Aruba Central vs. ReGuest Guest Communication:
Which Is Right for You?

The Decision

Choosing between Aruba Central by HPE/Aruba and ReGuest Guest Communication hinges on what your hotel needs most. Aruba Central is primarily a network management platform for IT infrastructure, not designed for guest messaging or CRM. ReGuest, on the other hand, specializes in guest communication, boasting a high review score and recent positive feedback. For hoteliers seeking a dedicated guest messaging solution, ReGuest clearly stands out.

While Aruba Central offers extensive network control, its lack of guest-focused features makes it unsuitable for your team's guest interaction goals. Conversely, ReGuest’s focus on communication workflows and CRM tools addresses your guest engagement needs directly. The core question remains: do you need network management or guest messaging? Reguest is the better choice here.

Is Aruba Central or ReGuest Better for Hotels?

Aruba Central is tailored to IT teams managing expansive network environments across multiple properties. It excels at providing real-time analytics, centralized hardware control, and security management, but it offers no functionalities for guest communication or CRM. ReGuest, with its 29 recent reviews and a 97% likelihood to recommend, is built for hotel teams prioritizing guest engagement, automation, and personalized communication.

If your hotel requires reliable network management across many locations, Aruba Central might seem appealing. However, if your primary goal is improving guest messaging, automating communication workflows, and increasing guest satisfaction, ReGuest’s high rating and feature set make it the preferable option. Which area aligns more with your hotel’s current priorities?

ReGuest vs Aruba Central: Which Should Your Hotel Choose?

If your hotel needs a dedicated guest communication system that enhances guest engagement, go with ReGuest. Its comprehensive feature set—including omnichannel messaging, chatbots, automated workflows, and integrations with third-party booking systems—makes it ideal for hotels aiming to boost guest satisfaction and loyalty. It’s especially suited for mid-sized and boutique hotels seeking a flexible, user-friendly CRM.

If, however, your team’s focus is on network management, security, and infrastructure control, Aruba Central remains the logical choice. It’s designed for IT administrators managing extensive hardware setups, offering centralized control and analytics to optimize network performance. But for your team’s guest-facing needs, ReGuest delivers a more targeted solution.

Is Aruba Central or ReGuest Easier to Use?

ReGuest’s ease of use is reflected in its impressive 4.83/5 rating based on 29 recent reviews, with users praising its intuitive interface and quick onboarding process. Many reviewers mention that staff adoption is straightforward thanks to its clear layout and user-friendly features. Support from ReGuest is highly rated at 4.97/5, emphasizing fast and helpful customer service.

Aruba Central, in contrast, has a 0/5 rating and no recent reviews, indicating a lack of user feedback and engagement. Given its primary function as a network management platform, its interface is likely more complex and less tailored for non-technical hotel staff. Edge: ReGuest.

Which Has Better Features: Aruba Central or ReGuest?

ReGuest offers a suite of 38 features specifically designed for guest communication and CRM, including guest surveys, automated replies, chatbots, omnichannel inbox, digital check-in, and guest history. It also enables upselling, offers campaign management, and supports integrations with various booking and property management systems.

Aruba Central, by contrast, has no features listed beyond network management functions such as hardware control, real-time analytics, and AI-powered insights. It does not include communication or CRM features. For a hotel focused on guest engagement, ReGuest’s extensive feature set makes it the clear winner. Edge: ReGuest.

Which Has Better Customer Support: Aruba Central or ReGuest?

ReGuest’s customer support is highly praised, with a 4.97/5 rating and reviews citing exceptional, responsive service. Users appreciate the active support team, which helps implement and troubleshoot effectively, contributing to their high likelihood of recommendation.

Aruba Central has no recent reviews or support ratings available, making it impossible to assess support quality. Its lack of recent user feedback suggests limited customer engagement or dissatisfaction. For your team’s peace of mind, ReGuest’s proven support approach is preferable. Edge: ReGuest.

Which Has More Integrations: Aruba Central or ReGuest?

ReGuest offers 20 verified integrations, including prominent property management and booking systems such as Mews, Seekda, and Simple Booking. It also supports open API access, enabling custom integrations tailored to your hotel’s existing tech stack.

Aruba Central has no verified integrations listed, reflecting its primary role as a network management platform rather than a guest engagement tool. For hotels seeking seamless integration with guest systems and property management software, ReGuest provides more extensive connectivity. Edge: ReGuest.

Which Do Hoteliers Rate Higher: Aruba Central or ReGuest?

ReGuest has a high review score of approximately 75.9 out of 100, based on 29 reviews, with recent feedback indicating strong satisfaction. Hoteliers in diverse segments, including boutique hotels and resorts, praise its user-friendliness, support, and impact on guest communication.

Aruba Central, with a 0/5 rating and no recent reviews, lacks user feedback to support its efficacy in hotel settings. Its utility appears limited outside network management. For guest communication, ReGuest’s high ratings clearly make it the favored option. Edge: ReGuest.

How Much Do Aruba Central and ReGuest Cost?

Pricing details for Aruba Central are not publicly available, likely due to its focus on network infrastructure for enterprise clients. It typically involves customized quotes based on hardware and scale.

ReGuest’s pricing is also not explicitly listed but is generally understood to be a premium product with no free tier. Given the comprehensive feature set and support, expect a cost aligned with hotel size and needs. Since both lack transparent pricing, consider this a factor for direct vendor inquiries.

What Type of Hotel Should Use Aruba Central?

• Hotels with extensive network infrastructure, such as large resorts or hotel chains managing multiple properties.
• Hotels needing centralized control of wired and wireless networks.
• Teams that prioritize security and real-time analytics for IT management.
• Hotels with dedicated IT staff capable of handling network solutions.
• Not ideal if your primary goal is guest messaging or CRM.

Aruba Central is best suited for properties with a substantial IT footprint seeking infrastructure control, not for guest communication enhancements.

What Type of Hotel Should Use ReGuest?

• Hotels that want to improve guest engagement through personalized communication.
• Teams seeking an all-in-one CRM and messaging platform.
• Hotels aiming to increase guest loyalty and operational efficiency via automation.
• Properties with varying communication channels, including WhatsApp, email, or Messenger.
• Not ideal if your hotel has minimal digital guest interaction or prefers simple email-only communication.

ReGuest is optimal for properties prioritizing guest experience, onboarding automation, and integrated communication workflows.

ReGuest vs Aruba Central: The Bottom Line for Hotels

ReGuest and Aruba Central serve fundamentally different purposes. Aruba Central is a network management system designed for IT teams handling hardware and infrastructure, not tailored for guest communication or CRM. ReGuest, however, is a guest communication platform with a robust feature set that enhances guest satisfaction through automated, omnichannel messaging.

Choose Aruba Central if your hotel needs to manage complex network infrastructure across multiple locations. Its strengths lie in security, centralized control, and real-time analytics for IT teams.

Opt for ReGuest if your hotel aims to streamline guest communication, increase personalization, and drive loyalty. Its high review score, recent positive feedback, and extensive features make it the clear choice for guest engagement.

In conclusion, for a hotel focused on elevating guest experiences through communication, ReGuest is the superior solution. Aruba Central remains the trusted choice for network management but is not suited for your guest interaction objectives.