Alliants Guest Messaging vs. Canary Messages: Which Is Right for You?

Updated November 14, 2026  ·  1,714 verified reviews analyzed

TLDR

We analyzed 1,714 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

alliants shines in direct multi-channel guest engagement — especially for bed & breakfast properties (4.9/5).

Canary Technologies shines in Ease of Use — especially for extended-stay properties (4.9/5), with exclusive features like Guest Reviews Campaigns and Team Messaging.

See the full breakdown below ↓

How Does Alliants Guest Messaging Compare to Canary Messages?

Side-by-side ratings based on 1,714 verified hotelier reviews on HTR.

HTScore
20
100
Likelihood to Recommend
89%
96%
Ease of Use
4.5/5
4.9/5
Customer Support
4.5/5
4.7/5
Value for Money
4.4/5
4.6/5
Starting Price From $200/mo From $300/mo
Verified Reviews 51 1,663

What Are the Pros and Cons of Alliants Guest Messaging vs Canary Messages?

After analyzing 1,714 verified reviews, alliants users most value its direct multi-channel guest engagement, support and training, operational efficiency and cost reduction, while Canary Technologies users highlight guest messaging and two-way texting, contactless and pre-arrival check-in, guest service recovery and operational visibility. Click any theme to see what reviewers say.

alliants alliants Canary Technologies Canary Technologies
Pros
+ Direct Multi-Channel Guest Engagement ▾
+ Guest messaging and two-way texting ▾
+ Support and Training ▾
+ Contactless and pre-arrival check-in ▾
+ Operational Efficiency and Cost Reduction ▾
+ Guest service recovery and operational visibility ▾
+ User Identification and Security ▾
+ Credit card authorization and fraud prevention ▾
Cons
− Automated Messaging and Templates ▾
− Customization and workflow flexibility ▾
− Mobile App Functionality ▾
− Notifications, alerts, and message timing ▾
− Multi-Language Support ▾
− AI replies and chatbot accuracy ▾

alliants vs Canary Technologies: Rankings by Hotel Segment

How each product ranks among Guest Messaging Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment alliants alliants Canary Technologies Canary Technologies
Small (10-24 rooms) ▾ #29 1 reviews #2 96 reviews
Mid-Size (25-74 rooms) ▾ #16 18 reviews #1 1059 reviews
Large (75-199 rooms) ▾ #8 22 reviews #1 276 reviews
X-Large (200+ rooms) ▾ #12 6 reviews #1 87 reviews

By Property Type

Segment alliants alliants Canary Technologies Canary Technologies
Boutique ▾ #17 14 reviews #1 698 reviews
Luxury ▾ #9 46 reviews #1 496 reviews
Branded / Chain ▾ #14 15 reviews #1 822 reviews
Extended Stay ▾ #27 1 reviews #1 153 reviews

By Region

Segment alliants alliants Canary Technologies Canary Technologies
North America ▾ #18 13 reviews #1 1391 reviews
Europe ▾ #11 16 reviews #8 35 reviews
Asia Pacific ▾ #7 4 reviews #4 23 reviews
Middle East ▾ #2 15 reviews #3 10 reviews

Is Alliants Guest Messaging or Canary Messages Better for Hotels?

Alliants Guest Messaging and Canary Messages both address the core challenge of guest communication in hotels, but they diverge sharply in scope, scale, and feature depth. Alliants focuses on unified, multi-channel messaging with a strong emphasis on multilingual support and quick deployment, fitting properties that prioritize guest engagement across diverse languages and messaging platforms. Canary Messages offers a broader Guest Management Platform that extends beyond messaging to include upselling, contactless check-in, digital tipping, and advanced security, aligning with hotels seeking a comprehensive operational boost and revenue growth.

Both products solve the problem of fragmented guest communication by centralizing messages from multiple channels, enabling hotels to manage conversations efficiently and improve guest satisfaction. However, the scale and sophistication of Canary’s platform make it better suited for properties aiming to automate workflows and monetize guest intent, while Alliants excels in quick start-up and language versatility.

Alliants Guest Messaging vs Canary Messages: Which Should Your Hotel Choose?

If you run a small to medium-sized property with a diverse international guest base, Alliants’ support for over 103 languages and its multi-channel messaging platform is advantageous. Its rapid deployment in less than two days and ease of integration with messaging apps like WhatsApp and Facebook Messenger suit boutique hotels, resorts, and city center hotels that prioritize conversational guest engagement. This recommendation rests on Alliants’ 4.4/5 overall rating from 51 reviews, with strong scores in ease of use (4.5/5) and onboarding (4.6/5), despite limited recent review volume.

For hotels of any size seeking a full suite guest management solution that extends beyond messaging to upselling, secure payments, digital tipping, and AI-driven automation, Canary Messages is the stronger choice. Its 4.8/5 overall rating across 1,632 reviews, including 185 in the last six months, reflects current high satisfaction and reliability. Canary’s integration with 62 verified partners and unique features like PCI compliance, threat management, and behavioral marketing campaigns make it ideal for branded hotels, luxury resorts, and larger portfolios focused on operational efficiency and revenue growth.

Data on smaller independent properties is limited for Alliants due to fewer reviews, so for smaller hotels prioritizing revenue-driving features and scalability, Canary’s extensive case studies and proven ROI offer a clearer value proposition.

Is Alliants Guest Messaging or Canary Messages Easier to Use?

Alliants scores 4.5/5 for ease of use and 4.6/5 for onboarding based on 51 reviews, with users praising its intuitive interface and chat-like experience that new staff adapt to quickly. Reviewers note that new team members find it “similar to chatting on their phone,” which lowers training friction. However, some report mobile app instability, including slow updates and notification issues, which can disrupt guest communication on the go.

Canary Messages outperforms in this category with a 4.9/5 ease of use rating and 4.7/5 onboarding score across a much larger sample of 1,632 reviews. Users highlight the platform’s straightforward setup, no guest app downloads, and intuitive workflows that reduce front desk calls and speed check-in processes. While some mention an initial learning curve for less tech-savvy staff, extensive training resources mitigate this challenge.

Edge: Canary Technologies.

Which Has Better Features: Alliants Guest Messaging or Canary Messages?

Alliants offers a focused set of 44 core shared guest messaging features, including multi-channel messaging with 2-way auto-translation in 103+ languages, message templates, real-time itinerary sharing, and optional self-service features such as online registration, contactless check-in/out, and mobile key access. These features improve guest engagement across international markets and enable front desk and concierge teams to centralize communications. However, Alliants lacks unique features that extend operational capabilities beyond messaging.

Canary Technologies provides those 44 shared features plus 27 exclusive capabilities that transform guest messaging into a full guest management ecosystem. These include network security, threat lifecycle management, PCI compliance audit, upsell fulfillment tracking, offer campaigns, charge-to-folio functionality, AI-powered prediction and forecasting, team messaging, and recurring tasks. Canary’s unique features automate upselling, enable secure digital credit card authorizations, support digital tipping, and facilitate booking recovery campaigns—functionality that directly impacts revenue generation and operational efficiency.

The presence of PCI compliance and fraud prevention, coupled with behavioral marketing and upsell campaign management, marks a decisive feature advantage for Canary. These features empower hotels to monetize guest communications and safeguard sensitive data, unlike Alliants’ narrower messaging toolset.

Edge: Canary Technologies.

Which Has Better Customer Support: Alliants Guest Messaging or Canary Messages?

Alliants and Canary Technologies score similarly in customer support and onboarding, with Alliants at 4.5/5 and 4.6/5 respectively, and Canary at 4.7/5 and 4.7/5. Alliants users emphasize responsive and helpful support, highlighting continuous improvements and proactive problem-solving by the Alliants team. One user noted excellent training sessions and quick assistance when needed.

Canary’s support is also praised for its responsiveness and depth, with reviewers noting comprehensive training and ongoing assistance that facilitates adoption, especially given the platform’s complexity. The large user base and multiple case studies indicate a well-established support infrastructure.

Given the close scores and positive feedback on both sides, there is no clear superiority.

Edge: Even.

Which Has More Integrations: Alliants Guest Messaging or Canary Messages?

Alliants integrates with 13 verified partners, including apaleo GmbH, Unifocus, and Cendyn, alongside shared integrations with Oracle Hospitality, Amadeus, Vingcard, and others. These integrations support core PMS and keyless access systems suitable for mid-sized and independent hotels operating across 11 countries.

Canary Technologies supports 62 verified partners, nearly five times Alliants’ count, covering a wider range of PMS vendors such as Priority Software, Visual Matrix PMS, RoomRaccoon, HOTELTIME, and innRoad. The broader integration footprint enables smoother data exchange, better workflow automation, and improved scalability, particularly for hotels with diverse or complex tech stacks.

The extensive integration network of Canary suits larger portfolios and branded hotel groups requiring deep interoperability.

Edge: Canary Technologies.

Which Do Hoteliers Rate Higher: Alliants Guest Messaging or Canary Messages?

Canary Messages holds a significantly higher overall rating of 4.8/5 across 1,632 reviews, with 185 in the past six months maintaining a consistent 4.8/5 score, indicating sustained product quality. Its likelihood to recommend stands at 96%. This reflects broad satisfaction across multiple hotel segments, including Bed & Breakfasts (4.8/5, 761 reviews), Boutique Hotels (4.8/5, 726), Branded Hotels (4.8/5, 875), Resorts (4.8/5, 485), and Luxury Hotels (4.8/5, 511).

Alliants carries a 4.4/5 rating from 51 reviews, with no recent reviews in the last six months to confirm current performance. Its highest ratings appear in City Center Hotels (4.8/5, 14 reviews), Luxury Hotels (4.5/5, 46), and Branded Hotels (4.5/5, 15). However, the smaller review volume makes it difficult to assess consistent performance across segments.

Given the volume disparity and recent review activity, Canary’s ratings carry far greater evidentiary weight.

Edge: Canary Technologies.

How Much Do Alliants Guest Messaging and Canary Messages Cost?

Alliants Guest Messaging has a base price of $200.00 with no freemium or monthly per-room pricing published. There is no implementation fee or trial period offered, and pricing appears flat rather than tiered.

Canary Technologies charges a higher base price of $300.00, also without freemium or per-room pricing, implementation fees, or trial options disclosed publicly.

While Canary’s cost is 50% higher, it includes a broader feature set and integration network that may justify the premium for hotels seeking a comprehensive guest management platform. Both vendors lack detailed public pricing transparency beyond base rates, limiting side-by-side cost comparison.

What Type of Hotel Should Use Alliants Guest Messaging?

  • Hotels that serve diverse international guests needing support for 103+ languages with real-time two-way translation.
  • Properties prioritizing rapid deployment and remote onboarding, able to be operational within two days.
  • Boutique, city center, and resort hotels that require seamless messaging across WhatsApp, Facebook Messenger, SMS, and other channels.
  • Teams looking for a user-friendly, chat-like interface with message templates to reduce repetitive tasks.
  • Hotels in regions covered by Alliants’ 11-country footprint, including North America, Europe, and Asia Pacific.

Not ideal if:

  • Your property needs advanced upselling tools, digital payment authorization, or fraud protection.
  • You require extensive integrations beyond a limited set of 13 verified partners.
  • Mobile staff need a stable, high-performance app for on-the-go communication.
  • You want ongoing recent product improvements validated by active recent reviews.

What Type of Hotel Should Use Canary Messages?

