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SHR Central Reservation System (CRS)
4.6 (56 REVIEWS)
HT Score
95 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
SHR Central Reservation System (CRS)
Ranked 4 (out of 44) in Hotel Reservations Systems
Empower your hotel with a user-centric reservation management system that works for you
95% recommended by 337 hotels
More than 50% of SHR Group’s reviews come from Ireland.
What is SHR Group?
Founded in 1987 | Headquarters in Houston (United States) | 201 employees
SHR Central Reservation System (CRS) is a sophisticated software solution designed for hoteliers to manage their hotel’s distribution channels efficiently. This platform allows for centralized control and optimization, providing real-time updates on rates and inventory across various channels, including direct online bookings, call centers, OTAs, GDS, and metasearch engines. By integrating seamlessly with other hotel technologies such as Property Management Systems (PMS), Online Travel Agencies (OTA), Revenue Management Systems (RMS), Customer Relationship Management (CRM) systems, and payment gateways, SHR CRS ensures a cohesive and efficient operation.
SHR CRS offers robust distribution capabilities that ensure your hotel’s rates and inventory are consistently up-to-date across third-party platforms. Its AI-driven booking engine tailors user experiences to increase engagement and conversion rates, ultimately boosting revenue. The system also provides valuable revenue management controls that help optimize RevPAR (Revenue Per Available Room). Additionally, SHR CRS offers exceptional customer support, streamlining hotel operations and providing personalized assistance when needed.
Overall, SHR CRS helps hoteliers streamline their distribution processes, maximize revenue, and improve operational efficiency without significant disruption to their existing systems.
SHR Central Reservation System (CRS) Alternatives
Not sure if SHR Group is right for your hotel? Here are similar Hotel Reservations Systems vendors that could be a good fit for your hotel:
- 1. Cloudbeds — Best for offering multilingual booking options to attract global travelers
- 2. Seekda — Best for managing reservations and availability with ease and precision.
- 3. SiteMinder — Best for managing multiple booking channels effortlessly
- 4. Amadeus — Best for integrating with existing hotel systems effortlessly
- 5. ThinkReservations — Best for seamless website integration and guest-friendly experience.
- 6. Paraty Tech — Best for boosting your hotel's online visibility
- 7. Neobookings — Best for managing real-time bookings with dynamic pricing and customization.
- 8. Profitroom — Best for capturing more bookings with tailored promotions
- 9. Yanolja — Best for managing multi-property bookings effortlessly
- 10. SHR Group — Best for boosting your revenue with smart upselling
Capabilities
Chain & Hotel Group Management Features
Chain & Hotel Group Management Features
Simplify information management and maintain centralized control over multiple properties, all within a user-friendly system. Effortlessly add and update elements, such as room types, rates and add-ons, policies, and guest preferences. Ensure consistency and accuracy throughout your property portfolio, enhancing operational efficiency and delivering a seamless guest experience.
Direct Channels - Booking Engine and Voice Applications
Direct Channels - Booking Engine and Voice Applications
Our responsive booking engine offers a convenient shopping cart experience with numerous and flexible features. Voice application also uses real time offers and content directly from the CRS for on-property and outsourced call centers alike. All CRS products are natively designed for the unique needs of independents, multi-property and multi-chain clients.
Extensive Channel Distribution
Extensive Channel Distribution
CRS is your one place to manage rates, inventory, and reservations for all channels. Online Travel Agencies - Direct connections and strong partnerships with 12+ major agencies. Channel Managers: Close the hotel distribution gaps and provide great new ways to improve conversions and bookings. Primary Metasearch Sites: Connections to multiple partner sites & Google free booking links. Distribution APIs.: Expand the CRS’s reach with custom client or vendor integrations.
