The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
AmicHotel shines , with exclusive features like Transactional Emails (booking, folios, etc) and Guest Communication (SMS Messaging).
Counter shines in ease of use and customer support , with exclusive features like Ancillary revenue tracking.
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | From $200/mo | Contact sales |
| Verified Reviews | 0 | 57 |
After analyzing 57 verified reviews, AmicHotel users most value its , while Counter users highlight user interface and usability, customer support, automated features. Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #26 28 reviews |
| Mid-Size (25-74 rooms) | — | #46 4 reviews |
| Large (75-199 rooms) | — | #32 2 reviews |
| X-Large (200+ rooms) | — | #31 1 reviews |
By Property Type
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| Boutique ▾ | — | #31 16 reviews |
| Luxury | — | #44 4 reviews |
| Branded / Chain | — | #43 4 reviews |
| Extended Stay ▾ | — | #32 5 reviews |
By Region
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| North America ▾ | — | #25 8 reviews |
| Europe ▾ | — | #20 25 reviews |
| Asia Pacific | — | #16 4 reviews |
| Middle East | — | #11 2 reviews |
Choosing the right property management system (PMS) can transform your hotel’s operations, guest experience, and revenue. Both AmicHotel and Counter aim to streamline your workflows, but they serve very different segments and needs. AmicHotel promises a broad, all-in-one solution with an emphasis on larger hotels, while Counter is designed specifically for hostels with a focus on ease of use and affordability.
Your hotel’s size, operational complexity, and tech needs will determine which platform better suits you. Are you prioritizing a robust, feature-rich system or a simple, mobile-friendly interface? Let’s break down how these two compare across key areas.
AmicHotel and Counter both aim to manage reservations, check-ins, billing, and guest data. However, AmicHotel’s comprehensive platform offers numerous features but lacks recent reviews and a strong user base, raising questions about its current usability and support.
Counter, on the other hand, boasts over 54 reviews, with recent feedback emphasizing its ease of use, support responsiveness, and mobile functionality. While Counter is primarily for hostels and small properties, its active community and ongoing improvements make it a compelling choice for budget-conscious hosts.
Given the limited recent data on AmicHotel, Counter’s proven track record and recent positive reviews make it the stronger option today. Are you ready to dive into which platform matches your hotel’s needs precisely?
If your hotel is a small property, hostel, or operates on a tight budget, counter’s free, user-friendly platform is likely your best bet. Its intuitive interface and mobile access make managing bookings and guest interactions straightforward, especially if your team needs quick onboarding.
If your hotel requires a more extensive system with features like advanced housekeeping, revenue management, and multi-channel integrations, AmicHotel’s larger scope might seem appealing. However, the lack of recent reviews and limited support data make Counter the safer, more tested choice for most small to medium hotels today.
In summary, choose Counter if your focus is simplicity and affordability; opt for AmicHotel if you need a highly customizable system, and are prepared to evaluate its performance over time.
Counter scores a 4.6/5 for ease of use, with reviewers citing its clean, intuitive interface that allows staff to train quickly. Many mention managing bookings via mobile browser on the go, which enhances daily operational flexibility.
AmicHotel, on the other hand, has no user ratings available, and there is no recent feedback on onboarding or UI. Its lack of recent reviews suggests it might not be as user-friendly or well-supported currently.
Edge: Counter.
Counter offers a comprehensive list of 19 features exclusive to its platform, including channel management, payment processing, booking engine, housekeeper module, group bookings, multi-currency, and guest CRM. These features directly support hostel operations, multi-platform connectivity, and revenue tracking.
AmicHotel provides no listed features, and its overall offering appears limited. Its AI-driven summaries and reservation tools are mentioned, but without specific features, it’s hard to compare.
Edge: Counter.
Counter’s support scores an impressive 4.96/5, with reviewers highlighting fast, helpful, and responsive service. Testimonials mention “Evelyn and Max” as support stars, often responding in minutes and resolving issues efficiently.
AmicHotel’s support data is unavailable, and the absence of recent reviews makes it difficult to assess. The lack of recent user feedback suggests support quality may be uncertain.
Edge: Counter.
Counter has 7 verified integrations, including Stripe, Goki, Cloudbeds, and SiteMinder, covering payment, channel management, and property services. These integrations facilitate smooth operations across multiple platforms.
AmicHotel does not list any verified integrations, which could limit its ability to connect with other tools your hotel may already use.
Edge: Counter.
Counter’s average rating of 4.73/5 from 54 reviews indicates strong user satisfaction, especially among hostel operators. Recent reviews praise its ease of use, automation, and support.
AmicHotel, with no reviews, has no rating data. This absence suggests it is either not actively used or not yet proven in the current market climate.
Edge: Counter.
Both products currently do not list specific pricing details. Counter’s free version and numerous features suggest it is highly cost-effective, especially for small properties.
AmicHotel’s lack of publicly available pricing indicates it may be a custom or enterprise solution, likely more expensive and aimed at larger hotels.
Not ideal if your property is small, budget-conscious, or prefers a simple interface; limited recent support data is a concern.
Not ideal if your property demands advanced revenue management, extensive integrations, or complex group booking features.
Counter is an established, well-reviewed PMS tailored for hostels and small properties. Its recent reviews and active community make it reliable for daily operations and guest management, even if it has some bugs that users report are being addressed.
AmicHotel promises a broad feature set and AI capabilities, but the lack of recent reviews and support data suggests it’s less ready for current hotel needs. Its target seems to be larger, more complex properties, but without recent validation, it’s a riskier choice.
If your hotel values proven usability, support, and active development, Counter is the clear recommendation. For larger hotels with complex needs willing to invest in a bespoke solution, AmicHotel might become relevant, but further vetting is essential.
Note: The detailed review counts, recentness, and user feedback heavily favor Counter, making it the more dependable choice for most hoteliers today.
According to HTR's product database, AmicHotel and Counter share 17 features. Here are the key differences — features one has that the other lacks.
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| Ancillary revenue tracking | ||
| Automated night audit | ||
| Gift Vouchers | ||
| Guest Communication (SMS Messaging) | ||
| Native Email Marketing | ||
| Tablet/Kiosk Check-in | ||
| Task Management | ||
| Transactional Emails (booking, folios, etc) |
Showing top differences. 17 more features differ between these products.
Unique capabilities
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. AmicHotel and Counter share many core Property Management Systems features, but each has unique capabilities. AmicHotel offers 1 verified integration partners, while Counter offers 7. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
AmicHotel: No. Counter: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. AmicHotel has an HT Score of 0 and Counter has 17. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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