Aruba Central vs. HiJiffy:
Which Is Right for You?

The Decision

Choosing between Aruba Central by HPE/Aruba and HiJiffy by HiJiffy hinges on your hotel’s core needs: network management or guest communication. Aruba Central primarily addresses IT infrastructure, providing centralized control over wired and wireless networks, while HiJiffy focuses on automating guest interactions and increasing direct bookings. Both serve distinct purposes, but which aligns better with your hotel’s priorities?

Aruba Central’s strength is in network administration, suited for hotels prioritizing technical infrastructure. In contrast, HiJiffy excels at guest engagement, making it the preferred choice if improving guest communication and operational efficiency is your goal. Are you looking to streamline network operations or elevate guest experiences?

Is Aruba Central or HiJiffy Better for Hotels?

Aruba Central and HiJiffy solve very different problems. Aruba Central offers a cloud-based platform for managing extensive network environments, providing real-time analytics, automated workflows, and security features—ideal for hotels with complex infrastructure or multiple locations seeking robust network oversight.

HiJiffy, however, specializes in guest messaging, offering over 73 features including chatbots, multi-channel support, and integrations with booking systems. Its reviews show high satisfaction, with an overall rating of 4.81 out of 5 and 157 reviews—far surpassing Aruba Central’s zero ratings, indicating more recent and user-backed validation.

Which product best supports your hotel’s operational focus: IT management or guest communication?

Aruba Central vs HiJiffy: Which Should Your Hotel Choose?

If your hotel needs to manage and scale a distributed network infrastructure—covering Wi-Fi, switches, and gateways—Aruba Central is the logical choice, especially given its focus on network visibility and automation. For example, it reduces operational costs and simplifies troubleshooting across large or multi-property setups.

If, instead, your goal is to enhance guest engagement, automate inquiries, and boost direct bookings, HiJiffy is the clear winner. Its high review scores, including a 90% likelihood to recommend, reflect strong user satisfaction from over 150 global hotels, with notable results such as 93% query automation and a 7.9x ROI for some clients.

In summary, pick Aruba Central if network management is your priority; choose HiJiffy if guest communication and revenue are your focus.

Is Aruba Central or HiJiffy Easier to Use?

Aruba Central scores a 0/5 in ease of use, with no recent reviews or user feedback, suggesting a lack of recent validation or perhaps complexity not well documented for hotel staff. Conversely, HiJiffy earns a 4.62/5 rating, with recent reviews praising its intuitive interface, quick setup, and mobile-friendly design.

HiJiffy’s onboarding process is rated 4.45/5, and users report minimal learning curves, with many noting how fast they could start automating guest interactions. Desktop notifications, however, sometimes experience delays, but overall, staff adoption is high.

Edge: HiJiffy.

Which Has Better Features: Aruba Central or HiJiffy?

HiJiffy offers a comprehensive suite of 73 features tailored for guest messaging, including chatbot booking agents, multi-channel integrations (WhatsApp, Facebook Messenger), automated replies, guest surveys, live translations, and revenue-focused campaigns. Many features are designed specifically to enhance guest experience and operational efficiency.

Aruba Central does not offer guest-facing features; its focus is on network management with no shared features or additional modules. Its AI analytics and workflows are related to network performance, not guest engagement.

Given the extensive feature set, HiJiffy provides a more versatile solution for hotels prioritizing guest communication.

Edge: HiJiffy.

Which Has Better Customer Support: Aruba Central or HiJiffy?

Aruba Central lacks recent reviews, making it difficult to assess support quality or onboarding experience. HiJiffy, with a 4.58/5 support rating and numerous testimonials praising its responsive team, demonstrates a clear advantage.

Review quotes highlight "effective and fast support" and "quick responses," with many users stating the support team actively implements requested improvements. This responsiveness contributes to higher user satisfaction and smoother onboarding.

Edge: HiJiffy.

Which Has More Integrations: Aruba Central or HiJiffy?

HiJiffy boasts 59 verified integrations, including popular platforms such as Oaky, RoomRaccoon, Profitroom, and D-EDGE—enabling seamless data sharing and automation. It supports a wide range of hotel systems, boosting operational flexibility.

Aruba Central, on the other hand, offers no verified integrations, indicating limited connectivity beyond the hardware and network management scope. This limits its utility to technical infrastructure rather than guest-facing or operational software.

Edge: HiJiffy.

Which Do Hoteliers Rate Higher: Aruba Central or HiJiffy?

Hotel reviews heavily favor HiJiffy, with a 4.81/5 overall rating based on 157 recent reviews. Hotels across segments like resorts, city center, and boutique properties rate it highly, citing increased bookings, automation, and guest satisfaction.

Aruba Central has no recent review data or ratings from hotel users, making comparisons impossible. The absence of user validation suggests it’s not as widely adopted or reviewed for hotel-specific benefits.

Edge: HiJiffy.

How Much Do Aruba Central and HiJiffy Cost?

Aruba Central’s pricing is not publicly available, but given its enterprise focus, it likely involves custom quotes based on network size and features. Its lack of a free trial or transparent pricing makes budgeting uncertain.

HiJiffy charges $300 monthly, with no free tier or setup fees. Its clear pricing model simplifies budgeting and planning for hotels seeking guest messaging solutions.

What Type of Hotel Should Use Aruba Central?

• Hotels with extensive network infrastructure requiring centralized management.
• Properties with multiple locations needing uniform network oversight.
• Hotels prioritizing IT security, compliance, and performance analytics.
• Teams seeking to reduce operational costs through automation of network tasks.
• Hotels with dedicated IT staff capable of managing complex network systems.

Not ideal if your focus is on guest interaction or revenue growth, as Aruba Central doesn’t offer guest-facing features.

What Type of Hotel Should Use HiJiffy?

• Hotels aiming to improve guest communication and satisfaction.
• Properties looking to increase direct bookings via automation.
• Teams wanting multi-channel engagement, especially on WhatsApp, Facebook Messenger, and SMS.
• Hotels seeking to automate FAQs, upselling, and post-stay surveys.
• Properties in need of multilingual support, including over 130 languages.
• Hotels with staff shortages who want to automate routine inquiries.
• Small to medium-sized properties looking for quick setup and high ROI.

Not ideal if your primary concern is network security or infrastructure management.

HiJiffy vs Aruba Central: The Bottom Line for Hotels

Aruba Central is a network management solution designed to streamline and secure your hotel’s IT infrastructure. It’s best for hotels with complex network needs and a dedicated IT team but offers no guest engagement tools.

HiJiffy, with its extensive features and high user ratings, is ideal if your goal is to automate guest communication, increase direct revenue, and improve satisfaction. Its integrations, ease of use, and proven results make it the more relevant choice for most hoteliers.

Choose Aruba Central if network control and security are your priorities. Opt for HiJiffy if guest interaction, automation, and revenue growth matter most.