SHR Central Reservation System (CRS)

4.6 (56 REVIEWS)

HTR Score icon
HT Score  
96 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

SHR Central Reservation System (CRS)

4.6 (56 REVIEWS)

Ranked 3 (out of 44) in Hotel Reservations Systems

Empower your hotel with a user-centric reservation management system that works for you

More than 50% of SHR Group’s reviews come from Ireland.

Bell avatar Bell - AI powered product analyst

I analyzed all of SHR Group’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Hoteliers like SHR for its robust distribution capabilities, ensuring up-to-date rates and inventory across third-party platforms. The personalized customer success support, often cited as one of the best in the industry, significantly helps streamline hotel operations. SHR's AI-driven booking engine attracts interest for its ability to customize user experiences, potentially boosting engagement and conversion rates. However, some users highlight the need for improvements in the back-end user experience, more extensive reporting options, and a fully cloud-based system to avoid downtime during upgrades.

Support

Supportive

Hoteliers often commend SHR for their exceptional customer support. The customer success team is noted for being both responsive and proactive, tackling significant projects and day-to-day inquiries with diligence. Their approach is personalized, providing solutions and guidance tailored to the unique needs of each client. This level of attentive support is crucial in ensuring smooth project execution and operational efficiency.

Director of Revenue Analysis & Strategy

12 months ago

Verified

... The standout feature of SHR is undoubtedly its reliability, especially in terms of distribution capabilities. It efficiently communicates rates and inventory to third party platforms via their direct connect integrations, ensuring up to date information across various channels. This robust distribution system is a cornerstone for any hospitality operation that values consistency and accuracy as a core tenant of it's revenue management strategy. A pivotal aspect of our experience with SHR is the exceptional way they partner with us in tackling both significant projects and day to day inquiries. Their customer success team truly stands out in the industry. They are not just responsive but also proactive ...

See full review

Director of Revenue Analysis & Strategy

12 months ago

Verified

... The standout feature of SHR is undoubtedly its reliability, especially in terms of distribution capabilities. It efficiently communicates rates and inventory to third party platforms via their direct connect integrations, ensuring up to date information across various channels. This robust distribution system is a cornerstone for any hospitality operation that values consistency and accuracy as a core tenant of it's revenue management strategy. A pivotal aspect of our experience with SHR is the exceptional way they partner with us in tackling both significant projects and day to day inquiries. Their customer success team truly stands out in the industry. They are not just responsive but also proactive, offering solutions and guidance tailored ...

See full review

Director of Revenue Analysis & Strategy

12 months ago

Verified

... The standout feature of SHR is undoubtedly its reliability, especially in terms of distribution capabilities. It efficiently communicates rates and inventory to third party platforms via their direct connect integrations, ensuring up to date information across various channels. This robust distribution system is a cornerstone for any hospitality operation that values consistency and accuracy as a core tenant of it's revenue management strategy. A pivotal aspect of our experience with SHR is the exceptional way they partner with us in tackling both significant projects and day to day inquiries. Their customer success team truly stands out in the industry. They are not just responsive but also proactive, offering solutions and guidance tailored to our unique needs. This level of personalized support has been instrumental in ensuring smooth project execution and effective ...

See full review

Integrations

Connected

Hoteliers often highlight the seamless integrations of SHR Group’s Hotel Reservations System, SHR Central Reservation System (CRS). They appreciate the system's capability to communicate rates and inventory efficiently to third-party platforms through direct connect integrations. Users frequently mention the reliable and consistent performance of these integrations, noting minimal syncing issues. The setup process is regarded as straightforward, enabling hotels to quickly connect SHR CRS with other systems like property management systems (PMS), customer relationship management (CRM) software, and payment processors, enhancing overall operational fluidity.

Director of Revenue Analysis & Strategy

12 months ago

Verified

... The standout feature of SHR is undoubtedly its reliability, especially in terms of distribution capabilities. It efficiently communicates rates and inventory to third party platforms via their direct ...

