The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 232 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
HiJiffy shines in guest engagement — especially for city-center properties (4.6/5), with exclusive features like SMS text messaging and Mobile App.
Reguest shines in Customer Support and Onboarding — especially for bed & breakfast properties (4.9/5), with exclusive features like Credit Card Authorization.
Side-by-side ratings based on 232 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | From $300/mo | Contact sales |
| Verified Reviews | 195 | 37 |
After analyzing 232 verified reviews, HiJiffy users most value its guest engagement, automation and operational efficiency, multi-channel communication, while Reguest users highlight communication efficiency, user-friendly interface, customization and flexibility. Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Guest Engagement
▾
|
+
Communication Efficiency
▾
|
|
+
Automation and Operational Efficiency
▾
|
+
User-Friendly Interface
▾
|
|
+
Multi-Channel Communication
▾
|
+
Customization and Flexibility
▾
|
|
+
Integration with Booking Systems
▾
|
+
Customer Support
▾
|
| Cons | |
|
−
Chatbot Tone and Interaction Challenges
▾
|
−
Statistics and Reporting
▾
|
|
−
Real-Time App Updates
▾
|
−
Modular and Template Limitations
▾
|
|
−
Notification Delays on Desktop
▾
|
−
Mobile Accessibility
▾
|
How each product ranks among Guest Messaging Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | #7 32 reviews | #9 14 reviews |
| Mid-Size (25-74 rooms) ▾ | #5 99 reviews | #15 14 reviews |
| Large (75-199 rooms) ▾ | #5 33 reviews | #28 2 reviews |
| X-Large (200+ rooms) ▾ | #5 16 reviews | #28 0 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #6 87 reviews | #15 12 reviews |
| Luxury ▾ | #5 66 reviews | #15 12 reviews |
| Branded / Chain ▾ | #5 52 reviews | #24 4 reviews |
| Extended Stay ▾ | #5 21 reviews | #12 5 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America ▾ | #15 17 reviews | — |
| Europe ▾ | #4 126 reviews | #7 35 reviews |
| Asia Pacific ▾ | #3 25 reviews | — |
| Middle East | #5 4 reviews | — |
HiJiffy and ReGuest both serve hotels with guest messaging software but diverge sharply in scope and operational focus. HiJiffy excels as an AI-powered Guest Communications Hub designed to automate FAQs, booking assistance, and upselling across multiple channels including WhatsApp and Facebook Messenger. It fits hotels aiming to reduce staff workload and increase direct bookings through advanced automation. ReGuest, meanwhile, functions primarily as a hotel CRM with an Omnichannel Inbox that unifies guest communication via email, WhatsApp, and proprietary messenger, focusing on sales and marketing workflows with AI support. It fits hotels prioritizing organized, personalized guest communication with strong manual control.
Both platforms solve the problem of fragmented guest communication and slow response times by centralizing conversations and enabling 24/7 AI-assisted replies. HiJiffy automates over 80% of routine queries in case studies, significantly reducing calls and manual follow-ups, while ReGuest streamlines communication workflows for consistent and fast guest service. Choosing between them depends on whether your property requires deeply automated guest self-service and upselling or a CRM-centric system emphasizing communication management and personalization.
If your property is a small to medium hotel looking to automate guest interactions across many channels and boost direct revenue, HiJiffy is the better choice, based on its deployment at over 2,500 hotels worldwide and documented case studies showing up to 93% automation rates and 7.9x ROI. Its 195 reviews averaging 4.4 overall with consistent ratings over time provide robust evidence of effective AI-driven automation. Hotels with multilingual, diverse guest profiles benefit from HiJiffy’s support for over 130 languages and extensive messaging channel integrations.
If your hotel prioritizes a CRM-first approach with an emphasis on structured guest communication over email, WhatsApp, and internal messenger, and values exceptional customer support with a more manual workflow, ReGuest is preferable. Its higher overall rating of 4.8 across 37 reviews and strong scores in ease of use and support reflect this. Properties focused on personalized sales and marketing efforts with an omnichannel inbox benefit from ReGuest’s design, especially those without heavy reliance on booking automation. However, evidence for ReGuest’s fit in very small properties or certain regions is limited due to fewer reviews and narrower geographic presence.
ReGuest leads with an ease of use rating of 4.8/5 and onboarding at 4.7/5, compared to HiJiffy’s 4.6 and 4.4 respectively. Reviewers highlight ReGuest’s intuitive interface and fast, motivating user experience, praising it as “quick and easy to operate” and simplifying communication workflows. HiJiffy users acknowledge a friendly interface but cite occasional complexity due to advanced AI features and mention a need for advanced training to leverage full capabilities. Some HiJiffy reviews note sluggish desktop notifications affecting response times, whereas ReGuest’s lack of a mobile interface could challenge users needing flexibility outside reception hours.
Staff adoption may be smoother with ReGuest for teams preferring a CRM environment focused on message management, while HiJiffy’s AI-driven automation requires upfront training but ultimately reduces manual workload. Both have responsive onboarding support, but ReGuest’s higher onboarding score reflects a more straightforward ramp-up.
Edge: Reguest.
HiJiffy offers 36 unique features absent from ReGuest, compared to ReGuest’s single unique feature—credit card authorization. HiJiffy’s exclusive capabilities include booking engine integration, message routing, automated replies, WhatsApp and Facebook Messenger integration, chatbot with self-learning NLP, real-time multilingual translation, SMS messaging, broadcast messaging, upsell marketplace, purchase links, charge to folio, mobile app, desktop app, TripAdvisor review partner integration, booking recovery campaigns, behavioral and sentiment analysis, customer profiling, and mobile key support.
Operationally, these features enable hotels to automate guest interactions with personalized upselling, real-time inventory checks, and direct booking facilitation, significantly reducing front desk workload. HiJiffy’s chatbot and AI handle 80%+ of queries independently in documented cases, freeing staff to focus on complex tasks. The mobile app supports staff in real-time communications on the go.
ReGuest lacks these automation and multi-channel messaging features but provides a credit card authorization function, supporting payment workflows directly within guest communication. This may benefit hotels who require integrated payment consent processes within messaging but does not offset HiJiffy’s broad feature set for guest communication and automation.
Edge: HiJiffy.
ReGuest scores higher on customer support with 4.9/5 and onboarding at 4.7/5, compared to HiJiffy’s 4.5 and 4.4 respectively. Reviewers consistently praise ReGuest’s support as “reliable, fast, and competent,” with multiple mentions of helpfulness and availability for questions. HiJiffy receives positive feedback for “effective and fast support” but also reports of “long wait times” and “mediocre to bad support” in some negative reviews, highlighting inconsistent experiences.
Given ReGuest’s smaller user base of 37 reviews with recent consistent satisfaction, the evidence indicates a stronger, more dependable customer support experience, which is critical for hotels relying on personalized communication. HiJiffy’s larger user base shows more varied support experiences, likely reflecting its broader global presence and complexity of the product.
Edge: Reguest.
HiJiffy leads with 64 verified integrations versus ReGuest’s 21, sharing 7 common partners including Mews, Oracle Hospitality, and Stayntouch. HiJiffy uniquely integrates with widely used platforms such as Omnibees, RoomRaccoon, Profitroom, apaleo GmbH, ROIBACK, and WebRezPro, which are critical for hotels seeking seamless data synchronization between booking engines, PMS, and messaging.
For hotels depending on extensive third-party connectivity, especially those using popular European and global distribution systems, HiJiffy’s broader ecosystem supports smoother operations and personalized guest services. ReGuest’s limited integration network may constrain properties requiring extensive system interoperability but suffices for hotels focusing on streamlined communication within fewer platforms.
Edge: HiJiffy.
ReGuest has a higher overall rating of 4.8/5 from 37 reviews, including a perfect 4.8/5 in the last six months over 10 reviews, compared to HiJiffy’s 4.4/5 overall and 4.0/5 over 16 recent reviews. ReGuest’s greater recent rating consistency suggests improvements or sustained quality, while HiJiffy shows a slight dip in latest reviews, possibly reflecting issues with automation or support noted in some critiques.
Segment-wise, ReGuest rates above 4.9/5 in Bed & Breakfasts, Resorts, and Luxury Hotels, though with fewer reviews per segment, limiting statistical strength. HiJiffy has robust segment data with 90 reviews in Boutique Hotels rated 4.4, 66 in City Center Hotels at 4.6, and 76 in Resorts at 4.4, indicating broad satisfaction among diverse property types. HiJiffy’s larger review volume and global presence lend weight to its ratings, though ReGuest’s higher scores and recommendation likelihood (97% vs. 89%) reflect stronger user enthusiasm in its niche.
Edge: Reguest.
HiJiffy publishes a base price of $300 per month with no freemium, per-room, or flat monthly plans and no implementation fee. It does not offer a trial. ReGuest does not publicly disclose pricing or trial information. The lack of transparent pricing for ReGuest means hotels must engage directly for quotes, which may reflect more customized or tiered pricing models.
Hotels seeking clear upfront pricing may favor HiJiffy for budget planning. The absence of per-room or usage fees simplifies cost assessment. ReGuest’s pricing model remains opaque, which could delay procurement decisions or complicate cost comparisons.
Not ideal if:
Not ideal if:
HiJiffy and ReGuest address guest messaging from different angles: HiJiffy is a guest communication automation platform with extensive AI-powered features to reduce staff workload and boost direct revenue, while ReGuest is a CRM-focused system emphasizing omnichannel communication management and personalized sales workflows. HiJiffy’s broad integration network, advanced chatbot capabilities, and multi-language support differentiate it for hotels looking to automate and scale guest interactions globally. ReGuest’s higher ratings for ease of use and support reflect its strength in facilitating organized, efficient communication with a personal touch.
Choose HiJiffy if you want deep automation, including booking engine integration, upselling campaigns, and real-time AI chatbots covering multiple communication channels. Its proven record of 80%+ query automation and ROI case studies supports this choice. Choose ReGuest if your hotel requires a CRM-first solution with a streamlined omnichannel inbox, exceptional customer support, and a user-friendly interface for sales and marketing teams, especially if automation is a secondary priority.
Overall, HiJiffy fits hotels aiming for operational efficiency through AI and automation, while ReGuest suits hotels requiring a tightly managed communication system with strong human involvement. The decision hinges on your property’s workflow preferences, technical capacity, and guest engagement strategy.
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
| Feature |
|
|
|---|---|---|
|
▾
Unified Inbox
|
|
|
| Team Messaging | ||
| Broadcast Messaging | ||
| Desktop App (non-web based) | ||
| Photo Sharing | ||
| Mobile App | ||
| Mobile Friendly | ||
| Live Translations | ||
| Website Livechat | ||
|
▾
Multi-Channel
|
|
|
| Whatsapp Integration | ||
| Facebook Messenger Integration | ||
| SMS text messaging | ||
| Website Livechat | ||
|
▾
Automation
|
|
|
| Message Routing | ||
| Automated Replies | ||
| Chatbot Booking Agent | ||
| Broadcast Messaging | ||
| Upsell Fulfillment Tracking | ||
| Open API | ||
| Automated Workflows | ||
|
▾
Upselling & Ancillaries
|
|
|
| Upsell Marketplace | ||
| Offer Campaigns | ||
| Upsell Fulfillment Tracking | ||
| Purchase Links | ||
| Charge to Folio | ||
| Room Upgrades Campaigns | ||
| Upselling Campaigns | ||
|
▾
Task & Request Management
|
|
|
| Ticketing System | ||
| Tasks & Checklists | ||
| Inspections | ||
| Recurring Tasks | ||
| Upsell Fulfillment Tracking | ||
|
▾
Surveys & Feedback
|
|
|
| Messaging Guest Surveys | ||
| TripAdvisor Review Partner | ||
| Guest Reviews Campaigns | ||
|
▾
Reporting & Analytics
|
|
|
| Analytics dashboard | ||
| Guest History | ||
| Upsell Fulfillment Tracking | ||
| Team KPIs Dashboard | ||
| Custom Goal Setting | ||
|
▾
Compliance & Privacy
|
|
|
| Automated Opt-In/Consent Collection | ||
| Secured Data Protection | ||
| Open API | ||
|
▾
Digital Registration & Check-in
|
|
|
| Document & Passport Scanning | ||
| Credit Card Authorization | ||
| Mobile Keys | ||
| Custom Fields | ||
|
▾
Pre-Stay
|
|
|
| Chatbot Booking Agent | ||
| Booking Recovery Campaigns | ||
| Behavioral Marketing Campaigns | ||
| Email to Chatbot Automation | ||
| Smooth Handover to Human Agents | ||
| Click to Call | ||
| Lead Qualification | ||
| OTA Price Comparison | ||
| Interface Personalization | ||
|
▾
In-Stay & Post Stay
|
|
|
| Digital Check-in | ||
| Room Upgrades Campaigns | ||
| Upselling Campaigns | ||
| Automated Workflows | ||
| Custom Routing and Escalations | ||
| Pre-programmed Guest Notifications | ||
| Guest Reviews Campaigns | ||
| Retention Campaigns | ||
|
▾
Back-Office
|
|
|
| Unified Omnichannel Inbox | ||
| Status Tabs in Inbox Navigation | ||
| Assigning Agents | ||
| Canned Responses | ||
| User Profile Customizations | ||
