Assa Abloy vs. freetobook:
Which Is Right for You?

The Decision

Choosing the right property management system (PMS) can significantly impact your hotel’s operations, guest experience, and revenue. Assa Abloy offers a solution with a long-standing reputation but minimal recent user feedback, whereas freetobook provides a modern, feature-rich platform with a large, active user base and recent positive reviews. Your decision hinges on whether you prioritize established reliability or current user satisfaction and innovation.

Both products aim to streamline reservations, improve distribution, and enhance operational control. Yet, their approaches differ: Assa Abloy leans toward enterprise security and integrations, while freetobook emphasizes ease of use and all-in-one management. How do these differences align with your hotel’s needs?

Is Assa Abloy or freetobook Better for Hotels?

Assa Abloy, known for its security hardware and integrations, is primarily aimed at larger hotel chains or properties seeking high-security solutions. Its PMS offering is less visible in the review marketplace, with no recent reviews or star ratings, making its current usability and customer support unclear.

In contrast, freetobook boasts over 129 reviews in the last six months with an overall rating of 87.22, and a 99% likelihood to recommend, indicating strong recent user satisfaction. This recent feedback suggests freetobook is more aligned with the needs of independent and small-to-medium hotels seeking an accessible, feature-rich platform.

Assa Abloy’s lack of recent reviews raises questions about its current support and usability, whereas freetobook’s active user base and ongoing updates show it is evolving to meet hotelier demands. Given this, which platform better suits your hotel’s operational priorities and support expectations?

Assa Abloy vs freetobook: Which Should Your Hotel Choose?

If your hotel requires a secure, enterprise-grade solution with advanced integrations, and your team has the technical capacity to implement complex systems, Assa Abloy might be appropriate. However, if you need a user-friendly, all-in-one PMS with extensive features, ongoing support, and recent positive reviews, freetobook is the stronger option.

Specifically, for small to medium-sized hotels or B&Bs looking to grow their direct bookings and streamline operations, freetobook’s comprehensive suite of 38 features—including channel management, booking engine, guest messaging, and revenue management—makes it an ideal fit. Conversely, Assa Abloy’s limited available data and lack of recent feedback suggest it’s less suitable unless your hotel’s infrastructure already aligns with its offerings.

In essence, if you prioritize ease, recent support, and a proven track record, go with freetobook; if you require high security and enterprise-level features, further investigation into Assa Abloy’s current capabilities is needed.

Is Assa Abloy or freetobook Easier to Use?

Freetobook’s user interface scores nearly perfect at 4.91 out of 5, with most reviews emphasizing its simplicity, quick onboarding, and intuitive navigation. Users highlight how even staff with limited tech experience can manage reservations, communicate with guests, and handle daily operations efficiently.

Assa Abloy’s usability isn’t reflected in recent reviews or ratings, leaving its ease of use uncertain. Given the lack of recent feedback and support data, it’s unlikely Assa Abloy offers the same level of user-friendliness as freetobook.

Edge: freetobook.

Which Has Better Features: Assa Abloy or freetobook?

Freetobook offers 38 distinct features, including channel management, booking engine, guest messaging, online check-in, revenue tracking, guest app, and automated reminders—many of which directly support independent hotels and B&Bs. It also integrates with Stripe, RoomPriceGenie, and Pitchup.com, providing connectivity to popular booking channels and payment solutions.

Assa Abloy, by comparison, has no publicly available feature set or integrations beyond its core security hardware. Its limited data and absence of recent reviews suggest it doesn’t offer a comparable suite of hospitality management tools.

Edge: freetobook.

Which Has Better Customer Support: Assa Abloy or freetobook?

Freetobook’s recent reviews consistently praise its customer support, rating 4.91 out of 5, with comments on quick responses, knowledgeable teams, and helpful onboarding. Guests say, “Customer support is great with one-to-one help making sure we get the most out of their PMS.”

Assa Abloy’s support quality isn’t documented in recent reviews, making it difficult to assess. Its lack of recent customer feedback diminishes confidence in its current support level, unlike freetobook’s active, positive user experiences.

Edge: freetobook.

Which Has More Integrations: Assa Abloy or freetobook?

Freetobook connects with four verified partners, including Stripe, RoomPriceGenie, Pitchup.com, and Sweeply, offering broad options for payments, distribution, and revenue management. Its open architecture supports third-party integrations, enhancing flexibility for small hotels.

Assa Abloy has only one verified partner—Yanolja Cloud Solution—limiting its integration scope. With so few verified connections, it’s less suitable if your hotel relies on diverse systems.

Edge: freetobook.

Which Do Hoteliers Rate Higher: Assa Abloy or freetobook?

Freetobook’s recent review activity and high ratings indicate strong user satisfaction, especially among B&Bs, small hotels, and independent operators. Its 87.22 score and 99% recommendation rate reflect current positive experiences.

Assa Abloy lacks recent reviews and ratings, making it impossible to determine current user sentiment. The absence of feedback suggests it’s less favored in the hotel community today.

Edge: freetobook.

How Much Do Assa Abloy and freetobook Cost?

Assa Abloy does not publicly disclose pricing or offer a trial, making direct comparison impossible. Historically, Assa Abloy solutions involve enterprise-level pricing, often requiring custom quotes.

Freetobook charges a flat $200 monthly fee, with no implementation or setup costs, and no ongoing charges per room. Its transparent pricing and free trial offer clear value and predictability for small to medium hotels.

What Type of Hotel Should Use Assa Abloy?

• Hotels that prioritize enterprise-level security and hardware integrations.
• Large hotel chains with dedicated IT teams for complex systems.
• Properties with existing Assa Abloy infrastructure seeking compatibility.
• Hotels needing highly customizable, security-focused solutions.

Not ideal if your hotel is small, seeks ease of use, or prefers an all-in-one management platform.

What Type of Hotel Should Use freetobook?

• Independent hotels, B&Bs, and small to medium-sized properties.
• Hotels looking for an easy-to-use platform with integrated booking, channel management, and guest communication.
• Businesses aiming to increase direct bookings and automate operations.
• Hotels interested in transparent, predictable pricing with ongoing support.

Not ideal if your hotel requires enterprise-level security, custom integrations beyond those offered, or highly specialized management features.

freetobook vs Assa Abloy: The Bottom Line for Hotels

The core difference is that freetobook provides a modern, feature-rich PMS with recent positive reviews, while Assa Abloy’s offering remains largely unreviewed and uncertain in current support and usability.

If your hotel needs an intuitive, cost-effective system with active support and a broad feature set, freetobook is clearly the better choice. It’s suited for small to medium properties seeking growth and operational efficiency.

Assa Abloy might fit if you are part of a large chain or enterprise that already leverages its security hardware and has the resources to navigate a less transparent system. However, for most hotels, especially those looking for a reliable, well-supported PMS, freetobook stands out as the more practical and proven option.