See full review

Value

Balanced

Hoteliers often highlight the value of SHR's Central Reservation System (CRS) in its reliability and distribution capabilities. The system effectively communicates rates and inventory through direct connect integrations, ensuring up-to-date information across multiple channels. This efficiency is essential for consistent and accurate revenue management. Moreover, hoteliers appreciate the exceptional customer support offered by SHR, noting its proactive, personalized approach, which adds significant value by assisting with both large-scale projects and everyday inquiries.

General Manager

12 months ago

Verified

... SHR's services are like having another employee on our staff. The best customer service in the business by far . Thank you! ...

See full review

General Manager

12 months ago

Verified

... SHR's services are like having another employee on our staff. The best customer service in the business by far . Thank you! ...

See full review

Director of Revenue Analysis & Strategy

12 months ago

Verified

... The standout feature of SHR is undoubtedly its reliability, especially in terms of distribution capabilities. It efficiently communicates rates and inventory to third party platforms via their direct connect integrations, ensuring up to date information across various channels. This robust distribution system is a cornerstone for any hospitality operation that values consistency and accuracy as a core ...

See full review

Director of Revenue Analysis & Strategy

12 months ago

Verified

... The standout feature of SHR is undoubtedly its reliability, especially in terms of distribution capabilities. It efficiently communicates rates and inventory to third party platforms via their direct connect integrations, ensuring up to date information across various channels. This robust distribution system is a cornerstone for any hospitality operation that values consistency and accuracy as a core tenant of it's revenue management strategy. A pivotal aspect of our experience with SHR is the exceptional way they partner with us in tackling both significant projects and day to day inquiries. Their customer success team truly stands out in the industry. They are not just responsive but also proactive, offering solutions and guidance tailored to our unique needs. This level of personalized support has been instrumental in ensuring smooth ...

See full review

Functionality

Balanced

Hoteliers often highlight the robust functionality of SHR's Central Reservation System (CRS), noting its proficiency in managing core tasks such as bookings and reporting. The system is praised for its reliability, exhibiting minimal issues with bugs or downtime, and offering considerable scalability, making it suitable for expanding businesses. Users appreciate the comprehensive feature set, which includes essential tools and effective automation for tasks like billing and reporting. Additionally, the system provides adaptable customization of workflows and templates, enhancing user experience. Hoteliers also commend the actionable insights and clarity of reports, alongside the system's support for multiple languages and currencies, catering to a global user base.

Director of Revenue Analysis & Strategy

12 months ago

Verified

... The standout feature of SHR is undoubtedly its reliability, especially in terms of distribution capabilities. It efficiently communicates rates and inventory to third party platforms via their direct ...

See full review

Director of Revenue Analysis & Strategy

12 months ago

Verified

... The standout feature of SHR is undoubtedly its reliability, especially in terms of distribution capabilities. It efficiently communicates rates and inventory to third party platforms via their direct ...

See full review

User Interface

Intuitive

Hoteliers often express that the user interface of SHR Central Reservation System (CRS) features significant room for improvement. While the system is equipped with numerous relevant features, the ease of navigation is an issue, as users report challenges in quickly locating menus and functions. The design is perceived as needing modernization to enhance its professional and visual appeal. Furthermore, the responsiveness of the user interface receives criticism due to occasional lag, which affects user satisfaction. Clarity of information, especially in presenting data and graphs, is another area needing refinement, as it sometimes requires effort to interpret key details. Although some customization options for dashboards and settings exist, they are limited, constraining users' ability to personalize their experience. Additionally, first-time users find the interface not entirely intuitive, often requiring additional training to navigate effectively. Mobile compatibility and accessibility features, such as screen reader support, also require attention to ensure comprehensive usability across different devices and for all users.

Director of Revenue Analysis & Strategy

12 months ago

Verified

... Altough full of relevant features; the back end user experience leaves room for enhancement. The navigation and filtering options could be more intuitive and user friendly. Currently, navigating ...

See full review

Director of Revenue Analysis & Strategy

12 months ago

Verified

... Altough full of relevant features; the back end user experience leaves room for enhancement. The navigation and filtering options could be more intuitive and user friendly. Currently, navigating through different sections can be cumbersome, and finding ...