  • Hotels of any size aiming to centralize guest communications alongside upselling, digital tipping, and secure payment workflows.
  • Branded hotels, luxury resorts, and chains requiring deep PMS integrations, with 62 verified partners across global markets.
  • Properties focused on reducing front desk workload through automated messaging, contactless check-in, and AI-powered guest engagement.
  • Teams wanting to increase ancillary revenue via offer campaigns, booking recovery, and behavioral marketing.
  • Hotels with high security needs requiring PCI Level I compliance and threat lifecycle management.

Not ideal if:

  • Budget constraints limit the ability to invest in higher base pricing.
  • Staff are inexperienced with digital platforms and require extensive training.
  • Your property experiences frequent technical outages without robust contingency plans.

Alliants Guest Messaging vs Canary Messages: The Bottom Line for Hotels

Alliants Guest Messaging and Canary Messages both target the hotel guest communication challenge but serve distinctly different hotel needs. Alliants is a nimble, multi-language messaging platform designed for quick deployment and ease of use, well suited for smaller-to-medium independent hotels or resorts with diverse international clientele. Canary Messages is a robust, scalable Guest Management Platform that extends communication into upselling, secure payments, AI automation, and compliance, catering to larger hotels and branded groups focused on efficiency and revenue.

Choose Alliants if rapid implementation, multilingual guest engagement, and straightforward messaging integration are your priorities, supported by a 4.4/5 rating from 51 users and features like 2-way translation and multi-channel messaging. Choose Canary if you need a comprehensive guest management solution proven by 1,632 reviews, with advanced features like PCI compliance, digital tipping, upsell campaign management, and a broad integration ecosystem of 62 partners.

The decisive factors are Canary’s superior ratings (4.8/5 vs 4.4/5), greater integration network, and feature set that powers operational efficiencies and revenue, versus Alliants’ strength in multilingual guest communication and rapid onboarding. Your choice hinges on whether your hotel’s primary need is communication breadth and speed (Alliants) or an all-in-one platform driving guest management and ancillary revenue (Canary).

How Much Do Alliants Guest Messaging and Canary Messages Cost?

Guest Messaging Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

alliants alliants Canary Technologies Canary Technologies
Starting Price From $200/mo From $300/mo

Feature Comparison: Alliants Guest Messaging vs Canary Messages

These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.

Feature alliants alliants Canary Technologies Canary Technologies
▾ Unified Inbox
88%
100%
Team Messaging
Broadcast Messaging
Desktop App (non-web based)
Photo Sharing
Mobile App
Mobile Friendly
Live Translations
Website Livechat
▾ Multi-Channel
100%
100%
Whatsapp Integration
Facebook Messenger Integration
SMS text messaging
Website Livechat
▾ Automation
86%
100%
Message Routing
Automated Replies
Chatbot Booking Agent
Broadcast Messaging
Upsell Fulfillment Tracking
Open API
Automated Workflows
▾ Upselling & Ancillaries
29%
100%
Upsell Marketplace
Offer Campaigns
Upsell Fulfillment Tracking
Purchase Links
Charge to Folio
Room Upgrades Campaigns
Upselling Campaigns
▾ Task & Request Management
40%
100%
Ticketing System
Tasks & Checklists
Inspections
Recurring Tasks
Upsell Fulfillment Tracking
▾ Surveys & Feedback
34%
100%
Messaging Guest Surveys
TripAdvisor Review Partner
Guest Reviews Campaigns
▾ Reporting & Analytics
60%
100%
Analytics dashboard
Guest History
Upsell Fulfillment Tracking
Team KPIs Dashboard
Custom Goal Setting
▾ Compliance & Privacy
100%
100%
Automated Opt-In/Consent Collection
Secured Data Protection
Open API
▾ Digital Registration & Check-in
100%
100%
Document & Passport Scanning
Credit Card Authorization
Mobile Keys
Custom Fields
▾ Pre-Stay
23%
100%
Chatbot Booking Agent
Booking Recovery Campaigns
Behavioral Marketing Campaigns
Email to Chatbot Automation
Smooth Handover to Human Agents
Click to Call
Lead Qualification
OTA Price Comparison
Interface Personalization
▾ In-Stay & Post Stay
63%
100%
Digital Check-in
Room Upgrades Campaigns
Upselling Campaigns
Automated Workflows
Custom Routing and Escalations
Pre-programmed Guest Notifications
Guest Reviews Campaigns
Retention Campaigns
▾ Back-Office
88%
100%
Unified Omnichannel Inbox
Status Tabs in Inbox Navigation
Assigning Agents
Canned Responses
User Profile Customizations
Multi Property Management
Customizable Working Hours
Unlimited Users
▾ Artificial Intelligence
72%
100%
Chatbot Booking Agent
Sentiment Analysis
Self-Learning NLP
Syntax & Semantic Analysis
Behavioral Analysis
Customer Profiling
Prediction & Forecasting

