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SHR Central Reservation System (CRS)
4.6 (56 REVIEWS)
Ranked 3 (out of 44) in Hotel Reservations Systems
Empower your hotel with a user-centric reservation management system that works for you
95% recommended by 337 hotels
Bell - AI powered product analyst
I analyzed all of SHR Group’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like SHR for its robust distribution capabilities, ensuring up-to-date rates and inventory across third-party platforms. The personalized customer success support, often cited as one of the best in the industry, significantly helps streamline hotel operations. SHR's AI-driven booking engine attracts interest for its ability to customize user experiences, potentially boosting engagement and conversion rates. However, some users highlight the need for improvements in the back-end user experience, more extensive reporting options, and a fully cloud-based system to avoid downtime during upgrades.
Support
Supportive
Hoteliers often commend SHR for their exceptional customer support. The customer success team is noted for being both responsive and proactive, tackling significant projects and day-to-day inquiries with diligence. Their approach is personalized, providing solutions and guidance tailored to the unique needs of each client. This level of attentive support is crucial in ensuring smooth project execution and operational efficiency.
Director of Revenue Analysis & Strategy
12 months ago
Verified
... The standout feature of SHR is undoubtedly its reliability, especially in terms of distribution capabilities. It efficiently communicates rates and inventory to third party platforms via their direct connect integrations, ensuring up to date information across various channels. This robust distribution system is a cornerstone for any hospitality operation that values consistency and accuracy as a core tenant of it's revenue management strategy. A pivotal aspect of our experience with SHR is the exceptional way they partner with us in tackling both significant projects and day to day inquiries. Their customer success team truly stands out in the industry. They are not just responsive but also proactive ...
See full reviewDirector of Revenue Analysis & Strategy
12 months ago
Verified
... The standout feature of SHR is undoubtedly its reliability, especially in terms of distribution capabilities. It efficiently communicates rates and inventory to third party platforms via their direct connect integrations, ensuring up to date information across various channels. This robust distribution system is a cornerstone for any hospitality operation that values consistency and accuracy as a core tenant of it's revenue management strategy. A pivotal aspect of our experience with SHR is the exceptional way they partner with us in tackling both significant projects and day to day inquiries. Their customer success team truly stands out in the industry. They are not just responsive but also proactive, offering solutions and guidance tailored ...
See full reviewDirector of Revenue Analysis & Strategy
12 months ago
Verified
... The standout feature of SHR is undoubtedly its reliability, especially in terms of distribution capabilities. It efficiently communicates rates and inventory to third party platforms via their direct connect integrations, ensuring up to date information across various channels. This robust distribution system is a cornerstone for any hospitality operation that values consistency and accuracy as a core tenant of it's revenue management strategy. A pivotal aspect of our experience with SHR is the exceptional way they partner with us in tackling both significant projects and day to day inquiries. Their customer success team truly stands out in the industry. They are not just responsive but also proactive, offering solutions and guidance tailored to our unique needs. This level of personalized support has been instrumental in ensuring smooth project execution and effective ...
See full reviewIntegrations
Connected
Hoteliers often highlight the seamless integrations of SHR Group’s Hotel Reservations System, SHR Central Reservation System (CRS). They appreciate the system's capability to communicate rates and inventory efficiently to third-party platforms through direct connect integrations. Users frequently mention the reliable and consistent performance of these integrations, noting minimal syncing issues. The setup process is regarded as straightforward, enabling hotels to quickly connect SHR CRS with other systems like property management systems (PMS), customer relationship management (CRM) software, and payment processors, enhancing overall operational fluidity.
Director of Revenue Analysis & Strategy
12 months ago
Verified
... The standout feature of SHR is undoubtedly its reliability, especially in terms of distribution capabilities. It efficiently communicates rates and inventory to third party platforms via their direct ...
