity, PMS and RMS links, dynamic pricing, content management, and centralized user roles. These features cover nearly all aspects of hotel reservation management, allowing for tailored distribution and revenue strategies.
Akbar Travels provides no documented features or integrations, making it impossible to evaluate its capabilities. With SHR’s comprehensive feature set, it’s evident that SHR offers a far richer, more versatile platform.
Edge: SHR CRS
Customer support is a standout for SHR, rated at 4.76/5, with reviews emphasizing prompt, personalized assistance that simplifies hotel operations. Support staff are described as "talented," "dependable," and "very helpful," especially during onboarding and troubleshooting.
Akbar Travels offers no recent support ratings, reviews, or testimonials, leaving its support quality unverified. Given SHR’s proven support excellence, SHR is the clear leader.
Edge: SHR CRS
SHR CRS connects with 81 verified partners, offering extensive integrations with PMS, RMS, OTA, and third-party systems. It includes popular partners like Criton, Profitroom, OpenHotel, and Right Revenue, enabling seamless data transfer and operational efficiency.
Akbar Travels has only one verified partner, Yanolja Cloud Solution, with no additional integrations documented. SHR’s broader ecosystem support makes it the superior choice for hotels seeking flexible, connected systems.
Edge: SHR CRS
Due to a total lack of recent reviews for Akbar Travels, there’s no current rating data, leaving its performance unverified. SHR, with 49 recent reviews and a 4.77/5 overall rating, is highly praised across segments, especially by independent and boutique hotels, which rate it 4.7/5 and 4.75/5 respectively.
In terms of recent feedback and overall satisfaction, SHR clearly outstrips Akbar Travels, whose absence of data undermines confidence.
Edge: SHR CRS
Both products do not publicly disclose pricing details. They appear to operate on custom quotes or negotiations, common in enterprise hotel management systems. It’s important to consider the total cost of ownership, including implementation, support, and ongoing fees.
Since pricing is not transparent for either, your next step should include detailed quotes aligned with your hotel’s size and needs.
Not ideal if…
Not ideal if…
The core difference is in their maturity and reliability. SHR CRS has demonstrated consistent performance, features, and support, backed by recent reviews and a broad integration network. Akbar Travels offers no recent data or reviews, making it a risky choice for most hotels.
If your hotel values proven performance, active support, and a feature-rich environment, SHR CRS is the clear winner. Its extensive integrations, high customer satisfaction, and ongoing updates position it as the smarter investment.
Choose SHR CRS if you want a system that grows with your hotel, backed by current user praise and a comprehensive feature set. Opt for Akbar Travels only if your needs are minimal and your risk tolerance is high, given the lack of recent validation.
This comparison aims to help you confidently select the reservation platform that best suits your hotel’s current needs and future growth. Given the data, SHR CRS clearly outperforms Akbar Travels on all critical fronts.
Hotel Reservations Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|---|
According to HTR's product database, Akbar travels and SHR Central Reservation System (CRS) share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Booking engine | ||
| Call center functionality | ||
| Channel management & OTA distribution | ||
| Guest profiles | ||
| Metasearch connectivity | ||
| Reporting Dashboard |
Showing top differences. 8 more features differ between these products.
What hoteliers love
SHR's customer success team is often highlighted as outstanding, providing proactive and tailored support. This level of service helps in both everyda... SHR's customer success team is often highlighted as outstanding, providing proactive and tailored support. This level of service helps in both everyday inquiries and major projects, significantly easing the management of hotel operations.
SHR's systems, particularly CRS and CRO, are frequently described as user-friendly and easy to navigate. This ease of use contributes to efficient ope... SHR's systems, particularly CRS and CRO, are frequently described as user-friendly and easy to navigate. This ease of use contributes to efficient operations and quicker onboarding of new users.
The ability to seamlessly integrate with third-party systems like PMS and other hotel management tools is a strong point for SHR. Users find this inte... The ability to seamlessly integrate with third-party systems like PMS and other hotel management tools is a strong point for SHR. Users find this integral for smooth operations and efficient management.
Where hoteliers push back
Several reviews mention the need for more extensive and user-friendly reporting options within SHR's systems. This includes ad-hoc analysis capabiliti... Several reviews mention the need for more extensive and user-friendly reporting options within SHR's systems. This includes ad-hoc analysis capabilities and more detailed insight into key metrics.
A few users express a desire for a more fully cloud-based experience to minimize downtime during upgrades. This would align SHR with modern technology... A few users express a desire for a more fully cloud-based experience to minimize downtime during upgrades. This would align SHR with modern technology trends and enhance system availability.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Akbar travels and SHR Central Reservation System (CRS) share many core Hotel Reservations Software features, but each has unique capabilities. Akbar travels offers 1 verified integration partners, while SHR Central Reservation System (CRS) offers 81. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SHR Central Reservation System (CRS) leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Akbar travels: No. SHR Central Reservation System (CRS): No. Neither product currently offers a free tier. Most Hotel Reservations Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Akbar Travels Online Booking Company Pvt Ltd has an HT Score of 0 and SHR Group has 49. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor