Aruba Central vs. Sojern AI Smart Concierge:
Which Is Right for You?

The Decision

Choosing between Aruba Central by HPE/Aruba and Sojern AI Smart Concierge for your hotel hinges on your primary needs. Aruba Central is designed to manage and monitor your network, providing centralized control and insights into your wired and wireless infrastructure. Conversely, Sojern AI Smart Concierge focuses on guest communication, reducing staff workload and improving guest satisfaction through AI-driven messaging. Both address communication, but their core functions diverge significantly.

If your hotel prioritizes guest engagement and operational efficiency through automated messaging, Sojern is the clear choice. If your primary concern is network management and infrastructure visibility, Aruba Central is the appropriate tool. But which is ultimately more suited for your property?

Is Aruba Central or Sojern Better for Hotels?

Aruba Central aims to simplify network management across large or complex hotel environments, integrating with hardware like switches and access points. However, it appears to lack recent reviews and a high user rating, which raises questions about its current effectiveness or user satisfaction. Sojern, with a stunning 4.75/5 rating based on 17 reviews—most recent within the last six months—offers a well-supported solution, especially appreciated for its ease of use and strong customer support.

While Aruba Central excels at providing real-time analytics and centralized network control, its absence of recent user feedback and support ratings suggests it might not be as responsive or user-friendly today. Sojern’s recent reviews highlight its simplicity, robust features, and high recommendation rate, with a 9.71 NPS score and 96% likelihood to recommend. Which solution better aligns with your hotel’s strategic priorities?

Is Aruba Central or Sojern Easier to Use?

Ease of use can make or break software adoption across your team. Aruba Central’s usability score is not provided, and no recent reviews imply limited recent user feedback or ongoing support. Alternatively, Sojern enjoys a 4.59/5 ease of use rating based on recent reviews, with users praising its straightforward setup and intuitive interface. Review quotes emphasize how quickly staff can adapt and learn the system, saving time and reducing frustration.

In addition, Sojern’s onboarding process scores highly at 4.81/5, indicating a smooth transition for your team and minimal training time. Given the recent positive feedback on usability and onboarding, edge: Sojern.

Which Has Better Features: Aruba Central or Sojern?

Aruba Central’s feature set appears limited or unspecified, focusing mainly on network management and infrastructure control. In contrast, Sojern boasts 18 distinct features, including WhatsApp integration, chatbot booking, guest history, automated replies, live translations, and analytics dashboards—features specifically tailored to guest communication and engagement.

These capabilities enable your hotel to create personalized, automated interactions, reduce response times, and improve overall guest satisfaction. With that, it’s clear that Sojern offers a richer feature set designed explicitly for guest messaging. Edge: Sojern.

Which Has Better Customer Support: Aruba Central or Sojern?

Customer support quality is critical for ongoing success. Aruba Central’s support ratings are not available, and no recent reviews provide insight into its support experience. Conversely, Sojern scores a near-perfect 4.88/5 for support, with recent reviews praising prompt, helpful, and attentive assistance.

Guests consistently mention how support staff listens and accommodates requests, which fosters trust and smooths onboarding. Given the high support ratings and recent positive feedback, edge: Sojern.

Which Has More Integrations: Aruba Central or Sojern?

Integration breadth can significantly impact your hotel’s operational workflows. Aruba Central does not list verified partners, suggesting limited or no integrations. In contrast, Sojern offers 33 verified partners, including major platforms like Profitroom, Mirai, HOTELTIME, and Vertical Booking, along with shared integrations with other industry tools.

This extensive partner network allows your hotel to connect seamlessly with your existing PMS, booking engines, and revenue management tools, streamlining operations. Edge: Sojern.

Which Do Hoteliers Rate Higher: Aruba Central or Sojern?

Recent reviews paint a clear picture: Aruba Central remains unreviewed in recent times, making it impossible to gauge current user satisfaction. Sojern’s recent reviews consistently rate it at 4.75/5, with a 96% likelihood of recommendation across diverse property types like boutique hotels, branded hotels, motels, and more.

Hotel segments such as boutique and branded hotels particularly praise Sojern’s ease of use, support, and feature depth. With more recent and positive feedback, edge: Sojern.

How Much Do Aruba Central and Sojern Cost?

Pricing transparency favors Sojern, which charges a straightforward $400 monthly fee without additional implementation or setup costs. Aruba Central’s pricing information is unavailable, and no free tier or trial details are provided, making it harder to assess overall value.

Given Sojern’s clear pricing structure and high value for money based on user reviews, your hotel can confidently plan your budget around it. Edge: Sojern.

What Type of Hotel Should Use Aruba Central?

• Hotels that need comprehensive network management solutions, including wired and wireless infrastructure.
• Properties with large or complex IT environments requiring centralized control.
• Hotels prioritizing network security and real-time analytics.
• Teams seeking to reduce operational costs related to network infrastructure.
• Hotels that have dedicated IT staff or require scalable network management tools.

Not ideal if your hotel’s core focus is guest communication, or if you lack the technical infrastructure to support advanced network management.

What Type of Hotel Should Use Sojern?

• Hotels prioritizing guest engagement, communication, and satisfaction.
• Properties aiming to reduce front desk calls and improve response times.
• Hotels seeking AI-driven automation for personalized guest experiences.
• Operations looking for quick onboarding, support, and easy-to-use interfaces.
• Hotels with a focus on ancillary revenue through upselling and local recommendations.

Not ideal if your primary requirement is network infrastructure management or if your hotel’s operations don’t heavily rely on guest messaging.

The Bottom Line for Hotels: Aruba Central or Sojern?

Aruba Central and Sojern serve vastly different purposes. Aruba Central is a network management system best suited for large hotels with complex infrastructure needs, while Sojern is a guest communication tool designed to streamline interactions and improve guest satisfaction through AI-powered messaging.

If your hotel needs a reliable, easy-to-use guest messaging platform that is backed by recent reviews and high support ratings, Sojern is the clear winner. For properties focused on network infrastructure or security, Aruba Central might still be relevant, but the lack of recent feedback and limited reviews diminish its appeal.

In conclusion, for most hotels seeking an effective guest messaging solution, Sojern’s extensive features, positive recent reviews, and high customer support position it as the more trustworthy and valuable choice.