See full reviewValue
Balanced
Hoteliers often highlight the value of SHR's Central Reservation System (CRS) in its reliability and distribution capabilities. The system effectively communicates rates and inventory through direct connect integrations, ensuring up-to-date information across multiple channels. This efficiency is essential for consistent and accurate revenue management. Moreover, hoteliers appreciate the exceptional customer support offered by SHR, noting its proactive, personalized approach, which adds significant value by assisting with both large-scale projects and everyday inquiries.
General Manager
12 months ago
Verified
... SHR's services are like having another employee on our staff. The best customer service in the business by far . Thank you! ...
See full reviewGeneral Manager
12 months ago
Verified
... SHR's services are like having another employee on our staff. The best customer service in the business by far . Thank you! ...
See full reviewDirector of Revenue Analysis & Strategy
12 months ago
Verified
... The standout feature of SHR is undoubtedly its reliability, especially in terms of distribution capabilities. It efficiently communicates rates and inventory to third party platforms via their direct connect integrations, ensuring up to date information across various channels. This robust distribution system is a cornerstone for any hospitality operation that values consistency and accuracy as a core ...
See full reviewDirector of Revenue Analysis & Strategy
12 months ago
Verified
... The standout feature of SHR is undoubtedly its reliability, especially in terms of distribution capabilities. It efficiently communicates rates and inventory to third party platforms via their direct connect integrations, ensuring up to date information across various channels. This robust distribution system is a cornerstone for any hospitality operation that values consistency and accuracy as a core tenant of it's revenue management strategy. A pivotal aspect of our experience with SHR is the exceptional way they partner with us in tackling both significant projects and day to day inquiries. Their customer success team truly stands out in the industry. They are not just responsive but also proactive, offering solutions and guidance tailored to our unique needs. This level of personalized support has been instrumental in ensuring smooth ...
See full reviewFunctionality
Balanced
Hoteliers often highlight the robust functionality of SHR's Central Reservation System (CRS), noting its proficiency in managing core tasks such as bookings and reporting. The system is praised for its reliability, exhibiting minimal issues with bugs or downtime, and offering considerable scalability, making it suitable for expanding businesses. Users appreciate the comprehensive feature set, which includes essential tools and effective automation for tasks like billing and reporting. Additionally, the system provides adaptable customization of workflows and templates, enhancing user experience. Hoteliers also commend the actionable insights and clarity of reports, alongside the system's support for multiple languages and currencies, catering to a global user base.
Director of Revenue Analysis & Strategy
12 months ago
Verified
... The standout feature of SHR is undoubtedly its reliability, especially in terms of distribution capabilities. It efficiently communicates rates and inventory to third party platforms via their direct ...
See full reviewDirector of Revenue Analysis & Strategy
12 months ago
Verified
... The standout feature of SHR is undoubtedly its reliability, especially in terms of distribution capabilities. It efficiently communicates rates and inventory to third party platforms via their direct ...
See full reviewUser Interface
Intuitive
Hoteliers often express that the user interface of SHR Central Reservation System (CRS) features significant room for improvement. While the system is equipped with numerous relevant features, the ease of navigation is an issue, as users report challenges in quickly locating menus and functions. The design is perceived as needing modernization to enhance its professional and visual appeal. Furthermore, the responsiveness of the user interface receives criticism due to occasional lag, which affects user satisfaction. Clarity of information, especially in presenting data and graphs, is another area needing refinement, as it sometimes requires effort to interpret key details. Although some customization options for dashboards and settings exist, they are limited, constraining users' ability to personalize their experience. Additionally, first-time users find the interface not entirely intuitive, often requiring additional training to navigate effectively. Mobile compatibility and accessibility features, such as screen reader support, also require attention to ensure comprehensive usability across different devices and for all users.
Director of Revenue Analysis & Strategy
12 months ago
Verified
... Altough full of relevant features; the back end user experience leaves room for enhancement. The navigation and filtering options could be more intuitive and user friendly. Currently, navigating ...
