Amenitiz vs. ThinkReservations All-in-1 HMS: Which Is Right for You?

Updated May 3, 2026  ·  393 verified reviews analyzed

TLDR

We analyzed 393 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Amenitiz shines when it comes to intuitive design and ease of use , with exclusive features like Payment processing and Guest profiles.

ThinkReservations shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Guest Communication (SMS Messaging) and Tablet/Kiosk Check-in.

See the full breakdown below ↓

How Does Amenitiz Compare to ThinkReservations All-in-1 HMS?

Side-by-side ratings based on 393 verified hotelier reviews on HTR.

HTScore
40
87
Likelihood to Recommend
85%
97%
Ease of Use
4.0/5
4.8/5
Customer Support
3.9/5
4.8/5
Value for Money
3.7/5
4.7/5
Starting Price From $200/mo From $1,100/mo
Verified Reviews 43 350

What Are the Pros and Cons of Amenitiz vs ThinkReservations All-in-1 HMS?

After analyzing 393 verified reviews, Amenitiz users most value its intuitive design and ease of use, customizable website templates, synch with otas, while ThinkReservations users highlight technical support limitations, user-friendly interface, guest communication. Click any theme to see what reviewers say.

Amenitiz Amenitiz ThinkReservations ThinkReservations
Pros
+ Intuitive Design and Ease of Use
+ Technical Support Limitations
+ Customizable Website Templates
+ User-Friendly Interface
+ Synch with OTAs
+ Guest Communication
+ Training and Tutorials
+ Customization Options
Cons
Customer Support Responsiveness
Calendar Functionality
Invoicing Capabilities
Legal Compliance Issues

Amenitiz vs ThinkReservations: Rankings by Hotel Segment

How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Amenitiz Amenitiz ThinkReservations ThinkReservations
Small (10-24 rooms) #24 16 reviews #4 129 reviews
Mid-Size (25-74 rooms) #27 4 reviews #5 15 reviews
Large (75-199 rooms) #20 1 reviews #2 3 reviews
X-Large (200+ rooms) #1 1 reviews

By Property Type

Segment Amenitiz Amenitiz ThinkReservations ThinkReservations
Boutique #27 8 reviews #4 92 reviews
Luxury #28 5 reviews #5 72 reviews
Branded / Chain #26 4 reviews #4 22 reviews
Extended Stay #24 2 reviews #9 8 reviews

By Region

Segment Amenitiz Amenitiz ThinkReservations ThinkReservations
North America #39 1 reviews #1 332 reviews
Europe #8 38 reviews #36 2 reviews
Asia Pacific #24 0 reviews
Middle East #20 0 reviews

The Decision

Choosing between Amenitiz and ThinkReservations hinges on your hotel’s specific needs, budget, and operational priorities. Amenitiz aims to simplify hotel management by consolidating reservation, website, and channel management into a single platform, while ThinkReservations emphasizes automation, guest communication, and revenue optimization through a comprehensive system. Both promise to reduce administrative workload, but their core functionalities and user experiences differ significantly.

Amenitiz offers an all-in-one solution built for hoteliers seeking to boost direct bookings with customizable websites and integrated PMS features. Conversely, ThinkReservations provides a robust property management system, especially valued for its automation tools and OTA integrations. Which platform aligns better with your hotel’s operational complexity and growth goals?

Quick Verdict

While Amenitiz is rated 0.5/5 with only 38 reviews—most of which are extremely negative—ThinkReservations boasts a 4.88/5 rating based on 312 reviews, with recent feedback confirming continued high satisfaction. Given the large review base and recent positive reviews, ThinkReservations clearly outperforms Amenitiz in reliability and user confidence.

If you want a proven, highly-rated PMS with extensive integrations and a dedicated focus on revenue management, ThinkReservations is the safer choice. Amenitiz’s limited recent reviews and overwhelmingly negative feedback make it a risky option, especially for hotels prioritizing stability and support.

Is Amenitiz or ThinkReservations Better for Hotels?

Both Amenitiz and ThinkReservations aim to streamline hotel operations but approach this goal differently. Amenitiz offers an all-in-one platform combining website creation, booking engine, channel management, and PMS functionalities in a single interface—targeted at hoteliers looking for simplicity and direct booking growth. However, recent reviews criticize its poor customer support, slow performance, and limited integration reliability, raising concerns about long-term usability.

ThinkReservations, on the other hand, provides a full-featured PMS with automation, guest communication, and extensive OTA integrations, making daily operations more manageable. Its recent reviews highlight high satisfaction with support responsiveness, ease of use, and revenue-boosting features. Do you prioritize a unified platform or a tried-and-true management system?

ThinkReservations vs Amenitiz: Which Should Your Hotel Choose?

If your hotel needs a reliable management system that minimizes manual tasks, improves guest engagement, and offers strong automation, go with ThinkReservations. It’s ideal for small to medium properties, especially those focused on maximizing revenue through upselling and yield management.

If your team requires a website builder with integrated booking and channel management to increase direct bookings and reduce reliance on OTAs, Amenitiz might seem appealing—but only if you’re prepared to deal with its support challenges and limited recent reviews. For most hotels seeking proven stability, ThinkReservations wins.

Is Amenitiz or ThinkReservations Easier to Use?

Amenitiz’s interface has a usability score of 4.09/5, but many reviews mention slow performance, difficulties with support, and limited mobile app functionality. Its onboarding is rated 3.92/5, with users citing a steep learning curve and support delays as significant hurdles.

ThinkReservations scores higher at 4.8/5 for ease of use, with recent reviews praising its intuitive interface, quick onboarding, and reliable support. Users describe it as “like adding another employee,” emphasizing its user-friendliness and efficiency.

Edge: ThinkReservations.

Which Has Better Features: Amenitiz or ThinkReservations?

Amenitiz offers 19 features exclusive to its platform, including a channel manager, integrated CRS, payment processing, booking engine, guest CRM, and online checkout—catering to hotels seeking an all-in-one solution. ThinkReservations provides 8 unique features, such as automated night audit, SMS guest communication, task management, and tablet check-in; these emphasize automation and operational efficiency.

While Amenitiz’s broader feature set suits hotels wanting diverse functionalities in one system, ThinkReservations concentrates on automation and guest communication, providing a more streamlined experience. Consider your hotel’s operational complexity.

Edge: Amenitiz (for extensive features); but for automation and guest engagement, ThinkReservations may be more effective.

Which Has Better Customer Support: Amenitiz or ThinkReservations?

ThinkReservations’s recent reviews consistently highlight responsive, knowledgeable support rated at 4.79/5—hoteliers describe it as “very accessible” and “helpful.” Many praise its quick response times and proactive assistance, which are crucial for ongoing operations.

Amenitiz’s support, rated 3.99/5, receives mixed reviews. Several users complain about slow responses and difficulty resolving issues, with some calling their support “not very responsive or helpful.” This significantly impacts daily management, especially during critical moments.

Edge: ThinkReservations.

Which Has More Integrations: Amenitiz or ThinkReservations?

ThinkReservations boasts 16 verified integrations, including major OTAs like Airbnb, Expedia, and Triptease, along with a wide range of additional partners such as TrustYou and OpenKey. Amenitiz has only 5 verified partners, including Lightspeed and Vikey, with limited options for connecting to other systems.

The broader integration ecosystem makes ThinkReservations more adaptable to various hotel tech stacks and operational needs. If seamless connectivity across platforms is a priority, ThinkReservations offers a clear advantage.

Edge: ThinkReservations.

Which Do Hoteliers Rate Higher: Amenitiz or ThinkReservations?

ThinkReservations enjoys an overall rating of 4.88/5, based on 312 reviews, with recent reviews confirming ongoing satisfaction—many highlight its ease of use, automation, and support. Hotels across small independent properties and resorts rate it highly, appreciating its consistency and revenue impact.

Amenitiz, with only 38 reviews and a 0.5/5 rating, has overwhelmingly negative feedback. Reviewers criticize its poor support, slow website performance, and limited integration reliability, making it difficult for hoteliers to trust its long-term value.

Edge: ThinkReservations.

How Much Do Amenitiz and ThinkReservations Cost?

Amenitiz charges a flat monthly fee of $200, with no free trial or freemium option, positioning it as an affordable choice but with potential limitations. ThinkReservations’ base price is $1,100 per month, also without a trial, reflecting its more enterprise-level scope and extensive features.

The significant price gap indicates that ThinkReservations is aimed at hotels with larger budgets seeking comprehensive management tools, while Amenitiz targets smaller properties or those on tighter budgets willing to accept support and performance issues.

What Type of Hotel Should Use Amenitiz?

  • Hotels that primarily want to increase direct bookings through customizable website templates.
  • Small to medium-sized properties seeking to centralize reservation, channel, and PMS functions.
  • Hotels in Europe or South America where Amenitiz’s regional support is more accessible.
  • Boutique hotels and inns looking for a unified platform with integrated booking and payments.

Not ideal if your hotel:

  • Requires reliable customer support and integrations.
  • Operates in regions where Amenitiz’s support is limited.
  • Needs advanced automation or guest communication tools.
  • Has complex operational workflows demanding high system stability.

What Type of Hotel Should Use ThinkReservations?

  • Small to medium hotels, inns, and resorts focused on automation, revenue management, and guest engagement.
  • Properties looking for a management system with strong OTA integrations and upselling features.
  • Hotels aiming to streamline operations, reduce manual tasks, and improve profitability.
  • Teams that value responsive support and extensive onboarding resources.

Not ideal if your hotel:

  • Has a limited budget (since the base price is higher).
  • Needs a system primarily for website creation or online presence.
  • Operates in regions where ThinkReservations lacks local support.
  • Prefers a platform with fewer automation features or less focus on guest communication.

The Bottom Line for Hotels

The core difference between Amenitiz and ThinkReservations lies in their focus. Amenitiz is an all-in-one website-centric platform designed for hotels looking for direct booking growth and simplified management, but recent reviews reveal critical flaws in support and stability. ThinkReservations offers a proven, comprehensive PMS with automation, integrations, and high support ratings—making it a more reliable choice for most hotels.

If your hotel prioritizes automation, high-quality support, and seamless integrations, go with ThinkReservations. It has the larger, more recent review base and consistently high ratings, indicating strong ongoing performance.

However, if your main goal is to build a website that increases direct bookings and simplifies operations without extensive automation, Amenitiz might meet your needs—but only if you’re prepared to face support and stability issues. Given the current review landscape, ThinkReservations is the safer, more dependable option for most hotels aiming for growth and operational efficiency.

How Much Do Amenitiz and ThinkReservations All-in-1 HMS Cost?

Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Amenitiz Amenitiz ThinkReservations ThinkReservations
Starting Price From $200/mo From $1,100/mo

Which Features Does Amenitiz Have That ThinkReservations All-in-1 HMS Doesn't (and Vice Versa)?

According to HTR's product database, Amenitiz and ThinkReservations All-in-1 HMS share 35 features. Here are the key differences — features one has that the other lacks.

Feature Amenitiz Amenitiz ThinkReservations ThinkReservations
Automated Assignments
Automated night audit
Booking Engine
Calendar view
Channel Manager
Custom rates
Guest Communication (SMS Messaging)
Integrated CRS
Payment processing
Shift Planning
Tablet/Kiosk Check-in
Task Management

Showing top differences. 15 more features differ between these products.

Real-World Results: Amenitiz vs ThinkReservations by Business Goal

We analyzed 10 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Amenitiz Amenitiz

No published case study for this goal yet.

ThinkReservations Blue Tang Inn Mid-Size
+ Blue Tang Inn was able to significantly increase its bottom line after implementing ThinkReservations, with 52% year on year increase during Q1.
+ The property capitalized on upsell opportunities, offering a wide variety of activities (snorkeling, scuba diving, sailing, fishing) as well as F&B packages. Upsell revenue increased 80% in Q1 2023 vs the previous year
+ Blue Tang Inn management was pleased to see the property booked more nights in Q1 2023, at a significant higher rate while the market maintained the previous year's numbers.

"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."

Kristin Fisher
Kristin Fisher
Sales and Marketing Director
Increase Operational Efficiency
Amenitiz Bredon View Glamping Retreats Small
+ 16 bookings in 2 months, with 100% of those bookings having purchased additional package options
+ Highly positive feedback from guests regarding their experience with the website
+ Time saving with reservations, data analytics and payments

"When we started looking for a booking system, we needed one that was simple, and easy to use and engage with; not only from our point of view but from our guests too. We’ve got a b..."

Dan Kelly
Dan Kelly
Co-founder of Bredon View Glamping Retre...
ThinkReservations Yara Palm Springs Small
+ 17.3% of revenue in 2024 came from items and packages, growing their revenue without additional capital investments.
+ Yara Palm Springs consistently has 62% of their bookings through their direct channels, saving thousands of dollars that would otherwise go to OTA commisions.
+ Yara Palm Springs has automated their guest journey and made it easy for guests to enjoy a personalized stay through technology, making it easier for the owners to operate their propertyremotely. "Living in another city from my hotel, working remotely on my hotel, being a mother, trying to have a social life...ThinkReservations makes it so I can still do all those things and be a hotel operator from wherever I am" said Kate.

"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."

Improve Guest Experience
Amenitiz Amenitiz

No published case study for this goal yet.

ThinkReservations Inn on Main Small
+ Increased Repeat Guests - The inn has seen a notable rise in repeat bookings, including guests who have stayed over 20 times since implementing ThinkReservations.
+ Boosted Upsell Revenue - Upselling opportunities through the booking engine have resulted in a 15% increase in additional revenue from services like late check-ins and special packages.
+ Improved Efficiency - Administrative tasks have been reduced by 30%, allowing staff to dedicate more time to creating memorable guest experiences.

"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"

Chris Kennedy
Chris Kennedy
Co-Owner

Amenitiz vs ThinkReservations: The Bottom Line

Amenitiz
Amenitiz
4.3/5 from 43 reviews

What hoteliers love

Intuitive Design and Ease of Use 76% positive

Amenitiz is praised for its user-friendly and intuitive design, making it easy for both hoteliers and guests to use. This aspect is highly valued for... Amenitiz is praised for its user-friendly and intuitive design, making it easy for both hoteliers and guests to use. This aspect is highly valued for daily management tasks.

