ASTERIO (by Septeo Hospitality) vs. Counter:
Which Is Right for You?

The Decision

Choosing between Septeo Hospitality’s ASTERIO and Counter hinges on your hotel’s specific needs and operational scale. Both systems aim to streamline property management, but they serve fundamentally different segments and offer contrasting features. ASTERIO positions itself as an all-in-one software suite for a broad hospitality range, while Counter is tailored for hostels with a focus on simplicity and mobility. What factors matter most to your team?

Is ASTERIO or Counter Better for Hotels?

ASTERIO and Counter both address property management, but their target audiences, feature sets, and market presence differ significantly. ASTERIO claims to be more than a PMS, integrating sales, revenue management, and guest experience features, yet it currently lacks user reviews and has a zero-star rating. Counter, with 54 recent reviews and a 4.73 out of 5 rating, is proven in the hostel segment, praised for ease of use and support. Does your hotel need a flexible, comprehensive platform or an intuitive, lightweight solution?

The key divergence is market maturity: Counter’s active reviews and high ratings show it’s well-tested, especially among hostels, while ASTERIO’s absence of recent reviews indicates less proven performance. Do you prioritize a system with proven user satisfaction or one that might still be evolving?

Counter vs ASTERIO: Which Should Your Hotel Choose?

If your hotel is a hostel, boutique, or small independent property needing an affordable, mobile-friendly management system, Counter is the clear choice. Its intuitive interface, extensive positive reviews, and features like POS integration make it ideal for operations focused on automation and guest experience. Conversely, if your property requires managing multiple services—spa, wellness, food & beverage—and demands a robust feature set for revenue and channel management, ASTERIO might fit better, assuming future support and updates.

For larger hotels or properties with complex operations, Counter’s proven simplicity and support outweigh ASTERIO’s unverified claims. For small hostels seeking straightforward management, Counter offers better confidence backed by recent reviews. Which profile aligns with your hotel’s operational complexity?

Is ASTERIO or Counter Easier to Use?

Counter’s ease of use is highly rated, with a 4.6 out of 5 score from users who praise its intuitive, mobile-friendly interface. Support staff are also noted for their responsiveness, with 4.96/5 ratings and positive quotes about quick, helpful assistance. In contrast, ASTERIO has no recent reviews or ratings, leaving its user experience unverified, but its web-based design suggests a flexible interface.

Given Counter’s strong recent feedback and high satisfaction scores, it’s clearly favored for ease of onboarding and staff adoption. Edge: Counter.

Which Has Better Features: ASTERIO or Counter?

ASTERIO offers a comprehensive suite, with 27 exclusive features including spa & wellness modules, EPoS, gift vouchers, native email marketing, digital registration, guest messaging, real-time reporting, revenue management, and more—almost double Counter’s feature count. These capabilities support complex operations and multi-service offerings, making it suitable for larger or diversified properties.

Counter, while simpler with only 2 exclusive features (online 24/7 support and a mobile app), covers core PMS needs for hostels—reservation management, POS, integrations like Stripe, and automation. For properties prioritizing extensive operational features, ASTERIO’s breadth is advantageous. For straightforward management, Counter’s simplicity is preferable. Edge: ASTERIO.

Which Has Better Customer Support: ASTERIO or Counter?

Counter’s customer support is highly rated at 4.96/5, with reviews highlighting responsiveness, professionalism, and quick assistance from team members like Evelyn and Max. Customers frequently mention support as a key strength, especially amid ongoing software improvements. ASTERIO, with no recent reviews, cannot be reliably assessed, but its vendor claims suggest a focus on support.

Based on available data, Counter’s support clearly outperforms, especially for hoteliers who depend on responsive help. Edge: Counter.

Which Has More Integrations: ASTERIO or Counter?

ASTERIO integrates with 13 verified partners, including major systems like SiteMinder, D-Edge, and Qualitelis, offering extensive connectivity for diverse hotel environments. It also provides unique integrations like guest communication and revenue management modules. Counter, with 7 verified partners, includes key integrations such as Stripe, Goki, and Cloudbeds, but fewer overall.

For properties relying heavily on multiple third-party channels or revenue tools, ASTERIO’s wider integration network offers more flexibility. Counter’s integrations are sufficient for hostels focused on essential functions. Edge: ASTERIO.

Which Do Hoteliers Rate Higher: ASTERIO or Counter?

Counter’s recent reviews reflect a 4.73 out of 5 rating from 54 users, mainly from hostels, with high praise for usability and support. Its most recent reviews reinforce its reputation among small property managers. ASTERIO’s zero reviews mean no current user ratings to consider, making it impossible to assess satisfaction.

Given the volume and recency of Counter’s reviews, hoteliers clearly rate it higher. Edge: Counter.

How Much Do ASTERIO and Counter Cost?

Both products do not specify clear pricing models or fees, indicating a possible custom quotation process or limited transparency. ASTERIO’s cost may depend on the scope of modules chosen, while Counter’s free base platform focuses on small hostel management, with potential charges for integrations or add-ons.

For budget-conscious properties, Counter’s free model and emphasis on affordability make it attractive. ASTERIO’s price, likely tailored, could be higher given its feature set. Confirming costs directly from vendors is advisable.

What Type of Hotel Should Use ASTERIO?

• Hotels with multiple services like spas, wellness, and F&B that want integrated management.
• Properties seeking a single platform for sales, bookings, and marketing.
• Hotel groups looking for a flexible, adaptable system.
• Teams that prioritize extensive automation and real-time reporting.
• Larger hotels or resorts with complex revenue management needs.

Not ideal if you’re a small hostel or need quick deployment, given the lack of recent reviews and limited user feedback.

What Type of Hotel Should Use Counter?

• Small hostels, B&Bs, boutique hotels, or properties with simple operations.
• Teams that prioritize ease of use, mobile management, and quick onboarding.
• Hotels needing automation features like POS, online check-in, and integrated payments.
• Properties seeking responsive customer support with high satisfaction.
• Businesses that want a proven platform with recent reviews and active user base.

Not ideal if your hotel requires extensive multi-service management, detailed revenue controls, or broad integrations beyond core needs.

The Bottom Line for Hotels

ASTERIO aims to serve larger, diversified hotels with a broad feature set and complex operation needs. Its current lack of recent reviews makes its performance and user satisfaction unconfirmed, but its extensive features suggest a high potential for sophisticated management.

Counter is an established choice for hostels and small properties, proven by 54 recent reviews and high satisfaction scores. Its user-friendly interface, support, and automation features make it a reliable solution for budget-conscious and operation-light hotels.

If your hotel values proven performance, rapid support, and simplicity, Counter is the safer pick. For larger or multi-service properties seeking a versatile, integrated platform, ASTERIO could be worth considering once it demonstrates consistent user satisfaction and support.

In summary: For immediate confidence and proven satisfaction, go with Counter. If your property’s needs extend to multiple services and complex revenue management, explore ASTERIO as a future upgrade when more user feedback becomes available.