The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 172 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Angelfish shines .
Exely shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Mobile optimized/responsive and Post-stay emails.
Side-by-side ratings based on 172 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $200/mo |
| Verified Reviews | 0 | 172 |
After analyzing 172 verified reviews, Angelfish users most value its , while Exely users highlight support and responsiveness, booking engine effectiveness, direct booking enhancement. Click any theme to see what reviewers say.
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Support and Responsiveness
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Booking Engine Effectiveness
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Direct Booking Enhancement
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Channel Manager Synchronization
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Customization and Flexibility
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Integration and Advanced Features
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Guest Experience Concerns
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #15 34 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #11 64 reviews |
| Large (75-199 rooms) ▾ | — | #22 5 reviews |
| X-Large (200+ rooms) ▾ | — | #8 6 reviews |
By Property Type
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| Boutique ▾ | — | #15 35 reviews |
| Luxury ▾ | — | #15 28 reviews |
| Branded / Chain ▾ | — | #16 17 reviews |
| Extended Stay ▾ | — | #16 9 reviews |
By Region
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| North America | — | #24 2 reviews |
| Europe ▾ | — | #25 11 reviews |
| Asia Pacific ▾ | — | #4 79 reviews |
| Middle East ▾ | — | #2 17 reviews |
Choosing the right booking engine can dramatically impact your hotel's revenue, guest experience, and operational efficiency. Both Angelfish Software and Exely Booking Engine aim to optimize your booking process, but they approach this goal from different angles. While Angelfish is primarily a log analysis tool being promoted as a booking solution, Exely is a dedicated, feature-rich booking engine with proven results. So, which product truly aligns with your hotel’s needs?
Angelfish Software has a very limited review base—no recent reviews or ratings—making its real-world effectiveness hard to gauge. Conversely, Exely boasts over 140 reviews, with 63 in the last six months, reflecting active hotel user engagement and current performance data.
Exely scores a near-perfect 92.67 on the HotelTechReport (HTR) scale, with an overall rating of 0/5 for Angelfish. Exely's reviews consistently praise its user-friendliness, automation, and ability to increase direct bookings, while Angelfish’s reviews are unavailable, raising questions about its market presence and support. Given the recent and plentiful feedback, Exely is clearly the more dependable choice for hotels evaluating booking engines today.
If your hotel needs a proven, feature-rich platform that boosts direct bookings and offers extensive integrations, go with Exely. Its broad feature set, responsiveness, and recent reviews underscore its reliability and effectiveness. For independent hotels or chains prioritizing ease of use and conversion tools, Exely’s user-friendly interface and marketing features make it the top pick.
On the other hand, Angelfish’s focus on log analysis and performance insights suggests it’s more suitable if your team is looking to optimize website performance or digital marketing strategies, rather than direct booking functionality. If your main goal is digital analytics rather than reservations, Angelfish might be relevant—though its lack of recent reviews makes it less compelling.
Exely’s ease of use is highly rated, with a 4.91/5 UI/UX score and recent reviews praising its intuitive dashboard and straightforward management of rates, availability, and reservations. Support and onboarding are also rated at 4.96/5, with users highlighting quick, helpful responses and smooth setup.
In contrast, Angelfish has a 0/5 rating, and no recent reviews to provide insight into its usability or support. The absence of user feedback makes it impossible to assess whether Angelfish is easy to implement or operate. Based on available data, Edge: Exely.
Exely offers 29 unique features—ranging from multi-lingual support, multi-currency transactions, booking abandonment recovery, to integrations with platforms like Google Hotel Ads, TripAdvisor, and PayPal. These features directly impact conversion, visibility, and guest experience.
Angelfish, on the other hand, offers no unique features or integrations, focusing primarily on log analysis for website performance. If advanced booking tools and integrations matter, Exely’s comprehensive feature set gives it a clear advantage. Edge: Exely.
Exely’s support and onboarding ratings are nearly perfect at 4.96/5, with reviews emphasizing prompt, friendly, and proactive assistance. Users describe Exely’s support team as responsive and solution-oriented, which enhances overall satisfaction.
Angelfish provides no recent review data or support ratings, making it impossible to evaluate its service quality. Without evidence of support excellence, and considering Exely’s proven high ratings, Edge: Exely.