Real-World Results: alliants vs Canary Technologies by Business Goal

We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Operational Efficiency
alliants alliants

No published case study for this goal yet.

Canary Technologies Hotel FIVE Small
+ With the reduction in administrative tasks that need to be handled by front desk agents, Hotel FIVE was able to successfully improve staff efficiency by 20%.
+ Response to guests inquiries is twice as fast as it was when front staff solely relied on the phone to field guest questions.
+ Hotel FIVE was able to increase the amount of upsell packages they sold by 200% since implementing Canary.

"Since implementing Canary, our response time to guest inquiries is twice as fast and staff efficiency has increased by 20%."

Randall Obrecht
Randall Obrecht
Vice President of People Promotion
Improve Guest Experience
alliants alliants

No published case study for this goal yet.

Canary Technologies Rosas y Xocolate Small
+ The Rosas y Xocolate team is now 35% more efficient since implementing Canary.
+ Ix-Caamal is now generating $1000's per month in additional upsell revenue with Canary's Digital Upsells solution.
+ Ix-Caamal and his team report that guests love the new check-in process with upsell options and nearly 100% of guests now use it as their preferred method for checking into the property.

"I’m very happy with the value Canary provides and looking forward to working with more of the platform’s solutions as time goes on."

Christian F Ix-Caamal
Christian F Ix-Caamal
Sales & Reservations Manager

alliants vs Canary Technologies: The Bottom Line

alliants
alliants
4.4/5 from 51 reviews

What hoteliers love

Direct Multi-Channel Guest Engagement 93% positive

Users overwhelmingly praise Alliants for facilitating direct communication with guests through various channels, such as WhatsApp and SMS. This featur... Users overwhelmingly praise Alliants for facilitating direct communication with guests through various channels, such as WhatsApp and SMS. This feature helps in quick resolution of guest queries and improves overall guest satisfaction.

Support and Training 82% positive

Users generally find support from the Alliants team to be excellent, with responsive and helpful training sessions. There are occasional mentions of t... Users generally find support from the Alliants team to be excellent, with responsive and helpful training sessions. There are occasional mentions of the need for continuous updates and new feature training.

Operational Efficiency and Cost Reduction 89% positive

The platform helps reduce operational costs by automating repetitive tasks and provides an efficient channel for guest communications. Some users have... The platform helps reduce operational costs by automating repetitive tasks and provides an efficient channel for guest communications. Some users have seen a reduction in payroll costs due to this efficiency.

Where hoteliers push back

Automated Messaging and Templates 52% negative

Alliants' automated messaging system and the ability to use predefined templates significantly increase operational efficiency. However, limitations o... Alliants' automated messaging system and the ability to use predefined templates significantly increase operational efficiency. However, limitations on template use, such as the inability to send follow-up messages without templates, have been noted.