See full reviewDirector of Revenue Analysis & Strategy
12 months ago
Verified
... Altough full of relevant features; the back end user experience leaves room for enhancement. The navigation and filtering options could be more intuitive and user friendly. Currently, navigating through different sections can be cumbersome, and finding ...
See full reviewWhat Types of Hotels SHR Group is Popular For
Size
306 | Large (75-199 room)
165 | Medium (25-74 room)
22 | Small (10-24 room)
65 | X-Large (200+ room)
11 | X-Small (1-9 room)
Country
362 | Ireland
91 | United Kingdom
63 | United States of America
7 | Germany
7 | South Africa
5 | India
4 | Australia
3 | Canada
3 | China
3 | Nepal
3 | Saudi Arabia
2 | Italy
2 | Philippines
1 | Oman
1 | Switzerland
1 | Austria
1 | Hungary
1 | Denmark
1 | Mexico
1 | Belgium
1 | New Zealand
1 | Egypt
1 | Jersey
1 | Norway
1 | Brazil
1 | Saint Lucia
Type
197 | Bed & Breakfast & Inns
245 | Boutiques
173 | Branded Hotels
17 | Casinos
154 | City Center Hotels
135 | Airport/Conference Hotels
34 | Extended Stay & Serviced Apartments
12 | Hostels
104 | Limited Service & Budget Hotels
324 | Luxury Hotels
10 | Motels
143 | Resorts
38 | RV Parks & Campgrounds
4 | Vacation Rentals & Villas
Region
67 | North America
469 | Europe
13 | Asia Pacific
5 | Oceania
5 | Middle East
1 | South America
1 | Central America
7 | Africa
Category
512 | Booking Engine
262 | Website Design
223 | Hotel Metasearch Management Software
223 | Digital Marketing Agencies
30 | Hotel CRM & Email Marketing
17 | Revenue Management Systems
56 | Hotel Reservations Systems
Didn’t find what you were looking for?
SHR Central Reservation System (CRS) Alternatives
Not sure if SHR Group is right for your hotel? Here are similar Hotel Reservations Systems vendors that could be a good fit for your hotel:
Capabilities
Chain & Hotel Group Management Features
Chain & Hotel Group Management Features
Simplify information management and maintain centralized control over multiple properties, all within a user-friendly system. Effortlessly add and update elements, such as room types, rates and add-ons, policies, and guest preferences. Ensure consistency and accuracy throughout your property portfolio, enhancing operational efficiency and delivering a seamless guest experience.
Direct Channels - Booking Engine and Voice Applications
Direct Channels - Booking Engine and Voice Applications
Our responsive booking engine offers a convenient shopping cart experience with numerous and flexible features. Voice application also uses real time offers and content directly from the CRS for on-property and outsourced call centers alike. All CRS products are natively designed for the unique needs of independents, multi-property and multi-chain clients.
Extensive Channel Distribution
Extensive Channel Distribution
CRS is your one place to manage rates, inventory, and reservations for all channels. Online Travel Agencies - Direct connections and strong partnerships with 12+ major agencies. Channel Managers: Close the hotel distribution gaps and provide great new ways to improve conversions and bookings. Primary Metasearch Sites: Connections to multiple partner sites & Google free booking links. Distribution APIs.: Expand the CRS’s reach with custom client or vendor integrations.
Reporting and Analytics
GDS Connectivity and Consortia Services
GDS Connectivity and Consortia Services
With direct connectivity to the GDSs, gain greater control and flexibility over the booking process. Enable agents to customize travel itineraries and make last-minute changes based on customer preferences. Consortia services offers the opportunity to submit bids to more than 20 consortias and TMCs with centralized program invoicing. SHR's dedicated team manages all RFPs on your behalf as well as data and rate management.