Exely integrates with eight verified partners, including prominent platforms like Oracle Hospitality, Mews, Booking.com, and TripAdvisor. These integrations streamline operations, increase visibility, and help manage reservations across multiple channels.
Angelfish only lists three partners—HiJiffy, SiteMinder, Pitchup.com—and focuses primarily on log analysis rather than booking-specific integrations. For hotels seeking a platform with extensive third-party connections, Exely’s richer partner ecosystem provides a significant advantage. Edge: Exely.
Given the absence of recent ratings and reviews for Angelfish, it’s impossible to determine how hoteliers perceive it. Conversely, Exely’s 144 reviews, with a recent 63 in the last six months, reveal a high level of user satisfaction—98% likelihood to recommend, and strong scores in support, ease of use, and value.
Most hotel segments, especially boutique, city center, and resort properties, rate Exely highly for improving direct bookings and operational efficiency. Based on current feedback, Exely is clearly the preferred choice. Edge: Exely.
Angelfish does not disclose pricing details or offer a free trial, making it difficult to evaluate cost-effectiveness. Exely lists a base price of $200 per month, with no free tier or trial, providing transparency into ongoing costs.
Considering Exely’s feature set and recent reviews, its $200/month fee appears justified given the value and support provided. Without clear pricing, Angelfish’s cost remains uncertain; however, the lack of recent reviews diminishes confidence in its pricing value.
Not ideal if:
Not ideal if:
The core difference is that Exely is a dedicated booking engine with a proven track record, extensive features, and high user satisfaction. Angelfish appears more oriented toward website analytics and log analysis, with little evidence of recent hotel-specific success or support.
If your hotel needs a reliable, feature-packed booking platform, go with Exely. Its recent reviews, broad integrations, and high satisfaction ratings make it the clear choice for hotels serious about direct bookings and operational efficiency. Choose Angelfish only if your primary focus is website performance analytics and digital strategy insights, not reservations.
According to HTR's product database, Angelfish Software and Exely Booking Engine share 0 features. Here are the key differences — features one has that the other lacks.
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| Conversion rate reports | ||
| Flexible dates | ||
| Mobile optimized/responsive | ||
| Multi-lingual | ||
| Multi-room bookings | ||
| Room substitutions |
Showing top differences. 17 more features differ between these products.
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"We took a proactive approach and collaborated with Exely, implementing various strategies, such as a loyalty program. The outcome has been outstanding — not only have we been able..."
No published case study for this goal yet.
"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."
What hoteliers love
Exely's support is lauded for its rapid response times and solution-oriented approach, contributing to an improved user experience. This is seen as a... Exely's support is lauded for its rapid response times and solution-oriented approach, contributing to an improved user experience. This is seen as a considerable strength of the product.
Exely's booking engine is frequently praised for its user-friendliness, fast operation, and ability to enhance direct bookings significantly, thus con... Exely's booking engine is frequently praised for its user-friendliness, fast operation, and ability to enhance direct bookings significantly, thus contributing to revenue growth. It is deemed to have a powerful positive impact on the guest experience and conversion rates.
The software is commended for increasing direct bookings and lowering reliance on OTAs. This positively impacts hotel revenue by lowering third-party... The software is commended for increasing direct bookings and lowering reliance on OTAs. This positively impacts hotel revenue by lowering third-party fees and providing a return on investment through efficient booking management.
Where hoteliers push back
A recurring critical point among users is the limited customization options available, particularly in reporting and website design. Users seek more f... A recurring critical point among users is the limited customization options available, particularly in reporting and website design. Users seek more flexibility to adapt templates and reports to their needs.
Users would like to see improvements in integration capabilities with other hotel management systems. Current integration limitations are seen as a do... Users would like to see improvements in integration capabilities with other hotel management systems. Current integration limitations are seen as a downside restricting the platform's full potential.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Angelfish Software and Exely Booking Engine share many core Booking Engine features, but each has unique capabilities. Angelfish Software offers 3 verified integration partners, while Exely Booking Engine offers 8. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Exely Booking Engine leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Angelfish Software: No. Exely Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Angelfish has an HT Score of 0 and Exely has 93. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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