| Multi Property Management | ||
| Customizable Working Hours | ||
| Unlimited Users | ||
|
▾
Artificial Intelligence
|
|
|
| Chatbot Booking Agent | ||
| Sentiment Analysis | ||
| Self-Learning NLP | ||
| Syntax & Semantic Analysis | ||
| Behavioral Analysis | ||
| Customer Profiling | ||
| Prediction & Forecasting |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Typically, answers to customer queries are given quickly between tasks, but with HiJiffy, there's a real time to think about how to deal with a query in a clear and organised way."
No published case study for this goal yet.
"HiJiffy has enabled us to optimise the reception staff at Kora Green City. We are a hotel where we rely on technology to automate many of our processes, but we are very clear that..."
No published case study for this goal yet.
What hoteliers love
The tool significantly improves guest engagement by providing instant messaging capabilities, which results in higher guest satisfaction and improved... The tool significantly improves guest engagement by providing instant messaging capabilities, which results in higher guest satisfaction and improved overall service quality.
Users appreciate HiJiffy's automation features, which save countless hours by responding to routine inquiries and engaging with guests across multiple... Users appreciate HiJiffy's automation features, which save countless hours by responding to routine inquiries and engaging with guests across multiple channels. This allows hotel staff to focus on more complex tasks and significantly enhances guest satisfaction.
HiJiffy supports effective multi-channel guest communication, especially through platforms like WhatsApp, which users highlight as crucial for broader... HiJiffy supports effective multi-channel guest communication, especially through platforms like WhatsApp, which users highlight as crucial for broader reach and enhanced customer engagement.
Where hoteliers push back
Some reviews mention the chatbot's tone as robotic, occasionally causing frustration in handling guest questions. Improvements in personalization and... Some reviews mention the chatbot's tone as robotic, occasionally causing frustration in handling guest questions. Improvements in personalization and natural interaction could enhance effectiveness.
Users praise the tool’s mobile app for delivering real-time updates, which is particularly effective in maintaining a smooth flow of communication and... Users praise the tool’s mobile app for delivering real-time updates, which is particularly effective in maintaining a smooth flow of communication and ensuring timely responses.
Ranks higher for
Unique capabilities
What hoteliers love
ReGuest stands out for its efficient chat functions, allowing quick and intuitive guest communication which simplifies operations and enhances guest s... ReGuest stands out for its efficient chat functions, allowing quick and intuitive guest communication which simplifies operations and enhances guest satisfaction.
The platform is acknowledged for its user-friendly interface, with quick, intuitive handling and a motivating design that is appreciated by many users... The platform is acknowledged for its user-friendly interface, with quick, intuitive handling and a motivating design that is appreciated by many users.
ReGuest's modular system offers flexibility and personalization but increases costs, which is a concern for some users.
Where hoteliers push back
The system provides clear and fast statistics, although some users wish for more detailed analyses, particularly of specific messages.
While offering some customizable options, the platform has limited self-implementing features and intuitive setup for new templates.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. HiJiffy and ReGuest Guest Communication share many core Guest Messaging Software features, but each has unique capabilities. HiJiffy offers 64 verified integration partners, while ReGuest Guest Communication offers 21. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ReGuest Guest Communication leads in ease of use at 4.8/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
HiJiffy: No. ReGuest Guest Communication: No. Neither product currently offers a free tier. Most Guest Messaging Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. HiJiffy has an HT Score of 88 and Reguest has 76. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Custom recommendations tailored to your property