The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 56 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
AutoClerk, Inc. shines .
SHR Group shines in ease of use and customer support — especially for brand properties (4.9/5) , with exclusive features like Reporting Dashboard and Guest profiles.
Side-by-side ratings based on 56 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 0 | 56 |
After analyzing 56 verified reviews, AutoClerk, Inc. users most value its , while SHR Group users highlight personalized customer success support, user-friendly interface, integration with third-party systems. Click any theme to see what reviewers say.
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Personalized Customer Success Support
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User-Friendly Interface
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Integration with Third-Party Systems
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AI-Driven Booking Engine
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Extensive Reporting Options
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Cloud-Based System
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How each product ranks among Hotel Reservations Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #6 9 reviews |
| Mid-Size (25-74 rooms) ▾ | #17 0 reviews | #4 28 reviews |
| Large (75-199 rooms) ▾ | #15 0 reviews | #4 11 reviews |
| X-Large (200+ rooms) | — | #5 3 reviews |
By Property Type
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| Boutique ▾ | — | #3 34 reviews |
| Luxury ▾ | #18 0 reviews | #5 25 reviews |
| Branded / Chain ▾ | #16 0 reviews | #5 18 reviews |
| Extended Stay | — | #7 4 reviews |
By Region
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| North America ▾ | #18 0 reviews | #3 34 reviews |
| Europe ▾ | — | #4 18 reviews |
| Asia Pacific | — | #7 1 reviews |
| Middle East | — | #6 2 reviews |
Choosing between AutoClerk’s Autoclerk (mycrs) and SHR Group’s CRS depends heavily on your hotel’s size, focus, and operational needs. Both aim to streamline reservations and distribution, but they diverge significantly in market presence, features, reviews, and usability. AutoClerk’s platform is tailored for independent hotels and chains seeking integrated revenue management, while SHR excels in distribution, support, and multi-channel control. Which one aligns better with your hotel’s strategic priorities?
AutoClerk (mycrs) is designed to serve independent properties, management companies, and hotel chains with a comprehensive system that combines property management, revenue forecasting, and guest management. Its core strength lies in offering integrated tools that manage operations and revenue, making it suitable for hotels prioritizing operational efficiency and data-driven decision-making.
In contrast, SHR CRS focuses on distribution, channel management, and maximizing revenue through real-time rate and inventory updates across multiple platforms. Its robust channel connectivity and support services benefit properties with complex distribution needs, especially those relying heavily on OTAs, GDS, and metasearch.
Given the review landscape, SHR’s recent reviews and high ratings make it a more reliable choice for hotels seeking strong support and distribution. AutoClerk’s lack of recent reviews and a 0/5 overall rating signal limited user satisfaction. Would you prefer a platform backed by active, positive user feedback, or one that lacks recent validation?
If your hotel needs a centralized, integrated property management and revenue system, AutoClerk (mycrs) might seem appealing. However, with zero recent reviews and a 0/5 rating, it’s difficult to validate its current performance or customer satisfaction.
Meanwhile, SHR CRS, with 49 recent reviews and a 4.77/5 rating, demonstrates ongoing user engagement and satisfaction. It offers extensive features like channel management, metasearch, guest profiles, and dynamic pricing—supporting hotels focused on distribution and revenue optimization. For properties that prioritize distribution control and active support, SHR is the clear choice.
AutoClerk’s rating is 0/5 for ease of use, with no recent reviews to gauge its current user experience. Historical impressions suggest it may be complex or outdated, especially given its limited recent engagement.
SHR Group, on the other hand, boasts a 4.61/5 ease of use score with recent reviews praising its user-friendly interface and straightforward navigation. Users highlight that onboarding is smooth, and support helps resolve issues quickly. Their support team is often described as attentive and proactive, easing the transition for new users.
Edge: SHR Group
AutoClerk offers core property management functionalities but lacks the extensive feature set of SHR Group. SHR’s platform includes 20 features such as reporting dashboards, guest profiles, booking engine, channel management, metasearch connectivity, content management, PMS and RMS integration, booking rules, cancellation policies, and TMC management.
This comprehensive list allows for tighter control over distribution, pricing, and operations—features that AutoClerk does not yet provide. If a rich feature set for distribution and revenue management is crucial to your hotel, SHR’s platform provides a significant advantage.
Edge: SHR Group
AutoClerk’s support ratings are unavailable, and with no recent reviews, its current support quality remains uncertain. Historically, the lack of recent feedback makes it difficult to assess how well they serve users in today’s environment.
SHR Group’s customer support is highly rated at 4.76/5, with reviews describing their team as “top notch,” “responsive,” and “very helpful.” Clients note that SHR’s proactive support significantly reduces operational headaches, especially during transitions or troubleshooting.