Mobile App Functionality 79% negative

While the mobile app allows staff to stay connected with guests on-the-go, significant issues such as frequent logouts, notification problems, and ove... While the mobile app allows staff to stay connected with guests on-the-go, significant issues such as frequent logouts, notification problems, and overall instability have been highlighted by users.

Ranks higher for

AE #2 vs #8
CH #5 vs #7
GB #3 vs #6
4.5/5 ease of use 4.5/5 support 13 integrations
Visit Profile
Canary Technologies
Canary Technologies
4.8/5 from 1,663 reviews

What hoteliers love

Guest messaging and two-way texting 91% positive

Reviewers most often praise Canary Technologies for making it easy to text guests before, during, and after their stay, which reduces phone calls and... Reviewers most often praise Canary Technologies for making it easy to text guests before, during, and after their stay, which reduces phone calls and keeps requests organized. Hotels say this improves response speed, guest satisfaction, and service recovery by letting staff resolve issues before they escalate.

Contactless and pre-arrival check-in 87% positive

Hotels value Canary Technologies for digitizing pre-arrival registration and speeding up arrivals, often reducing lobby lines and paper handling. Revi... Hotels value Canary Technologies for digitizing pre-arrival registration and speeding up arrivals, often reducing lobby lines and paper handling. Reviewers also note that it helps gather IDs, payment details, and guest preferences ahead of time so staff can focus on higher-touch service when guests arrive.

Guest service recovery and operational visibility 78% positive

Reviewers use Canary Technologies to catch issues early, follow up on complaints, and keep departments aligned on guest needs and room status. This re... Reviewers use Canary Technologies to catch issues early, follow up on complaints, and keep departments aligned on guest needs and room status. This reduces negative reviews and helps staff resolve problems before checkout, though some want better room-status visibility and stronger internal routing to housekeeping or management.

Where hoteliers push back

Customization and workflow flexibility 44% negative

A recurring request is for more customizable forms, templates, dashboards, branding, and routing rules so hotels can better match their own policies a... A recurring request is for more customizable forms, templates, dashboards, branding, and routing rules so hotels can better match their own policies and brand voice. Reviewers want the product to be easier to tailor for different property types, guest segments, and operational workflows without needing support for every small change.

Notifications, alerts, and message timing 55% negative

Hotels frequently mention wanting clearer, louder, and more reliable alerts for new messages, check-ins, authorizations, and AI handoffs. They also wa... Hotels frequently mention wanting clearer, louder, and more reliable alerts for new messages, check-ins, authorizations, and AI handoffs. They also want better control over timing so automated messages do not arrive too early, too often, or without enough staff visibility during busy shifts.

Ranks higher for

Large (75-199 rooms) #1 vs #8
Mid-Size (25-74 rooms) #1 vs #16
Small (10-24 rooms) #2 vs #29
X-Large (200+ rooms) #1 vs #12

Unique capabilities

Network security Threat lifecycle management Compliance readiness PCI compliance audit Penetration testing
4.9/5 ease of use 4.7/5 support 62 integrations
Visit Website

Where the ratings diverge most

Overall Rating Canary Technologies 4.8 vs 4.4 (+0.4)
Ease of Use Canary Technologies 4.9 vs 4.5 (+0.4)

Frequently Asked Questions About Alliants Guest Messaging vs Canary Messages

Can Alliants Guest Messaging replace Canary Messages?

It depends on your requirements. Alliants Guest Messaging and Canary Messages share many core Guest Messaging Software features, but each has unique capabilities. Alliants Guest Messaging offers 13 verified integration partners, while Canary Messages offers 62. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Canary Messages leads in ease of use at 4.9/5 vs 4.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Alliants Guest Messaging or Canary Messages offer a free plan?

Alliants Guest Messaging: No. Canary Messages: No. Neither product currently offers a free tier. Most Guest Messaging Software vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Alliants Guest Messaging and Canary Messages?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. alliants has an HT Score of 20 and Canary Technologies has 100. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality ▾

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness ▾

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score ▾

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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