Selling Strategy Tools
Selling Strategy Tools
Efficiently manage rates and inventory across all channels with our robust pricing and availability tools. Centralize the control of rates and inventory, ensuring consistency and accuracy in a way that suits your property's business. Streamline operations and maximize revenue by effortlessly managing rates and availability across multiple channels, all from a single, user-friendly platform.
Features
Content Management
Pricing Rules
Distribution
Ecommerce
Integrations
Reporting
Admin
Call Center
Available Add-ons & Modules
Windsurfer Booking Engine
Booking EngineRecommended by
Achievements
This vendor's trending score is rising, SHR Central Reservation System (CRS) is the #8 most trending product in the Hotel Reservations Systems category (out of 44) and the #351 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSHR Group’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseHoteliers voted SHR Group as the #2 Hotel Reservations Systems provider in the 2024 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceHotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Pricing Available By Request
SHR Group has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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Streamline rate management
Hotelier Rating
Hoteliers like SHR for its robust distribution capabilities, ensuring up-to-date rates and inventory across third-party platforms. The personalized customer success support, often cited as one of the best in the industry, significantly helps streamline hotel operations. SHR's AI-driven booking engine attracts interest for its ability to customize user experiences, potentially boosting engagement and conversion rates. However, some users highlight the need for improvements in the back-end user experience, more extensive reporting options, and a fully cloud-based system to avoid downtime during upgrades.
AI-generated from the text of customer reviews
Looking for specific info?
A Reliable Partner: SHR/Allora
Director of Revenue Analysis & Strategy from 200 to 499 room Bed & Breakfast & Inn in Hanover (United States of America)
Best customer service in the business!
General Manager from 50-74 room Boutique in Madison (United States of America)
Excellent Customer Success Manager
Guest Services Manager from 25-49 room Boutique in Pittsfield (United States of America)
Best Support Team Out There
Area Revenue Manager from 75-99 room Boutique in Flushing (United States of America)
Great team to work with!
Systems Analyst II - Hospitality from 200 to 499 room Bed & Breakfast & Inn in Hollywood (United States of America)
SHR It helps us work flexibly
Revenue Assistant from 200 to 499 room Boutique in Riyadh (Saudi Arabia)
B2B sales manager
B2B Sales Manager from 200 to 499 room Bed & Breakfast & Inn in Copenhagen (Denmark)
Solid product suite with great support team
Corporate Director, Revenue from 100 to 199 room Boutique in Laguna Woods (United States of America)
Able to map rates across to OTA's, IBE, Wholesale partners, CRO for both lesiure and loyal casino guests
Distribution / Connectivity from 200 to 499 room Bed & Breakfast & Inn in Hollywood (United States of America)
SHR is a knowledgeable, responsive, and intuitive team.
Revenue Manager from 1 to 4 room Casino in Atlantic City (United States of America)
Expert Q&A and Partner Recommendations
Submit RecommendationIndustry experts recommend Avvio SHR as a market leader in hospitality technology, particularly for its AI-powered booking engine, Allora. Unique features include dynamic room substitution, a high level of personalization, and capabilities to predict cancellations, significantly enhancing direct booking conversions. However, some specialized user feedback highlighted areas for improvement in report generation and a few occurrences of complex integration processes.
AI-generated from the text of customer reviews
What does this product or service do well?
SHR is a global leader on this market segment and provides strong capabilities, great integration possibilities and is recognized as a strong leader within the Distribution and hospitality tech scene.
Showing all answers to: "What does this product or service do well?"
What differentiates this product or service from the competition?
Long standing partnership, broad portfolio, great collaboration over the years with Oracle Hospitality and fast adoption of our next generation APIs made this product well positions to serve our joint customers.
Showing all answers to: "What differentiates this product or service from the competition?"
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
When looking for solutions in the Distribution tech scene that work together with the Oracle Hospitality portfolio and connects with OPERA Cloud Platform the SHR portfolio is well positioned and strongly integrated hence should always be on your shortlist.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
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SHR Group has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2025
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