Edge: SHR Group
AutoClerk boasts 8 verified integrations, including Actabl, Intelity, Akia, and common partners like SiteMinder and Duetto. However, SHR Group offers 81 verified integrations, including a broad mix of PMS, RMS, OTA, and payment systems.
SHR’s larger integration ecosystem facilitates smoother workflows and reduces manual data entry, especially for hotels with complex tech stacks. If extensive connectivity is vital, SHR clearly leads.
Edge: SHR Group
AutoClerk has no recent reviews or ratings, so its current reception among hoteliers cannot be assessed. Conversely, SHR has accumulated 49 recent reviews with a star rating of 4.77/5, and a Net Promoter Score of 9.24/10, indicating high satisfaction.
Hotels across segments like boutique hotels, resorts, and branded properties consistently praise SHR for its support, ease of use, and features. This strong recent feedback underscores SHR’s standing in the market.
Edge: SHR Group
Pricing details for AutoClerk are unavailable, suggesting it may require custom quotes or is less transparent. SHR Group states there are no implementation or monthly fees listed publicly, but no specific pricing tiers are provided either.
Given the absence of clear pricing, your hotel should reach out directly for quotes. However, the value perceived from SHR’s feature set and support often justifies investment, especially for distribution-focused hotels.
Not ideal if you rely heavily on distribution channels, require extensive third-party integrations, or need active ongoing support—areas where SHR outperforms.
Not ideal if your hotel operates solely offline or has minimal distribution needs, as SHR’s strengths lie in its distribution and revenue management features.
AutoClerk (mycrs) presents a solution capable of handling core property management but is hampered by a lack of recent reviews and a weak support reputation—raising questions about its current usability. Its strengths lie in integrated revenue and guest management, but the absence of recent validation makes it risky for hotels needing reliable, up-to-date systems.
SHR CRS offers an extensive, well-reviewed platform that excels in distribution, integrations, and customer support. Its broad feature set and high satisfaction ratings make it the clear choice for hotels that rely on multi-channel distribution and revenue optimization. If you seek proven performance and active support, SHR is the more dependable option.
For hotels aiming for operational simplicity and a single-system approach, and if they are comfortable with limited recent feedback, AutoClerk might suffice. Conversely, hotels focused on distribution reach, revenue growth, and vendor support should prioritize SHR Group.
In summary: SHR’s active reviews, high ratings, and comprehensive features make it the recommended solution for most hotels today. AutoClerk’s platform, while historically capable, currently lacks the recent validation necessary to recommend confidently.
Hotel Reservations Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, Autoclerk (mycrs) and SHR Central Reservation System (CRS) share 0 features. Here are the key differences — features one has that the other lacks.
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| Booking engine | ||
| Call center functionality | ||
| Channel management & OTA distribution | ||
| Guest profiles | ||
| Metasearch connectivity | ||
| Reporting Dashboard |
Showing top differences. 8 more features differ between these products.
What hoteliers love
SHR's customer success team is often highlighted as outstanding, providing proactive and tailored support. This level of service helps in both everyda... SHR's customer success team is often highlighted as outstanding, providing proactive and tailored support. This level of service helps in both everyday inquiries and major projects, significantly easing the management of hotel operations.
SHR's systems, particularly CRS and CRO, are frequently described as user-friendly and easy to navigate. This ease of use contributes to efficient ope... SHR's systems, particularly CRS and CRO, are frequently described as user-friendly and easy to navigate. This ease of use contributes to efficient operations and quicker onboarding of new users.
The ability to seamlessly integrate with third-party systems like PMS and other hotel management tools is a strong point for SHR. Users find this inte... The ability to seamlessly integrate with third-party systems like PMS and other hotel management tools is a strong point for SHR. Users find this integral for smooth operations and efficient management.
Where hoteliers push back
Several reviews mention the need for more extensive and user-friendly reporting options within SHR's systems. This includes ad-hoc analysis capabiliti... Several reviews mention the need for more extensive and user-friendly reporting options within SHR's systems. This includes ad-hoc analysis capabilities and more detailed insight into key metrics.
A few users express a desire for a more fully cloud-based experience to minimize downtime during upgrades. This would align SHR with modern technology... A few users express a desire for a more fully cloud-based experience to minimize downtime during upgrades. This would align SHR with modern technology trends and enhance system availability.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Autoclerk (mycrs) and SHR Central Reservation System (CRS) share many core Hotel Reservations Software features, but each has unique capabilities. Autoclerk (mycrs) offers 8 verified integration partners, while SHR Central Reservation System (CRS) offers 81. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SHR Central Reservation System (CRS) leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Autoclerk (mycrs): No. SHR Central Reservation System (CRS): No. Neither product currently offers a free tier. Most Hotel Reservations Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. AutoClerk, Inc. has an HT Score of 0 and SHR Group has 49. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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