Amadeus- Travel Seller Media vs. Sojern Ad Platform:
Which Is Right for You?

The Decision

Choosing between Amadeus- Travel Seller Media and Sojern Ad Platform hinges on your hotel’s specific marketing needs and operational priorities. Both products aim to enhance your distribution and demand, but they approach this differently: Amadeus focuses on GDS advertising and travel agent influence, while Sojern centers on digital traveler marketing and direct demand. Your decision should consider the scope of your distribution channels, your target customer segments, and your marketing sophistication.

Amadeus has a long-standing presence in global distribution with extensive GDS advertising reach and a history dating back to 1987. Sojern, on the other hand, is a newer platform, founded in 2007, with a focus on digital marketing and traveler intent data. Which solution aligns better with your hotel’s strategic goals? Let’s find out.

Is Amadeus- Travel Seller Media or Sojern Ad Platform Better for Hotels?

Amadeus’s core strength lies in its GDS advertising capabilities, allowing your hotel to influence travel agents across Sabre, Travelport, and Amadeus itself. Its platform excels in targeting travel sellers and influencing bookings through travel agent channels, especially ideal if your hotel relies heavily on corporate or leisure bookings via GDS networks.

Sojern, by contrast, offers a data-driven digital marketing platform that focuses on traveler engagement and direct bookings. With AI-powered targeting, multichannel campaigns, and traveler intent insights, Sojern is designed for hotels seeking to boost online visibility and attract direct customer demand.

Both solutions aim to increase revenue but through different channels. If your hotel depends primarily on travel agents and GDS bookings, Amadeus is a natural fit. If your focus is on boosting direct reservations via online marketing, Sojern’s digital approach makes more sense. Which aligns best with your current distribution strategy?

Amadeus- Travel Seller Media vs Sojern Ad Platform: Which Should Your Hotel Choose?

If your hotel needs to influence travel agents and expand GDS revenue, go with Amadeus. It’s especially suitable for luxury hotels and those with a high GDS reliance, as 100% of Amadeus’s user base are luxury properties. Its large partner network, over 104 verified integrations, and global reach make it a strong choice for hotels targeting international or corporate travelers.

If your hotel needs to attract a broader online audience, increase direct bookings, and utilize sophisticated traveler data, Sojern is the better pick. Its platform, used by over 10,000 travel marketers, excels in multichannel digital campaigns, automation, and traveler intent targeting. For hotels prioritizing digital visibility and direct demand, Sojern’s lower price point and extensive marketing features offer compelling value.

In summary, choose Amadeus if you prioritize GDS influence and travel agent bookings. Opt for Sojern if digital marketing, traveler engagement, and direct demand are your priorities.

Is Amadeus- Travel Seller Media or Sojern Ad Platform Easier to Use?

Amadeus’s interface scores a 4.5/5 for ease of use, with consistent positive reviews praising its professional support and stable platform. Onboarding is rated 4.5/5, and users appreciate the professionalism and familiarity of its GDS-centric tools, although some note the platform could be more modern and intuitive.

Sojern outperforms slightly, with a 4.83/5 ease of use rating, and onboarding rated at 4.8/5. Users find Sojern’s interface simple, especially for campaign creation and reporting, and praise its user-friendly digital marketing tools. Its focus on automation and traveler intent data makes it easier for hotels to manage campaigns without extensive training.

Edge: Sojern.

Which Has Better Features: Amadeus or Sojern?

Amadeus offers a single core feature—GDS advertising across major global distribution systems—targeting travel agents and influencing their bookings. It helps your hotel reach travel sellers but lacks additional digital marketing functionalities.

Sojern provides two unique features: metasearch connectivity and meta search marketing, in addition to its core traveler advertising services. These tools allow your hotel to directly engage travelers across multiple online channels and optimize visibility on metasearch engines like Google Hotel Ads and TripAdvisor.

With a total of 2 features in addition to shared offerings, Sojern’s suite is more versatile for digital marketing.

Edge: Sojern.

Which Has Better Customer Support: Amadeus or Sojern?

Amadeus scores a perfect 5/5 in customer support, with reviews emphasizing their professionalism, consistent service, and long-term partnership. Clients describe Amadeus support as "remarkably supportive" and highlight the value of their expertise, especially in managing complex GDS campaigns.

Sojern’s support is highly rated at 4.9/5, with reviewers praising their responsiveness and friendly service. Users appreciate their proactive newsletters and ease of campaign adjustments but sometimes note slower responses during peak seasons.

Edge: Amadeus.

Which Has More Integrations: Amadeus or Sojern?

Amadeus boasts 104 verified partners, including major hotel management systems like Profitroom, WebRezPro, and Mews. Its extensive partner network supports wide integration, making it flexible for large hotel groups and global operators.

Sojern has 33 verified partners, including key travel tech integrations like Mirai, ROIBACK, and Bookassist. While smaller, its integrations cover essential digital marketing and booking platforms, but with fewer options than Amadeus.

Edge: Amadeus.

Which Do Hoteliers Rate Higher: Amadeus or Sojern?

Given the review counts, Sojern’s more recent and numerous reviews (30 vs. 2 for Amadeus) give it a clearer picture of current user sentiment. Sojern’s overall rating is 83.24/100, with hoteliers praising its ease of use, campaign management, and visibility boost.

Amadeus lacks recent reviews and an overall rating, with feedback focused on long-term support and professionalism but limited feedback on platform usability or recent performance.

Edge: Sojern.

How Much Do Amadeus and Sojern Cost?

Amadeus does not publicly disclose pricing, suggesting a custom quote based on the hotel’s size and distribution needs. It generally requires a substantial investment, especially for GDS advertising campaigns.

Sojern’s base price is $1,100 per month, with no additional implementation fees or recurring charges. Its pricing is straightforward, with no trial or freemium options available.

In summary, Sojern offers transparent, predictable pricing, whereas Amadeus’s costs are customized and potentially higher.

What Type of Hotel Should Use Amadeus- Travel Seller Media?

• Hotels that rely heavily on travel agent bookings and GDS channels, such as luxury properties, corporate hotels, or tour operators.
• Teams that want to influence global travel sellers directly and increase revenue through the travel distribution system.
• Hotels with the resources to manage complex GDS campaigns and a preference for long-term, strategic partnerships.

Not ideal if your hotel prioritizes digital marketing or direct online bookings, or if your distribution is primarily through online channels or local markets.

What Type of Hotel Should Use Sojern Ad Platform?

• Hotels focusing on digital marketing, direct bookings, and increasing their online presence.
• Teams that want to automate campaigns, leverage traveler intent data, and target specific customer segments across multiple channels.
• Hotels of all sizes aiming to boost visibility on metasearch engines and travel websites without extensive manual effort.

Not ideal if your hotel relies primarily on GDS bookings or prefers a more traditional distribution approach without heavy digital marketing.

The Bottom Line for Hotels

Amadeus offers a specialized approach centered on influencing travel agents and expanding GDS revenue. Its extensive partner network and support make it ideal for luxury and corporate hotels targeting international or high-value travelers.

Sojern’s strength lies in digital marketing and traveler engagement, making it suitable for hotels wanting to increase direct bookings and online visibility through multichannel campaigns. Its ease of use, competitive pricing, and targeted features give it an edge for hotels prioritizing data-driven digital marketing.

If your hotel’s main goal is to influence travel sellers and expand GDS bookings, Amadeus is the clear choice. For hotels seeking to boost online demand and streamline digital marketing efforts, Sojern provides a more versatile, cost-effective solution.