See full review
Powered by AI

Hoteliers Most Frequently Mention

Personalized Customer Success Support
User-Friendly Interface
Integration with Third-Party Systems
AI-Driven Booking Engine
Customization Features
Robust Distribution System
Continuous Updates and Enhancements
Back-End User Experience
Extensive Reporting Options
Cloud-Based System

Partners Most Frequently Mention

AI-powered personalization
Direct booking conversion
Technical support
Web design and user experience
Data insights and reporting
Multi-channel digital marketing
Integration and ease of use
Cancellation prediction
Dynamic room substitution

What Types of Hotels SHR Group is Popular For

Size

306 | Large (75-199 room)

165 | Medium (25-74 room)

22 | Small (10-24 room)

65 | X-Large (200+ room)

11 | X-Small (1-9 room)

Country

362 | Ireland

91 | United Kingdom

63 | United States of America

7 | Germany

7 | South Africa

5 | India

4 | Australia

3 | Canada

3 | China

3 | Nepal

3 | Saudi Arabia

2 | Italy

2 | Philippines

1 | Oman

1 | Switzerland

1 | Austria

1 | Hungary

1 | Denmark

1 | Mexico

1 | Belgium

1 | New Zealand

1 | Egypt

1 | Jersey

1 | Norway

1 | Brazil

1 | Saint Lucia

Type

197 | Bed & Breakfast & Inns

245 | Boutiques

173 | Branded Hotels

17 | Casinos

154 | City Center Hotels

135 | Airport/Conference Hotels

34 | Extended Stay & Serviced Apartments

12 | Hostels

104 | Limited Service & Budget Hotels

324 | Luxury Hotels

10 | Motels

143 | Resorts

38 | RV Parks & Campgrounds

4 | Vacation Rentals & Villas

Region

67 | North America

469 | Europe

13 | Asia Pacific

5 | Oceania

5 | Middle East

1 | South America

1 | Central America

7 | Africa

Category

512 | Booking Engine

262 | Website Design

223 | Hotel Metasearch Management Software

223 | Digital Marketing Agencies

30 | Hotel CRM & Email Marketing

17 | Revenue Management Systems

56 | Hotel Reservations Systems

What is SHR Group?

Founded in 1987 | Headquarters in Houston (United States) | 201 employees
SHR Central Reservation System (CRS) is a sophisticated software solution designed for hoteliers to manage their hotel’s distribution channels efficiently. This platform allows for centralized control and optimization, providing real-time updates on rates and inventory across various channels, including direct online bookings, call centers, OTAs, GDS, and metasearch engines. By integrating seamlessly with other hotel technologies such as Property Management Systems (PMS), Online Travel Agencies (OTA), Revenue Management Systems (RMS), Customer Relationship Management (CRM) systems, and payment gateways, SHR CRS ensures a cohesive and efficient operation. SHR CRS offers robust distribution capabilities that ensure your hotel’s rates and inventory are consistently up-to-date across third-party platforms. Its AI-driven booking engine tailors user experiences to increase engagement and conversion rates, ultimately boosting revenue. The system also provides valuable revenue management controls that help optimize RevPAR (Revenue Per Available Room). Additionally, SHR CRS offers exceptional customer support, streamlining hotel operations and providing personalized assistance when needed. Overall, SHR CRS helps hoteliers streamline their distribution processes, maximize revenue, and improve operational efficiency without significant disruption to their existing systems.

Capabilities

Chain & Hotel Group Management Features

Direct Channels - Booking Engine and Voice Applications

Extensive Channel Distribution

Reporting and Analytics

GDS Connectivity and Consortia Services

Features

Content Management

4/5 features

Pricing Rules

4/5 features

Distribution

4/5 features

Ecommerce

4/5 features

Integrations

4/5 features

Available Add-ons & Modules

Windsurfer Booking Engine

Booking Engine
Design the best online guest booking experience to showcase your property, group or brand. Optimized for all devices, the flexible layout is fully integrated with the CRS for rich content and visuals for an enjoyable booking journey.

INCLUDED

SHR Group Reviews Summary

4.6
Excellent
Ease of Use
4.6/5
Customer Support
4.8/5
ROI
4.6/5
Implementation
4.7/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, SHR Central Reservation System (CRS) is the #8 most trending product in the Hotel Reservations Systems category (out of 44) and the #351 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

SHR Group’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
User's Choice Award

Hoteliers voted SHR Group as the #2 Hotel Reservations Systems provider in the 2024 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
96 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

SHR Group Pricing

Pricing Available By Request

SHR Group has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.