Reporting and Analytics
Reporting and Analytics
Over 50 reports that can be analyzed on screen, exported or scheduled for easy access to your data. Customizable reporting for the user’s specific needs:
GDS Connectivity and Consortia Services
GDS Connectivity and Consortia Services
With direct connectivity to the GDSs, gain greater control and flexibility over the booking process. Enable agents to customize travel itineraries and make last-minute changes based on customer preferences. Consortia services offers the opportunity to submit bids to more than 20 consortias and TMCs with centralized program invoicing. SHR's dedicated team manages all RFPs on your behalf as well as data and rate management.
Selling Strategy Tools
Selling Strategy Tools
Efficiently manage rates and inventory across all channels with our robust pricing and availability tools. Centralize the control of rates and inventory, ensuring consistency and accuracy in a way that suits your property's business. Streamline operations and maximize revenue by effortlessly managing rates and availability across multiple channels, all from a single, user-friendly platform.
Features
Content Management
4/5 features
Pricing Rules
4/5 features
Distribution
4/5 features
Ecommerce
4/5 features
Integrations
4/5 features
Reporting
4/5 features
Admin
4/5 features
Call Center
4/5 features
Available Add-ons & Modules
Windsurfer Booking Engine
Booking Engine
Design the best online guest booking experience to showcase your property, group or brand. Optimized for all devices, the flexible layout is fully integrated with the CRS for rich content and visuals for an enjoyable booking journey.
SHR Group Reviews Summary
Ease of Use
4.6/5
Customer Support
4.8/5
ROI
4.6/5
Implementation
4.7/5
Recommended by
Achievements
This vendor's trending score is rising, SHR Central Reservation System (CRS) is the #8 most trending product in the Hotel Reservations Systems category (out of 44) and the #321 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSHR Group’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseHoteliers voted SHR Group as the #2 Hotel Reservations Systems provider in the 2024 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
SHR Group Pricing
Pricing Available By Request
SHR Group has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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Popularity by Segment
Size
11 | X-Small (1-9 room)
22 | Small (10-24 room)
164 | Medium (25-74 room)
305 | Large (75-199 room)
66 | X-Large (200+ room)
Country
362 | Ireland
91 | United Kingdom
63 | United States of America
7 | Germany
7 | South Africa
5 | India
4 | Australia
3 | Canada
3 | China
3 | Nepal
3 | Saudi Arabia
2 | Italy
2 | Philippines
1 | Oman
1 | Switzerland
1 | Austria
1 | Hungary
1 | Denmark
1 | Mexico
1 | Belgium
1 | New Zealand
1 | Egypt
1 | Jersey
1 | Norway
1 | Brazil
1 | Saint Lucia
Type
324 | Luxury Hotels
243 | Boutiques
196 | Bed & Breakfast & Inns
173 | Branded Hotels
154 | City Center Hotels
143 | Resorts
134 | Airport/Conference Hotels
103 | Limited Service & Budget Hotels
38 | RV Parks & Campgrounds
34 | Extended Stay & Serviced Apartments
17 | Casinos
12 | Hostels
10 | Motels
4 | Vacation Rentals & Villas
Region
469 | Europe
67 | North America
13 | Asia Pacific
7 | Africa
5 | Oceania
5 | Middle East
1 | South America
1 | Central America
Category
512 | Booking Engine
262 | Website Design
223 | Hotel Metasearch Management Software
223 | Digital Marketing Agencies
56 | Hotel Reservations Systems
30 | Hotel CRM & Email Marketing
17 | Revenue Management Systems
Hotelier Rating
Hoteliers say
NEW AI Review summary
Hoteliers like SHR for its robust distribution capabilities, ensuring up-to-date rates and inventory across third-party platforms. The personalized customer success support, often cited as one of the best in the industry, significantly helps streamline hotel operations. SHR's AI-driven booking engine attracts interest for its ability to customize user experiences, potentially boosting engagement and conversion rates. However, some users highlight the need for improvements in the back-end user experience, more extensive reporting options, and a fully cloud-based system to avoid downtime during upgrades.
AI-generated from the text of customer reviews
Looking for specific info?
9
A Reliable Partner: SHR/Allora
Director of Revenue Analysis & Strategy from 200 to 499 room Bed & Breakfast & Inn in Hanover (United States of America)
Verified
11 months ago
The standout feature of SHR is undoubtedly its reliability, especially in terms of distribution capabilities. It efficiently communicates rates and inventory to third party platforms via their direct connect integrations, ensuring up to date information across various channels. This robust distribution system is a cornerstone for any hospit...
United States of America
United States of America
Director of Revenue Analysis & Strategy
X-Large Hotel
10
Best customer service in the business!
General Manager from 50-74 room Boutique in Madison (United States of America)
Verified
11 months ago
SHR's services are like having another employee on our staff. The best customer service in the business by far . Thank you!
United States of America
United States of America
General Manager
Medium Hotel
10
Excellent Customer Success Manager
Guest Services Manager from 25-49 room Boutique in Pittsfield (United States of America)
Verified
11 months ago
The highlight of our SHR experience has been working with our Customer Success Manager, Gilly Capon. He has been a true example of professionalism, kindness, and organization that has made all of the difference in our experience. We have joked among ourselves that if had a representative like Gilly at all of services/vendors, our jobs would...
United States of America
United States of America
Guest Services Manager
Medium Hotel
10
Best Support Team Out There
Area Revenue Manager from 75-99 room Boutique in Flushing (United States of America)
Verified
11 months ago
The technical support team is the best I've worked with compared to many other systems including Opera, Synxis, iHotelier/Travel Click. The team is knowledgeable and happy to help.
United States of America
United States of America
Area Revenue Manager
Large Hotel
10
Great team to work with!
Systems Analyst II - Hospitality from 200 to 499 room Bed & Breakfast & Inn in Hollywood (United States of America)
Verified
12 months ago
My upmost favorite thing about SHRGroup is the fact that we don't just get applications - we get REAL people when service is needed!
United States of America
United States of America
Systems Analyst II - Hospitality
X-Large Hotel
10
SHR It helps us work flexibly
Revenue Assistant from 200 to 499 room Boutique in Riyadh (Saudi Arabia)
Verified
12 months ago
All SHR products are great, and it helps us work easily, all programs are interconnected and facilitate our work, I wish them success
Saudi Arabia
Saudi Arabia
Revenue Assistant
X-Large Hotel
7
B2B sales manager
B2B Sales Manager from 200 to 499 room Bed & Breakfast & Inn in Copenhagen (Denmark)
Verified
12 months ago
The CRM system has a lot of great tools to work with rates and packages. Also, it offers a lot of tools in terms of analyszing data from guests. The functionality on the chain level is functioning really well.
Denmark
Denmark
B2B Sales Manager
X-Large Hotel
8
Solid product suite with great support team
Corporate Director, Revenue from 100 to 199 room Boutique in Laguna Woods (United States of America)
Verified
12 months ago
Overall we've had a good experience with SHR Group and have continued to expand some of our company initiatives alongside the growth and development of SHR Group products. The CS, Support and Implementations teams are all fantastic and made our transition to their platform that much easier.
United States of America
United States of America
Corporate Director, Revenue
Large Hotel
9
Able to map rates across to OTA's, IBE, Wholesale partners, CRO for both lesiure and loyal casino guests
Distribution / Connectivity from 200 to 499 room Bed & Breakfast & Inn in Hollywood (United States of America)
Verified
12 months ago
We have successfully been able to use the CRO, Channel Manager, Website for our Casino and Leisure guests. Mapping to our 3rd parties has been an ease allowing for a wider range of distribution. The systems work for our 170 room hotel casion to our 3000+ room property in Las Vegas
United States of America
United States of America
Distribution / Connectivity
X-Large Hotel
10
SHR is a knowledgeable, responsive, and intuitive team.
Revenue Manager from 1 to 4 room Casino in Atlantic City (United States of America)
Verified
12 months ago
The SHR team is always able to find ways to improve the business and customer experience with their products. CRS and CRO in particular are very user friendly applications with great functionality and capabilities.
United States of America
United States of America
Revenue Manager
X-Small Hotel
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