Customizable Website Templates 75% positive

Amenitiz's customizable website templates, designed to improve conversion rates from lookers to bookers, are highly praised. Users report a significan... Amenitiz's customizable website templates, designed to improve conversion rates from lookers to bookers, are highly praised. Users report a significant increase in direct bookings, attributing this to the templates' effectiveness.

Synch with OTAs 64% positive

Users appreciate Amenitiz’s synchronization capabilities with various OTAs, which help centralize reservations and avoid overbookings. However, there... Users appreciate Amenitiz’s synchronization capabilities with various OTAs, which help centralize reservations and avoid overbookings. However, there are issues with integrating some major platforms like Google, Expedia, and VRBO.

Where hoteliers push back

Customer Support Responsiveness 48% negative

Reviews highlight significant concerns with Amenitiz’s customer support, describing delayed email responses and unavailability during weekends. Users... Reviews highlight significant concerns with Amenitiz’s customer support, describing delayed email responses and unavailability during weekends. Users report frustration due to non-responsive support.

Invoicing Capabilities 87% negative

Hoteliers express dissatisfaction with Amenitiz’s invoicing system, mentioning its lack of integration and opportunities for improvement. This topic i... Hoteliers express dissatisfaction with Amenitiz’s invoicing system, mentioning its lack of integration and opportunities for improvement. This topic is critical for consistent financial operations.

Ranks higher for

ES #5 vs #15
FR #3 vs #14
IT #5 vs #9
NZ #8 vs #12

Unique capabilities

Channel Manager Integrated CRS Payment processing Booking Engine Calendar view
4.1/5 ease of use 4.0/5 support 5 integrations
Visit Profile
ThinkReservations
ThinkReservations
4.9/5 from 350 reviews

What hoteliers love

Technical Support Limitations 100% positive

A few reviews suggested limitations in technical support, specifically mentioning non-24/7 availability and response delays. Users occasionally felt i... A few reviews suggested limitations in technical support, specifically mentioning non-24/7 availability and response delays. Users occasionally felt improvements could be made in this area for quicker resolutions.

User-Friendly Interface 100% positive

The interface is intuitive and easy to navigate for staff and customers. This transparency ensures a smooth booking process and simplifies management... The interface is intuitive and easy to navigate for staff and customers. This transparency ensures a smooth booking process and simplifies management tasks, benefiting tech and non-tech-savvy users alike.

Guest Communication 77% positive

The platform supports automated messaging, customizable email templates, and guest reviews post-stay, enhancing guest engagement and satisfaction. It... The platform supports automated messaging, customizable email templates, and guest reviews post-stay, enhancing guest engagement and satisfaction. It effectively facilitates pre, during, and post-visit communication.

Where hoteliers push back

Calendar Functionality 40% negative

The calendar functionality, although strong, was noted to lack continuous scrolling capabilities, sometimes complicating long-term planning and requir... The calendar functionality, although strong, was noted to lack continuous scrolling capabilities, sometimes complicating long-term planning and requiring date input for navigation.

Ranks higher for

Large (75-199 rooms) #2 vs #20
Mid-Size (25-74 rooms) #5 vs #27
Small (10-24 rooms) #4 vs #24
X-Small (< 10 rooms) #2 vs #14

Unique capabilities

Automated night audit Guest Communication (SMS Messaging) Task Management Tablet/Kiosk Check-in Automated Assignments
4.8/5 ease of use 4.8/5 support 16 integrations
Visit Profile

Where the ratings diverge most

Overall Rating ThinkReservations 4.9 vs 0.5 (+4.4)
Ease of Use ThinkReservations 4.8 vs 4.1 (+0.7)
Customer Support ThinkReservations 4.8 vs 4.0 (+0.8)
Value for Money ThinkReservations 4.7 vs 3.8 (+0.9)
Onboarding ThinkReservations 4.7 vs 3.9 (+0.8)

Frequently Asked Questions About Amenitiz vs ThinkReservations All-in-1 HMS

Can Amenitiz replace ThinkReservations All-in-1 HMS?

It depends on your requirements. Amenitiz and ThinkReservations All-in-1 HMS share many core Hotel Management Software features, but each has unique capabilities. Amenitiz offers 5 verified integration partners, while ThinkReservations All-in-1 HMS offers 16. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. ThinkReservations All-in-1 HMS leads in ease of use at 4.8/5 vs 4.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Amenitiz or ThinkReservations All-in-1 HMS offer a free plan?

Amenitiz: No. ThinkReservations All-in-1 HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Amenitiz and ThinkReservations All-in-1 HMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Amenitiz has an HT Score of 40 and ThinkReservations has 87. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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