ASTERIO (by Septeo Hospitality) vs. ThinkReservations PMS:
Which Is Right for You?

The Decision

Choosing the right property management system (PMS) can dramatically influence your hotel’s operations, revenue, and guest satisfaction. You’re comparing ASTERIO by Septeo Hospitality and ThinkReservations PMS, two platforms that aim to streamline management and improve guest experiences. While both systems address core hotel needs, they diverge in features, support, and market presence. Which one aligns best with your property’s specific requirements?

Is ASTERIO or ThinkReservations Better for Hotels?

Both ASTERIO and ThinkReservations serve as central hubs for hotel operations, offering tools for reservations, billing, and guest communication. ASTERIO claims to be more than just a PMS, supporting various hotel activities like wellness, retail, and activities, with a focus on European markets. ThinkReservations emphasizes simplicity, online booking, and integrations, primarily serving North American small to mid-sized properties. Given the stark difference in review counts and recency—ThinkReservations has 356 reviews, with recent feedback emphasizing usability and support—it's clear that ThinkReservations has stronger validation. Is a more comprehensive, multi-activity system or a straightforward, well-supported PMS better for your hotel?

ThinkReservations PMS vs ASTERIO: Which Should Your Hotel Choose?

If your hotel operates in North America and prioritizes ease of use, rapid onboarding, and strong customer support, ThinkReservations is the clear choice. It’s favored by small inns, bed & breakfasts, and boutique hotels seeking reliable integrations, automated features, and high guest satisfaction ratings. Conversely, if your property is a larger, multi-activity operation with a focus on European markets, and you need specialized modules like spa, wellness, or revenue management, ASTERIO’s broad feature set may be more suited—though its review count and recent feedback are nonexistent, making it less reliable in current performance.

Is ASTERIO or ThinkReservations Easier to Use?

ThinkReservations boasts a 4.82/5 ease of use rating from 356 reviews, with many users citing its intuitive interface, seamless onboarding, and quick support response times. Users describe it as “like adding another employee” due to its simplicity and helpful training resources. In contrast, ASTERIO has no publicly available review ratings or recent customer feedback, making it impossible to gauge usability. Based on current data, it’s evident that ThinkReservations is easier for your team to adopt and operate efficiently. Edge: ThinkReservations.

Which Has Better Features: ASTERIO or ThinkReservations?

ThinkReservations offers 34 shared features with ASTERIO, alongside five unique features like online 24/7 support, task management, and a mobile app—features highly valued by busy hotels. ASTERIO provides 10 exclusive features, including a spa & wellness module, guest CRM, and revenue management, appealing to larger or multi-service properties. Given the extensive reviews highlighting ThinkReservations’ automation, upselling, and integrations, it clearly offers a broader, more proven set of tools for day-to-day hotel management. Edge: ThinkReservations.

Which Has Better Customer Support: ASTERIO or ThinkReservations?

ThinkReservations holds a 4.82/5 customer support rating from 356 reviews, with many users lauding its quick, knowledgeable assistance and seamless onboarding. Review quotes describe the support team as “very accessible” and “helpful every step of the way.” ASTERIO’s support and support reviews are not available, making it impossible to assess their responsiveness or quality. With so much recent positive feedback, ThinkReservations demonstrates superior customer support. Edge: ThinkReservations.

Which Has More Integrations: ASTERIO or ThinkReservations?

ThinkReservations connects with 16 verified partners, including major OTAs like Airbnb and Expedia, as well as Google Hotel Ads, supporting robust third-party integrations. ASTERIO integrates with 13 partners, including SiteMinder and Experience Hotel, but lacks some of the most common travel channel integrations. ThinkReservations’ broader partner list and proven reliability provide your team more options and peace of mind. Edge: ThinkReservations.

Which Do Hoteliers Rate Higher: ASTERIO or ThinkReservations?

ThinkReservations boasts a 4.88/5 overall rating from 343 reviews, predominantly from small and boutique hotels. Hotels in these segments praise its ease of use, automation, and support, with recent reviews emphasizing its role in increasing revenue and operational efficiency. ASTERIO’s rating is 0/5 with no recent reviews, making it impossible to gauge property satisfaction or performance. Based on current data, hoteliers rate ThinkReservations much higher. Edge: ThinkReservations.

How Much Do ASTERIO and ThinkReservations Cost?

ASTERIO does not publicly disclose pricing details, suggesting it may be customized or require direct contact. ThinkReservations charges a flat $500 monthly fee, with no implementation or additional per-room charges. Given the transparency and affordability, ThinkReservations offers clear value for small to mid-sized hotels, while ASTERIO’s pricing likely varies based on scope.

What Type of Hotel Should Use ASTERIO?

• Hotels that operate multiple activities such as wellness, retail, and events, needing a unified platform.
• Properties seeking an all-in-one system for revenue management, billing, and guest communication.
• Large or complex properties in Europe that require customized modules and integrations.
• Teams that prefer a single solution to handle diverse services and bookings.
• Not ideal if your hotel prioritizes quick implementation, ease of use, or needs a system with proven recent support—especially outside Europe.

What Type of Hotel Should Use ThinkReservations?

• Small inns, bed & breakfasts, boutique hotels, and resorts in North America.
• Hotels seeking a straightforward, fast-to-implement PMS with reliable OTA integrations.
• Teams that want excellent customer support, automation, and upselling tools.
• Properties aiming to increase revenue through features like automated reminders and advanced booking engines.
• Not ideal if your hotel requires multi-activity management, complex revenue modules, or operates outside North America.

The Bottom Line for Hotels

The core difference lies in the market focus and validation: ThinkReservations is a highly-rated, well-supported PMS with proven success stories and a large user base. ASTERIO, while offering a broad feature set for multi-activity properties, lacks recent reviews and validation, especially outside of Europe.

If your hotel is a small or boutique property in North America looking for a straightforward, reliable, and well-supported platform, ThinkReservations is your best choice. It’s praised for ease of use, automation, integrations, and customer support—making it ideal for hotels that value operational simplicity and revenue growth.

For larger, multi-activity hotels or properties in Europe that need a customizable platform with specialized modules, ASTERIO might be suitable—though you should verify its current performance and support options before proceeding.

In conclusion, the decision hinges on your hotel’s size, location, complexity, and priority for support. But with more recent reviews and a higher overall rating, ThinkReservations stands out as the more dependable, user-friendly choice for most North American hotels today.