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SHR Group Reviews

Hotelier Rating

Excellent
506
Very Good
53
Average
17
Poor
0
Terrible
0

Property Size

  • X-Small (11)
  • Small (22)
  • Medium (165)
  • Large (306)
  • X-Large (65)

Country

  • Ireland
    Ireland
    (362)
  • United Kingdom
    United Kingdom
    (91)
  • United States of America
    United States of America
    (63)
  • Germany
    Germany
    (7)
  • South Africa
    South Africa
    (7)
  • India
    India
    (5)
  • Australia
    Australia
    (4)
  • Canada
    Canada
    (3)
  • China
    China
    (3)
  • Nepal
    Nepal
    (3)
  • Saudi Arabia
    Saudi Arabia
    (3)
  • Italy
    Italy
    (2)
  • Philippines
    Philippines
    (2)
  • Oman
    Oman
    (1)
  • Switzerland
    Switzerland
    (1)
  • Austria
    Austria
    (1)
  • Hungary
    Hungary
    (1)
  • Denmark
    Denmark
    (1)
  • Mexico
    Mexico
    (1)
  • Belgium
    Belgium
    (1)
  • New Zealand
    New Zealand
    (1)
  • Egypt
    Egypt
    (1)
  • Jersey
    Jersey
    (1)
  • Norway
    Norway
    (1)
  • Brazil
    Brazil
    (1)
  • Saint Lucia
    Saint Lucia
    (1)

Region

  • North America
    North America
    (67)
  • Europe
    Europe
    (469)
  • Asia Pacific
    Asia Pacific
    (13)
  • Oceania
    Oceania
    (5)
  • Middle East
    Middle East
    (5)
  • South America
    South America
    (1)
  • Central America
    Central America
    (1)
  • Africa
    Africa
    (7)

Hoteliers say

Hoteliers like SHR for its robust distribution capabilities, ensuring up-to-date rates and inventory across third-party platforms. The personalized customer success support, often cited as one of the best in the industry, significantly helps streamline hotel operations. SHR's AI-driven booking engine attracts interest for its ability to customize user experiences, potentially boosting engagement and conversion rates. However, some users highlight the need for improvements in the back-end user experience, more extensive reporting options, and a fully cloud-based system to avoid downtime during upgrades.

AI-generated from the text of customer reviews

Personalized Customer Success Support
User-Friendly Interface
Integration with Third-Party Systems
AI-Driven Booking Engine
Customization Features
Robust Distribution System
Continuous Updates and Enhancements
Back-End User Experience
Extensive Reporting Options
Cloud-Based System
9

A Reliable Partner: SHR/Allora

Director of Revenue Analysis & Strategy from 200 to 499 room Bed & Breakfast & Inn in Hanover (United States of America)

Verified
12 months ago
The standout feature of SHR is undoubtedly its reliability, especially in terms of distribution capabilities. It efficiently communicates rates and inventory to third party platforms via their direct connect integrations, ensuring up to date information across various channels. This robust distribution system is a cornerstone for any hospit...
Country United States of America
Director of Revenue Analysis & Strategy
X-Large Hotel
10

Best customer service in the business!

General Manager from 50-74 room Boutique in Madison (United States of America)

Verified
12 months ago
SHR's services are like having another employee on our staff. The best customer service in the business by far . Thank you!
Country United States of America
General Manager
Medium Hotel
10

Excellent Customer Success Manager

Guest Services Manager from 25-49 room Boutique in Pittsfield (United States of America)

Verified
12 months ago
The highlight of our SHR experience has been working with our Customer Success Manager, Gilly Capon. He has been a true example of professionalism, kindness, and organization that has made all of the difference in our experience. We have joked among ourselves that if had a representative like Gilly at all of services/vendors, our jobs would...
Country United States of America
Guest Services Manager
Medium Hotel
10

Best Support Team Out There

Area Revenue Manager from 75-99 room Boutique in Flushing (United States of America)

Verified
12 months ago
The technical support team is the best I've worked with compared to many other systems including Opera, Synxis, iHotelier/Travel Click. The team is knowledgeable and happy to help.
Country United States of America
Area Revenue Manager
Large Hotel
10

Great team to work with!

