The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 335 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Amenitiz shines .
Simplotel shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Urgency messaging and Automated reporting.
Side-by-side ratings based on 335 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 3 | 332 |
After analyzing 335 verified reviews, Amenitiz users most value its , while Simplotel users highlight service and support, user-friendly interface and design, customer experience enhancement. Click any theme to see what reviewers say.
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Service and Support
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User-friendly interface and design
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Customer experience enhancement
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Integration and Optimization
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Customization and Flexibility
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Analytics and Reporting
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #5 127 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #6 163 reviews |
| Large (75-199 rooms) ▾ | — | #9 20 reviews |
| X-Large (200+ rooms) | — | #14 3 reviews |
By Property Type
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| Boutique ▾ | — | #6 139 reviews |
| Luxury ▾ | — | #4 187 reviews |
| Branded / Chain ▾ | — | #4 101 reviews |
| Extended Stay ▾ | — | #9 15 reviews |
By Region
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| North America ▾ | — | #13 11 reviews |
| Europe | — | #35 2 reviews |
| Asia Pacific ▾ | — | #2 307 reviews |
| Middle East | — | #15 3 reviews |
Choosing the right booking engine is critical for your hotel's growth, especially when balancing ease of use, features, and support. Amenitiz Booking Engine and Simplotel Booking Engine both aim to increase direct bookings but diverge significantly in maturity and capabilities. Amenitiz’s offering is limited, with only two reviews and an overall poor rating, while Simplotel boasts a high rating based on nearly 300 reviews, most recent, and a robust feature set. Are you prepared to prioritize proven performance over limited options?
Both products aim to convert website visitors into direct bookings, but they do so differently. Amenitiz’s booking engine is part of a broader platform designed for small independent hotels, mainly B&Bs and boutique properties. In contrast, Simplotel’s engine is a standalone, highly customizable solution trusted by thousands of hotels across multiple segments, including resorts and branded hotels. Amenitiz’s reviews reveal concerns about usability and support, while Simplotel’s have consistently praised its ease of use and support quality. Given the stark difference in review count and recent activity—only one recent Amenitiz review versus 297 for Simplotel—the latter’s data is more reliable. Would you prefer a mature, well-rated solution or one still struggling with user satisfaction?
If your hotel primarily operates as a small, independent property seeking a straightforward booking solution with basic integration, Amenitiz could suffice—though the reviews indicate significant issues with support and usability. However, if you need a scalable, feature-rich platform capable of handling complex rates, multi-channel management, and detailed analytics, Simplotel is the clear leader. Hotels of all sizes, especially those aiming for growth, should lean toward Simplotel’s extensive feature set and proven track record. For high-volume hotels or those prioritizing reliability, Simplotel is the more viable choice.
Amenitiz’s UI and onboarding garner a 2.75/5 rating, with reviews describing the platform as difficult to adapt to specific hotel structures and support as unhelpful, citing a scam-like experience. Conversely, Simplotel scores an impressive 4.65/5 for ease of use, with reviews highlighting its intuitive interface, prompt support, and manageable setup. Hotels report that Simplotel’s system is simple to navigate and integrates well with existing systems, making staff adoption smoother. Edge: Simplotel.
Amenitiz offers a minimal feature set, mainly focusing on basic booking functions, while Simplotel provides 36 distinct features, including tariffs, urgency messaging, automated emails, loyalty programs, multi-currency, and booking abandonment recapture. Unique to Simplotel are tools like A/B testing, conversion rate reports, Google Hotel Ads, and social media integrations—features absent from Amenitiz. If you require advanced marketing and operational tools, Simplotel’s richer feature set makes it the better choice. Edge: Simplotel.
Amenitiz’s customer support rating is only 2.25/5, with reviews indicating unhelpful service and accusations of fraudulent practices. In contrast, Simplotel scores nearly 4.7/5, with reviews praising its support, responsiveness, and ongoing assistance. Customers describe Simplotel’s team as friendly, proactive, and reliable, unlike Amenitiz’s questionable service. When support quality is critical in your decision, Simplotel’s proven track record makes it the safer bet. Edge: Simplotel.
