The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
AsyaSoft shines .
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 0 | 57 |
After analyzing 57 verified reviews, AsyaSoft users most value its , while Counter users highlight user interface and usability, customer support, automated features. Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | AsyaSoft |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #26 28 reviews |
| Mid-Size (25-74 rooms) | — | #46 4 reviews |
| Large (75-199 rooms) | — | #32 2 reviews |
| X-Large (200+ rooms) | — | #31 1 reviews |
By Property Type
| Segment | AsyaSoft |
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| Boutique ▾ | — | #31 16 reviews |
| Luxury | — | #44 4 reviews |
| Branded / Chain | — | #43 4 reviews |
| Extended Stay ▾ | — | #32 5 reviews |
By Region
| Segment | AsyaSoft |
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|---|---|---|
| North America ▾ | — | #25 8 reviews |
| Europe ▾ | — | #20 25 reviews |
| Asia Pacific | — | #16 4 reviews |
| Middle East | — | #11 2 reviews |
Choosing the right property management system (PMS) is critical for your hotel's operations, and with so many options, it’s vital to evaluate how they compare. AsyaSoft PMS by AsyaSoft and Counter by Counter both aim to streamline hotel and hostel management but differ significantly in maturity, features, and user feedback. Your decision should hinge on your specific property type, operational needs, and the support each platform offers. Are you looking for a highly-rated, feature-rich system or a simpler, more widely adopted solution?
Both products intend to solve core PMS problems: managing reservations, guest profiles, and operational workflows. AsyaSoft, however, has a minimal online presence, with no recent reviews or verified support, raising questions about its current viability. Counter, with over 54 recent reviews and a 4.73/5 overall rating, shows more evidence of active development and customer satisfaction. Do these differences suggest a clear winner?
AsyaSoft, despite its zero reviews and a lack of recent user feedback, appears to be a niche or outdated product with no verified integrations or customer support data. Its absence from regions and lack of updates make it unsuitable for most modern hotel operations. Counter, on the other hand, is actively used across 29 countries, boasts 54 recent reviews, and has a high user satisfaction score of 4.73/5. Its well-documented features and extensive integrations suggest a more reliable choice for hotels seeking proven technology.
While AsyaSoft offers no clear evidence of ongoing development or customer success stories, Counter’s recent reviews highlight its ease of use, strong support, and feature set. Given the absence of recent feedback for AsyaSoft, can you confidently rely on it to meet your hotel’s needs? Or does Counter’s active user base and recent favorable reviews provide a clearer path forward?
If your hotel requires a straightforward, simple PMS primarily for small-scale management, AsyaSoft’s lack of reviews and features makes it difficult to recommend. Conversely, if your property is a hostel or small hotel needing a feature-rich, multi-platform system with a proven track record, Counter is the clear choice.
Counter’s extensive feature set (19 unique features like channel management, booking engine, online support, and integrated POS) is designed specifically for the complex, multi-channel environment that many properties operate in today. Conversely, AsyaSoft’s minimal online presence and unverified capabilities suggest it may fall short of your operational demands, unless you’re considering an in-house or legacy solution with limited support.
Counter’s user interface consistently receives high praise, with a 4.6/5 ease of use score based on recent reviews. Hoteliers describe it as intuitive, simple, and quick to learn, with onboarding rated at 4.7/5 and support staff praised for responsiveness.
AsyaSoft’s lack of recent reviews means there is no data to assess its usability or onboarding experience. Its nonexistent review count indicates it’s either untested or no longer actively supported, making it impossible to judge the user experience confidently. Edge: Counter.
Counter offers 19 features exclusive to it, including a channel manager, booking engine, online support, automated night audit, and multi-currency options. These features directly address daily operational needs and revenue management, making it highly versatile for property types beyond small hostels.
AsyaSoft, with no verified features listed, provides no evidence of specific capabilities. Its absence from regional markets and lack of documented features suggest it may not deliver the comprehensive functionality needed for broader hotel management. Edge: Counter.
Counter’s customer support scores a near-perfect 4.96/5, with recent reviews praising the team’s responsiveness and professionalism—especially staff like Evelyn and Max. Reviewers appreciate quick replies and proactive assistance, which are vital in resolving everyday issues.
AsyaSoft’s support details are nonexistent, and with no recent reviews or user feedback, its support quality remains unverified. This lack of data raises concerns about ongoing assistance and issue resolution. Edge: Counter.
Counter boasts seven verified integrations, including channel managers like WuBook and SiteMinder, payment processors like Stripe, and platforms like Goki. These integrations allow for smoother operations, more distribution channels, and streamlined income management.
AsyaSoft has no verified integrations, limiting its ability to connect with other platforms and tools. For a property that relies on multiple online channels or payment methods, Counter’s integrations offer a decisive advantage. Edge: Counter.
Counter’s reviews are recent and plentiful, with a high overall rating of 4.73/5 from 54 hotelier reviews. Its user base comprises mainly hostels (83%) but also includes boutique hotels, city center hotels, and independent properties, all of which seem satisfied.
AsyaSoft’s rating is zero, and no reviews exist to illustrate user satisfaction or experience. Without recent feedback, it’s impossible to gauge how well it performs in real-world scenarios. Clearly, Counter is the more trusted and better-rated option. Edge: Counter.
AsyaSoft does not publish pricing details or offer a free trial, which suggests it might be a bespoke or legacy system requiring direct inquiry. Counter, similarly, does not specify pricing but states there are no implementation fees or tiered plans; it offers a straightforward, potentially flexible pricing model.
Given the lack of transparency around AsyaSoft, your hotel might struggle to evaluate its affordability. Counter’s open approach and no-cost trial indicate a more accessible path to understanding its value proposition.
Not ideal if your hotel needs reliable, feature-rich management with active support, integrations, and proven performance.
Not ideal if your hotel operates on a very tight budget without streamlined needs, or if you prefer a legacy system with limited functionality.
Counter’s core advantage lies in its active development, extensive features, and proven user satisfaction. Its 54 recent reviews and high ratings illustrate a platform that consistently addresses hoteliers’ operational needs, especially for hostels and small hotels relying on multiple online channels.
AsyaSoft, with no recent reviews or verified data, appears to be outdated or minimally supported. Its lack of features, integrations, and user feedback makes it unsuitable for most modern hotel operations seeking reliability and growth potential.
If your hotel requires a well-supported PMS with a proven track record, Counter is the clear choice. Its feature set, ease of use, and customer support make it a safer, more effective investment. Choose AsyaSoft only if you’re operating a very simple property in a region where it’s supported and are willing to accept risks related to limited ongoing support and development.
According to HTR's product database, AsyaSoft PMS and Counter share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | AsyaSoft |
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. AsyaSoft PMS and Counter share many core Property Management Systems features, but each has unique capabilities. AsyaSoft PMS offers 0 verified integration partners, while Counter offers 7. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
AsyaSoft PMS: No. Counter: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. AsyaSoft has an HT Score of 0 and Counter has 17. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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