Systems Analyst II - Hospitality from 200 to 499 room Bed & Breakfast & Inn in Hollywood (United States of America)

Verified
13 months ago
My upmost favorite thing about SHRGroup is the fact that we don't just get applications - we get REAL people when service is needed!
Country United States of America
Systems Analyst II - Hospitality
X-Large Hotel
10

SHR It helps us work flexibly

Revenue Assistant from 200 to 499 room Boutique in Riyadh (Saudi Arabia)

Verified
13 months ago
All SHR products are great, and it helps us work easily, all programs are interconnected and facilitate our work, I wish them success
Country Saudi Arabia
Revenue Assistant
X-Large Hotel
7

B2B sales manager

B2B Sales Manager from 200 to 499 room Bed & Breakfast & Inn in Copenhagen (Denmark)

Verified
13 months ago
The CRM system has a lot of great tools to work with rates and packages. Also, it offers a lot of tools in terms of analyszing data from guests. The functionality on the chain level is functioning really well.
Country Denmark
B2B Sales Manager
X-Large Hotel
8

Solid product suite with great support team

Corporate Director, Revenue from 100 to 199 room Boutique in Laguna Woods (United States of America)

Verified
13 months ago
Overall we've had a good experience with SHR Group and have continued to expand some of our company initiatives alongside the growth and development of SHR Group products. The CS, Support and Implementations teams are all fantastic and made our transition to their platform that much easier.
Country United States of America
Corporate Director, Revenue
Large Hotel
9

Able to map rates across to OTA's, IBE, Wholesale partners, CRO for both lesiure and loyal casino guests

Distribution / Connectivity from 200 to 499 room Bed & Breakfast & Inn in Hollywood (United States of America)

Verified
13 months ago
We have successfully been able to use the CRO, Channel Manager, Website for our Casino and Leisure guests. Mapping to our 3rd parties has been an ease allowing for a wider range of distribution. The systems work for our 170 room hotel casion to our 3000+ room property in Las Vegas
Country United States of America
Distribution / Connectivity
X-Large Hotel
10

SHR is a knowledgeable, responsive, and intuitive team.

Revenue Manager from 1 to 4 room Casino in Atlantic City (United States of America)

Verified
13 months ago
The SHR team is always able to find ways to improve the business and customer experience with their products. CRS and CRO in particular are very user friendly applications with great functionality and capabilities.
Country United States of America
Revenue Manager
X-Small Hotel
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6

Expert Q&A and Partner Recommendations

Submit Recommendation

Partners say

Industry experts recommend Avvio SHR as a market leader in hospitality technology, particularly for its AI-powered booking engine, Allora. Unique features include dynamic room substitution, a high level of personalization, and capabilities to predict cancellations, significantly enhancing direct booking conversions. However, some specialized user feedback highlighted areas for improvement in report generation and a few occurrences of complex integration processes.

AI-generated from the text of customer reviews

AI-powered personalization
Direct booking conversion
Technical support
Web design and user experience
Data insights and reporting
Multi-channel digital marketing
Integration and ease of use
Cancellation prediction
Dynamic room substitution
Question:

What does this product or service do well?

Answer:

SHR is a global leader on this market segment and provides strong capabilities, great integration possibilities and is recognized as a strong leader within the Distribution and hospitality tech scene.

Question:

What differentiates this product or service from the competition?

Answer:

Long standing partnership, broad portfolio, great collaboration over the years with Oracle Hospitality and fast adoption of our next generation APIs made this product well positions to serve our joint customers.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

When looking for solutions in the Distribution tech scene that work together with the Oracle Hospitality portfolio and connects with OPERA Cloud Platform the SHR portfolio is well positioned and strongly integrated hence should always be on your shortlist.

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Support

Unverified

SHR Group has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

View Support Certification

Help Center Product Updates
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2025

Learn more about the GCSC Certification

Request a Quote

Response Time

Less than a day

Recommended

95%

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