Simplotel offers 22 verified integrations, including popular PMS and channel management systems like Cloudbeds, RezNext, and Siteminder. Amenitiz’s five integrations are limited and include Lightspeed and CheKin, with no major industry players. The broader integration ecosystem in Simplotel enables smoother operations and more flexible connectivity. If your property relies on multiple third-party tools, Simplotel provides a more scalable, future-proof solution. Edge: Simplotel.
Based on recent reviews, Simplotel’s average rating of 4.75/5 significantly surpasses Amenitiz’s 0.5/5. For hotel segments, Simplotel’s reviews are overwhelmingly positive across luxury, resort, and independent categories, while Amenitiz’s reviews are limited, mostly negative, and reflect dissatisfaction. Hotels of all sizes and types have found Simplotel’s platform reliable and effective, whereas Amenitiz’s lack of recent reviews and poor ratings suggest it’s an untested and risky option. Edge: Simplotel.
Amenitiz does not publicly disclose a pricing model, implying a custom quote or free trial without clear pricing. Simplotel charges a fixed monthly fee of $500, with no setup or implementation fees, offering transparency. For hotels evaluating ROI, Simplotel’s predictable pricing allows easier budgeting, especially given its extensive feature set. Amenitiz’s pricing ambiguity makes assessing value difficult, but given its poor reviews, the cost may not deliver expected results.
The core difference lies in maturity and feature depth. Amenitiz offers a limited, unproven booking engine embedded in a broader platform, with poor recent reviews and support concerns. Simplotel is a robust, feature-rich platform backed by nearly 300 recent reviews, most of which are highly positive, solidifying its position as a reliable choice.
If your hotel needs a scalable, proven platform with advanced marketing, seamless integrations, and excellent support, Simplotel is the clear winner. Amenitiz might appeal for very small, budget-conscious properties willing to accept limited functionality and support risks, but its lack of recent reviews and poor ratings justify caution. For growth-focused hotels seeking dependable, feature-rich solutions, Simplotel is the recommended choice.
According to HTR's product database, Amenitiz Booking Engine and Simplotel Booking Engine share 1 features. Here are the key differences — features one has that the other lacks.
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| Automated reporting | ||
| Pooled inventory | ||
| Post-stay emails | ||
| Pre-stay emails | ||
| Tariffs | ||
| Urgency messaging |
Showing top differences. 24 more features differ between these products.
What hoteliers love
Although customer support is generally rated as responsive and helpful, there are calls for more proactive communication. Monthly check-ins and traini... Although customer support is generally rated as responsive and helpful, there are calls for more proactive communication. Monthly check-ins and training materials are suggested for enhanced service.
Simplotel's booking engine stands out for its intuitive and user-friendly design, simplifying navigation for guests and hoteliers. Reviews consistentl... Simplotel's booking engine stands out for its intuitive and user-friendly design, simplifying navigation for guests and hoteliers. Reviews consistently mention improved booking experience and engagement, translating to increased bookings and customer satisfaction.
The platform enhances guest experiences by streamlining booking processes and supporting upselling and cross-selling services. This feature is cited f... The platform enhances guest experiences by streamlining booking processes and supporting upselling and cross-selling services. This feature is cited for adding value and contributing to increased revenue.
Where hoteliers push back
Many users appreciate the potential for customizing brand-specific templates and designs but express a demand for more flexibility. There is feedback... Many users appreciate the potential for customizing brand-specific templates and designs but express a demand for more flexibility. There is feedback on limited options for personalizing website layouts and dynamic content.
Simplotel provides robust analytics and reporting features aiding in data-driven decision-making and marketing strategies. Users find these insights b... Simplotel provides robust analytics and reporting features aiding in data-driven decision-making and marketing strategies. Users find these insights beneficial for optimizing bookings, although some suggest further advancements in analytics tools.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Amenitiz Booking Engine and Simplotel Booking Engine share many core Booking Engine features, but each has unique capabilities. Amenitiz Booking Engine offers 5 verified integration partners, while Simplotel Booking Engine offers 22. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Simplotel Booking Engine leads in ease of use at 4.7/5 vs 3.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Amenitiz Booking Engine: No. Simplotel Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Amenitiz has an HT Score of 0 and Simplotel has 90. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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